partners on social how software companies can boost partner networks using social listening
TRANSCRIPT
Partners On Social: How Software Companies Can Boost Partner Networks Using Social Listening
How Software Companies Can Boost Partner Networks Using Social Listening 2
Table of Contents
How Software Companies Can Boost Partner Networks Using Social Listening 3
How Software Companies Can Boost Partner Networks Using Social Listening 4
A Note on Methodology
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1 Assess Partners to Keep Control
1.1 IMPROVING PRODUCT VISIBILITY ON PARTNER SOCIAL CHANNELS
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1.2 ASSESS PARTNER PERFORMANCE AND GET COMPETITIVE INSIGHTS
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2 Improve Partners’ Performance for Better Visibility
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2.1 CHOOSE THE RIGHT CONTENT
2.2 REACH A WIDER AUDIENCE
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2.3 IDENTIFY BEST PRACTICES AND GET NEW IDEAS
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3 Maximize Impact by Setting Clear Goals and Monitoring
ROI
3.1 SET UP SIMPLE AND RELEVANT REPORTS
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3.2 TIE SOCIAL MEDIA GOALS TO SALES TO UNDERSTAND IMPACT
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Conclusion
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Appendix: Sample Partner Social Report for VMware
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