Partners Empowering Partners

Objective: Raise awareness and gain media coverage for SJ&P by creating a PR/Social Media campaign.

Goals: Help SJ&P gain media coverage and transition SJ&P in becoming a key stakeholder for industry news outlets through innovation and collaboration.

Strategy: Develop an internal plan and external plan that will both help raise awareness and gain coverage for our agency.-Internal: Two-way mentoring program that will help both advanced agency members and entry/mid level members.-External: -Create an alternative application process for interns/new hire-Talk in college classroom, not limited to communication classes-Give seminars to college campuses nation wide.

Measurement: Increase Facebook likes by 20 each month. Increase Twitter followers by 50 every quarter. Increase tweets by 25 percent a week. Increase LinkedIn followers by 50 a quarter. Increase media coverage by 10 percent a year.

Key Facts

90% of companies today say they do not have the necessary skills in rising technology (Capgemini Consulting). 87% of companies believe technology knowledge is essential to prosper (Capgemini Consulting). 49% of job candidates are more likely to consider a job advertised in an innovative way (Capgemini Consulting). In 2015 Edelman reported that the biggest drivers of change are 70% technology & 66% business growth. Communications and collaboration technology top the charts in purchases made in 2015 with 68.5% (ruderfinnuk). 59% of marketers stated the need for technology to help improve communication and relationship with important specific audiences (ruderfinnuk). 51 % say that the business innovation pace is too fast (Edelman trust barometer). More than 30 billion devices will be connected to the Internet by 2020 (ABIresearch). According to Virginia Tech. the 3 greatest trends of 2014 were: Video, Mobile devices and Social Media. In the next 3 years companies will spend 50% more on digital and mobile technology and 50% less on traditional infrastructure (Accenture)Survey size:Capgemini Consulting: Surveyed 150 senior execs & 469 executives in 391 companies around the world in 2013.Accenture: Surveyed about 2,000 executives in 9 industries and 15 countries.Ruder Finn: Surveyed 229 marketers on their views on involvement in technology buy and messaging between January and March 2014.

Social amplification can no longer be an after-thought of media strategies; harness social, paid, and owned channels and consider these key ingredients for successful storytelling. Edelman