"partnering with rim-blackberry platform and ecosystem"
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"Partnering with RIM-Blackberry Platform and Ecosystem" งาน The BlackBerry ® Developer Day in Bangkok ในวันอังคารที่ 22 พ.ย. 54 ณ ห้อง 301 อาคารซอฟต์แวร์พาร์คTRANSCRIPT
Partnering with RIM – BlackBerry Platform and Ecosystem BlackBerry Alliances & Developer Relations
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Johan Kremer
Head of Alliances for Southeast Asia
[email protected] BBMe: 27A9408E
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Partnering with RIM • Ecosystem, Customers, Opportunity • BlackBerry Application Platform • Collaborating with RIM
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Global Opportunity & Reach 150M+ BlackBerry Smartphones shipped
600+ carriers and distribution partners
300K+ app developers
40K+ apps in BlackBerry App World • Over 1 billion downloads • Over 3 million average daily downloads • 108 markets and growing, 26 currencies • Carrier Billing with multiple major carriers
such as AT&T, Vodafone, and Rogers • Commercial Services including Payment,
Advertising, and Analytics
BlackBerry Customers Are Social, and Collaborate for fun and business
Top 5 Smartphone1
+16M downloads
+50M users
5M new users/month
70% users chat daily
#1 engagement
+23M daily active users
+32M active users monthly
1 Source: http://blog.twitter.com/2010/09/evolving-ecosystem.html 2 Source: comScore – Mobilens Audience Profile Report, U.S, March 2011 (3 month avg)Distimo – May 2011 Report
29.9%
22.7%
18.7%
12.2%
11.5%
11.5%
8.4%
7.1%
6.9%
6.7%
Accessed social networking
Accessed weather
Accessed maps
Accessed search
Accessed sports information
Accessed news
Accessed photo or video sharing service
Accessed traffic reports
Accessed bank accounts
Accessed stock quotes or financial news
Top 10 Apps Accessed, US2
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Device & App Purchase Behavior
Build for BlackBerry 5 & 6… & 7
68% of users > fast adopters
88% Free app DLs 94% Paid app DLs
Data from May, 2011
> high app consumption
Top Free Apps
Top Free Apps in SEA
Top Paid Apps
Top Paid Apps in SEA
BlackBerry Application Platform Updates Powerful platform enabling developer choice and compelling user experiences
BlackBerry PlayBook Built for Performance and Innovation, Built for the Future
• Dual core 1GHz processor with 1GB RAM
• True multi-tasking • Built from the ground up for
multi-core hardware platforms
• Stunning 1024x600 display
• Hardware-accelerated Flash video
• Class-leading Media • Dual HD cameras • Micro HDMI out with 1080p
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BlackBerry 7 Touch innovation. BlackBerry inspiration.
Breakthrough Performance • Liquid Graphics™ – powerful hardware and
graphics processor delivers fastest & smoothest BlackBerry UI
• Browser – loads 40% faster than BB6, leading JavaScript speed, fast pan & zoom
Powerful New Experiences • Augmented Reality – 150 million Points-
of-Interest in 175+ countries • NFC - Tag Reading for Smart Posters and
Accessory Pairing, new APIs • High Resolution Video Recording (720p)
Innovative Apps • Access new apps powered by BB7 in
BlackBerry App World
BBX: One Platform, Multiple Devices
• Coming to PlayBook and next-generation superphones in 2012, with easy porting of current PlayBook apps.
• The power to target many devices PlayBook tablets The next-generation BlackBerry superphones Embedded systems: QNX already runs dozens of systems in
automotive, industrial, medical, networking, defense, security and more
• All-new developer tools make the BBX platform the most developer-friendly BlackBerry platform ever
RIM Confidential
BB OS PlayBook BBX Platform
PlayBook BBX Platform
HTML5 / Webworks
Smooth transition across QNX devices
RIM Confidential
Smooth transitions to BBX
Our Developer Platform
BlackBerry Handheld BlackBerry PlayBook & SuperPhone
BlackBerry Cloud Services Architecture (BES, BIS, Push, Maps, Payments, BBM, Scoreloop, etc.)
BlackBerry OS BBX OS
BlackBerry JDE
Webworks HTML 5
Adobe AIR / FLEX
Native + Open
Source
RIM Confidential
APIs to Help BlackBerry Apps Succeed
Social integration: BBM APIs for connected applications Opportunity in mobile commerce for social buying (wishlists, gifting, sharing deal
finds with real-life friends)
Push API Opportunity for users to be instantly notified of recommended deals, new items,
etc. “We really love the push capabilities from BlackBerry. Our developers need to
entice the user to come back to their app again and again…With push technology, our apps are buzzing in their pocket, sending out notifications when relevant content is available.”
• Developer Quote
BB Analytics Tools to analyze when and how your customers engage with your app Allows developers to optimize their customers’ experience and increase sales “I’ve integrated the Analytics Service API on my latest game. It’s very useful
because the API allows me to track which game mode users play most, if a level is too difficult for users to complete, and how much time they spend playing the game in general.”
• Developer Quote
RIM Confidential
PlayBook 2.0 software • Built-in native email, calendar and contacts • Robust enterprise features including BlackBerry
Balance to allow management of Personal Liable devices
• The previously announced Android App Player • Enhanced Web browsing • The availability of new consumer apps, multimedia and
video content • BlackBerry Video Store
• 8,000 movies and TV shows available on demand to buy or rent, as well as new movies releases on the same day as DVD availability.
• With the built in HDMI output, the ability to enjoy videos on your TV without the need to purchase additional system components
RIM Confidential
Native App Integration
Always-On Experience
Email, Contacts, Calendar Camera, Media Player
Maps, Phone
Proactive Notifications Automated Updates
Event-Driven Experiences
Personalized & Contextualized
Location-Aware Social Integration
BlackBerry Super Apps Engage your customers more intimately by deeply
integrating your business into their BlackBerry device
Simplicity. Connectedness. Relevancy.
Intimate Customer Relationship.
Viral Sharing
BBM Integration mCommerce
Discoverability.
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BlackBerry Messenger 6 (BBM6)
Customers: Super Social Gaming, Sports, Entertainment,
Productivity & more
• Share app experiences– invite friends to join, share content, chat, customize profiles
Developers: Turn Solitary Apps Social
– a new class of Super Apps
• Monetization: 45M+
BBM users to make apps and content viral
• Discoverability: BBM users can share apps as easily as sending a BBM
• Retention: increase stickiness through social interactions
Developer Community Engagement & Programs A collaborative relationship to create next-generation mobile social app experiences
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• Tiered Program for Commercial Relationships • Independent Software Vendors, System Integrators, Content
Providers, Hosters, Professional Service Providers, IT Resellers
• Technical Benefits such as: • Application Development Consultant • Smartphone and Software Programs • And more!
• Sales and Marketing Benefits such as: • Business Development Manager • Co-operative Marketing • BlackBerry Solutions Catalog • And more!
Community Programs New Developer Groups
www.blackberryalliance.com
BlackBerry Alliance Program
Paid
Free
Program Opportunities
Software as a Service (Hosting) Only Associate, Select, and Elite Alliance Members may offer BlackBerry hosted messaging services. Legal access to special per seat per month licensing as well as the no charge option of Hosted BlackBerry Enterprise Server Express. Systems Integrators/Professional Services Providers/Platform Partners Training tools exclusive to the Alliance Program to provide your staff with advanced knowledge of BlackBerry Enterprise Server and Mobile Voice System. The optional subscription to BlackBerry Technical Support Services for Partners arms you with a unique service opportunity to assist with customer implementation projects that is only available to Alliance Members. Developers – Business and Consumer Applications Depending on your commitment to the program, you will have front-of-the-line access to new BlackBerry hardware and software products not yet released to the public. Pre-release software is made available to help accelerate your development time and give you a time-to-market advantage over other developers who are not in the Alliance Program.
Program Benefits Our most sought after benefits, measured by partner requests and feedback, are:
Devices – Free Device, Loaner Program, Discount Purchase Program; Beta Programs – Software and Hardware; Software Download Tool; BIS-B, BES, BES Express; Business Development Manager (Elite & Select members only); BlackBerry Alliance Summit; Alliance Membership Logo; and Google AdWords Permission.
See next slides for a detailed breakdown of our Technical, Marketing and Sales benefits.
Program Requirements - Basic
Partner Activity
Sign RIM NDA Not Required Required Required Required
Sign the Master Alliance Agreement Not Required Required Required Required
BlackBerry Technical Competencies Not Required Required Required Required
Complete and Maintain Partner Profile
Required Required Required Required
Registered
To become a member of our program, partners must meet the requirements above and pay the annual member fee. Program automatically renews every twelve (12) months. Partners are automatically invoiced without having to express their interests in remaining in the program. See next slide for Program Fees.
Program Requirements: Fees
Market A Includes: All of North America, Austria, Bahrain, Belgium, Czech Republic, Denmark, Finland, France, Germany, Gibraltar, Greece, Guernsey, Ireland, Israel, Italy, Japan, Jersey, Jordan, Kuwait, Lebanon, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Oman, Portugal, Puerto Rico, Qatar, San Marino, Saudi Arabia, Spain, Sweden, Switzerland, UAE, United Kingdom
Market B Includes: APAC, Rest of World.
Registered
Associate Fee Waived For Thai
Developers
Open for Discussion depending on the number of apps available
THAILAND
Not Applicable for Thailand
How to join our program:
Program Enrollment What are the Steps?
1. Go to www.blackberryalliance.com and click on JOIN PROGRAM.
2. Fill out a registration form. Be sure to select the Tier of choice and complete the form in its entirety. There are tips marked with a “?” to provide further instructions during the process.
3. Once the registration form is submitted, your Legal Contact will be sent an email with further instructions on how to review and agree to RIM’s legal documents (NDA, MAA).
4. After the legal process is complete, the Key Contact will be sent instructions for payment. Please note that you will not be considered to be a VALID Member until all steps are complete. Benefits and access to development tools will be made available at that time.
Partner Sphere: www.blackberryalliance.com
Partners will use this portal to: • find program information and announcements • access program benefits • Manage their accounts
Program benefits can be found under the Membership Center tab and Program Benefits sub-tab.
Need More Information?
Partner Sphere: www.blackberryalliances.co m •This is the member portal where partners and RIM teams go to obtain program information and gain access to program benefits. Program Inquiries: [email protected] •Inquiries about the program can be addressed through our global mailbox. For live assistance with development issues please refer to http://us.blackberry.com/support/programs/technical/incident.jsp#tab_tab_application
• New Storefront Home Screen with Graphical Carousel
• Auto Rotates through banners • Each banner can represent a single
item or a group of items, e.g. • App of the Week • Disney Games
• Banners can be specific to Country / Carrier / Device / Device OS
• Organized into Apps, Games and Themes Channels
• Quick access to BBID and Payment Options
BlackBerry® App World™ 3.0 - Carousel Get Noticed - Merchandising – App World Home
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2011 BlackBerry Developers Challenge $3M USD in Prizes – Biggest Challenge Ever!
Series of Three Global Competitions – Best Adobe® Flash™ or AIR™ app – Most innovative BlackBerry® WebWorks™ app on BlackBerry PlayBook and BlackBerry 6 & 7 – Most addicting social app using the BBM™ Social Platform
New - Six Special Recognition Awards
Closes August 12, 2011
Closes August 26, 2011
Closes September 23, 2011
http://www.blackberrypartnersfund.com/challenge
Registration is now open for BlackBerry DevCon Asia with some great offers:
– Free passes worth USD 200 – Free PlayBook for all registered attendees – Award recognition of Developer Challenge from Asia
Partnering with RIM – BlackBerry Platform and Ecosystem BlackBerry Alliances & Developer Relations
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