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PartnerAdvantage Creo Ready Program
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June 2012
PTC PartnerAdvantage Creo Ready Program
PartnerAdvantage and PTC Confidential. Information subject to change.
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What it means to be “Creo Ready”
The Creo Ready Program
How partners can leverage the program – Creo Ready Logo
– Creo Ready Raffle at PlanetPTC Live
– creo.ptc.com
– Creo Ready in new catalog of PTC.com
– Partner issued press release
Call for Content and Deadlines
Q&A
Agenda
PartnerAdvantage and PTC Confidential. Information subject to change.
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Creo Ready refers to the “readiness” of PTC’s Software Development and
Hardware Partner products to run on Creo 1.0 or Creo 2.0
Participation in the Creo Ready Program requires active membership in
PTC’s PartnerAdvantage program
Software Partners’ products now run with Creo
Hardware Partners must be in-process with certifying on Creo or are
certified on Creo
Partner’s application has been approved for software integration or
hardware certification with Creo
Creo Ready product will be available for sale shortly or is already selling
What it means to be “Creo Ready”
PartnerAdvantage and PTC Confidential. Information subject to change.
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Creo Ready Logo – Where to find the logo and branding guidelines
– How to use the logo
Creo Ready Raffle – Partner or PTC provides prizes for raffle at PlanetPTC Live
– Raffle card in attendee bag with participating partner logos
– Deadline to confirm participation is May 21, 2012
creo.ptc.com – Submit blog articles
Creo Ready in new catalog of PTC.com – Need partners to provide content for this page
Partner-issued press release – Opportunity to request quote from PTC to support the release
– Deadline for releases to be distributed at the Media and Analyst Event is May 21, 2012
The Creo Ready program
PartnerAdvantage and PTC Confidential. Information subject to change.
Partners who are Creo Ready will have access to the following:
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The Creo Ready Logos and Branding Guidelines are currently posted to our
Partner Portal: http://www.ptc.com/partners/membercenter.htm
Each Creo Ready Partner sponsoring PlanetPTC Live will receive a foam
board Creo Ready Logo sign for your booth. Signs will be handed out during
the PartnerAdvantage Meet and Greet at PlanetPTC Live on Sunday, June 3,
3-3:45pm, Room: Suwannee 18
Creo Ready Stickers for the Creo Ready raffle will also be distributed during
the PartnerAdvantage Meet and Greet with Andy Barlow
How partners can leverage the program
Creo Ready Logos and Usage
PartnerAdvantage and PTC Confidential. Information subject to change.
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How partners can leverage the program
Where you are participating in an
event where the environment is PTC-
branded – such as PlanetPTC Live –
the standard, standalone Creo Ready
logo is appropriate
In a non PTC-branded environment:
Where the logo will exist in an
environment that is not PTC-branded
– like your website – PTC’s affiliation
must be made explicit, through the
use of the extended “Creo Ready – A
PTC Product” logo
Please note the distinction within the Creo Ready Logo Guidelines –
PartnerAdvantage and PTC Confidential. Information subject to change.
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This raffle is in addition to the PlanetPTC Passport to Prizes raffle at PPL. The idea in having
both is to drive additional traffic to Creo Ready Partner Booths and drive Creo awareness.
Each PlanetPTC Live attendee will be issued a card for the Creo Ready Raffle in their
registration bags.
The card includes Creo Ready partner company logos and instructions on how to enter to win. – Attendees must have visited at least 12 partner booths and received a Creo Ready sticker from those companies.
Attendees will take their card around the Exhibit Hall on Sunday, Monday, and Tuesday
morning to collect stickers from the participating Creo Ready partners that are listed on the
card. – Stickers will be provided to you by Andy Barlow during the PartnerAdvantage Meet and Greet at PlanetPTC Live on Sunday
June 3th, from 3-3:50 pm in Room Suwannee 18 at the Rosen Shingle Creek.
When attendees have completed their card, after getting a Creo Ready sticker from twelve
participating partner booths, they will take the card to the ticket tumbler located in the Exhibit
Hall, Booth #125.
All completed entries will be eligible for a prize drawing that will be conducted in the Exhibit
Hall on Tuesday, June 5 at 3:30pm. Attendees must be present to win.
How partners can leverage the program
Creo Ready Raffle:
PartnerAdvantage and PTC Confidential. Information subject to change.
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How partners can leverage the program
Creo Ready Raffle – example of front of card
PartnerAdvantage and PTC Confidential. Information subject to change.
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Creo Ready raffle participants
Customers will need to visit each booth and receive a Creo Ready sticker from
partners in order to enter the raffle. Example of the back of the card from 2011:
PartnerAdvantage and PTC Confidential. Information subject to change.
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Feature your software and its integration with Creo 1.0 on the creo.ptc.com website.
– Our creo.ptc.com website has seen tremendous growth in visitor numbers since launch on October 28th, 2010.
– It is now available in English, German, Italian, French, and Japanese, and this month is planned to be available in Chinese.
– Over 300,000 visitors have visited the site, and the content is regularly featured on third-party sites, newsletters, and through
social media.
Each participating partner will have a dedicated article, which will –
– introduce the partner
– highlight complementary solutions
– detail the level of integration and describe for which products the integration is available
The information will be shared as blog posts and we can be somewhat flexible on the format of the content.
Partners may submit a written article or testimonial that could include links back to your website and your
company logo – don’t forget, the more links from our website to your website increases your search engine
optimization rankings.
Your submission could also be in the form of a video if someone from your company is comfortable being on
camera.
The stories will appear on the home page of creo.ptc.com, with your content displaying when it is submitted.
There is also a Partner Products landing page for where your article can be stored.
Partners interested in taking advantage of this opportunity should work with Geoff Hedges [email protected]
How partners can leverage the program
PartnerAdvantage and PTC Confidential. Information subject to change.
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How partners can leverage the program
Creo.ptc.com Example
PartnerAdvantage and PTC Confidential. Information subject to change.
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PTC has launched a new Software and Hardware PartnerAdvantage
Catalog. The new Catalog includes a ‘Search by Creo Ready’ option.
Partners should submit updated catalog information and let us know if you
are Creo Ready so that we can identify you in the catalog.
2012 Partner Catalog Template
Reasons to update your catalog landing page on PTC.com: – Easier to use and find relevant material
– A clean, dynamic, and enhanced look and feel that allows for more fundamental content to be
displayed on partner pages
– Separation of Hardware and Software Partners allowing for more accurate search/visibility
– Partner content that is updated and aligned with PTC's messaging
– Improved partner landing pages that helps you to get your message across
– Upgraded search engine that provides more relevant results
– Enhanced search engine optimization to improve visibility of the partner page from search
engines
How partners can leverage the program
New Partner Catalog with Creo Ready Search Option
PartnerAdvantage and PTC Confidential. Information subject to change.
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Partners that participated in Creo 2.0 Beta are featured through a link in the
PTC Corporate Press Release – Partners that participated in Creo Beta 2.0 are featured through a link in the PTC Corporate
Press release announcing Creo 2.0. Software and Hardware Partners that are Creo 2.0 Ready
– Please email [email protected] if you are Creo 2.0 ready and should be added to this
living document.
– It is this page where we will use the content on your company that we are requesting
Partner-issued press release announcing your support of Creo and your
plan to launch the integrating product – Partner Press Release template is on the Partner Portal.
– PTC approved press releases will be distributed during the Media and Analyst Event at
PlanetPTC Live Las Vegas. Partners are responsible for publishing their own press releases.
– Creo Ready Partners have the opportunity to request quote from PTC to support the release.
– Deadline to submit final draft to PTC for approval is May 21.
– Send to [email protected]
How partners can leverage the program
Corporate Communications - Press Releases
PartnerAdvantage and PTC Confidential. Information subject to change.
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What we need from you
Creo Ready Raffle (deadline is May 21)
– Commitment to participate in Creo Ready Raffle at PlanetPTC Live – send your
company logo to [email protected] Attn: Karen by May 21
Content to update your partner landing page and search on PTC.com
submitted to [email protected]
Press release submitted for approval by May 21. Your final release can be
made available at PTC’s Media and Analyst Event June 3-5.
Creo.ptc.com can be submitted to Geoff Hedges [email protected]
Call for content
PartnerAdvantage and PTC Confidential. Information subject to change.
