‘Partner with Bally’s Total Fitness to sponsor spinning contests at their clubs across the US’

• Bally’s Total Fitness: 350 clubs nationwide/ over 4MM members

• Currently, spinning is the hottest class offered by Bally’s Total Fitness

• Sign up for a year of spinning classes and receive 2 movie passes to Spider-Man

• During class, while spinning, watch Spider-Man series

• This series will be modified to be very fast, lots of action shots of Spider-Man and will also include the soundtrack music

• Get Instructors Excited• Number of instructors vary per club, appx 15

• Wear T-shirts to promote movie• Spider-Man decals on wheels

• Each week, “lucky” bike wins 2 free movie passes

• Additional Hype• Spider-Man point-of-sale at clubs• Merchandising/give-a-ways in Bally’s store

Spider-Man Statues Spider-Man Comes Clean Spinning with Spider-Man‘Window washers promote the Spider-Man

movie! This could be done in the city or suburbs with definite possibility of media exposure’

• High-Rise window washers have to use a scaffold

• Window Washers• Wear Spider-Man branded clothing

while washing windows• Place easy to remove Spider-Man

stickers on windows• Wrap their work van’s with movie

advertisement• Scaffolding

• Place billboards around scaffold (see attached picture)

• Hanging below, behind and on sides of scaffold

• Spider-Man web spread across scaffolding ropes

• Mid-Rise window washers use what is called a Boson chair

• Washer on Boson Chair wears Spider-Man branded clothing

• Condominiums, where windows open, washers could put a small flier to go see movie

• In high traffic suburbs van’s would be wrapped with movie

‘Strategically place small statues of Spider-Man around major cities. People attempt to locate the statues; take pictures and turn them into the “Daily Bugle” for the chance to win an all expense paid trip to the movie premier

• “Daily Bugle” is the web-site created to announce winners, post pictures and drive consumer awareness of the movie

• Team up with local radio stations to give on-air “spider” clues to whereabouts of statues

• Consumers who send pictures into the “Daily Bugle” will be entered into sweepstakes to win one of the following prizes:

• Grand Prize to the movie premier in Hollywood

• Secondary prizing includes movie passes, T-shirts, etc.

• Tie-in with Kinko's for point-of-sale and click-through to “Daily Bugle”

• Assist consumers with downloading and sending pictures to “Daily Bugle”

‘Catch Spider-Man’s Infamous Rivals’• Clues provide contestants the opportunity to “catch” Spider-Man’s rivals and win

Spider-Man prizes• Clues given via various media outlets

• David Letterman’s “Top Ten List”• “Who Wants to be a Millionaire”

• People will call local radio stations (AM drive) with their answers

‘Special Edition’• “Who Wants to be a Millionaire” (Spider-Man Theme)• “Fear Factor”

• Challenges to include walking on a web from building to building, and person covered with spiders for a limited amount of time

‘TRL’• Create spider web in Time Square windows of TRL over the course of a week

with completion coinciding with Toby Maguire’s appearance

‘Spider-Man Takes Over The Web’• Versions of animated Spider-Man pop-up on different related web pages• Pop-ups will be click-through

‘Billboards’• Live/Hologram/Moving billboards

• Hire professionals to climb around Spider-Man billboard in costume• Hologram billboards shows Spider-Man climbing building(s)/web(s)

‘Mystery Man’• Create suspense through radio stations by advertising mystery man who is saving

lives and fighting crime• Final radio announcement to read, “The mystery man has been identified

and listeners should come to bar “X” to meet this man”• When listeners get to bar “X” they meet Spider-Man!

• Movie passes, etc. will be handed out

‘Taxi Tops’• Replace the usual taxi top with a life size Spider-Man

Media Related‘Tie-in’• Spider-Man theme Fruit Roll-Ups with coupons for the movie• Spider-Man “onpacks” on packages of popcorn

‘Spider-Man and Channel M Arcade’• Channel M Arcade has TVs in over 175 video arcades across the US in all major

markets• In-store arcade promotions

• Signage in and out of arcade• Spider-Man arcade game tournament sponsorship• Spider-Man sweepstakes

• Name three Spider-Man villains and win Spider-Man T-shirts and free tokens to arcade game

• Negotiate a Spider-Man behind the scenes program and run the advertisements with the movie (on Channel M)

‘Spider-Man and Sci-Fi Channel’• Spider-Man inspired movie marathon

• Arachnophobia, Original Spider-Man, Spiders and Dr. Who and the Planet of the Spiders

• During commercial breaks Toby Maguire and Kirsten Dunst could ask trivia questions about Spider-Man and share some personal stories about making the movie

• Create a link made for the Sci-Fi Channel’s web-site, connecting it to the Spider-Man movie web-site

‘Building Wraps’• Wrap buildings in Spider-Man comics announcing the movie release

‘Spider-Man Graffiti’• Create a teaser campaign using billboards depicting giant spider webs prior to

revealing Spider-Man movie advertisement

Action Adventure‘Spider-Man Goes Skydiving’• Spider-Men jump out of airplanes with web-like parachutes at major

events• Blockbuster Awards(4/15/02)• Young Hollywood Awards (4/29/02)

• Guest appearance by Kirsten Dunst

‘Half-Time at the NBA’• Cheerleaders perform in Spider-Man costumes to the original theme song

from the cartoon

‘NHL’• Zamboni drivers dress in Spider-Man costumes at NHL games

‘Spot Spidey’• Spider-Men appear at various attractions in major markets

• Statue of Liberty• Six Flags Great America• Golden Gate Bridge

• When someone spots Spider-Man, they call into radio stations to say where/when they saw Spider-Man for a chance to win movie collectibles, movie passes, etc.

‘Daredevils “Swing” Across the City’• Daredevils perform stunts in various cities including swinging from

building to building

‘Wall Climber’• Hire a wall climber, like the human fly from France, to climb buildings in

a Spider-Man costume

Around Town‘Mannequin’• Giant Spider-Man mannequin stuck on key buildings and inside store windows in

major metros

‘Spotlight buildings in major cities’• Figures of Spider-Man and villains would be projected onto buildings

‘Let’s get digital’• Cellular Phones

• Program original theme song as a ringer option

‘ESPN Zone’• Virtual reality game set-up one month prior to the movie release

‘Zoo Opportunities’• Seasonality

• National Zoo interest peaks from April through June• Outdoor opportunities

• Spider webs at entrance of Zoo and at spider exhibit• Movie banners on flag poles outside of Zoo park• Spider-Man floor graphics on sidewalk leading to spider exhibit

• Games providing opportunities to win movie passes• People in Spider-Man costumes can host the games• Movie passes, branded toys, etc. to be given as prizing

• Zoo Keepers wear Spider-Man T-shirts to promote movie