partner solution: cignex datamatics - integration of alfresco ecm & liferay to build an...

Integration of Alfresco ECM & Liferay to build an Enterprise

Portal for Groupo Posadas

May 29, 2012

Presented By Navneet Hundal – Marketing Manager, Alfresco Jayesh Prajapati– Sr. Consultant, Alfresco, CIGNEX Datamatics Hetal Prajapati – Sr. Consultant, Liferay, CIGNEX Datamatics Nirav Shah – Sr. Director – Marketing & Corporate Communication, CIGNEX Datamatics

CIGNEX Datamatics Confidential

Agenda

• Introductions – Alfresco, Open Source ECM

– CIGNEX Datamatics, Alfresco Global Platinum Partner

• About Alfresco

• Alfresco as IBE Platform

• Alfresco for Travel & Hospitality

• Case Study: Posadas

• About CIGNEX Datamatics

2

CIGNEX Datamatics Confidential 3


Accessible Anywhere

6


Designed for People

8


Alfresco as

IBE (Integrated Business Ecosystem) Platform

9


Building a Technology Platform to Compete in the Connected Economy

Stake Holders

Portals

E-commerce

Learning Management

ERP

CRM

BI

Business Portals Legacy

Applications

• Employees

• Clients

• Partners

• Suppliers

• Government

• Bank

IBE - Integrated Business Ecosystem


Alfresco Implementations by CIGNEX Datamatics

11

Industry

Healthcare High Tech Telecom, Media, Entertainment

BFSI Education Government Travel & Hospitality

Document Management

Record Management

Web Content Management

Enterprise Collaboration

Content Integration And Services

Integrations

Applications

Solutions Portals & Social Collaboration, Research & Collaboration Portal,

Learning Management Portal, Hospitality/Media/Entertainment Portals


Alfresco Integrations by CIGNEX Datamatics

12

Alfresco DM/WCM

External Feeds (News XML, ZIP, Email, Scanners, Fax, Others)

External Apps (Digital Assets, Meta-

Data) DAM System, Asset Storage

RESTful Web Services/ Web Scripts/ CMIS

Administrators

Versioning

Search

Transformations

Workflow

Scripting

Security

Templates

Rules Engine

Modeling

X-forms


Alfresco in Travel & Hospitality

13


Enterprise Content Management in Travel & Hospitality

14

Collaboration

Rich User Experience

Social Features

Search Version Control

Mobile Scanning & Imaging

Guests/ Passengers

Staff

Management

Suppliers/ Partners

Associated Brands

Accounts

External Applications

Portals* Apache* Solr*

Ephesoft*

Stak

ehol

ders

in T

rave

l & H

ospi

talit

y

* External applications


Alfresco Components in Hospitality

15

Alfresco ECM

Flexibility & Scalability

Compliance to Standards

Security

Administration

Multi-tenancy

Promotional Campaigns (ex: Discount Club)

Content Publishing

Document Management

Advanced Search

Communication

Infrastructure Travel & Hospitality

Integration Support Applications/ Widgets


Posadas

Success Story: Hospitality Portal for Multiple Brands

IBE - UXP using Liferay + Alfresco

16


Hotels Services

Posadas Overview

POSADAS is a leading Latin American hotel operator in Mexico and South America.

POSADAS operates around 19,000 rooms in more than 100 hotels across seven brands in the most frequently visited beach and city destinations. In Mexico, it manages 20% of the rooms of the tourist category hotel chains.

POSADAS is the largest Latin American hotel company in the region.

17

Vacation Club Contact Center Loyalty OTA BPO

Presenter

Presentation Notes

#1 Mexican hotel chain with a significant presence across Latin America 2010 Revenue - USD 550 Million Hosted 3 Million guests in Y2010 11,000+ Staff 112 hotels and 19,849 rooms across Mexico, Brazil, USA, Argentina, and Chile


Challenges

• Poor response time – Page load time was greater than 4

seconds

• Lack of content publishing workflow and staging

• Information sprawl and duplication of

content

• Legacy technology – Lack of Web2.0 features & advanced

search functionalities – Cost of maintenance, support and

enhancements

• Existing System – J2EE based Portal – Documentum ECM – Disparate systems – Lack of centralized database &

collaboration

18

Burning Needs

• Guest Experience through personalized info

• Channel Partner Collaboration

• Real-time promotion • Social Media

Missing Elements

Presenter

Presentation Notes

Posadas wanted to develop sustainable competitive advantages in their sales and marketing processes in online channels The analysis on the Web sites revealed a number of areas of opportunities and significant need for improvement Marketing Focus to be devised in efficiency and innovation The Posadas Web Site Strategy is to deliver: Support for the Next-Gen traveler Web 2.0 social media support Personalization Unique usability and functionality Differentiated brand experience Relevant Content Our vision is to have an holistic view of Content, and Guest data: Posadas Web Portals as the axis for the entire Guest Experience The Web experience is about usability and speed Rich Presentation capabilities to create emotional connection between guest and brand Interface design more flexible and adapted to various brands and devices more rapidly Business Logic resides in the backend engine


UXP Solution Architecture

19

Staging Server

Content Repository, Business Rules, Security, Workflow, Transformations, Document Lifecycle, Search, Reports

Alfresco Web Client Application

Web Server

Hard disk Oracle 10g

CMS Metadata Folders Rules etc.

Media XML files Images etc.

System & Network Administrators

Users

Oracle 10g

Run-Time

FSR/Web Application

Alfresco Run-time Instances

Static Contents

REST

ful W

eb S

ervi

ces

Liferay Portal

Fire

wal

l

Alfresco ECM

Search – Hotel, Destination, Special Offers

ECM Service

IBE Service

Social N/W

Client API

Map & Local Attraction

Video

WTHR

Be Dyn

Portal

Blog IBE Widget Image Carousel FB

Twtr

Flickr

Portal/Web Apps

Page Mgmt

Authentication & Authorization Blog

Theme UI

Liferay Framework

Mini Site Management


Solution (cont.)

20

Alfresco Content Manager

Posadas Internet Booking Engine

Fiesta Americana Fiesta Inn

Fiesta Americana

Grand

Caesar Park Live Aqua

Web Portals

Search & Content

Engine

Liferay Presentation Framework

Caesar Business

One Hotels

Availability Rates and Inventory


Solution Features

21

Alfresco Document Management & Web Content Management

• Specialized content Workflow

• Folder based rules and actions

• Automatic version control

• Standards Driven

• Inline preview

• Multi-lingual

Liferay Portal

• Role based security framework

• Content & page management

• Live page editing & scheduling

• SEO • Multi-tier search • One-click page

creation • Multi-language &

Multicurrency

Integrations

• Internet Booking Engine

• 3rd party content integration with Google Maps & weather services

• Social Media


Solution Highlights

• Integrated Solution enabling collaboration and effectiveness

– Real time sales promotions on websites as well across partners

– Easy integration with 3rd party systems/applications using web services & shopping functionalities.

– Social Media support. Includes blogs, Facebook, Twitter, Linked-in, etc

• Content Repository, Search & Access

– Content as a Service (CaaS) – accessible anywhere, anytime through single point of access & control

– Flexibility in content editing – offline, online and update modes

– Common, advanced workflow across all brands

– Support for standard protocols - CIFS, WebDav, FTP and Web Services

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• Flexible Architecture – Support 750+ concurrent and 2,000+

content contributors

• Security – Data encryption, secure audit trail,

compliance reports, etc. – Advanced access controls & secure

access to information from legacy systems

• Multi-lingual & multi-currency

support

Presenter

Presentation Notes

Delivery an Integrated Content Management Portal (ICMP) Decoupling User Interface from backend allowing presentation adjustments according to market and product segmentation. Integrating 3rd party technologies in UI for delivering unique guest experience Enables Web Portals to access the Content capabilities: Planning and Shopping Search and Hotel Directory Booking Information and Entertainment Provides standard ways to support Publish/Subscribe Enable integration and entertainment capabilities: Rich User Experience Dynamic Content and Links Accessible via Web 2.0 via Social Networks


Benefits achieved using IBE - UXP

• Increased RevPAR

• Improved Guest experience – Personalized & focused guest

experience – Ease of rolling out additional

portals, based on business needs

• Reduction in the TCO of the web sites and ECM – Over 50% reduction in AMC

costs using Alfresco & Liferay Open Source solutions

– Reduced storage cost due to centralized repository

23


About CIGNEX Datamatics

24


What Does CIGNEX Datamatics Do?

25

Saving

Tim

e

In the last 11 years, CIGNEX Datamatics helped its clients save in excess of US$500 Million by leveraging Commercial Open Source Software across 200+ implementations

Presenter

Presentation Notes

Founded in 2000; Offices globally Pure Play Open Source SI Solutions co-exist with proprietary Thought leaders: 8 Books on Open Source with 400+ experts Reduces Cost / TCO through License (eliminating vendor lock-in and associated licensing cost) Infrastructure (Open Source has minimal infrastructure requirements compared to Proprietary technologies) AMC (reduction in Annual maintenance cost) Manpower (team size reduction with Open Source adoption) UBMi, Renesas, Sesame, Activision in excess of 10 millions/year Average saving $2.5 million x 250 Saving of Million average/year – One example - 5 Millions in AMC (Documentum CMS to OS) For example, 200+ implementations and saving of at least $500,000 yields $100000000 (100 million), we have an example of Activision saving over 5 million and multiply with 3 years = 15 million but I am counting minimum of $500,000)


portals

intranets

e-commerce

social collaboration

integration & ESB

mobile apps

SAP/ ERP apps

...more

web content management

document management

records management

digital asset management

big data/analytics

business intelligence

business process

enterprise search

Open Source Center of Excellence (CoE)

DAM

Where We Can Help You

Presenter

Presentation Notes

"Integration" is focused on Integrating Open Source to existing proprietary / custom developed systems


Alfresco Practice @ CIGNEX Datamatics

• Since 2005 – Global Platinum Partner

– Over 50 Implementations

– Team of 70 Alfresco consultants

– Created IP and Use Accelerators

• Toolkit: Migration from Documentum

• Contract Lifecycle Management

• Achievements – Alfresco “Recognized Developer” – Authored 4 Alfresco Books – 2010 Alfresco Partner of the Year – 2008 Best North American

implementation of the Year – 2007 WCM Implementation of the

Year

27

2010 Alfresco APAC Partner of the Year

2010 Alfresco North America Partner of the Year


Free Assessment Offer

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This assessment enables companies to maximize existing IT assets and build a roadmap of the VETTED Open Source technology options that • Reduce software costs up-to 70% • Help generate opportunities for growth and service

The FREE Assessment Offer Includes: • Situation Analysis • Gap Analysis • Recommendations/Roadmap For more:

www.cignex.com/alfresco-freeassessment

http://www.cignex.com/alfresco-freeassessment


Questions From the Audience?

29

Making Open Source work

for the Enterprise

Presented By

Jayesh Prajapati [email protected]

Hetal Prajapati

[email protected]

Nirav Shah [email protected]

mailto:[email protected]

