Partner Roadmap Webinar Dreamforce Preview for Partners October 2, 2014

Safe Harbor* Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

*also review your Partner Non-Disclosure Agreement (NDA)

John Richter Director, Partner Community salesforce.com

In/johnfrichter

Oct. 1 – Partner Community Office Hours

Oct. 2 – Roadmap Webinar: Dreamforce Preview

Oct. 2 – Partner Marketing Office Hours

Oct. 7 – Road to Dreamforce: Social Dreamforce

Oct. 7 – APP Academy: Plan (Virtual Classroom)

Oct. 10-12 – $1 Million Hackathon (Developers)

Oct. 13-16 – Dreamforce 2014

Nov. 18 – Partner Forum (New York) pending

Nov. 19 – Salesforce1 Tour (New York)

To see more events, webinars, registrations, and replays you may have missed, go to:

Partner Community > Calendar

Calendar of Events Check the Partner Community for Updates

•  Access to & insight from our PM’s & Program Staff •  Transparency with our product roadmap •  Program announcements & Alerts! •  Around once per month

Partner Roadmap Webinar What’s New & What’s Next for ISV & SI Partners

http://p.force.com/ROADMAP

Next session is on Nov. 6 at 9am Pacific Topics: Winter ’15 for Partners

Winter ‘15 Pre-Release for Partners Partner Community is your one-stop-shop

http://p.force.com/releases

http://p.force.com/news

SI Partner Functions and Education Moving to the Partner Community October 4

•  New SI enhancements visible by October 4

•  Leads, Projects, Opportunities will be in the new Partner Community

•  SI Education Content

•  Rebuilt on Salesforce1 (mobile)

•  Sign up for the Partner Community at: https://partners.salesforce.com

•  See Sept. 16 News Item •  Partner Portal will be retired (date = TBD)

SI Partner Functions and Education Moving to the Partner Community October 4

•  The new place for ALL partners to generate new orgs (ISV & SI)

•  Manage all of your orgs in one place

•  Create new orgs (demos, testing, development, etc.)

•  Custom Views help you organize and manage

•  Choose one org as the “hub”; associate other orgs to it

•  Related orgs can be automatically discovered

•  Seamlessly switch between orgs without adding login credentials

Environment Hub Org Management for ISV & SI Partners

http://p.force.com/hub

NEW Salesforce1 Community Cloud Announcement

Aligns our product strategy and connects customers, partners, and employees directly to the

information, apps, and experts they need to take action

Community Cloud adoption correlates to higher Salesforce

adoption overall

Community Cloud is one of the fast growing Saleforce product lines

Salesforce Ventures Salesforce Ventures: The investment arm of Salesforce

Launched $100M Salesforce1 Fund Investing in companies building innovative mobile apps & connected products that

extend the power of the Salesforce1 Platform

www.salesforce.com/ventures

“The One-stop-shop for tech startups”

  Startup Insights   Sales Hacking   Marketing Best Practices   Customer Service and Retention   Product Offers

To join the program for free, go to:

salesforce.com/startups

Salesforce for Startups

Sponsoring

•  Networking meet-ups •  3rd Party Events

Presenting

p.force.com/foundersforum

Mark Your Calendars: Partner Forum is Coming to New York City

Join us for a full-day event offering expert practitioners the opportunity to explore Salesforce innovation and

customer business transformation

Tuesday, November 18, 2014

Registration opens soon – stay tuned!

http://p.force.com/customersurvey

Getting to Know Salesforce Customers Results of Annual Customer Survey 2014

•  What solutions are customers interested in?

•  What are they buying?

•  What are their priorities in the next 12-18 months

2 Ways to Ask Questions

http://p.force.com/question

1. Post your question to the Q&A Chatter Group -  http://p.force.com/question

2. Use the GoToWebinar Question Pane - we may re-post your question in the Q&A Chatter Group

Have a Question?

1.  Programs? 2.  Policies? 3.  Resources? 4.  Training? 5.  Timelines? 6.  Deadlines? 7.  Best Practices?

Leslie Tom VP, Partner Marketing salesforce.com

@lesliejtom

Dreamforce ‘14 is almost here! October 13-16 San Francisco

Experience the world’s largest cloud ecosystem 9,000 partner attendees

400 total sponsors

5,000 attendees at the partner keynote

Agenda at-a-Glance 8:30am – 6:00pm Breakout Sessions

12:00pm – 8:00pm Cloud Expos Open

10:00am – 11:30am Partner Keynote

8:30am – 6:00pm Breakout Sessions

10:00am – 5:00pm Cloud Expos Open

8:30am – 6:00pm Breakout Sessions

8:30am – 6:00pm Breakout Sessions

9:00am – 9:50am Marketing Cloud Keynote

10:30am – 11:20am Sales Cloud Keynote

Project Wave Keynote

Developer Keynote

9:00am – 5:00pm Cloud Expos Open

8:30am – 2:00pm Breakout Sessions

8:30am – 2:00pm Breakout Sessions

3:30pm – 5:00pm Hackathon Awards

9:00am – 2:00pm Cloud Expos Open

2:00pm – 3:00pm “PayPal Mafia” Panel Reid Ho!man Jeremy Stoppelman Max Levchin

10:00am – 1:00pm “Reimagine. Everything.” Neil Young Al Gore Arianna Hu"ngton Eckhart Tolle

2:00pm – 3:00pm Marc Benio! & Parker Harris Q&A

12:30pm – 1:30pm Fireside Chat with Marc Benio! & Tony Prophet

6:00pm – 8:00pm Cloud Expos Welcome Reception

3:30pm – 4:30pm George Colony

3:30pm – 6:30pm Tony Robbins

9:00am – 10:30am Hillary Rodham Clinton & Q&A with Klaus Schwab

11:30am – 12:30pm Laura Arrillaga-Andreessen

11:00am – 12:00pm Hadi Partovi

5:00pm – 6:00pm Special Guest Speaker

12:30pm – 1:20pm Service Cloud Keynote

2:00pm – 2:50pm Platform Keynote

3:30pm – 4:20pm Data.com Keynote

Salesforce1 Keynote

SMB Keynote

Community Keynote

7:00pm – 1:00am App Bash & Partner Parties

3:00pm – 4:00pm Marc Andreessen

6:30pm – 10:00pm Dreamforce Gala & UCSF Benefit with Bruno Mars & Cake

1:30pm – 3:30pm Keynote with Marc Benio! & Special Guests

4:30pm – 5:30pm Steve Jurvetson

At-A-Glance

www.dreamforce.com

Monday, October 13

Moscone South Halls ABC

< BACK

Tuesday, October 14

Moscone West

Wednesday, October 15

Yerba Buena Theater

Thursday, October 16

8:30am – 6:00pm Breakout Sessions

12:00pm – 8:00pm Cloud Expos Open

10:00am – 11:30am Partner Keynote

8:30am – 6:00pm Breakout Sessions

10:00am – 5:00pm Cloud Expos Open

8:30am – 6:00pm Breakout Sessions

8:30am – 6:00pm Breakout Sessions

9:00am – 9:50am Marketing Cloud Keynote

10:30am – 11:20am Sales Cloud Keynote

Project Wave Keynote

Developer Keynote

9:00am – 5:00pm Cloud Expos Open

8:30am – 2:00pm Breakout Sessions

8:30am – 2:00pm Breakout Sessions

3:30pm – 5:00pm Hackathon Awards

9:00am – 2:00pm Cloud Expos Open

2:00pm – 3:00pm “PayPal Mafia” Panel Reid Ho!man Jeremy Stoppelman Max Levchin

10:00am – 1:00pm “Reimagine. Everything.” Neil Young Al Gore Arianna Hu"ngton Eckhart Tolle

2:00pm – 3:00pm Marc Benio! & Parker Harris Q&A

12:30pm – 1:30pm Fireside Chat with Marc Benio! & Tony Prophet

6:00pm – 8:00pm Cloud Expos Welcome Reception

3:30pm – 4:30pm George Colony

3:30pm – 6:30pm Tony Robbins

9:00am – 10:30am Hillary Rodham Clinton & Q&A with Klaus Schwab

11:30am – 12:30pm Laura Arrillaga-Andreessen

11:00am – 12:00pm Hadi Partovi

5:00pm – 6:00pm Special Guest Speaker

12:30pm – 1:20pm Service Cloud Keynote

2:00pm – 2:50pm Platform Keynote

3:30pm – 4:20pm Data.com Keynote

Salesforce1 Keynote

SMB Keynote

Community Keynote

7:00pm – 1:00am App Bash & Partner Parties

3:00pm – 4:00pm Marc Andreessen

6:30pm – 10:00pm Dreamforce Gala & UCSF Benefit with Bruno Mars & Cake

1:30pm – 3:30pm Keynote with Marc Benio! & Special Guests

4:30pm – 5:30pm Steve Jurvetson

At-A-Glance

www.dreamforce.com

Monday, October 13

Moscone South Halls ABC

< BACK

Tuesday, October 14

Moscone West

Wednesday, October 15

Yerba Buena Theater

Thursday, October 16

Benefit Main Act

Supporting Act

Civic  Center  Plaza  

Gala Event + Benefit Concert at Civic Center Tuesday, October 14

WESTIN MARKET ST Partner Zone

3 kiosks in Partner Zone

MOSCONE SOUTH Partners in pre-keynotes

66 partner kiosks Industry Zone

MOSCONE WEST Partner Keynote

122partner booths in Cloud Expo West 43 partner kiosks in Dev Zone 5 partner kiosks in Admin Zone

YBCA THEATER 5 Partner Super

Sessions

MARRIOTT MARQUIS 25 partner kiosks Foundation Zone

CITY VIEW Partner Reception

8 sponsors at AppBash

MOSCONE NORTH 258 partner booths in Cloud Expo North AppExchange in Product Campground

Partners Integrated throughout Dreamforce Campus

Join the Partner Keynote on Monday

Monday, October 13 Moscone West, 3rd Floor 10:00am – 11:30am

One partner keynote for all partners   Lead and Innovate with the #1

Cloud Ecosystem   Sneak Peak of Project Wave   Preview of technology news

New: Keynote Decoder Contest Partners have the chance to win 1 of 1000s of prizes!

Tyler Prince EVP, Alliances &

Channels

Keith Block President and Vice Chairman

John Wookey EVP, Salesforce

Industries

Keith Bigelow SVP & GM

Analytics Cloud

Neeracha SVP, Partner

Programs & Mktg

Ron Huddleston SVP, ISV Aliances &

Channels

Jeroen Tas CEO, Phillips

Andy Main Global Customer Solutions Leader,

Deloitte

Network with our 400 Dreamforce Sponsors D

iam

ond

Tita

nium

Pl

atin

um

Emer

ald

AppBash Party on Wednesday Night!

Partner Appreciation Party 7:00pm – 9:00pm (Alliances Teams + Partners only)

AppBash Party 9:00pm – 1:00am (Customers + Partners + Employees)

When: Wednesday, October 15, 2014

Where: City View at the Metreon

Access: Dreamforce Full Conference or

Booth Pass and ID

Holly Palmer Manager, Partner Marketing salesforce.com

Connect with Partners in the Partner Zone

The Westin Hotel, Market Street 2nd and 3rd Floors

INNOVATE with the leading technology •  Demos of new Salesforce technology

CONNECT with members of the partner community •  Partner Community Theater •  Networking areas •  Welcome reception and daily lunch service

GROW your business with resources •  Over 60 partner-specific sessions •  ‘Ask the Experts’ consultation stations

Partner Zone

L Latest Salesforce Technology Demos

How to Grow Your Salesforce Business

Partner Community Theater

Partner Community Profile Photos

Monday Partner Welcome Reception

Beer & Cheese!

Take a Poll & Play Match Apps

To win a Hoodie!

Social Wall

Charging area

Monday Partner Welcome Reception

Beer & Cheese!

Hosted by

Workspace and Charging Stations

Sponsored By

Engage With Us to Win a Hoodie!

John Richter Director, Partner Community salesforce.com

In/johnfrichter

100+ Sessions Designed For Partners •  APP Academy (ISV) & Cloud Academy (SI) onboarding for new partners

•  Deep Dives across technical, sales, marketing, operations, and support

•  Entrepreneur startup sessions with industry luminaries

•  Partner-led best practices in the new Partner Community Theater •  Hundreds of Sales, Service, Marketing, and Technical Hands-On sessions

•  DF14 Partner Session Guide is now available!

http://p.force.com/dreamforce

http://p.force.com/df14sessions

DF14 Partner Session Guide now available!

•  Agenda Builder is now live •  Reserve your sessions today •  Go to http://p.force.com/df14sessions •  Both ISV and SI recommendations •  Grouped by roles and topics •  100+ sessions for partners & entrepreneurs

20+ Founders Forum Sessions & Panels | 25 Partner Best Practice Talks

Personal insights from Marc Benioff, Parker Harris, Marc Andreessen, Reid Hoffman, Jeremy Stoppelman, Max Levchin, Hadi Partovi, Jason Lemkin, Tien Tzuo,

Mark Organ, Jeff Clavier, Brian Jacobs & many more!

Are You Ready?

Top 5 Things You Can Do Now

1.  Register for Dreamforce 2.  Join the Community Conversation 3.  Customize Your Dreamforce Experience 4.  Stay Socially Engaged 5.  Give Back

Register TODAY: Two Options for Attending Dreamforce

Full Conference Pass $1299

Available until October 12th

Register Now: Full Conference

Dreamforce Free Expo+ Pass

FREE Includes: Cloud Expos, Product Keynotes, and keynotes with Al Gore, Neil Young, Arianna Huffington & Eckhart

Tolle

Does Not Include: Marc's keynote, Hillary's keynote, Partner keynote, Tony Robbins, Breakout sessions, Gala

Register Now: Free Expo+

Join the Conversation in the Success Community

1.  Join Groups - be an active participant and post helpful, relevant content

2.  Engage with your partner community •  Join Dreamforce for Partners •  Follow your peers

3.  Join session discussions to influence and shape the content

4.  Host a group for your customers & fans

5.  Most importantly, have fun!

Go to www.Dreamforce.com and click ‘Login’

Customize Your Dreamforce Experience

Stay Engaged

Road to Dreamforce Webinars Subscribe to the series & watch previous episodes for the latest

news, session updates and more

@dreamforce @partnerforce

#dfpartners /dreamforce

/salesforcepartners

Agenda: 6:30pm Cocktails at City Hall

8:30pm Gala Concert

After Party at City Hall with will.i.am and special guests

Give to the UCSF Benioff Children’s Hospitals Purchase tickets: https://give.theconcertforkids.com/theconcertforkids

Join Us in One Million Meals Bring a can of food! www.dfgives.org

Resources

Dreamforce for Partners on the Partner Community!

http://p.force.com/dreamforce

http://p.force.com/df14sessions

DF14 Partner Session Guide now available!

•  Agenda Builder is now live •  Reserve your sessions today •  Go to http://p.force.com/df14sessions •  Both ISV and SI recommendations •  Grouped by roles and topics •  100+ sessions for partners & entrepreneurs

http://p.force.com/tipsheet

Partner Community Tip Sheet – New Dreamforce Section!

•  Dreamforce for Partners page •  Get Ready for DF (slides) •  Agenda Builder Guide •  Partner Session Guide •  Campus Map •  DF Chatter Group •  Expo+ vs. Full Comparison Chart

Q & A

Please post your questions in the Webinar console on the right

Appendix

Alerts! Important Notification for Partners Read Each Notice Carefully

•  Accessing  VF  Pages  in  an  Expired  Managed  Package  

•  Usage  Metrics  Not  Repor9ng  Custom  Object  Data  

•  Winter  ‘15  Release  Readiness  Materials  

http://p.force.com/ALERTS

You must log in to see the

Alerts!

Technical Questions? Forums Have Answers!

http://developer.salesforce.com/forums

Now You Can Do That for FREE with Desk.com! The All-in-One Customer Support App for Fast-Growing Companies

Salesforce Partners Now Receive 5 Licenses FREE for 12 months

Support on Every Channel

SocialSupport

CaseManagement

Self-Service

MobileAccess

SimpleSetup

KnowledgeBase

Multilingual Support

BusinessInsights

Instant Productivity Connect & Grow

Productivity Tools

Multi-brand Support

Self-ServiceSelf-

ServiceSelf-Service

http://p.force.com/desk

PR Office Hours

Partner Community Office Hours New!

Partner Marketing Office Hours

Security Review Office Hours

http://p.force.com/officehours

Dreamforce Office Hours

Office Hours For All Partners

Play AppExchange Match Apps Game Visit Platform in the Cloud Expo - Moscone North

Learn apps today and install tomorrow!

Human Resources IT & Admin Free Collaboration

Sales Customer Service Marketing Industry