partner program catalog

48
Viessmann Partner Program

Upload: docong

Post on 14-Feb-2017

223 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Partner Program Catalog

Viessmann Partner Program

Page 2: Partner Program Catalog

Make the interactive Partner Program website your new home pageSet your browser to open to the Partner Program website, where you’ll fi nd resources designed to make the Partner Program more accessible and convenient than ever before:

Account management tools

Online and printable forms

Current Partner Program promotions

Partner Program news

Go to www.viessmann.us/partnerprogram or www.viessmann.ca/partnerprogram and enter your Partner Number and Password to access your account and exclusive Partner features.

Sign up for Viessmann social media and join the conversation!Connect with Viessmann and your fellow contractors via Twitter (www.twitter.com)and Facebook (www.facebook.com), and be among the fi rst to receive updates on Viessmann products and Partner Program promotions.

Follow us on Twitter: @ViessmannPrtnr

Like us on Facebook:www.facebook.com/ViessmannPartnerProgram

Get Connected!

There’s never been a better time to be a Viessmann Partner – and it’s never been easier to enjoy the benefi ts.

Need Help?

Need help logging

on to the Partner

Program website or

getting started with

social media?

Contact us for help at

1-800-505-1223 or

partner-program@

viessmann.com

Page 3: Partner Program Catalog

Welcome to the Partner Program

WelcomeHow to Earn PointsHow to Spend Your Points

4

568

Business Support

Print AdvertisingDirect Mail AdvertisingRadio AdvertisingWebsite DevelopmentSignage, Sales and Promotional MaterialsCustom Advertising

10

121416182022

Apparel and Gift Cards

ApparelGift Cards

25

2628

Forms and Appendices

Claim FormsOrder FormsAppendix A: Radio Advertising ScriptsAppendix B: Rules & Regulations

31

32354445

Page 4: Partner Program Catalog

Welcome

Partner Tip!

Help is just a call or click away:

Tel. 1-800-505-1223

Fax 519-885-5342

[email protected]

Viessmann Partner Program

750 McMurray Road

Waterloo, ON N2V 2G5

Canada

Page 5: Partner Program Catalog

4/5

Welcome to the Partner Program!

Success is its own reward, but Viessmann offers you even more.

* For a detailed defi nition of the term “Partner”, please visit our website at www.viessmann.ca or www.viessmann.us** Partner Points cover 100% of standard advertising, direct mail printing costs, apparel and gift cards. Partner Points cover 50% of third-party or custom advertising activities. See Rules & Regulations on pages 45-47 for details.

Wel

com

e

We help you succeed, then reward you for your successYou are more to us than just a customer – you’re our business partner*. Our support does not stop when a product is sold;instead, we are here to help you build your company – today, tomorrow, and in the future.

Use your Partner Points for business support, gifts and apparelWhether you want to build your business with our fl exible marketing tools or reward your team and loyal customers with brand name apparel or gift cards, the Partner Program lets you get the most out of your points. Start earning Partner Points from your fi rst sale, and watch how quickly your balance grows!

Partner Program benefi ts at a glance Professionally designed business

support materials make selling easy

Branded Viessmann apparel presents a professional business image

Gift cards reward your staff and thank your customers

Partner Points cover 100%** of standard Partner Program business support materials, gift cards and branded apparel

Enhanced Partner Program website provides useful news and resources

Online account management and electronic claim/order forms save time and effort

Partners are fi rst to receive Viessmann product updates

Exclusive Partner Program promotions

Social media keeps you well-informed and connected with the Viessmann Partner community

FREE membership

Did you know?

The Partner Program

will give you free

professional advice

whenever you need it!

Page 6: Partner Program Catalog

Partner Tip!

Our Serial Number Locator can help you fi nd

serial numbers on many Viessmann products.

Simply follow the link on the Partner Program

home page.

How to Earn Partner Points

Page 7: Partner Program Catalog

6/7

Selling your fi rst Viessmann boiler or solar collectorTo welcome you to the Partner Program, we credit your account 100 bonus points for your fi rst eligible sale – on top of the points you earn for the sale itself.

100 bonus points on your fi rst sale

Selling boilers, tanks and solar collectors Each eligible sale can quickly build your points balance.

10 to 65 points per installation*

Attending Viessmann Academy seminars Get rewarded for attending the Academy Training Seminars that give you an edge on the competition. Bring your staff along for additional points!

10 to 20 points for Introductory/Advanced Training

Linking your website to ours Earn points by linking your company’s business websiteto ours.**

120 to 240 points per year

Wel

com

e

Claim your Partner Points!You can now claim your Partner Points online! Simply log in to your account on the Partner Program website and complete the online claim forms.

Prefer hard copy forms? Photocopy and complete the appropriate form (pages 32-43) and submit it to the Partner Program by email, fax or mail. Printable forms are also available in the Downloads section of the Partner Program website.

Need help logging in or completing your forms? Contact us toll-free at 1-800-505-1223 or by email at [email protected].

How to Earn Partner Points

With so many ways to earn points, your balance grows quickly. Our interactive Partner Program website makes submitting and keeping track of your points easier than ever.

Did you know?

You can claim your

Partner Points and

watch your balance

grow online!

* See Installations claim form on page 32 or Rules & Regulations for more information.** See Internet Links claim form on page 34 or Rules & Regulations for more information.

Page 8: Partner Program Catalog

Apparel

How to Spend Your Points

Partner Tip!

Submitting your order forms online can save

you time – and money!

Order Forms – also available online!

Gift CardsBusiness Support

Page 9: Partner Program Catalog

8/9

Wel

com

e

Step 1: Choose the ideal solution for your businessYou know your business best. With a broad range of marketing, advertising and promotional materials, the Partner Program lets you choose the right tools to help your business grow:

Print Advertising

Direct Mail Advertising

Radio Advertising

Website Development

Signage, Sales and Promotional Materials

Custom Advertising

Apparel

Gift Cards

Step 2: Submit your order form Redeem your points instantly on the interactive Partner Program website. It’s faster than faxing or mailing, and it’s better for the environment too! Simply log in to your account and complete the appropriate online order form.

Do you prefer a more traditional approach? Photocopy and complete the appropriate form in the back section of this catalog (pages 32-43) and submit it to the Partner Program by email, fax or mail. Printable forms are also available in the Downloads section of the Partner Program website.

Need help completing your forms? Contact us for help at 1-800-505-1223 or [email protected].

Did you know?

You can use your

Partner Points to order

business support

materials, apparel and

gift cards online!

How to Spend Your Points

It’s easy to redeem your Partner Points for a wide range of business support materials, apparel and gift cards.

Page 10: Partner Program Catalog

Partner Tip!

With a wide range of standard and

customized Business Support materials, the

Partner Program has everything you need to

take your business to the next level!

Business Support

Page 11: Partner Program Catalog

10/11

Business Support

Our high-quality business support tools will get you noticed – and give your business a competitive advantage.

Print Advertising 12

14

16

18

20

22

Direct Mail Advertising

Radio Advertising

Website Development

Signage, Sales and Promotional Materials

Custom Advertising from page xx

Bu

sin

ess

Su

pp

ort

Page 12: Partner Program Catalog

Print Advertising

Partner Tip!

Want to reach homeowners in your

community? Your local newspaper is a great

place to start your advertising campaign.

Page 13: Partner Program Catalog

12/13

Print Advertising

You don’t have to be an advertising expert to make your business stand out from the crowd. Enhance your image instantly with one of our pre-designed ad templates.

Bu

sin

ess

Su

pp

ort

Why use print advertising?With our standard print advertising, it’s easy to reach potential customers with a message tailored exclusively for them! Our professional designs will give your brand an instant boost and help identify you as a trusted Viessmann professional.

What costs do my points cover?Depending on your Partner Points balance, we will reimburse up to 100% of your standard advertising campaign. For example, if your ad space costs $500, we’ll deduct 500 points from your account and reimburse you $500. You will receive a reimbursement form along with your fi nalized artwork. Simply complete and return the form along with a copy of the media invoice to request reimbursement.

What ads are available?Two standard ad templates can be tailored to your needs. Choose to feature the complete Viessmann program or specifi c products that best suit your market.* We’ll even resize and recolor your ad to suit the publication’s specifi cations.

Can I modify them further?Absolutely! If you would like to highlight a special offer, service or message, simply include the details with your order form.

How do I get started?Simply submit the Print Advertising order form on page 35 along with your high-resolution logo by email to [email protected], and we’ll take care of the rest.

Did you know?

If you have a specifi c

custom advertisement

in mind, we’d be

happy to help!**

Refer to pages 22-23

for details.

* Up to two products.** Additional points or costs may apply.

Page 14: Partner Program Catalog

Direct Mail Advertising

Partner Tip!

Don’t have a mailing list? Your local post offi ce

can help target the delivery of your next direct

mail campaign.*

Page 15: Partner Program Catalog

14/15

Direct Mail Advertising

A targeted direct mail campaign is an excellent way to make a one-on-one connection with potential customers!

Bu

sin

ess

Su

pp

ort

How can Viessmann help with my direct mail campaign?Postcards are an ideal way to put your message in front of your target audience. However, without an eye-catching, professional design, your message could be overlooked. Our pre-designed postcard templates will ensure your next direct mail campaign stands out.

What postcard designs are available?Two pre-designed standard templates can be tailored to your campaign. You can choose to feature the complete Viessmann program or up to two specifi c products that best suit your target market.

Can I modify them further?Absolutely! If you would like to highlight a special offer, service or message, simply include the details with your order form.

What will I receive?You will receive a shipment of high-quality, professionally printed postcards ready for the application of your customers’ addresses and postage.*

Need extra help?It’s quicker and easier to have your customers’ addresses printed onto your direct mail postcards. Simply provide us with your mailing list, and we’ll take care of the rest! This special printing requires additional points. Please contact the Partner Program for a quote.

How do I get started?Simply submit the Direct Mail Advertising order form on page 36 and email your high-resolution logo to us at [email protected], and we’ll take care of the rest.

Did you know?

If you have a

custom direct mail

advertisement in

mind, we can help!**

Refer to pages 22-23

for details.

* The Partner Program does not cover postage costs or mailing list acquisition.** Additional points or costs may apply.

Page 16: Partner Program Catalog

Radio Advertising

Partner Tip!

The Radio Advertising order form can be

found on page 37 and on the Partner Program

website. Standard radio scripts are provided

in Appendix A (page 44) and posted in the

Downloads section of the website.

Page 17: Partner Program Catalog

16/17

Radio AdvertisingIntroduce your business and promote your products and services to a large customer pool with a compelling radio advertisement.

Bu

sin

ess

Su

pp

ort

Is radio advertising right for me?Radio advertising is a great way to reach potential customers in the car, at work or at home – and everywhere in between. By choosing a radio station that appeals to your target market, you can be sure your message is going to the right audience.

What costs do my points cover?Depending on your Partner Points balance, we will reimburse up to 100% of your standard radio advertising campaign. For example, if your airtime is $1,500, we will deduct 1,500 Points from your account and reimburse you $1,500.*

What information should I include in my radio ad?Our standard radio scripts on page 44 can be tailored to suit your business and your audience. Choose from our 30- and 60-second scripts, and we’ll tailor them to target the region where you do business and the products you wish to feature.

Can I create something new?If you have a custom radio script in mind, we can help!** See page 23 for details.

How do I get started?Submit your Radio Advertising order form to the Partner Program, along with any offers, services or brief messages you would like to feature, and we will adapt our standard scripts to suit your needs.

Purchase airtime at local radio stations according to your campaign budget, and be sure to take into account the time of day and frequency that will offer maximum exposure for your business.

Local advertising agencies can assist you in purchasing airtime and producing your radio spot.*

How do I get reimbursed?You will receive a reimbursement form along with your fi nalized radio script. Complete and return this form along with a copy of the station invoice to be reimbursed for your expenses. See Rules & Regulations on pages 45-47 for additional reimbursment requirements.

Did you know?

You can use your

Partner Points to

cover up to 100% of

your standard radio

advertising costs!*

* Viessmann does not cover advertising agency fees and commissions, ad production costs, talent fees or taxes.** Additional points or costs may apply.

Page 18: Partner Program Catalog

Website Development

Partner Tip!

Website Development order forms are

available on page 38 and on the Partner

Program website.

Page 19: Partner Program Catalog

18/19

Website Development

Opportunity is just a few clicks away. Promote your business online with a professionally designed website.

Bu

sin

ess

Su

pp

ort

Does my business need a website?The Internet is the fi rst place many people go when looking for products and services. An effective website conveys a sense of professionalism and allows potential customers to fi nd the information they’re looking for quickly and easily. Your competitors are there – so you should be too!

Already have a website?We can give your website a makeover to maximize your online marketing opportunities! Contact the Partner Program for details.

What do my Partner Points cover?We can create a professional website to establish your online presence and begin promoting your business to an enormous pool of potential customers. Once your website is up and running, you can update it easily with a user-friendly web interface.

Our web designers are also available to update your website after it is fi nalized, but additional costs will apply.

The Partner Program will provide:

Professionally designed layout to compliment your brand

Viessmann product information

Downloadable Viessmann product fl yers and brochures

Product images

Seach Engine Optimization to make your site easier for customers to fi nd

Domain registration

500 MB of online storage

Five email accounts

Web hosting for one year

How do I get started?Simply submit the Website Developmentorder form on page 38, and our web designers will work with you to build a website that gets your business noticed!

Did you know?

You can earn up to

240 points each year

by simply adding a link

from your website to

ours! See page 7 for

details.

Page 20: Partner Program Catalog

Signage, Sales and Promotional Materials

Partner Tip!

Signage, Sales and Promotional Materials

order forms can be found on pages 40-41

and in the Downloads section of the Partner

Program website.

Page 21: Partner Program Catalog

20/21

Signage, Sales and Promotional Materials

Proudly display your Viessmann colors with an assortment of signage and sales materials.

Bu

sin

ess

Su

pp

ort

What can signage, sales and promotional materials do for my business?Our high-quality materials identify you as a trusted Viessmann professional and help make an excellent fi rst impression. An attractive showroom and Viessmann-branded vehicles can also help build your customers’ confi dence in your business.

What can I get with my Partner Points?Some items are FREE for Partners! Others will require points, but they are well worth the investment. Refer to the Signage, Sales and Promotional Materials order forms on pages 40-41 for points requirements, dimensions, minimum quantities and additional details.

Point-of-Sale (POS) MaterialsOur eye-catching POS materials will help kickstart your sales.

Literature Racks

Window Decals

Showroom Decals

Van Decals

Custom Lawn Signs

Custom “Installed By” Stickers

Promotional ItemsViessmann promotional items are an extremely popular and cost-effective way to remind customers of your products and services – over and over again.

Pens

Adhesive Notepads

Reusable Shopping Bags

Mugs

Water Levels

Flashlights

Yo-yos

How do I get started?Simply submit the Signage and Sales Materials or Promotional Materials order forms on pages 40-41. For custom signage, please email your high-resolution logo in .eps or .jpg fi le format to [email protected].

Free!

Free!

Did you know?

If you have a custom

sign, sales or

promotional item in

mind, we can help!

See pages 22-23 for

more information.

Free!

Free!

Page 22: Partner Program Catalog

Your Custom Advertising

Partner Tip!

Custom Advertising Pre-Approval forms can

be found on page 39 and on the Partner

Program website.

Page 23: Partner Program Catalog

22/23

Custom Advertising

From your own co-branded design to something entirely unique, custom advertising offers endless possibilities for increasing your company’s visibility.

Bu

sin

ess

Su

pp

ort

I have a great advertising idea. Can the Partner Program help?If you’re looking for something that goes beyond our standard advertising options, the Partner Program can make your custom advertising vision a reality.

What costs do my points cover?Depending on your Partner Points balance, we will reimburse up to 50% of your eligible custom advertising costs.* For example, if your costs are $1,500, we will deduct 750 points from your account and reimburse you $750.

Can I add the Viessmann brand to my own design?You can enhance your own advertising with Viessmann logos, images and product information. To be eligible for 50% points coverage, your custom advertising (designed by you or a third party) must follow the Pre-Approval Guidelines on pages 45-47 and be pre-approved by the Partner Program.

Can Viessmann create another design?We would be happy to work with you to develop unique and eye-catching materials for your next advertising campaign. Fully-customized designs may require a longer lead time than our pre-designed advertising materials and qualify for 50% points coverage.

Chooose from the following categories:

Print Advertising

Direct Mail Advertising

TV/Radio Advertising

Website Development

Apparel

Business Cards

Promotional Items

Sales Material/Signage

Billboards

YellowPages

Website Banners

Other Marketing Activities

How do I get started?Simply submit the Custom Advertising Pre-Approval form on page 39. For materials being designed by Viessmann, please email your high-resolution logo in .eps or .jpg fi le format to us [email protected].

How do I get reimbursed?If using your own or third-party advertising, you will receive a reimbursement form once your artwork is pre-approved. Complete and return this form along with a copy of your fi nal artwork and applicable invoices to be reimbursed for your expenses.

Did you know?

Depending on your

points balance, we will

reimburse up to 50%

of your eligible custom

advertising costs.*

* The Partner Program does not cover postage, agency expenses or talent fees. See Custom Advertising Pre-Approval form on page 39 or Rules & Regulations on pages 45-47 for details.

Page 24: Partner Program Catalog

Use Your Partner Points for What You Want – Whenever You Want!

The Partner Program offers more choices and greater fl exibility than ever before.

Spend your Partner Points when you wishYou can redeem your points for apparel or gift cards at any time – allowing you to order rewards for your staff and customers whenever it is most convenient for you.

Unlimited choicesYou can choose any item that you wish from our collection, as long as you have accumulated enough points!

Did you know?

You are likely to

receive your items

faster if you submit

your order forms

electronically!

Page 25: Partner Program Catalog

24/25

Apparel and Gift Cards

Present a professional business image with Viessmann apparel, and reward your team and loyal customers with brand name gift cards.

Apparel

Gift Cardsreo mantiquam. Ipicaet plius num from page xx

Ap

par

el &

Gift

Car

ds

26

28

Page 26: Partner Program Catalog

Apparel

Partner Tip!

Apparel order forms can be found on page 42

and in the Downloads section of the Partner

Program website.

Page 27: Partner Program Catalog

26/27

Apparel

On the job and everywhere they go, your team members will present a professional business image with Viessmann apparel.

Ap

par

el &

Gift

Car

ds

What are the benefi ts of wearing Viessmann apparel?Our high-quality, branded apparel identifi es your employees as trusted Viessmann professionals and makes a positive and lasting impression with your customers. Branded apparel also raises awareness of your products and services everywhere you and your team go.

What apparel can I get with my points?Choose from our branded apparel:

Viessmann T-shirtThe Viessmann T-shirt identifi es you as a Partner! It is branded on the front only with the Partner Program logo.

Co-branded T-shirtThe co-branded T-shirt identifi es you as a trusted Viessmann professional! Your logo will be printed on the front along with the Partner Program logo.

Carhartt Shoreline Waterproof JacketThis waterproof, breathable jacket is constructed of durable nylon and has a water-repellent fi nish. The Viessmann logo is embroidered on the front.

Carhartt Arctic Duck Quilt Lined CoatGear up for the cold weather! This traditional duck coat features arctic-weight polyester insulation and nylon quilted lining. The Viessmann logo is embroidered on the front.

Viessmann CoverallsThese coveralls are made of high-quality material to withstand the most rugged working environments. They are branded with the Partner Program logo on the front and the Viessmann logo on the back.

How do I get started?Simply submit the Apparel order form on page 42, and we’ll take care of the rest! Be sure to specify sizes (M, L, XL, XXL)and colors (if applicable) when ordering.

Did you know?

Our branded apparel

is available in men’s

sizes ranging from

Medium to XX-Large!

Rasant Inc.Plumbing · Heating · AC

Independent Partner

Co-branded T-shirt Carhartt Waterproof Jacket Carhartt Arctic Duck Coat

Independent Partner

Viessmann T-shirt

Page 28: Partner Program Catalog

Gift Cards

Partner Tip!

Gift Card order forms are available on page 43

and on the Partner Program website.

Page 29: Partner Program Catalog

28/29

Gift Cards

Virtually guaranteed to get a smile, brand name gift cards allow recipients to choose the rewards they really want.

Ap

par

el &

Gift

Car

ds

How can gift cards help my business?Gift cards are an excellent way to reward your employees (or yourself) for a job well done and to thank your loyal customers for their support.

What gift cards are available?Redeemable for everything from gas and hot coffee to something special for the home or cottage, our gift card collection has something for everyone.

Canadian and U.S. gift cards are available in various denominations to help you budget your Partner Points. Please refer to the Gift Cards order form on page 43 for additional details.

Gift Cards for U.S. Partners*:

Dunkin’ Donuts Card®

Shell® Gift Card

Texaco® Gift Card

The Home Depot® Gift Card

Best Buy® Gift Card

Bass Pro Shops® Gift Card

Gift Cards for Canadian Partners*:

Coffee Gift Card**

Petro-Canada® Gift Card

The Home Depot® Gift Card

Best Buy® Gift Card

Bass Pro Shops® Gift Card (U.S. Funds)

How do I get started?Simply submit the Gift Cards order form on page 43, and we’ll send your gift cards to you right away!

All trademarks are the property of their respective owners. The companies listed and shown above are not a sponsor or co-sponsor of this promotion. Visit www.svmcards.com for gift card terms, conditions and disclaimers. © 2010 SVM, LP.* Gift cards are redeemable only in the country for which they are issued. ** Viessmann is unable to publish the names of certain retailers due to restrictions within their corporate advertising policies. Please contact the Partner Program for details.

Did you know?

Gift cards for Canadian

or U.S. retailers are

available in various

denominations.

Page 30: Partner Program Catalog

1. You can manage your account onlineWhether at home, at the offi ce or at the job site, the interactive Partner Program website allows you to manage your account online. Check your points balance or update your contact information with a few easy clicks!

2. It’s faster for youOnline claim and order forms are easy to complete and submit, and they also eliminate the hassles of snail mail or busy fax lines.

3. It’s faster for us, too!Because the information in your online forms is available to us immediately, we can process your submission more quickly and get right to work on your request.

4. We keep you informedGet easy access to useful online tools and resources with a few easy clicks. Join us on Twitter and Facebook and be among the fi rst to receive important news and Partner Program updates.

5. It’s good for the environment and your bottom lineEvery little bit helps! By utilizing online resources, we will use less paper and save the energy required to transport mail. This helps save trees and reduce fossil fuel consumption, while also saving you the costs of postage, paper and long-distance faxes.

www.viessmann.us/partnerprogramwww.viessmann.us/partnerprogramwww.viessmann.ca/partnerprogramwww.viessmann.ca/partnerprogram

Five Reasons to Use Online Partner Program Resources

Time is money – our online tools will save you both.

Did you know?

We can walk you

through our online

resources to ensure

you get the most

out of the Partner

Program.

Page 31: Partner Program Catalog

30/31

Form

s &

Ap

pen

dic

es

Forms & Appendices

Manage your Partner Program activities using these easy-to-follow forms.

Claim Form: Installations

Order Form: Direct Mail Advertising

Order Form: Signage & Sales Materials

Order Form: Promotional Materials

Claim Form: Viessmann Academy

Order Form: Radio Advertising

Order Form: Apparel

Claim Form: Internet Links

Order Form: Website Development

Order Form: Gift Cards

Order Form: Print Advertising

Pre-Approval Form: Custom Advertising

32

33

34

35

36

37

38

39

40

41

42

43

Appendix A: Radio Advertising Script Templates 44

Appendix B: Rules & Regulations 45

Page 32: Partner Program Catalog

Claim Form: InstallationsClaim the points that you deserve! Simply complete the installation details below and submit the form to the Partner Program. Have a question? Contact us at 1-800-505-1223 or [email protected].

Boilers Points Serial Number(s)

Vitorond 100 25 (16 digits on rating plate)

Vitola 200 65 (12 digits on rating plate)

Vitogas 050, ECD-S 25 (16 digits on rating plate)

Vitodens 100 25 (16 digits on rating plate)

Vitodens 200 65 (16 digits on rating plate)

Solar Collectors Points Serial Number(s)

Vitosol 100-F / 200-F 25 (16 digits on rating plate)

Vitosol 200-T / 300-T 40 (16 digits on rating plate)

Tanks Points Serial Number(s)

CombiPLUS Kit 10 (18 digits on rating plate)

Vitocell 100 20 (16 digits on rating plate)

Vitocell 300 40 (16 digits on rating plate)

*Residential installations only.

Installation location Please complete a separate form for each installation address.

Address

State/Province Zip/Postal Code

City

Date of Installation

Products installed*Time Saver!

Our peel-and-stick

serial numbers on

most packaging are an

ideal way of ensuring

accuracy. Simply peel

and stick directly onto

your claim form!

Partner information

Company Name

Partner Name

Partner Signature

Partner Number

Telephone

Date

your claim form!

7134301400035100

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Page 33: Partner Program Catalog

Claim Form: Viessmann AcademyEarn points for attending a Viessmann Academy Seminar! Simply complete the details below and submit the form to the Partner Program. Have a question? Contact us at 1-800-505-1223 or [email protected].

Earn more points!

You can earn points

for each employee

that attends an

Academy Seminar!

List all attendee

names here.

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner information

Company Name

Partner Name

Partner Signature

Partner Number

Telephone

Date

Need Seminar info?

Check your Academy

certifi cate or visit

our website for a

complete list of

course numbers and

descriptions.

32/33

Seminar no. Seminar title Points Seminar date Attendees

Vi 101 Introduction to Viessmann 10

Vi 102Vitosol Application and Installation

10

Vi 202 Vitosol Design and Simulation 20

Vi 203Vitodens 100 / 200 Applicationand Installation

20

Vi 207Vitotronic NR1 Series ResidentialBoiler Controls

20

Vi 208Vitocontrol-S WB2B, Versatronik 200, Vitodens 100 / 200 Cascade Controls

20

Vi 303Vitodens 100 / 200 Serviceand Maintenance

20

Vi 304Residential High Mass Boilers Service and Maintenance

20

Vi 3034Vitola 200, Vitorond 100, Vitodens 100 /200 Service and Maintenance

20

V1 312Residential Oil Burner Service and Maintenance

20

Other 20

Seminar Location: Waterloo, ON Langley, BC Warwick, RI

Page 34: Partner Program Catalog

Claim Form: Internet LinksClaim points for linking your website to ours! Simply complete the details below and submit the form to the Partner Program. Have a question? Contact us at 1-800-505-1223 or [email protected].

Website Information

Website Address

Location of the Viessmann Logo (example: homepage, product page, etc.)

Email Address

Details Download your Viessmann logo from the Partner Program website or contact us at 1-800-505-1223

or [email protected]

Logo must be linked to www.viessmann.us or www.viessmann.ca

One Viessmann logo per site will be eligible for Partner Points

Your website must be reviewed and approved by Viessmann before receiving credit

Earn 240 points per year by exclusively featuring a Viessmann linkable logo on your website

Earn 120 points per year by featuring a Viessmann linkable logo on your website along with other boiler or solar thermal manufacturers

Approval checklistBefore submitting this credit form, please ensure the following:

My website features at least one Viessmann logo

The Viessmann logo links to www.viessmann.us or www.viessmann.ca when clicked

Did you know?

You can use your

Partner Points for

a custom designed

website! See pages

18-19 for details.

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner information

Company Name

Partner Name

Partner Signature

Partner Number

Telephone

Date

Page 35: Partner Program Catalog

Order Form: Print AdvertisingMake your business stand out with professionally-designed advertisements targeted to your customers!Have a question? Please contact us at 1-800-505-1223 or [email protected].

Publication information

Artwork Deadline

Additional Information (color or black & white, etc.)

Ad Size Required

ArtworkChoose the pre-designed ad slick that best suits your target audience. Both ad slicks can be tailored to include your logo and business information. Please email your logo in .eps or .jpg fi le format to us at [email protected].

Complete program: Featuring a complete line of Viessmann high-effi ciency residential products.

Product specifi c: Feature up to two products.We will highlight why it’s the best choice foryour customer!

Product 1

Product 2

Low on points?

Standard designs

are free-of-charge.

You simply cover the

advertising expenses.

Points coverageDepending on your Partner Points balance, we will reimburse up to 100% of your advertising campaign. Example: If your ad space is $500, we will deduct 500 Points from your account and reimburse you $500.

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner information

Company Name

Partner Name

Partner Signature

Partner Number Telephone

Email Address (to send fi nalized artwork)

Date

34/35

Page 36: Partner Program Catalog

Order Form: Direct Mail AdvertisingReach your customers with professionally-designed co-branded postcards from Viessmann!Have a question? Please contact us at 1-800-505-1223 or [email protected].

Points coverageUse your Partner Points to cover 100% of your standard direct mail printing costs. We’ll provide the artwork and arrange for printing too! Please Note: We do not cover postage costs.

Address printingHave your customers’ addresses printed onto your direct mail postcards. Simply provide us with your mailing list, and we’ll take care of the rest! This special printing requires additional points. Please contact us for a quote.

Low on points?

Standard designs are

free-of-charge. You

simply cover the

printing expenses.

Quantity Points

500 320

1,000 455

1,500 590

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

ArtworkChoose the pre-designed postcards that best suit your target audience. The front and back of the postcards can be tailored to include your logo and business information. Please email your logo in .eps or .jpg format to us at [email protected].

Complete program: Featuring a complete line of Viessmann high-effi ciency residential products.

Product specifi c: Feature up to two products.We will highlight why it’s the best choice for your customer!

Product 1

Product 2

Partner Name

Partner Number Telephone

Address

State/Province Zip/Postal Code Partner Signature

Company Name

Email Address (to send fi nalized artwork)

City

Date

Partner information

Page 37: Partner Program Catalog

Order Form: Radio AdvertisingOur radio scripts are designed to speak to your customers’ needs whether they are remodeling or building new! Have a question? Please contact us at 1-800-505-1223 or [email protected].

Station information

Radio Listening Area

Station Name

Airing Dates

Radio script Choose the radio script that best suits your target audience. Each script is available in 30- and 60-second lengths. See Appendix A for our standard radio scripts.

Script 1 - 60 seconds

Script 1 - 30 seconds

Script 2 - 60 seconds

Script 2 - 30 seconds

Focus your messageTailor the script to your needs by choosing the topics you would like featured. Want to highlight a special offer or announcement? Please list the details in the space below.

Oil-fi red boilers

Gas-fi red condensing boilers

Solar system

Viessmann

Low on points?

Standard radio scripts

are available free of

charge. You simply

cover the radio

expenses.

Points coverageDepending on your Partner Points balance, we will reimburse up to 100% of your standard radio advertising campaign costs. Example: If your airtime is $950, we will deduct 950 Points from your account and reimburse you $950.

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner information

Company Name

Partner Name

Partner Signature

Partner Number

Telephone

Date

36/37

Page 38: Partner Program Catalog

Order Form: Website DevelopmentPromote your business online with a professionally-designed website.Have a question? Please contact us at 1-800-505-1223 or [email protected].

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner information

Company Name

Partner Name

Partner Signature

Partner Number

Telephone

Date

Website design and creationOur professional web designers will develop a unique website exclusively for your business. The design and creation process includes the following steps:

An interview by our professional web designer

Two initial design concepts to choose from

Three rounds of revisions based on your feedback

Complete creation of your new website

SEO optimization

Content provided by you and by Viessmann

Final approval by you and by Viessmann

Content managementContent management software and training are included in your website development package. Web-based content management allows you to easily make content changes to your website once it is fi nalized.

Our web designers are also available to make content and layout changes to your website. Please note that Viessmann will not be responsible for any additional costs once the site has been approved by the contractor and by Viessmann; additional changes to a fi nalized website will be done at the contractor’s expense.

Email addresses, hosting and domain registrationIn addition to the web design, your website development package also includes:

Domain registration

500 MB of online storage

Five email accounts with forwarding and webmail options

One year of website hosting

After the fi rst year, the contractor is responsible for the cost of the yearly hosting package. Please contact us at 1-800-505-1223 or [email protected] for a web hosting quote.

Already have a website?

We can update your

exisiting website

to maximize your

online marketing

opportunities!

Points coverageRedeem 3,000 Partner Points for a website that will promote your business within an enormous pool of potential customers.

Page 39: Partner Program Catalog

Pre-Approval Form: Custom AdvertisingCustom advertising offers endless possibilities for increasing your company’s visibility.Have a question? Please contact us at 1-800-505-1223 or [email protected].

Activity Requirements for pre-approval Pointscoverage

Net costquote

Print advertising A proof of your advertisement 50%$

Direct mail A proof of your direct mail piece 50%$

TV / Radio A proof of your radio script or TV commercial 50%$

Website A proof of your website design / improvement 50%$

Apparel A proof of your design and apparel 50%$

Business cards A proof of your business card design 50%$

Promotional item A proof of your design and promotional item 50%$

Sales material / Signage

A proof of your sales material or signage design 50%$

Billboards A proof of your billboard design 50%$

YellowPages A proof of your YellowPages design or listing 50%$

Other _______________

A proof of your marketing or advertising activity 50%$

Activities not eligible for reimbursement

Materials that

include competitive

products

Tax, cash awards

& fi nance charges

Postage and

distribution costs

Ad agency fees &

commissions

Trade shows,

sponsorships,

events, etc.

Ad production,

position charges,

talent fees, etc.

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Custom advertising must:

Create attention,

interest & action

Provide reasons to

buy Viessmann

Be in-line with

Viessmann brand

image & messaging

Promote sale of

Viessmann boilers,

tanks & collectors

Feature the

Viessmann logo

Not feature

competing

productsPartner Name

Partner Number Telephone

Address

State/Province Zip/Postal Code Partner Signature

Company Name

Email Address (to send fi nalized artwork)

City

Date

Partner information

See Rules & Regulations on pages 45-47 for a list of advertising pre-approval and reimbursement guidelines.

38/39

Page 40: Partner Program Catalog

Order Form: Signage and Sales MaterialsWe offer a variety of signage and sales materials to help identify you as a trusted Viessmann professional. Have a question? Please contact us at 1-800-505-1223 or [email protected].

Did you know?

The Promotional

Materials order form

can be used to order

FREE point-of-sale

materials:

Literature

Product posters

and frames

Cutaway posters

and frames

Literature bags

References

...and more!

Contact your local

Viessmann Sales

Representative for

more information.

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Image Item & Details Color/Type Points Quantity

Literature rackThe ideal place to showcase your Viessmann literature. Can be fl oor-standing or wall-mounted.

Black Free! Qty.

Window decalOne set of three decals includes sizes: 3.5”, 4” and 5”White, orange and black logo.

Interior Free! Qty.

Exterior Free! Qty.

Showroom decalAdhesive backing for application to an interior wall.8” x 74”

White logo on orange

Free! Qty.

Van decalIdentify yourself as a trusted Viessmann professional. Available in two colors: white and orange.10” x 28”

White Free! Qty.

Orange Free! Qty.

Custom lawn signs Advertise to the neighborhood! Includes wire stand.Small - 12” x 18”Large - 18” x 27”

Small 160/280 Qty.Order qty. 10/20

Large 290/520 Qty.Order qty. 10/20

Custom “installed by” stickersAllows your customers to easily fi nd you for service or for new Viessmann equipment. 2” x 3.5”

Full color 25/35 Qty.Order qty. 25/50

Partner Name

Partner Number Telephone

Address

State/Province Zip/Postal Code Partner Signature

Company Name

Email Address (to send fi nalized artwork)

City

Date

Partner information

Rasant Inc.Plumbing · Heating · AC

Sam Peterson 1-800-555-heatwww.rasant.com

Installed by:

VIT

OD

EN

S 1

00

VIT

OD

EN

S 2

00

Gas-fired condensingwall-mounted boilers

Rasant Inc.Plumbing · Heating · AC

Sam Peterson 1-800-555-heatwww.rasant.com

Page 41: Partner Program Catalog

Image Item & Details Points Quantity

PenOrange pen branded with white Viessmann logo and silver clip.

1 Qty.Min. quantity 25

Adhesive notesPad of 50 sheets with Viessmann logo.3” x 4”

2 Qty.Min. quantity 10

Reuseable shopping bagViessmann branded reuseable shopping bag. Includes pouch.

6 Qty.Min. quantity 10

MugViessmann branded ceramic mug.

6 Qty.Min. quantity 10

Water levelViessmann branded aluminum level with two bubble indicators. 2” x15.75”

9 Qty.Min. quantity 10

Yo-yoStainless steel yo-yo with engraved Viessmann logo.

4 Qty.Min. quantity 10

FlashlightViessmann branded fl ashlight with durable ABS plastic body.5.75”

10 Qty.Min. quantity 10

Order Form: Promotional MaterialsSpread the word about Viessmann with our high quality promotional materials. Have a question? Please contact us at 1-800-505-1223 or [email protected].

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner Name

Partner Number Telephone

Address

State/Province Zip/Postal Code Partner Signature

Company Name

Email Address (to send fi nalized artwork)

City

Date

Partner information

40/41

Page 42: Partner Program Catalog

Order Form: ApparelWith Viessmann apparel, your team will present a uniform, professional business image. Have a question? Please contact us at 1-800-505-1223 or [email protected].

Image Item & Description Points Order Qty.

Co-branded T-shirtThe co-branded T-shirt identifi es you as a trusted Viessmann professional! Your logo will be printed on the front along with the Partner Program logo. See Rules & Regulations (pages 45-47) for logo imprint color options. Minimum 10 shirts/order/color.

45/shirt

Black

Gray

M: L: XL: XXL:Min. qty. 10

Viessmann T-shirtThe Viessmann T-shirt identifi es you as a Partner! Branded on the front only with the Partner Program logo. Minimum 5 shirts/order.

20/shirt

Gray only

M: L: XL: XXL:Min. qty. 5

Carhartt Shoreline Waterproof JacketWaterproof, breathable jacket constructed of durable nylon and water-repellent fi nish. Viessmann logo embroidered on the front.

430/jacket M: L: XL: XXL:

Carhartt Arctic Duck Quilt Lined CoatGear up for the cold! Traditional duck coat featuring arctic-weight polyester insulation and nylon quilted lining. Viessmann logo embroidered on the front.

365/coat M: L: XL: XXL:

Viessmann CoverallsHigh-quality material to withstand the most rugged working environments. Viessmann branded on front with Partner Program logo. Viessmann logo on the back.

165/coverall

Orange

Gray

M: L: XL: XXL:

Details Apparel is available in men’s sizes only

For co-branded T-shirts, please email your logo in .eps or .jpg format to [email protected]

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Partner Name

Partner Number Telephone

Address

State/Province Zip/Postal Code Partner Signature

Company Name

Email Address (to send fi nalized artwork)

City

Date

Partner information

Rasant Inc.Plumbing · Heating · AC

Independent Partner

Independent Partner

Page 43: Partner Program Catalog

Order Form: Gift CardsVirtually guaranteed to get a smile, brand name gift cards allow recipients to choose the rewards they really want.Have a question? Please contact us at 1-800-505-1223 or [email protected].

750 McMurray RoadWaterloo, ON N2V 2G5Canada

1-800-505-1223Fax [email protected]

Item Details* Denomination Points Order Qty.

Dunkin’ Donuts Card®

U.S. Partners onlyThe Dunkin’ Donuts Card® is accepted at participating Dunkin’ Donuts® restaurants.

$ 10.00 25 Qty.

$ 25.00 70 Qty.

CoffeeGift Card

Canadian Partners onlyContact us for more information.

$ 10.00 25 Qty.

$ 25.00 70 Qty.

Shell®

Gift CardU.S. Partners onlyFor use at Shell® locations in the United States, except territories.

$ 25.00 70 Qty.

$ 50.00 130 Qty.

Texaco® Gift Card

U.S. Partners onlyAccepted at 10,000 Chevron® and Texaco® branded stations in the United States.

$ 25.00 70 Qty.

$ 50.00 130 Qty.

Petro-Canada®

Gift CardCanadian Partners onlyFor gas, snacks, car washes and vehicle maintenance at Petro-Canada® locations!

$ 25.00 70 Qty.

$ 50.00 130 Qty.

The Home Depot®

Gift CardFor the purchase of merchandise at www.homedepot.com, www.homedepot.ca and The Home Depot® stores.

$ 25.00 70 Qty.

$ 50.00 130 Qty.

Best Buy®

Gift CardFor use at Best Buy® retail locations or online at www.bestbuy.com or www.bestbuy.ca.

$ 25.00 70 Qty.

$ 50.00 130 Qty.

Bass Pro Shops®

Gift CardRedeemable at Bass Pro Shops® retail locations or through Outdoor World Incentives™, Bass Pro Shops catalogs or www.basspro.com.(issued in U.S. Funds for Canadian and U.S. Partners)

$ 50.00 130 Qty.

All trademarks are the property of their respective owners. The companies listed and shown above are not a sponsor or co-sponsor of this promotion. Visit www.svmcards.com for gift card terms, conditions and disclaimers. © 2010.* Gift cards are redeemable only in the country for which they are issued.

Partner Name

Partner Number Telephone

Address

State/Province Zip/Postal Code Partner Signature

Company Name

Email Address (to send fi nalized artwork)

City

Date

Partner information

42/43

Page 44: Partner Program Catalog

Script 3: Suitable for September to December – 60 secondsVO: In a time of fl uctuating fuel costs and growing concern for the environment, having a reliable, effi cient and eco-friendly home heating system has never been more important. Whether you’re building new or retrofi tting, a super-effi cient heating system from Viessmann is the best way to keep your heating bills in check. In fact, by replacing the old boiler in your basement with a Viessmann heating system, you can save up to 30% in fuel costs. Viessmann boilers are clean, quiet, and wonderfully reliable, and thanks to industry-leading heating technology, they save enough money to pay for themselves in just a few short years.

At [COMPANY] in [TOWN], we’re proud to offer Viessmann boilers and solar systems for every budget. Keep your heating costs under control and do your part to protect our climate... and your family’s future. Call [COMPANY] today at [PHONE] and ask about the ideal Viessmann heating system for your home. That’s [COMPANY], [PHONE]. You can’t afford to wait.

Script 4: Suitable for December to May – 60 secondsVVO: (sfx: winter winds) Living in [TOWN], you know that winter weather is no laughing matter. You’ve put winter tires on your car, and you’ve pulled out your coats and gloves… but is your home heating system prepared for what’s to come? You and your family could be put at risk if your heat breaks down in the middle of a winter storm.

(sfx: winter winds fade out) The heating professionals at [COMPANY] are here to make sure that doesn’t happen. We’re proud to offer the extremely reliable and eco-friendlly Viessmann line of heating boilers and solar systems. With almost 95 years of experience and a 99% customer satisfaction rating, Viessmann guarantees you a warm, comfortable home this winter. Whether you’re building new or replacing your older system, industry-leading Viessmann technology offers the security of factory-tested parts, top-quality materials, and long service life.

We’ve got a Viessmann system for every budget! Don’t get left in the cold this winter. Call [COMPANY] today at [PHONE] and ask about the ideal Viessmann heating system for your home. That’s [COMPANY], [PHONE].

Appendix A: Radio Advertising Script TemplatesOur 30- and 60-second scripts are the perfect starting point to craft a message that suits your business and audience.

Script 2: Suitable for December to May – 30 secondsVO: (sfx: winter winds) Living in [TOWN], you know that winter weather is no laughing matter. You’ve put winter tires on your car, and you’ve pulled out your coats and gloves… but is your home heating system prepared for what’s to come? You and your family could be put at risk if your heat breaks down in the middle of a winter storm.

(sfx: winter winds fade out) Don’t get left in the cold -- we’ve got a Viessmann boiler or Viessmann solar system for every budget! Call [COMPANY] today at [PHONE] and ask us about the ideal Viessmann heating system for your home. That’s [COMPANY], [PHONE].

Script 1: Suitable for September to December – 30 secondsVO: In a time of fl uctuating fuel costs and growing concern for the environment, having a clean, reliable and effi cient home heating system has never been more important. With so many options out there, choosing the system that’s right for you can be a real challenge. But we can help!

At [COMPANY] in [TOWN], we’re proud to offer Viessmann boilers and Viessmann solar systems for every budget. Keep your heating bills under control and do your part to protect our climate... and your family’s future. Call [COMPANY] today at [PHONE] and ask about the ideal Viessmann heating system for your home. That’s [COMPANY], [PHONE]. You can’t afford to wait.

Page 45: Partner Program Catalog

44/45

Membership Eligibility1. Eligibility to JoinTo join the Viessmann Partner Program you must be a licensed, professional heating contractor who is recognized and certifi ed by local authorities to install oil- and/or gas-fi red appliances, and the owner/president of your company.

2. Viessmann Independent Partner Qualifi cations

Contractor must be eligible to join the program (see point 1 above).

Contractor must sign up for the program online, by mail or by fax.

Viessmann will internally review if the contractor is qualifi ed to become a Viessmann Partner. All decisions made by Viessmann regarding membership eligibility are fi nal.

3. Cancellation of MembershipMemberships can be cancelled at any time (by either the Partner or Viessmann) by phone, fax, mail and email.

Earning & Collecting Partner Points1. Methods of Earning Partner Points & Point Values: Eligible boilers, solar collectors or tanks

Selling fi rst eligible boiler or solar collector: 100 Welcome Points.

Points can only be earned within one year of the boiler, solar collector or tank installation date.

Points will be credited to a Partner’s account on the installation date.

Boilers Points Vitorond 100, VR1 25 Vitogas 050, ECD-S 25 Vitodens 100 25Vitodens 200 65Vitola 200 65

Solar Collectors PointsVitosol 100-F 25Vitosol 200-F 25Vitosol 200-T 40Vitosol 300-T 40

Tanks Points CombiPLUS Kit 10 Vitocell 100 20

Vitocell 300 40 2. Methods of Earning Partner Points & Point Values: Other

Points for attending Viessmann Academy seminars can only be earned within one year of attendance date.

Attending Viessmann Academy training seminars: 100-level courses, 10 points. 200- and 300-level courses, 20 points.

Points for attending Academy training will be credited to a Partner’s account on the seminar date.

Linking a Partner’s website to www.viessmann.us orwww.viessmann.ca

a. 120 points per year (10 points per month) if Viessmann logo is featured on Partner’s website with other boiler or solar thermal manufacturers. b. 240 points per year (20 points per month) if Viessmann logo is the only boiler or solar thermal manufacturer on the Partner’s website.

Points for links to Viessmann web-site are earned upon receipt of Inter-net Links claim form and verifi cation of link.

3. Expiration of Partner Points Points earned must be redeemed

within 2 years of the date they are earned, after which they will expire.

Redeeming Partner Points – Standard Business Tools1. Please refer to the order forms in this brochure for more details about each of these activities.

2. All standard advertising and marketing materials provided by Viessmann will qualify for 100% reimbursement without prior approval. See standard business tools below.

Print Advertising – 100% Points CoverageChoice of two pre-designed advertising slicks: full product range or product-specifi c. Tailored to include Partner’s logo, contact details and specifi c products (depending on ad slick).

Direct Mail Advertising – 100% Points CoverageChoice of two pre-designed direct mail postcards: full product range or product-specifi c. Tailored to include Partner’s logo, contact details and specifi c products (depending on ad slick). Imprinting customers’ addresses requires additional points. Cost to be quoted at time of order. Radio Advertising – 100% Points CoverageGeneric radio scripts tailored to include Partner’s contact details and special offers (if applicable).

Website Development – 100% Points CoverageNew website development or redesign of existing website using Viessmann web designer. Web design, SEO optimization, web hosting for fi rst year, fi ve email addresses, 500 MB of online storage space.

Co-Branded T-shirts – 100% Points CoverageT-shirt with Partner’s logo imprinted in one color and Partner Program logo in two colors. T-shirt available in charcoal or black.

Appendix B: Rules & RegulationsThe following Rules and Regulations and Terms and Conditions apply to the Viessmann Partner Program.* *Subject to change without notice. For up-to-date Rules & Regulations, please visit www.viessmann.us/partnerprogram or www.viessmann.ca/partnerprogram

Page 46: Partner Program Catalog

Redeeming Partner Points – Custom Advertising1. Custom Advertising Points Coverage

Custom advertising refers to advertising or marketing activities developed by the Partner, by a third party or by Viessmann on the Partner’s behalf.

Custom advertising must be pre-approved by Viessmann.

Point coverage for custom advertising is 50%. For example, if print advertising space is $600 and a custom advertisement is used, we would deduct 300 points, and reimburse you $300.

Please refer to the order forms in this brochure for more details about custom advertising activities.

2. Custom Advertising Required Elements Print Advertising and Direct Mail Advertising

The Viessmann logo as allowed by Viessmann graphic standards. The logo must be large enough to be fully legible. Contact Viessmann for a copy of the Viessmann logo, or download from the Viessmann website at:www.viessmann.us orwww.viessmann.ca

A current Viessmann product photo and description. Contact Viessmann for desired product images, or download from the Viessmann website.

The contractor’s name and location(s) where Viessmann heating products may be purchased.

Viessmann key statement: “Viessmann: High effi ciency heating technology and renewable energy systems”.

Radio/TV Advertising Opening: Attention-getting and

relevant. Connect with the audience.

Theme: Choose one major concept. Connect the excellence of Viessmann products to your services.

Benefi ts: Tell the homeowner what they can expect from Viessmann: comfort, quality, reliability, top technology.

Clarity: Mention the brand name Viessmann and your company name as often as possible. Repeat the name Viessmann at least 3 times in 30 seconds, 5 times in 60 seconds

Call to Action: What do you want your listener to do? A free offer always improves the results of your TV commercial or radio ad.

Billboards and YellowPages The Viessmann logo as allowed by

Viessmann graphic standards. The logo must be large enough to be fully legible. Contact Viessmann for a copy of the Viessmann logo, or download from the Viessmann website.

The contractor’s name and location(s) where Viessmann heating products may be purchased.

3. Custom Advertising Eligibility GuidelinesEligible for Reimbursement

Newspaper space

Magazine space

Radio airtime

TV airtime

Direct mail (postcards, mailer, bill stuffer, fl yer)

Billboard space

YellowPages

NOT Eligible for Reimbursement Advertising, marketing and

promotional materials that include competitive products

Tax, fi nance charge, cash awards

Postage and distribution costs, products

Advertising agency fees and commissions

Home shows, trade shows, sponsorships, charity events, sporting events, open houses, etc.

Ad production, special position charges, special handling charges, talent fees

Redeeming Partner Points – Gift Cards1. Gift CardsThe retailers with gift cards listed and shown in this brochure and/or on the Partner Program website are not a sponsor or co-sponsor of this promotion. Visit www.svmcards.com for gift card terms, conditions and disclaimers ©2010 SVM LP. Viessmann is unable to publish the names of certain retailers due to restrictions in their corporate advertising policies. For a complete list of available gift cards, please contact the Partner Program.

Reimbursement Guidelines 1. Standard Business ToolsViessmann offers Partners reimbursement for all standard business support tools (less any discount, rebate, fi nance charge, tax or commission) at the rate of 100%.

Partners will receive a Reimbursement Form (via email, fax or mail) along with their fi nalized, standard advertisement.

The Reimbursement Form must be submitted to Viessmann within 60 days of the advertising date.

2. Custom AdvertisingViessmann offers Partners reimbursement for all pre-approved custom advertising and promotional expenses (less any discount, rebate, fi nance charge, tax or commission) at the rate of 50%, providing the advertisement adheres to the following:

Materials designed by a Partner, by a third party or by Viessmann on behalf of the Partner require pre-approval.

The Custom Advertising Pre-Approval Form (page 39) must be submitted to Viessmann (Viessmann Manufacturing Company Inc.,750 McMurray Road, Waterloo, ON N2V 2G5) before placement of the ad to qualify for reimbursement.

Once the ad is approved, Partners will receive a Reimbursement Form.

The Reimbursement Form must be submitted to Viessmann within 60 days of the advertising date.

Page 47: Partner Program Catalog

46/47

3. Payable Space/TimeViessmann will only reimburse for the cost of ad space/time. Viessmann will pay the cost of the advertising space devoted to Viessmann branded products. (A minimum of 25% of the available space must be devoted to Viessmann). If other non-competitive products are included in the ad, the percentage of reimbursement will be adjusted accordingly. Viessmann will reimburse contractor for 50% for the area its products cover the ad.

4. PricesPricing and point requirements are subject to change without notice. Viessmann reserves the right to replace and/or discontinue any of the items listed in this brochure.

Terms & ConditionsThe Partner Program is a loyalty reward program (hereafter referred to as the “Partner Program”) which is operated by Viessmann Manufacturing Company Inc. in Canada and Viessmann Manufacturing Company (U.S.) Inc. in the U.S.A. (hereafter referred to as “Viessmann”). Mechanical contractors that have joined the Partner Program are known as Viessmann Independent Partners (hereafter referred to as “Partners”). In accepting to join or continue your Partner Program membership, you acknowledge that Viessmann assumes no contractual or legal responsibility to you and has specifi cally limited its legal obligations.

The accumulation of Partner Points does not entitle members to any vested rights and, in accumulating Partner Points, Partners may not rely upon the continued availability of any award, premium or other benefi t. Viessmann specifi cally reserves the right to amend, alter, withdraw or terminate the Partner Program (in whole or in part), any program, benefi t or award or these rules either with or without notice. Any such changes may affect Partner Points which a Partners has already accumulated as well as any future accumulation of Partner Points.

In particular, you acknowledge as a condition of continued membership:

Partner Program Points have no monetary value whatsoever and cannot under any circumstances form the basis of a monetary claim against Viessmann;

Partner Program membership is limited to natural persons and no corporation, trust, Partnership or other entity may hold membership in the Partner Program;

Partner Program Points or rewards are personal and cannot be assigned, traded, willed or otherwise transferred (other than with the consent of Viessmann and in accordance with the Terms and Conditions of the Partner Program) and any assignment or transfer in violation of these rules will be void and may, at the discretion of Viessmann, result in the loss of membership or the cancellation of the affected reward or Partner Program Points, as the case may be;

Viessmann may request proof of product installations. False claims regarding installations may result in the forfeiture of all accumulated Partner Points and loss of Partner Program membership.

Viessmann assumes no liability to Partners whatsoever, including without limitation, liability by reason of the termination of or amendment to the Partner Program in whole or in part, the addition or deletion of business support tools, apparel suppliers or gift card vendors with or without notice;

Viessmann assumes no liability in respect to rewards claimed. You agree that Viessmann and any suppliers or representatives are not responsible for, and you release us and them from any and all liability arising as a result of, any accident, loss, injury or damage caused by any business support tool, apparel or gift card supplied or requested in connection with the Partner Program;

Business support, apparel and gift cards cannot be exchanged once the order has been processed;

Viessmann assumes no liability in

respect to business support, apparel and gift cards that are not delivered/received by the Partner where a valid shipping address has been obtained;

Partner Program membership is a privilege which can be revoked by Viessmann at its discretion at any time and without compensation including without limitation, abuse by the member of any of the Terms and Conditions of the Partner Program or any other actions deemed by Viessmann, acting in its sole discretion, to be deleterious to Viessmann or the Partner Program;

Viessmann shall be under no obligation to continue the Partner Program or to provide any notice of its termination;

Viessmann and the Partner Program will not be responsible for correspondence lost or delayed in the mail or otherwise;

A Partner Program member must enrol individually, only once, and in his/her full legal name. Membership is solely for the benefi t of the individual, therefore it will be maintained in the name of an individual;

Each Partner is responsible for keeping up to date on Partner Program regulations and the amount of Partner Program Points in his/her account. Viessmann shall attempt to communicate statements and/or other program information and/or promotional information to members. Viessmann shall have no liability for any failure to do so;

Each Partner shall be responsible for advising Viessmann of any change of mailing or email address. Viessmann shall not be liable for misdirected communications such as mail or email, or any consequences thereof;

Partner Program membership terminates upon death or personal bankruptcy of the member;

Viessmann will be the fi nal authority as to the interpretation of these Terms and Conditions;

Page 48: Partner Program Catalog

Canadian Head Offi ceViessmann ManufacturingCompany Inc.Waterloo, ON CanadaTel. 1-800-387-7373Fax 519-885-0887www.viessmann.ca

U.S. Head Offi ceViessmann ManufacturingCompany (U.S.) Inc.Warwick, RI U.S.A.Tel. 1-800-288-0667Fax 401-732-0590www.viessmann.us

Sales CenterViessmann ManufacturingCompany Inc.Langley, BC CanadaTel. 604-533-9445Fax 604-533-9439www.viessmann.ca

Information subject to change without notice.5623 114 v2.0 08/12 Printed in Canada