#dbw14 1

Publishers in a

Tech-Driven World

Partner or Perish!

#dbw14 by @arhomberg 2

Why Partner?

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1 Change

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2 Speed

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3 Abundance

@arhomberg #dbw14 Book Discoverability ‹#›

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5 Self Publishing

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You need to innovate, but visibility is poor!

Partnering spreads the innovation risk.

Nobody Can Pick Winners!

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0% 10% 20% 30% 40% 50%

Muxtape

Seeqpod

MyStrands

Blyk

Stereogum

Sellaband

We7

Qtrax

the Hype Machine

Omnifone

iMeem

[2008] Which start-up will have the biggest impact on the music industry?

Not even the Experts!

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Do Experiment!Do Experiment!

At #dbw14 by @arhomberg 12

1. API/Access Control

2. Clear Guidelines, simple Contracts

3. Certify & Review, don’t screen

4. Be open minded and flexible

5. Try a lot, but spend only a little

Large Scale!

At #dbw14 by @arhomberg 13

1. Dropbox will do (else FTP)

2. Standardised Contracts

3. Trust, but verify

4. Guide & engage

5. Learn

Medium Scale!

At #dbw14 by @arhomberg 14

1. Self-service interface

2. Clear T&Cs?

3. Will you use it?

Small Scale!

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Measure!

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1. Increase Visibility

2. Build an Ecosystem

3. Discover new Revenue Streams

4. Increase Speed to Market

5. More Cost Effective Processes

Competitive Advantage

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Good Luck!