partner marketing peter w. mengel. benefits for the partner ? support by intersystems intersystems...
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Partner MarketingPartner MarketingPeter W. Mengel
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Benefits for the Partner ?
Support by InterSystemsSupport by InterSystems
InterSystems is strong in PartnershipsInterSystems is strong in Partnerships
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Support by InterSystems
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PR
• InterSystems supports you withInterSystems supports you with• PR agency & photo studioPR agency & photo studio• Re-prints of user-/success storiesRe-prints of user-/success stories
• Press-releases forPress-releases for• Closure of partnership contractsClosure of partnership contracts• Closure of end-user contractsClosure of end-user contracts• Closure of software projectsClosure of software projects• News from the partner (solution or company) News from the partner (solution or company) • Success storiesSuccess stories
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Fairs & Events
• Booth leasing: Sub-exhibitor and advertising feeBooth leasing: Sub-exhibitor and advertising fee
• Entry in fair catalog, Exhibitor identification cardsEntry in fair catalog, Exhibitor identification cards
• Exclusive use for partner of x workstations & meeting areaExclusive use for partner of x workstations & meeting area
• Panel for the partner inclusive labeling & logoPanel for the partner inclusive labeling & logo
• Joint invitation & press-releasesJoint invitation & press-releases
• Organization of journalist meetingsOrganization of journalist meetings
• Complete infrastructure & serviceComplete infrastructure & service
• Lead coverageLead coverage
• Follow-up of your contacts via eMail, mail & telesalesFollow-up of your contacts via eMail, mail & telesales
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Fairs & Events
• Extraction 2006Extraction 2006• CeBITCeBIT• BI-Forum, WienBI-Forum, Wien• BI-Forum, FrankfurtBI-Forum, Frankfurt• dotnetpro.persistence.daydotnetpro.persistence.day• Symposium GermanySymposium Germany• Symposium Czech Rep.Symposium Czech Rep.• Symposium RussiaSymposium Russia• Symposium SwitzerlandSymposium Switzerland• Orbit iEXOrbit iEX• KampusKampus• ITeGITeG• HIMsHIMs
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Partner Portals
• CachCaché é Application Partner CatalogApplication Partner Catalog• Web-service for our partnersWeb-service for our partners• End-user search for solutionsEnd-user search for solutions• www.InterSystems.cz
• Partner Communication Portal (in preparation)Partner Communication Portal (in preparation)
• Support of partner-2-partner communicationSupport of partner-2-partner communication• Presentation of partner & his solution/sPresentation of partner & his solution/s• Search for complementary solutionsSearch for complementary solutions• InterSystems is mediator in partner-2-partner communicationInterSystems is mediator in partner-2-partner communication
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Caché Campus Program
• Projects by studentsProjects by students• Internship- and/or graduate placement/mediationInternship- and/or graduate placement/mediation• Partner of hundreds of universitiesPartner of hundreds of universities
• Academic ProjectsAcademic Projects• Universities partnering with youUniversities partnering with you
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Training / Certified Caché Expert
• Special trainings for employees of the partnerSpecial trainings for employees of the partner• Varying applications of CachVarying applications of Cachéé• e-Learning - live: interactive class roome-Learning - live: interactive class room• WebcastsWebcasts
• Certified CachCertified Caché Expert Awardé Expert Award• Education of employees of the partnerEducation of employees of the partner
• Certified CachCertified Caché Developeré Developer• Certified Caché System AdministratorCertified Caché System Administrator
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Marketing Materials
• All materials from the Partner-Marketing-KitAll materials from the Partner-Marketing-Kit
• BroschuresBroschures• ReprintsReprints
• Simply fax the order formSimply fax the order form
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InterSystems is strong in Partnerships
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Business MagazinesHorizontal & Vertical
Developer MagazinesHorizontal
Advertising - Awareness for End-Users
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PR - vertical & horizontal
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Campaigs with Partners
• Joined campaigns to win end-users for youJoined campaigns to win end-users for you
• Target market adress profiling support (buying-center inclusive)Target market adress profiling support (buying-center inclusive)• Business meetings, roundtablesBusiness meetings, roundtables• Seminars & roadshowsSeminars & roadshows• Focused „named account“ campaignsFocused „named account“ campaigns• Direkt marketing campaigns with professional telesalesDirekt marketing campaigns with professional telesales• Online campaign controlling via campaign portalOnline campaign controlling via campaign portal
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Synergies - Marketing connects
System IntegratorSystem Integrator
EnsembleEnsemble
PartnerPartnerSolutionSolution
PartnerPartnerSolutionSolution
InterSystems createsInterSystems creates
SolutionsSolutions
InterSystems createsInterSystems creates
SolutionsSolutions
EnsembleEnsemble
PartnerPartnerSolutionSolution
PartnerPartnerSolutionSolution
InterSystems connectsInterSystems connects
PartnersPartners
InterSystems connectsInterSystems connects
PartnersPartners
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Synergies - Marketing connects
• other applicationsother applications
• other users other users
• business processesbusiness processes
• customers, vendors, partners …customers, vendors, partners …
Your applications are universal connected toYour applications are universal connected to
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Key to Success!
ExcellentExcellent ProductsProducts
CloseClosePartnershipPartnership