partner advisory council, san francisco service activationsoftware market analysis oss observer july...

<Insert Picture Here>

© 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – Partner Advisory Council March 8 - 9, 2010 - Paris

Partner Advisory Council

EMEA

Partner Advisory Council, Paris

Service Activation

Stéphan Pelletier

Product Management

March 9, 2010

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.

© 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – Partner Advisory Council March 8 -9, 2010 - Paris


Agenda

• Introduction

• Product Overview

• Product Details – ASAP

• Product Details – IPSA/CM

• Roadmap

• Roadmap Feedback

• Q&A



Agenda

Introduction




• Roadmap


• Q&A


Top three Takeaways from this Session

1

2

3

Leading Activation applications, in Service Provider space, for all domains (Mobile, Quad-Play, IP/Ethernet)

Strategic for activation level consolidation, as well as activation of new technologies, services and vendor equipment types

Field extensible with Cartridge Software Development Kits and Integration capabilities (e.g. Design Studio for OSM and ASAP, etc.)


Oracle Communications Footprint


Application Integration Architecture Integration Master Data Management

InfrastructureFusion Middleware Carrier Grade Framework

Activation

Multi-service, multi-vendor

service activation and

configuration management

Service Fulfillment Market

Review – Global Telecom

Software Market Analysis

OSS Observer July 2009

Confirmed Market Leadership

“Oracle continues as the leading

activation supplier…”

Across…

• Mobile Services

• Consumer Multi-Play

• Enterprise IP Services

Activating over 500,000 mobile service orders per day at a given customer

Managing some of the largest IP/MPLS networks

Test &

Turn up

Order

Management

ProcessAssign /

DesignWork Force

MgmtActivate

Activation

Task 1

Activation

ProcessActivation

Task 2

Activation

Task n

CRM

Process

Customer

Firm Order

Customer

Order Capture

Order

Completion

…

Network Subscriber Services

Network & IT

Infrastructure

What and Why Activation Within Service Fulfilment


Activation Fundamentals

• Management of the service activation request• Receives Activation requests, generally from an Order

and Service Management system

• Translates these requests into vendor-specific commands

and provides an abstraction layer to upstream systems

• Interfaces with the network, enabling service• Performs the actual activation in the network or onto a

server or application through move, add, change, and

deleting service definitions and subscription to services

• Provides feedback of the activation result to other

systems (e.g., Order & Service Management)

• Flexible Activation & Operational controls• Provides a series of activation control functions such as

rollback, scheduling, sequencing of requests, retry, and

NE connection management.


Market AnalysisNext Generation Services on Focus

• High growth on Next

Generation services

• Mobile voice and data

• Broadband

• Cable

• Business Services

• Strong need for CSPs to

mature their OSS

• Convergent Activation is

a key requirement

• Move away from custom

and silo solutions

• Oracle Comms has proven

credentials in all domains

Source: Analysys Mason, Communications service provider market review, October 2009



Agenda

• Introduction

Product Overview



• Roadmap


• Q&A


Service Activation At a GlancePRODUCTS ASAP IP Service Activator

Configuration

Management

WHAT IT IS

PAIN POINTS

ADDRESSED

LIKELY ADD ON’S

DIFFERENTIATORS

Flow-through high scale activation for subscriber services

• High volumes of Service Orders to activate

• High subscriber growth rates -want rapid turn-up

• OSM, Inventory, Policy Services

• Very high/proven performance

• Up to 500,000 orders per day

• Very large list of OOB vendor service cartridges

Complex enterprise IP/Ethernet service Activation

• Very complex service configurations

• Tedious and error prone network updates

• CM, OSM, Inventory, Policy Services

• Expert system in IP services

• Extensive OOB capabilities

• Service-oriented API

Service-Aware Config Mgmt of IP/Eth network

• Reliable config back-ups

• Relating services to configurations

• Silent service failures on config changes

• IPSA, OSM, Inventory

• The only “service-aware” Config Mgmt application

• Enables “Service Configuration Assurance” – new concept for ISPs


Oracle Communications SolutionsService Fulfillment Market Offerings

Rapid Offer Design & Order Delivery

Convergent Business Services

Consumer Multi Play

Mobile SubscriberProvisioning

Characteristics:

Volumes: Low Medium High

Complexity: High Medium Low

Services beingConfigured:

Network OnlyLayers 1-3

Network & ServiceLayers 1-3 + Layers 4+

Service OnlyLayers 4+

$$$ / Transaction: High Medium Low

Service Examples:

MPLS VPNs, QoS,VPLS, Ethernet, etc.

DSL, Cable, FTTP, Satellite,Consumer & SME VoIP & Video

Pre/Post Paid, Voice & Data mobile services

Customer Examples:

IPSA / CM

Network Inventory

OSM

ASAP

Subscriber, Service & Network Inventory

OSM

ASAP

Subscriber, & Service Inventory

OSM

http://www.bell.ca/shop/application/commercewf?origin=noorigin.jsp&event=link(home)

http://www.brandsoftheworld.com/download/brand/78363.html

http://www.brandsoftheworld.com/download/brand/211062.html

AGCS

Alcatel

Ericsson

Lucent

Nortel

Siemens

Circuit

Voice

Alcatel

Bay Packets

Cisco

Huawei

Nortel

Siemens

Sonus

Sylantro

Packet

Voice

Alcatel

Cisco

Huawei

Lucent

Nortel

Broadband

Access

Cisco

Microsoft

Motorola

Nagra

Digital

Video / IP-TV

Alcatel

Cisco

Lucent

Nortel

Redback

ATM

Frame

Alcatel

Cisco

Extreme

Huawei

Foundry

Juniper

IP / Ethernet

Alcatel

Ericsson

Huawei

Lucent

Motorola

Nokia

Nortel

Mobile

Multi-Play Services

Consumer ServicesEnterprise Services

Mobile

Oracle Communications ActivationVendor Support By Domain

Multi-service, multi-vendor cartridges enabled through partnerships and deployments

100+ cartridges to accelerate service introduction with SDK’s for extensibility


http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4w3cjUDSUGYpvqRKGIG8Y4IkSB9b31fj_zcVP0A_YLc0IhyR0dFAJgg_-M!/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82X0FfMkU2

Activation Credentials100+ Activation Customers

ASAP

70+ Customers

IPSA/CM

30+ Customers


http://www.brandsoftheworld.com/brands/0007/4366/OTE.eps

http://www.virginmedia.com/

http://www.theodora.com/flags


Agenda

• Introduction


Product Details – ASAP


• Roadmap


• Q&A


Oracle Communications ASAPKey Capabilities and Product Values

ASAP

Foundations(Connection/Session Management, NE Routing, NE Throughput,

Activation Fallout Management, System Configuration)

Domain Oriented Cartridges(Mobile, Broadband, VoIP, IPTV, etc.)

Error Processing(Soft Failures, Retries, Point Of No Return)

Reporting(Audit Trails, Statistics)

Service Activation Request Manager(CSDL to ASDL Mapping, Prioritization, Scheduling, Dependencies, Supplemental/Cancellation)

Cartridges

Platform

Enablers

Monitoring

Reporting

Service

Creation

Environment

CartridgesCartridges

Design

Studio

Cartridges

Suite

EnablerSubscriber Service Requests(SRP/SRT - Subscriber Oriented Services)

Service Request Status

Batch Service Requests(Batch Group ID, Batch Thresholds)

Service Request Status

High Performance

Activation

Systems

Consolidation

Rapid Service

Introduction


Service ModellingService Actions on a Device

Network Actions

Service Actions

Service Actions to:

• Add Phone

• Add Line

• Add User

• Reset Device

…individually or in a

flow on the Call Server

Call Server

Activation

RequestsOSSs

Activation

• A Service Action:

• Performs one or more Network Actions with intelligent execution, to one or more network and / or IT elements

• Facilitate the assembly of device-atomic operations into a service offering


Service ModellingService Actions Across Devices

Network Actions

Service Actions

Service Action to:

Add Phone

Add Line

Add User

Reset Device

Add subscriber to

Messaging Server

…across the Call

Server and Messaging

Server

Call Server

Activation

RequestsOSSs

Activation

• A Service Action:

• Performs one or more Network Actions with dependent execution across one or more network elements

• Also, an Activation Request may contain one or more Service Actions Messaging

Server


Service ModellingBundling Services Across Domains

Network Elements

Network Actions

Service Actions

Powerful capability to

define Service Bundles

with VoIP subscriber

services:

• Add DSL broadband

access

• Add VoIP Subscriber

(with messaging)

…across the Call

Server, Messaging

Server, DSLAMs, etc.

Service Bundles

Messaging

ServerCall Server

Activation

RequestsOSSs

Activation

VoIP ADSL

DSLAM


IPTV DSLAM

Service ModellingTriple-play Bundling

Network Elements

Network Actions

Service Actions

In this case, re-combine

the VoIP services with a

different broadband

access and video

services:

• Add DSL broadband

access

• Add VoIP Subscriber

(with messaging)

• Add IP-TV video

services

Service Bundles

Call Server

Activation

RequestsOSSs

Activation

IP-TV VoIP with Messaging BB Access

Messaging

Server


Oracle Communications Design Studio

IDE for rapidly building and deploying services (subscriber

or network build out)

Design, document and deploy Network and Service Activation Cartridges

Design, document and deploy SRT Cartridge for upstream

integration

Cartridge relation

graph for showing

relationships

among Service

and Network

Cartridges, and

run-time

environments

The environment for ASAP cartridge development,

maintenance, deployment, and OSM-ASAP integration.


ASAPCartridges

• Definition: A cartridge provides plug-in support for activation of specific services on specific IT and network devices

Custom-made cartridges:• Designed for customer by Oracle

Consulting

• Customer or other System Integrator may develop own cartridges and / or extend those from Oracle

• Use Activation Design Studio available with the product

Value proposition• Enables rapid service / network introduction

• Lowers ongoing cost of ownership

• Enables rapid introduction of additional vendor equipment

• Full customer empowerment

Catalogue of pre-built cartridges:• Designed, developed and supported

by Oracle

• Leverage hardware vendor relationships and best practices

• May be extended / customized in customer environment



Agenda

• Introduction



Product Details – IPSA/CM

• Roadmap


• Q&A


IP Service ActivatorKey Capabilities and Product Values

IP Service Activator

Foundations(Transaction Management, Network Models, Discovery, User Mgmt)

Customer Service Requests(Assign & Design, Policy-based)

Network Infrastructure Requests(Assign & Design, Policy-based)

Managed Services(Service Persistency, Service Configuration State Management, Service Auditing)

Service Technology Models(L3 VPNs, L2 VPNs, QoS, VLANs, etc.)

Service Vendor Cartridges(Cisco, Alcatel, Juniper, Foundry, etc.)

Service and Network Activation(MACD, Rollback, Intelligent Configuration Computation, Multi-User Request Consolidation)

Provision Complex

IP/Ethernet Services

Extensive Out-of-the-box

Capabilities

Rapid Service

Introduction

Cartridges

Platform

Enablers

Monitoring


Cartridge

Software

Development

Kit

(SDK)

Suite

Enablers

Design Studio

(Future)


IP Service ActivatorKey Features

Faster time to revenue on

large IP Service rollouts

• Easy “drag and drop” provisioning

• True Multi-Vendor IP services

• Full support for service creation,

modification, deletion and rollback

• Powerful inheritance and policy-based

service management

• Accurate service configuration auditing

• Full transaction support

• Security with user permission control

• Flexible template and in-core product

extensibility with SDK

• Thorough OSS Integration capabilities

for flow-through provisioning


IP Service ActivatorModules and Architecture

Upstream OSS/BSS LayersOrder and Service Management, Inventory, CRM

IP/MPLS and Ethernet NetworksIP Routers, Multi-Service Platforms, Ethernet Switches

Java

L3 M

PL

S V

PN

Service

Module

Qo

S

Service

Module

VP

LS

(L2

MP

LS

VP

N)

Service

Module

PW

E

(L2

MP

LS

VP

N)

Service

Module

VP

N M

ult

ica

st

Service

Module

IP M

ult

ica

st

Service

Module

Inte

rfa

ce

Co

nfi

gu

rati

on

Service

Module

IPs

ec

Service

Module

Me

tro

Eth

ern

et

VL

AN

Service

Module

MP

LS

-TE

LS

P

Service

Module

…

L3 M

PL

S V

PN

Qo

S

VL

AN

PW

E

VP

N M

ult

icast

IP M

ult

icast

I/F

Co

nfi

g

IPsec

VR

F L

ite

MP

LS

-TE

LS

P

Cisco IOS

Cartridges

L3 M

PL

S V

PN

Qo

S

Alcatel

CartridgesL

3 M

PL

S V

PN

Qo

S

PW

E

IPsec

MP

LS

-TE

LS

P

Huawei

Cartridges

L3 M

PL

S V

PN

PW

E

MP

LS

-TE

LS

P

Juniper

JUNOS

L3 M

PL

S V

PN

Qo

S

VL

AN

VP

LS

PW

E

Foundry

Cartridges

L3 M

PL

S V

PN

Juniper

JUNOSe

Graphical User Interface


IP Service Activator Cartridges

• Definition: A cartridge provides plug-in support for activation of specific services on specific IT and network devices

Custom-made cartridges:• Customer / System Integrator may

develop own cartridges and / or extend those from Oracle

• Use Cartridge Software Development Kit (SDK) available with the product

Value proposition• Enables rapid service / network introduction

• Lowers ongoing cost of ownership

• Enables rapid introduction of additional vendor equipment

Catalogue of pre-built cartridges:• Designed, developed and supported

by Oracle

• Leverage hardware vendor relationships and best practices

• May be extended / customized in customer environment


http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4w3cjUDSUGYpvqRKGIG8Y4IkSB9b31fj_zcVP0A_YLc0IhyR0dFAJgg_-M!/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82X0FfMkU2

Product Details – Configuration

Management Section


Configuration ManagementKey Capabilities and Product Values

Configuration Management

Foundations(Network Models, Schedules, TFTP/Syslog Servers)

Configuration Management Requests(On-demand archive, retrieve, compare, etc.)

Configuration Management Events(Change events, Discrepancy events)

Service Impact Analysis(Real-time configuration change assessment, Service Impact, Customer Impact, “Who” did it)

Standard Configuration Management(Archiving, Versioning, Compare, Restore)

Real-Time Configuration Management(R-T Change Monitoring, Logging & Archiving)

Service-Aware Configuration Management(Service Traceability, Service Audit & Stateful View, Service Repair)

Control and Manage

Network Configurations

Benefit from Rich Set of

“Service-Aware” Features

Protect SLA-Bounded

Service Configurations

Cartridges

Platform

Enablers

Monitoring


Cartridge

Software

Development

Kit

(SDK)

Suite

Enablers

Design Studio

(Future)


Configuration ManagementKey Features

• Reliable Configuration Archiving and Versioning

• Intelligent Configuration Restoration

• Sophisticated Auditing and Dynamic Compliance Management

• Visualize all manual and automated configuration changes over time

• State-of-the-art Configuration Traceability and On-Line Auto-Repair

• Real-time Change Tracking

• Service impact analysis and event generation

Control & Secure Network Configuration “Health” with Oracle’s “Service-Aware”

Configuration Management

IPSA CM

Service-Impacting Failure Events

Syslog

Audit

Back-Up

Restore

Service/ConfigRepair

Activate (MACD)(IPSA)

Trace


Configuration ManagementThe only Service-Aware Configuration Mgmt



Agenda

• Introduction




Roadmap


• Q&A


Service Activation DirectionThemes over multiple releases

Purpose

“Enable evolution of communication service provider business models to an interactive, real-time operation through market leading network connectivity applications that support our complete, open, and integrated suite.”

Foundation

Install, Migrate, Upgrade

Common Technology

Multi-OS Support

Performance & Scalability

Documentation

Integration & Operation

Web Services

Design Studio

Best Practices

Multi-Product

Domain

Mobile 4G Services

Consumer Multi-Play Cable

Business Services Layer 2, IPV6,CM

Exceptional Customer Experience & Lower TCO


ASAP Roadmap Summary

Delivered

Release 7.0

• Availability Enhancement

• Iona Removal

• Oracle RAC Support

• Design Studio Core version uplift

ASAPCore

Release 7.0.1

• VoIP Services

Sonus PSX and GSX cartridges enh. for EMS 7.3

ACME Packets upgrade to support EMS 6.2

Release 7.0.1

• BroadWorks AS for ver16

• Cable Provisioning Cartridges

• Scientific-Atlanta DNCS

• Motorola DAC

• SeaChange Axiom On Demand

ASAPDomain

Release 5.2.4

• VoIP services

ACME Net-Net EMS cartridge upgrade

Cisco PSTN Gateway cartridge upgrade

Alcatel SMC cartridge enhancement

• Mobile Apps enhancement

Alcatel 8618 convergent rating engine enhancement

Release 5.2.4

• WebServices API

• Design Studio Web Service deployment

• OSS/J API Enhancements

• Oracle re-branding

Release 7.0.1

• Oracle RDMS 11g R2

• WebLogic 9.2 MP3

• Advanced reports via BI Publisher

Release 7.1

• LINUX support

• Fusion 11g Technology Adoption

• ASAP in Communications Suite R1

• Studio Common Data Dictionary

Release 7.0

• Mobile Switching enhancement

Nokia HLR upgrade

to support R14

Next 12 months

IPSA & CM Roadmap Summary

Release 7.1

• Reporting - BI Publisher integrationIPSA

Core

Release 7.1

• Juniper Base and L3 VPN cartridges

• Cisco VPLS cartridge

Release 5.2.4

• Cisco VPN OSPF cartridge supp

• Cisco VLAN/LSP/PWE cartridge

• IPv6 QoS and I/F config

IPSADomain

Release 7.0

• IPv6 for device management and Cisco L3 VPN

• Cisco IOS-XR cartridge

•Base, LSP, QoS

Release 5.2.4

• Service traceability/repair enh.

• Archive locking

• Editable archive description


• CM Install Enhancements

Release 7.1

• Juniper CM cartridge

• Static Compliance Management

• Reporting - BI Publisher integration

Release 7.0

• Linux Support (Oracle Enterprise & Redhat)

• Oracle RAC support

• IPv6 CM ability

• Scalability to 60,000 devices (from 28,000)

• Cisco IOS-XR CM cartridge

ConfigurationManagement

Release 5.2.4

• Transaction Status Monitoring

• IPSA Install Enhancements

• Interface Registration Policy Object Enhancements


Release 7.0

• Linux Support (Oracle Enterprise & Redhat)

• Oracle RAC support

• Scalability to 60,000 devices (from 28,000)

Delivered Following Major Release Next Major Release



Agenda

• Introduction




• Roadmap

Roadmap Feedback

• Q&A


Importance Theme Plans for ASAP

1 Streamlining process for building end-

to-end OSS solutions

Design Studio Data Dictionary enhancements,

ASAP Web Service API (delivered)

2 Enriched out-of-box cartridge

functionality

New cartridges planned for video provisioning

(Cisco DNCS, Motorola DAC, Seachange VOD)

(Considering Mobile HSS)

3 Collecting and sharing best practices for

solving problems

Delivering as part of Suite R1 timing

4 Improving performance and scalability Continuous progress

(latest tests on high-end SUN servers prove 130

orders/second, with 7 network actions/order)

1 = most important / most urgent

Product : ASAPRoadmap Feedback from Asia Pacific PAC 2009


Importance Theme Plans for ASAP

1 Expanding out-of-box vendor cartridge

and domain support

New cartridges planned for video provisioning

(Cisco DNCS, Motorola DAC, Seachange VOD)

(Considering Mobile HSS)

2 Enhancing the visual user experience Operations enhancements under investigation.

Note that ASAP is primarily flow-through.

3 Pre-packaging integrations with other

Oracle products (Web Svc)

OSM-ASAP pre-integrated via Design Studio.

Common Data Dictionary enhancement in plan.


Product : ASAPRoadmap Feedback from Americas PAC 2009


Product : IPSARoadmap Feedback from Asia Pacific PAC 2009


Importance Theme Plans for IPSA

1 Improving performance and scalability Performance improvements delivered on current

GA release (5.2.4). Increased scalability

planned for IPSA 7.0.

2 Expanding out-of-box cartridge support Adding IPv6 and Cisco IOS XR support

3 Streamlining process for building end-

to-end OSS solutions

IPSA can be deployed stand-alone, and/or

integrated by Systems Integrators.

Considering pre-integration roadmap with OSM

& UIM for Business Service Fulfillment solution

4 New platforms support Introducing Linux in IPSA/CM 7.0


Product : IPSARoadmap Feedback from Americas PAC 2009


Importance Theme Plans for IPSA

1 Pre-packaging integration with other

Oracle products (Web Svc)

IPSA can be deployed stand-alone, and/or

integrated by Systems Integrators.

Considering pre-integration roadmap with OSM

& UIM for Business Service Fulfillment solution

2 Expanding new services support IPSA already supports the primary IP services.

Many OOB cartridges available. SDK available.

Considering add’l OOB L2 MPLS cartridges.

3 Expanding out-of-box vendor cartridge

support

Adding IPv6 and Cisco IOS XR


Your PrioritiesHow should we spend our time and resources?

Theme Importance Urgency

Enhancing the visual user experience

Expanding out-of-box vendor cartridge and domain support

Improving performance and scalability

Streamlining process for building end-to-end OSS solutions

Pre-packaging integrations with other Oracle products (Web Svc)

Enhancing system configuration capabilities (centralized tool)

Improving built-in reports and analysis tools

Collecting and sharing best practices for solving problems

Other:

Allocate a total of 20 points in each column across the items above: 20 20

Name: Company:


AS

AP

Your PrioritiesHow should we spend our time and resources?

Theme Importance Urgency

Enhancing the visual user experience

Extending new services support

Expanding out-of-box vendor cartridge support

Improving performance and scalability

Streamlining process for bundling end-to-end OSS solutions

Pre-packaging integration with other Oracle products (Web Svc)

Adding and improving built-in reporting and analysis tools

Collecting and sharing best practices for solving problems

Other:

Allocate a total of 20 points in each column across the items above: 20 20

Name: Company:


IPS

A / C

M

Top three Takeaways from this Session

1

2

3

Leading Activation applications, in Service Provider space, for all domains (Mobile, Quad-Play, IP/Ethernet)

Strategic for activation level consolidation, as well as activation of new technologies, services and vendor equipment types

Field extensible with Cartridge Software Development Kits and Integration capabilities (e.g. Design Studio for OSM and ASAP, etc.)



The preceding is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.

partner advisory council, san francisco service activationsoftware market analysis oss observer july...

Documents