participaction impact · 2019. 11. 8. · participaction impact report 2015 6 rbc sports day in...

ParticipACTION

Impact Report2015Plays of the year — our latest achievements as champions of physical activity and sport participation in Canada.

ParticipACTION Impact Report 2015

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Physical activity, playground to podium, unites our country in ways almost nothing but an overtime goal can. 2015 is the Year of Sport in Canada, celebrating the power of sport and physical activity to enhance the lives of all Canadians. Even small increases in physical activity can produce measurable health benefits.

The field of play

Unfortunately, only 9% of kids get the 60 minutes of heart-pumping activity they need each day, and only 15% of adults get the 150 minutes they need each week.3–5

At age 3-4 our kids spend an average of 7.5 hours being sedentary.3 For 5-11-year-olds it’s 7.6 hours.3

For 12-17-year-olds it’s 9.3 hours.3 Canadian adults are sedentary for 9.5 hours a day.4

Thankfully, it’s never too early or too late to get started.

If 10% of adults started sitting less and moving more in 2015, we would reduce Canada’s health-care costs by $2.6 billion and inject $7.5 billion into our economy by the year 2040.2

Plus, we’d save 6,600 lives by 2020 alone.2

6,600lives10%

Physical activity can reduce the risk of cardiovascular disease, type II diabetes, obesity, colon and breast cancer, depression, dementia and fatigue and increase health-related quality of life, self-esteem, social interactions and academic performance.1

ParticipACTION is proud to recognize 2015 as the Year of Sport in Canada, as proclaimed by His Excellency the Right Honourable David Johnston, Governor General of Canada.


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ParticipACTION plays a unique and significant leadership role in championing the physical activity and sport participation issue in this country. With a 45-year history of physical activity leadership, ParticipACTION works with governments, corporations and the sport, physical activity and recreation sector to achieve our vision: a Canada where physical activity is a vital part of everyday life.

We launched our new five-year strategic plan in 2015, defining who we are and what we do. We help Canadians sit less and move more through engagement initiatives, from those that build physical skills and competencies, to those that provide on-the-ground opportunities to increase physical activity at work, school or play. Through our thought leadership, as an informed opinion leader, we are the go-to source in the Canadian field of physical activity and sport participation. We do all of this with the help of our powerful brand.

9 in 10 adults recognize the ParticipACTION brand6

9 in 10 Canadians view ParticipACTION as a trustworthy, credible source of information6

ParticipACTION is the #1 physical activity brand in Canada6

9 ⁄1093% of sector organizations agree that ParticipACTION is successful in advancing and communicating knowledge on the issues associated with physical activity7

90%

Our track record

93%


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Make Room for Play awards:

69% of moms took action to get their kids more active after seeing the videos6

85% of moms agreed that limiting screen time is important6

26% of moms are aware of the Canadian Physical Activity Guidelines for Children, up from 12% in 20146

69% 85%

2 silver and 4 bronze at the 2015 Marketing Awards

Shortlisted for 3 Film Lions at the 2015 Cannes Lions International Festival of Creativity

Finalist at 2015 New York Festivals World’s Best Advertising

The best part of #TheBachelor so far was that powerful @ParticipACTION commercial #dontvisitourwebsite

Margot Lefebvre@MargotAnneL

2015

Make Room for PlayAn award-winning national multimedia campaign that challenged Canadian families to reduce screen time in favour of active playtime.

Our highlight reel

26%

12%2015

2014


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ParticipACTION Report CardThe 2015 ParticipACTION Report Card on Physical Activity for Children and Youth, including a Position Statement on Active Outdoor Play, reveals kids move more and sit less when they play outside and have freedom to roam unsupervised and take risks.

“ Straight forward and to the point. What the public needs.” - Position Statement user

98%

80,2871,744

300million

Tanya Koob @MountainMomYYCHug a tree, climb a tree, bike around the tree, or swing from the tree. Just get outside and play. #RCtwitterparty @activekidsclub

CWF @CWF_FCF · Jun 16yes, yes and yes! #RCTwitterParty

98% of users thought the information was relevant and easy to understand8

300 million earned media impressions and 1,000 news stories, exceeding last year’s impressions by 35%

80,287 impressions and 1,744 engagements on Twitter in release week, plus 69,238 impressions and 2,486 engagements from the #RCTwitterparty

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Canada’s Physical Literacy Consensus Statement Through a broad consultation process, we worked with sector leaders to create an agreed-upon definition released in the Vancouver Declaration on Physical Literacy.

“ Physical literacy is the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities for life.”

9 in 10 consultees agree or strongly agree with the definition9


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RBC Sports Day in Canada A national celebration of the power of sport to build community and get Canadians moving, with local sporting events in communities from coast to coast to coast.

2,069 events registered in 2014, with 271 community-wide events, and 772,340 participants and spectators

98% of community partners said their events had large community impacts10

28% of community partners said the program increased registration in sport and physical activities offered10

58% of individuals who participated in Sports Day reported an increase in intention to be healthy10

RBC Learn to PlayTo support the development of physical literacy in children and youth across Canada, the program offers grants funded by RBC and the Public Health Agency of Canada and delivered by ParticipACTION with support from Sport for Life.

28%98% 58%

Over $1.6 million in funding distributed – 29 Leadership Grants (up to $25,000) and 110 Program Grants (up to $10,000)

7 in 10 sector organizations had aided awareness of RBC Learn to Play in its first year7

2,069

1.6million

7 ⁄10


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ParticipACTION Teen Challenge A national program sponsored by Coca-Cola Canada that funds teens to work with their local community organizations to get active in ways that mean something to them.

ParticipACTION Open House at GoodLife FitnessParticipACTION and GoodLife Fitness joined forces to get Canadians started on the path to active, healthy lives just in time for National Health & Fitness Day.

Sneak it In WeekA national campaign to get Canadian adults to break up sitting and “sneak in” 10-minute activity breaks throughout their workdays.

5,080 community organizations registered, 812 new this year

Free ParticipACTION Open House events at 350 clubs across Canada on June 6

85% of participants said the campaign inspired their workplace to find ways to be active12

350

85%

93%

61,868“ We live in a small community and if not for Coca-Cola and programs like these, our teens would not be as active. Every time we offer an event is more time that they are spending being active, and they also become aware of the importance of physical activity. Thanks for everything!”

– local registered organization

“ We are proud to work with ParticipACTION, as the leaders in physical activity in Canada, toward a common goal of giving Canadians the opportunity to live healthier lives.”

– David ‘Patch’ Patchell-Evans, Founder & CEO of GoodLife Fitness

Each program provides an average of 2.7 hours of physical activity each week for an average of 17 weeks — across Canada, that’s 1,886,103 minutes of physical activity programming

61,868 new teen participants this year

93% of grant recipients reported that their program developed teens’ leadership skills11

1,886,103


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Now, it’s time to talk about our fans. Online, we informed, inspired and rallied hundreds of thousands of Canadians through our new blog, Pep Talk, launched in May.

“ Really liked the fun attainable ideas presented in this article. I fall into the category of people that shy away from competitive sports so I look forward to trying out these cooperative activities to get us all on a more active path.” – blog reader

27,755 average monthly website visits

50,356 Facebook likes 20,361 Twitter followers

20,361

39,113

50,35627,755

Bring Back Play FunmobileB.C.-based touring play program with Healthy Families B.C. that encourages school-aged kids to get active through play and games.

55 tour stops over 40 days in 23 BC communities, engaging 39,113 people

Since 2012, the Funmobile has distributed over 36,000 active giveaway items for kids and over 58,000 informational resources for caregivers


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Since the 1970s, ParticipACTION has been known for fun and friendly public-service campaigns that raise awareness about the need to move more. From 2015-2020, we are moving from raising awareness to enabling and measuring behaviour change. And the behaviours we are focused on changing are not just movement behaviours, but sedentary behaviours. Our main goal is to contribute to 10% of Canadians sitting less and moving more by 2020.

We will expand our reach to include inactive Canadians of all ages who want help getting started. In children and youth, we will focus on building competency and providing opportunities to be active, so kids can gather the skills and confidence required to be active for life. And in adults — who are our children’s most important role models — we will focus on helping the generally inactive move from no activity, or very little activity, to something more.

ParticipACTION alone will not solve the inactivity problem. But we will always be part of the solution. Eventually, being active will just be part of what it means to be Canadian.

As Canada’s premier physical activity brand, ParticipACTION helps Canadians sit less and move more through innovative engagement initiatives and thought leadership.

PassionEmpowerment

InnovationExcellence

CollaborationFun

Core Values

Our Game Plan


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We couldn’t be prouder of our winning team that includes our staff, Board of Directors, Advisory Groups and over 5,000 sector organization partners. We are also grateful to our many sponsors and funders.

Government Funders Donors

Corporate Partners

Strategic Partners

Agency Partners

An agency of the Government of Ontario.Un organisme du gouvernement de l’Ontario.

Interprovincial Sport and

Recreation Council

IA Clarington Investments

Our roster


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Sources

Where to find us:

1. Warburton DE, Charlesworth S, Ivey A, Nettlefold L, Bredin SS. A systematic review of the evidence for Canada’s Physical Activity Guidelines for Adults. Int J Behav Nutr Phys Act. 2010;7:39.

2. Conference Board of Canada. Moving Ahead: The Economic Impact of Reducing Physical Inactivity and Sedentary Behaviour. 2014

3. Colley RC, Garriguet D, Janssen I, Craig CL, Clarke J, Tremblay MS. Physical activity of Canadian adults: accelerometer results from the 2007 to 2009 Canadian Health Measures Survey. Health Rep. 2011;22(1):7-14.

4. Colley RC, Garriguet D, Janssen I, Craig CL, Clarke J, Tremblay MS. Physical activity of Canadian children and youth: Accelerometer results from the 2007 to 2009 Canadian Health Measures Survey. Health Rep. 2011;22(1):15-23.

5. ParticipACTION. The Biggest Risk Is Keeping Our Kids Indoors. The 2015 Report Card on Physical Activity for Children and Youth. Toronto, Ontario; 2015.

6. Information from our Make Room for Play campaign assessment survey by Vision Critical. April 2015. (Canadian adults, n=767, moms with children aged 5-11 years, n=809)

7. Information from the ParticipACTION Network survey. April 2015. (n=614)

8. Information from ParticipACTION Report Card pop-up survey. Interim results, July 2015. (n=248)

9. Information from the Consensus Statement on Physical Literacy stakeholder assessment survey. April 2014. (n=1,374)

10. Information from the RBC Sports Day in Canada survey by IMI International. December 2014. (n=1,447)

11. Information from ParticipACTION Teen Challenge grant recipient survey. 2014-2015. (n=339)

12. Information from ParticipACTION Sneak it In Week participant survey. April 2014 (n= 198)* Most current data available.

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www.participaction.com

Address: 77 Bloor Street West, Suite 1205, Toronto, ON M5A 1M2 416.913.1511

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participaction impact · 2019. 11. 8. · participaction impact report 2015 6 rbc sports day in...

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