10 Ways to Build Relationships for Your Brand10 Ways to Build Relationships for Your Brand

Part III Building Relationships for Part III Building Relationships for Your BrandYour Brand

1. Tell your story. (How your brand 1. Tell your story. (How your brand got started and/or how you got got started and/or how you got

started with your brand).started with your brand).

Try to be personal and put your brand name out on social Try to be personal and put your brand name out on social media, media, newspaper, meetmedia, media, newspaper, meet--up groups, YouTube, up groups, YouTube,

community and other channels to build exposure for your community and other channels to build exposure for your

brand and target audience.brand and target audience.

3. 3. Build Trust, Be Consistent, Be RelevantBuild Trust, Be Consistent, Be Relevant

44. Keep your brand fresh in the eyes of your . Keep your brand fresh in the eyes of your customers.customers.

5. Engage more with your customers through 5. Engage more with your customers through media, emails and when feasible face to facemedia, emails and when feasible face to face

6. Ask questions. Know what your target 6. Ask questions. Know what your target audience needs and wants are.audience needs and wants are.

77. Giveaways (money, prizes, useful information, trips, bonuses,. Giveaways (money, prizes, useful information, trips, bonuses, awards etc). awards etc).

Pass out business cards and network everywhere you go.Pass out business cards and network everywhere you go.

8. Don't ignore your fans. Interact on social media 8. Don't ignore your fans. Interact on social media retweet, repost, ask questions, answer questionsretweet, repost, ask questions, answer questions

9. Pictures of your brand and/or you, have fun 9. Pictures of your brand and/or you, have fun unless your brand is of a serious nature (Be Human)unless your brand is of a serious nature (Be Human)

10. Be thankful. Celebrate10. Be thankful. Celebrate

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Tyler Bennett is the Chief OperatingTyler Bennett is the Chief Operating Officer of Officer of Strongbrook/Heardmo Investment. Tyler coordinates all the Strongbrook/Heardmo Investment. Tyler coordinates all the companycompany’’s real estate investment services, overseeing the s real estate investment services, overseeing the department that handles the PSAdepartment that handles the PSA’’s, the Acquisition s, the Acquisition Department, the Insurance Department, the Real Estate Department, the Insurance Department, the Real Estate Department and the Loan Department. He helps the Department and the Loan Department. He helps the company conduct financial analyses and oversees the company conduct financial analyses and oversees the transfer of properties to clients. As president of a major transfer of properties to clients. As president of a major mortgage company, Tyler managed loans in excess of mortgage company, Tyler managed loans in excess of $600 million, including over $300 million in personal loan $600 million, including over $300 million in personal loan production. In addition, he has managed over $60 million in production. In addition, he has managed over $60 million in real estate purchases. real estate purchases.

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