part 5 switzerland - eu course - summer 2011
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TRANSCRIPT
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Travel advice
INTERLAKEN SWITZERLAND!!
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Places to visit
Go up the mountains!Short train ride from townRecommend: Grindlewald, Wengen,
Lauterbrunnen,Hikes / walks: First mountain, Schilthorn
“James Bond”, Jungfrau “top of europe”
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Take the train / cable car to here:
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Go for a hike…
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Go for a hike…
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Look for these waterfalls…
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Lauterbrunnen (view from falls)
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Follow the path…
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tips
“gruezie” when walkingQuietCross at cross walk“tchuss”Danke (or Merci in Interlaken)Rules
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WELCOME TO INTERLAKEN SWITZERLAND!!
Introduction to the European Union
Prof. Brian Butler
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Prof. Brian David Butler
About: Brian Butler is a professor of International Finance and European Studies with Forum-Nexus Study Abroad, an academic program which is co-sponsored by the IQS Business School of the Ramon Llull University in Barcelona, and the Catholic University of Milan.
Brian was previously a teacher at the Thunderbird School of Global Management, MBA program in Miami, and was a researcher at the Columbia Business School in New York. In Brazil, Brian has taught at FBV in Recife.
He previously worked for Honda of America Manufacturing in Ohio, and was involved in international trade.
LinkedIn.com/in/briandbutler
www.globotrends.com
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my slides:
www.slideshare.net/briandbutler
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Exam material (potential)
• Students responsible for content from:
a) Prof. Brian’s lecturesb) Guest lecturesc) Group discussions during classd) Student presentations during classe) International IQ sessions (including map)f) Professional Visitsg) Assigned readings – book + supplemental
readings
•Notes:• Exam questions may come from any of these sources• Recommended exam review – pay attention to my lectures. If
there is something I think is important from professional visits, or international IQ sessions, or from the book…we will try to review it again in class.
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Required books
Required Textbook: The European Union Series, “Understanding The
European Union, A Concise Introduction”, John McCormick, 4th Edition, 2008, Palgrave MacMillan
Read – allSpecial focus on: last 3 chapters
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Course RULES + Expectations:
Attend ALL classes, professional visits
Turn in assignments before class Be prepared for class discussions – lots of small group assignments during class
Contribute to group assignment (team grading / peer review)
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Rules / Expectations:
Request Closed book, open mind, Please turn off
everything except your minds…I want your full attention – this is a “participatory” class
No sleeping (if you feel tired, please stand up, go get some water, come back)
no laptops (sorry) No blackberries, no iPhones, no
iPads, etc, etc…
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European Culture discussion
CULTURE
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Weekend
Compare: Paris, London, Amsterdam
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Soccer (football)
Question – where in Europe will you find the biggest/ best football (soccer) clubs (teams)?
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Soccer (football)
Question:
Are any of the big clubs (teams) in Paris? Why not?
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Comments about Culture (in Paris)
Attitudes toward “COMPETITION”
Cultural pride in being “ABOVE competition”
Learned from history… dangers of Competition (wars)
Question: who was the country behind dreaming up the EU? Who were two of the EU’s most important dreamers?
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Founders
New ideas for lasting peace and prosperity…
Konrad Adenauer
Robert Schuman
Winston Churchill
Alcide De Gasperi
Jean Monnet
Italy
France
UK
W. Germany
France
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Founders
France was the intellectual driver behind the EEC (later the EU)
Robert Schuman - France
It could really look like this…
Jean Monnet - France
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Question
What was their main idea about how to achieve peace in Europe?
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Question
UnityIntegration
Tools to limit nationalismTools to limit competition
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Question
What does this tell you about French culture, values?
Do you expect French to rally behind a soccer team and cheer for them to beat another team?
(story of Mike at bar – shots)
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Question
How does that compare with the British?
(rally the troops, go abroad, and BEAT the competition!)
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French culture – socialism vs. capitalism
Attitudes toward competitionEffect:
Prefer “social”, sharing, equality (of results, not Anglo-Saxon version of opportunity)
Lean toward Socialism“Capitalism” seen with negativityBut then… Sarkozy… (who can
explain why he seemed different)…. What did he do?
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Sarkozy's France
http://www.economist.com/node/16990726
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Sarkozy's France
http://www.economist.com/node/16990726
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Schweiz
Ok, now on to Switzerland…
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Questions
Is Switzerland a member of the EU?
Of the Euro zone?
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Questions
SHOULD Switzerland join the EU?
the Euro zone?
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Question – who can tell where we are NOW?
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Questions…
What do you know about Switzerland?Population? Capital?Languages?Religions?
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Q. What do you notice that is unique about Switzerland?
Basic info:Helvetia, how the country was called in ancient
times (CH)Population: 7.3 million.GNI per capita PPP: $ 33 168Religions: Roman Catholic 42%, Protestant 33%,
Muslim 4.3%, others 5.4%, no religion 11%.Languages: German 63.7%, French 20.4%, Italian
6.5%, Romansch 0.5%, are official languages, other 9.4%.
Literacy: 100%.
http://www.nationsonline.org/oneworld/switzerland.htm
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Languages
How many “official” languages are there in Switzerland?
Is “Swiss German” an official language?
http://www.nationsonline.org/oneworld/History/Switzerland-history.htm
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Languages
How many official languages are there in Switzerland? 4
Is “Swiss German” an official language?No!
http://www.nationsonline.org/oneworld/History/Switzerland-history.htm
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Switzerland - languages
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Q. What do you notice that is unique about Switzerland?
Multiple languages, religionsTrains run on time (plan year in advance)Food is “better”Prices (currency)Locals don’t travel (perception of distance)
Question: What are the major exports/ industries?
http://www.nationsonline.org/oneworld/switzerland.htm
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Q. What do you notice that is unique about Switzerland?
http://www.nationsonline.org/oneworld/switzerland.htm
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notes
Ties to Germany = important
Currency appreciation HURTS Swiss industry
Why? Explain…
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Challenges for Switzerland
Currency Appreciation:
“the Swiss franc will tend to
appreciate during periods of
global financial volatility”EIU, special report on Switzerland, May 2011
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http://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3Dx
Swiss franc appreciates during crisis
Question: does Switzerland get more expensive? Or less?
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Challenges for Switzerland
Currency appreciation:
“investors’ fears over the stability of the euro will periodically lead them to seek a safe haven in the Swiss franc” EIU, special report on Switzerland, May 2011
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Challenges for Switzerland
Which is more important to the swiss
The SFR/ USD exchange rate?
Or, the SFR/ EUR exchange rate?
Why?EIU, special report on Switzerland, May 2011
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currency
During the crisis, whose exports have become more competitive…. Switzerland’s or Germanys?
EIU, special report on Switzerland, May 2011
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Euro = stronger vs. US dollar
http://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3Dx
Euro = weaker vs. Swiss Franc
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currency
So, would Switzerland benefit from being inside the Euro zone? How?
EIU, special report on Switzerland, May 2011
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How does this compare with Spain, Greece?
Should Spain / Greece drop out of the Euro (to regain
competitiveness)?
(think about this as you answer your team projects)
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Question – which part of Switzerland is Mountainous? Industrial?
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Question:
Other than Switzerland, which other major Western European countries are NOT part of the EU?
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3 important Western European countries:
1. Switzerland2. Norway 3. Iceland
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Question – why is Switzerland not a member?
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Neutrality
Modern reasons: Banking industry (two large Swiss banks, UBS and Credit
Suisse + many other private Swiss banks) Immigration Cultural preference – independence, like CONTROL (of
everything) euro skepticism Tax policy (some cantons very low taxes to attract foreign
direct investment)… multinationals use Switzerland as HQ
Historical reasons:….. See next slides….