part 3: project template · web viewto build brand awareness, sell something, create an online...
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COMSTRAT 310 Semester-Long Project Part ThreeDigital Asset Planning & Setup
TEMPLATEName: [mock company name]
Step One: Plan and Vision
WEBSITE
Purpose & Vision
What is your primary objective for this website?
To build brand awareness, sell something, create an online presence, promote products or services, raise awareness about issues or opinions, share success stories, garner interest, get volunteers, add prospects to contact database, get more blog subscribers, etc.
[1-3 sentences or bullets]
Answer this question: A target audience member (user) will want to visit our site because…
1) we offer great service; 2) we are educated, informed, and intelligent about our subject area; 3) we have competitive pricing; 4) we offer something no one else in our market does; 5) other….
[1-3 sentences or bullets]
Answer this question: Our site will be built to target …
1) kids and teens; 2) working professionals; 3) parents; 4) lobbyists, politicians, or interest groups; 4) women only; 5) men only; 6) college students; 7) at-home parents; 8) active or retired military and their family members; 9) underrepresented individuals, minorities, special interest groups; 10) other…
[1-3 sentences or bullets]
What words or phrases will users type into Google, Bing, etc. to find a company like yours?
Identify 5-10 key words and phrases
[5-10 bullets]
Site Functionality
What free, web-based content management system (CMS) will you select for this project:
Wix or Weebly
[enter Wix or Weebly]
Layout (home page/landing page):
When you consider sites you visit often (or sites you just like) – what about the home page catches your eye? What aspects of the layout appeal to you? 1) all content on continuous scroll (“parallax scrolling”); 2) video playing behind content; 3) photo collage; 4) one large photo; 5) limited text, visible top navigation; 6) 2-3 columns; 7) other…
[1-3 sentences or bullets]
Site Features:
Outside of assignment requirements, what additional features would you like to include on your site? 1) image gallery or slider; 2) videos; 3) registration form; 4) eCommerce section; 5) menu or price sheet; 6) quotes or testimonials; 7) polls or surveys; 7) comments or story submission section; 8) online newsroom; 9) other…
[1-3 sentences or bullets]
SOCIAL MEDIA
How would you articulate the main purpose for your social media engagement?
1) to entertain; 2) to educate or inform; 3) to showcase work, good news, success; 4) to inspire or motivate; 5) to teach fans how to do something; 6) to build community; 7) to increase awareness; 8) other…
[1-3 sentences or bullets]
What are your social media engagement goals for your mock company?
1) increase brand awareness; 2) attract influencer marketers; 3) build or enhance fanbase; 4) increase sales; 5) attract engagement (shares, comments, likes); 6) drive users to my blog; 7) other…
[1-3 sentences or bullets]
For each goal you listed, what metrics would you like to use?
For example: 1) increase fan count; 2) click-thrus to website or blog; 3) reach individuals outside my primary target audience; 4) video views; 5) comments; 6) likes; 7) shares; 8) other…
[1-3 sentences or bullets]
Step Two: Digital Asset Setup & Initial Content
Mock company website url
Checklist for completion: initial population of content for your site pages including Home, About, What We Do, Who We Are, Blog (and first blog post), Contact, icons and links to social media.
[copy/paste url of your mock company website]
Mock company Facebook page
Checklist for completion: Page setup with profile image, cover image and completion of About info including “this is not a real company” disclaimer, Story info, and first FB post.
[copy/paste url of your mock company Facebook page]
Mock company Instagram page
Checklist for completion: Instagram account setup with profile image, bio with “this is not a real company” disclaimer, and completion of first IG post.
[copy/paste url of your mock company Instagram page]
Step Three: Metrics Setup on Website + Website Quality Check of Website
Google Analytics integration into website
Checklist for completion: Refer to Part 3 instructions for complete checklist of integrating Google Analytics into your site.
[To verify your Google Analytics is setup properly, create a brief statement that verifies you completed all required steps and are able to see your site in Google Analytics in the “All Website Data” setting – or you can copy/paste a screenshot of your Google Analytics main dashboard below]
Setup of search engine optimization into your siteChecklist for completion: Refer to Part 3 instructions for complete checklist of setting up titles, descriptions, and keywords into every page of your site. Complete the following template for each page of your site:
[Weebly only] Main SEO Site Settings
Site Description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]
Home Page/About
Page title [≤ 5 words]
Page description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]
Who We Are
Page title [≤ 5 words]
Page description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]
What We Do
Page title [≤ 5 words]
Page description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]
Who We Serve
Page title [≤ 5 words]
Page description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]
Blog
Page title [≤ 5 words]
Page description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]
Contact
Page title [≤ 5 words]
Page description [≤ 50 words]
Key terms and phrases [5-10 keywords or phrases separated by comma]