part 3: designing and producing apparel chapter 8 using design in fashion
TRANSCRIPT
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Part 3: Designing and Producing Apparel
Chapter 8
Using Design in Fashion
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Objectives
• Explain the importance of each element of design in relation to fashion
• Apply the principles of design to apparel
• Describe how harmony is achieved in garment designs
• Discuss how to use design to create illusions that enhance appearance
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The Design Equation
• Elements– Color– Shape– Line– Texture
• Principles– Balance– Proportion– Emphasis– Rhythm
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The Elements of Design CCOOLLOORR
• Hue– The name given to a color
• Value– The lightness or darkness of
a hue
• Tint– Adding white to a hue
(pastel)
• Shade– Adding black to a hue
• Intensity– The brightness or dullness of
a hue
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CCOOLLOORR Communication• Black Black - elegant,
sophisticated, dignified, strong, serious, sad
• Brown Brown - earthy, casual, comfortable, natural
• Navy Navy - dignified, cool, classic, peaceful, calm
• Green Green – signifies life, nature, friendly
• Red Red - aggressive, passionate, vibrant
• Yellow Yellow - sunny, cheerful, warm
• Orange Orange - cheerful, youthful, lively
• Violet Violet - royal, wise, dramatic
• Gray Gray - modest, sad, quiet dignity, professional
• Beige Beige - quiet, tailored
• White White – innocent, youthful, pure
• Pink Pink - soft, feminine
• Gold Gold - wealth, power, luxury
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Using the CCOOLLOORR Wheel
• PrimPrimaryary HuesHues– Red, yellow, blue
• SeconSecondarydary HuesHues– Orange, green, violet
• InterIntermediatemediate oror TertiaryTertiary HuesHues– Yellow-green, yellow-
orange, red-orange, red-violet, blue-violet, blue-green
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CCOOLLOORR Schemes• MMoonnoocchhrroommaattiicc
– Tints and shades of one hue
• AAnnaalologgoouuss– Adjacent hues
• CCoommpplleemmeennttaarryy– Opposite hues
• SpSplitlit complementarycomplementary– 1 hue with hues on
each side of its complement
• TTrriiaadd– 3 hues equal distance
• AcAccceentnteded n neeuutrtralal– Neutral (white, black,
gray, beige) with an accent of bright color
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Illusions Through CCOOLLOORR
Using Color in Fashion• Extreme contrast makes
colors look brighter• Light colored objects
appear larger• Dark colored objects
recede or appear smaller
• Fashion is more attractive without equal areas of light and dark
• Color is affected by light and texture
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SHAPE and LINELINE• Shape or
silhouette– Outline or form – Determined by cut
and construction of the garment
• Lines in Fashion– Outline the inner
and outer spaces– Can be structural or
decorative
The shape of the pants are bell-bottoms, the lines (stripes) are decorative
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LINELINE Types and Directions
• Straight – Bold, severe, dignified
• Curved– Flowing, rounded, soft,
youthful
• Jagged or Diagonal– Noticeable, interesting,
can create confusion
• Vertical– Height, slimming, dignity
• Horizontal– Width, restful, calming
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TEXTURE• Tactile quality of goods
or how material feels• Can be created from
fibers, yarns, and fabric construction
• Illusions– Shiny, bulky, fuzzy, or
heavy textures make figures look larger
– Dull or flat textures tend to slenderize
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The Principles of DesignBalance• Formal balance
– Symmetrical– Dignified– Can look boring
• Informal balance– Creates balance
asymmetrically– Elements placed
unequally in a way that achieves balance
Equality among the parts of a design or outfit
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Proportion• The spatial, or size,
relationship of the parts of design to each other and to the whole
• Most pleasing when divided unevenly
• Garments should bring out the natural proportions of the body to be pleasing
What parts of the jacket are out of proportion?
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EmphAsis• A concentration of
interest in a particular part or area of a design.
• May be achieved with contrasts of colors or textures, structural lines, or unusual shapesIs your eye drawn to the tie?
Or perhaps to the “a” in emphasis?
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RRRhhyyytthhhmm• Creates easy movement
of the observer’s eye by:• Repetition
– Repeats lines, shapes, colors, or textures
• Gradation– Increase or decrease of
design elements (also called progression)
• Radiation– Created by lines or colors
emerging from a center (petals on a flower)
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Harmony
• Pleasing visual unity of all aspects of a design
• All parts of the design look as if they belong
• Does not have excess variation that could displease or detract
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Illusions Created by Design
• When selecting garments, use the elements and principles of design to accentuate positive figure traits and de-emphasize negative ones
• Fashion professionals know how to do this
Which one is most slimming?
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Do You Know . . .
• How do cool and warm colors appear to change the size and shape of a person?
• How can you use the elements and principles of design to accomplish the following:– Look taller and thinner– Avoid attention to your
hips– Attract attention to
your face