part 1 - delivering scientific presentations and posters for impact
TRANSCRIPT
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CLIMB
Delivering scientific presentations and posters for impact
Steve Lee, PhD
Assistant DirectorNorthwestern UniversityFall 2012
Collaborative Learning and Integrated Mentoringin the Biosciences
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Deliver your presentations for impact
○ Intellectual Merit
○ Broader Impact
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But why?
Because reviewers are considering impact
Overall Impact: Reviewers will provide an overall impact/priority score to reflect their assessment of the likelihood for the project to exert a sustained, powerful influence on the research fields involved
NIH criteria
NSFcriteria
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In these activities, what helps and what makes it difficult to remember?
1. Memorize as many letters as possible
F T U S P B T I H B
F B I U S B H T T P
2. Remember as much of the text as possible
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Let’s start with 2 activities
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What are some challenges in scientific presentations and posters?
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What are some strategic advantages in scientific presentations?
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We will address:
1. Principles of Effective Communication
● challenges in communication
● ideas that “stick”
● speaking in different communication styles
2. Some Practical Suggestions
● tips for creating slides
● good and poor examples
● sample video
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What’s a “sticky” idea?
Similar to the NIH
definition for impact
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Part 1: Principles of Effective Communication
The project must exert a
sustained, powerful influence
A sticky idea is understood and
remembered, and has lasting impact to
change people’s opinions or behavior
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Why is it so hard to communicate effectively?Because of The Curse of Knowledge
● Research at Stanford with tappers and listeners
○ tapper was given a popular song
○ listener had to guess the song
○ beforehand, tapper was asked to predict the % of songs that would be guessed correctly
○ tappers predicted: ~50%
○ actual: 3% (!)
● The Curse: those with knowledge (tappers) are cursed with not understanding the audience’s (listeners) perspective
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telling ≠ e%ective communication
Instead, transform your ideas to
stick
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Transform your ideas to stick
Use as many of these 6 key principles as possible:
Simple: find and share the core message
Unexpected: get their attention – surprise or twist
Concrete: help people understand – be specific
Credible: help people believe – give evidence
Emotional: help people to care – inspire
Stories: share ideas to simulate and inspire10
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Speak to a broad audienceusing the Myers-Briggs types
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How do you prefer:
● to relate to people?
● to gather information?
● to make decisions?
● to relate to the outside world?
○ Extroverts○ Introverts
○ Sensors○ INtuitors
○ Thinkers○ Feelers
○ Judgers○ Perceivers
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S-types
N-types
Communication strengths
○ visual and audio info
○ concrete information
○ details; real experiences
○ realistic; grounded
○ inspirational
○ stories; visionaries
○ big picture & patterns
○ significance; analogies
Potential problems
○ dry or flat
○ random details
○ lack meaning
○ vague
○ ambiguous
○ not concrete
Apply a mix of communication styles
Communicate to inform and inspire your audience!
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●What core messages need to “stick”?
○ prioritize your messages
●Don’t just try to compress a longer talk
●Don’t just “get through the material”
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Part 2: Some Practical Suggestions
How do you start?
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Craft a scientific story
● the classic elements of a story are:○ thesis – intro characters, context, significance
○ antithesis – problem or question
○ synthesis – wrap up and conclusions
● set your story with clear rhetorical markers○ context and significance
○ complication
○ question or problem
○ hypothesis or proposal14
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One challenge is to go broad and deep
speak to broad audiences: use analogies and illustrations
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speak to experts:
use 1 or 2 examples in depth
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Creating Slides
● Plan to spend 1-2 minutes per slide○ 10 min talk: 6-9 slides
○ 30 min talk: 15-20 slides
○ etc
●Maximize the “info to ink ratio”
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info
ink
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Use “message” titles
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“Topic” titles only give the topic of the slide.
“Message” titles deliver your whole message.
Studies show more people remember content in message titles.
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Or use “question” titles
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Also, good useof outline
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Convert bullet lists into word tables(if possible)
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bullet lists word tables
better use of spacewith larger fonts
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Here’s a good example of word tables
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main intro slide
subsequentslides
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Only use sans serif fonts
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Thin ThinTimes New Roman Arial
Serif Font Sans Serif Font
SerifsThick andthin strokes
Plain Strokes haveeven width
easier to read
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Avoid using color gradients
What you see on your monitor is not what the audience sees on the screen.
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tough to read
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Additional tips for creating slides
● Organize experiments for clear communication
○ trials done in lab
– trial A; trial B; trial C; trial D – last trial works
○ during a presentation
– chronological order: A, B, C, D
– better order: D and then A, B, C (briefly)
○ don’t drag the audience through useless information
● To minimize slides, place extra content on slides or handouts for afterwards.
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Suggestions for delivering your talk
● If you get nervous, try memorizing your introduction. (more tips on handout)
● Eye contact helps to relate with your audience.
● Connect your spoken words with the slides.
● Your physical posture …
○ affects the audience’s perception of you
○ and your performance as well
● Practice and get feedback – early and often
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Make your poster “skimmable”
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Avoid lazy conversions of papers or slides into a poster, or a “data dump”
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More tips for posters
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● Engage your listener
○ Ask about their research and interests
● Viewers won’t read paragraphs of text
○ summarize in word tables or bullet lists
● Annotate data with your main message
○ explain the significance of the data
● Take advantage of your medium
● Give the big, “skimmable” picture
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Resources
● Chip and Dan Heath’s
Made to Stick
●Making Oral Presentations: Dealing with Nervousness (handout)
● Amy Cuddy’s Poptech talk
● Power Poses
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Transform your ideas to
stick