part 11. commercial pages: are your revenue-generating pages well-defined? 2. content pages: high...
TRANSCRIPT
PART 1:
WEB COPY & WEBSITES
Build Your Dream Online Business™22Social®
The 5 steps to effective web copy:
1. Commercial Pages: Are your revenue-generating pages well-defined?
2. Content Pages: High value, optimised and with CTAs?
3. Content Upgrades: Are you encouraging lead sign up on your pages?
4. Lead Capture Plan: Do you have a high converting lead magnet & lead funnel on your website?
5. Attraction & Traffic: What kind of content, copy, and structure attracts and retains your audience on your webpages?
Sample of projects
Build Your Dream Online Business™22Social®
Keys To Increase Lead Generation
3
Build Your Dream Online Business™22Social®
High Converting Lead Magnet To Attract Your Target Market
1.
Build Your Dream Online Business™22Social®
Content Upgrades From High Value Posts (Case Studies, Long Blogs, Checklists)
2.
Build Your Dream Online Business™22Social®
Easy & Effective Landing Pages (& Exit Pop Ups)
3.
PART 3:
Content & Social MediaCalendars
Build Your Dream Online Business™22Social®
What Do You Include In Your 30 Day Content + Social Media Calendar?
1. Monthly/Weekly Themes: Strategic editorial calendar
2. Content (Curated vs. Created): Based on the themes
3. Content Repurposing: Blog-->FB Live-->YouTube-->Social Posts (eg)
4. Strategic Posting: Cross channel marketing and posting to meet marketing objectives (clicks to landing pages, brand engagement, etc)
5. Planned boosts and paid campaigns - document and track
6. Retargeting campaigns
7. Increasing daily engagement activities - boost the algorithm to ensure profile is active and reaches the right people (and maximum reach)
Build Your Dream Online Business™22Social®
Planning The Content & Social Calendar
1.
Build Your Dream Online Business™22Social®
Schedule Cross Channel Marketing
2.
Build Your Dream Online Business™22Social®
Repurpose content for integrated and focused marketing
3.
Build Your Dream Online Business™22Social®
Social Media Posts To Promote Content On Various Channels
4.
Build Your Dream Online Business™22Social®
Drive Clicks, Interested Leads & Conversations/Appointments Through Social Selling
5.
Build Your Dream Online Business™22Social®
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