part 11. commercial pages: are your revenue-generating pages well-defined? 2. content pages: high...

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Page 1: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign
Page 2: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

PART 1:

WEB COPY & WEBSITES

Page 3: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

The 5 steps to effective web copy:

1. Commercial Pages: Are your revenue-generating pages well-defined?

2. Content Pages: High value, optimised and with CTAs?

3. Content Upgrades: Are you encouraging lead sign up on your pages?

4. Lead Capture Plan: Do you have a high converting lead magnet & lead funnel on your website?

5. Attraction & Traffic: What kind of content, copy, and structure attracts and retains your audience on your webpages?

Page 4: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Sample of projects

Page 5: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Keys To Increase Lead Generation

3

Page 6: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

High Converting Lead Magnet To Attract Your Target Market

1.

Page 7: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Content Upgrades From High Value Posts (Case Studies, Long Blogs, Checklists)

2.

Page 8: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Easy & Effective Landing Pages (& Exit Pop Ups)

3.

Page 9: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

PART 3:

Content & Social MediaCalendars

Page 10: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

What Do You Include In Your 30 Day Content + Social Media Calendar?

1. Monthly/Weekly Themes: Strategic editorial calendar

2. Content (Curated vs. Created): Based on the themes

3. Content Repurposing: Blog-->FB Live-->YouTube-->Social Posts (eg)

4. Strategic Posting: Cross channel marketing and posting to meet marketing objectives (clicks to landing pages, brand engagement, etc)

5. Planned boosts and paid campaigns - document and track

6. Retargeting campaigns

7. Increasing daily engagement activities - boost the algorithm to ensure profile is active and reaches the right people (and maximum reach)

Page 11: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Planning The Content & Social Calendar

1.

Page 12: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Schedule Cross Channel Marketing

2.

Page 13: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Repurpose content for integrated and focused marketing

3.

Page 14: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Social Media Posts To Promote Content On Various Channels

4.

Page 15: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

Drive Clicks, Interested Leads & Conversations/Appointments Through Social Selling

5.

Page 16: PART 11. Commercial Pages: Are your revenue-generating pages well-defined? 2. Content Pages: High value, optimised and with CTAs? 3. Content Upgrades: Are you encouraging lead sign

Build Your Dream Online Business™22Social®

I WOULD LOVE TO TALK TO YOU

[email protected]

You can connect with me via email at:

OR SCHEDULE A CALL DIRECTLY ON MY CALENDAR

I look forward to our conversation!