Parrot Botanicals Soap

Market Value: 4,300 millionMarket Growth: 3%Market Value: 3,700 million

Market Growth: 8%

Market Value: 8,000 million

Source: http://www.positioningmag.co

m

HERBAL MARKET

Thailand has the resources and the wisdom of traditional medicine.

The new generation tend to consume more herbs in so many different ways.

Market growth of the herbal products

in Thailand is 20%.

Nowadays, Thai government give more

priority to the traditional medicine.

Refer to ASEAN's trade, Thailand will gain

advantages from the negotiations, including

herbal medicine market ,Food and health products market. The value of these

market will increase. It is expected that these industry would be able

to pull the herbal trade into Thailand not less than 30,000 million Baht.

Soap for

therapy

Soap for

beauty

Soap for more

utilities

Soap for

protection

Soap for sexual

appealing

Soap for

protection

Why this segment?

Refer to: Mosquito repellent lotions

- Market Value: 600 million baht.- Market Growth: 5-8%.

(Referring to flood crisis)Target

People who need...

- special care

- more benefit, focus on incremental

benefit rather than major benefit of

the product

Soap for

beauty

Why this segment?

Market Value: 4000 million baht.

Market Growth: 21%

Target

Women who care about their beauty and self-

image

Soap for sexual

appealing

Why this segment? Cosmetic

- Market Value: 11,000 million baht.- Market Growth: 10%

Target

Women who...

- have no confident in themselves

- want to earn more interest from the opposite sex

- have a high sex drive

Soap for more

utilitiesWhy this segment?

Refer to: Hair care

- Market Value: 8,100 million baht.Shampoo: 6,800 million baht & Hair Conditioner: 2,300 million

baht.

- Market Growth: 10%

- P&G launched new segment which is 2in1.

and the successful 2in1 product is Rejoices.

Market Share: 9.2%

Target:

People who...

- prefer the convenience, a simple life

- love to try new products

- focus on the key benefits of the product

- love adventure and love to travel

Soap for

therapyWhy this segment?อาหารเสริม

- Market Value: 18,000

- Market Growth: 7%อนัดบั - กลุม่โรค - จ ำนวน (รำย)1. โรคระบบหำยใจ - 329,8542. โรคระบบไหลเวียนเลือด - 304,254-Thai elderly society will be the future society, in 2555 the percent of

elderly is 12.28%, and will be 25.12% in the year 2575

Target

People who...

- are in elderly society (above 50-year-old)- concerned about risk of their health

Market Segment Attractiveness

Current and

potential

company

strengths in

serving the segment

Unattractive Average

Avera

ge

Attractive

We

ak

Str

ong 1

Market Growth

- Customer tend to use more

shampoo and conditioner

separately because they

believe that using separately

is more efficient. So our target

customers are reduced.

Competitors

None

PESTEL

Technological

-Need to use a lot of high

technology

Competitors

Pheromone perfumes such as Paris

Hilton, Heiress (also paris hilton),

Guess, Chanel No.5, Annu Sui Leave

Your Dream

-Refer to Hong Huad company , PARIS

HILTON Pheromone perfumes raked

at 12th place in Top 50 best-selling

perfume in 2011.

PESTEL

Legal

-FDA was out warning about the

unpractical use of pheromone perfume,

customers can inform the FDA at once

for the legal action about the

unpractical use of the perfume.

Social

-Nowadays, there are more than 20

website stores that sale pheromone

perfume in Thailand, the selling point of

this perfume is that the user will attract the opposite sex more.

Market Growth

At least 5-8% Growth rate in Mosquito

repellent products

Customer

- increase steadily, refer to market value

of spray segment 2,200 million bath

- tend to use less spray products

because of its hazard in inhaling.

Competitors

Soffell and OFF!

PESTEL

Legal -Need to be very careful about the

safety of the products-safety for health.

-Society maybe blame the product for the

excessive advertising because the

product did not soaked into the skin as

well as the lotion did.

Market Growth 21%

Competitor:

LUX (Market Share 54%)

PESTEL

Social

- people tend to take a good care

of themselves more.

Market Segment Attractiveness

Current and

potential

company

strengths in

serving the segment

Unattractive Average

Avera

ge

Attractive

We

ak

Str

ong 1

NEXT

Market Value - Approximately 15,000 to 16,000 million Bath per year,

according to Thai spa market .

Market Growth – Spa business in Thailand is growing steadily every

year, approximately 5-6% per year.

Herbal business has been growing steadily

Soap for

therapy

Why do we select this

segment?

PESTEL Political

Government support the use of herbals Nationally and support Thai

herbals to be famous in ASEAN.

For example, Thai local Hospital use more herbal medicines and herbal

,50 percent increase in the last few years and will be increase to be

9,750 hospitals in 2558.

Legal

-Only strict at excessive advertising. Not being a problem for The real

herbal products

Technological - The technology is already good because the odor

extraction process currently exists, just continue looking for the better

opportunities.

Competitors : Twin Lotus Herbal Soap

Soap for

therapy

Product Development

Sensation of Legendary Herbal Set