parmigi
DESCRIPTION
An orginal typeface based on Mannerism in art history.TRANSCRIPT
Parmig iA Momento to MannerismJanelle Crocker
Table Of ContentsOrigin & History
Research
Development
Construction
Samples
Application
The opportunity arose to create a typeface all of my own making. Excitedly I began to run through the possible base for my design. The beautiful facets of art history crept into my mind, and as I considered it, I began to realize that some time periods had typefaces associated with them. So, what better than to base a typeface on a time period, especially an art history period? Since I had recently enjoyed studying Mannerism, I found that there was no particular typeface associated with it. Thus, I thought would make for a good basis of an interesting typeface. Museums, galleries, and public art-related communications could use it for gallery or exhibition titles. It could be an expressive yet elegant display face.
Mannerism in art history is, according to dictionary.com, a “style in the fine arts developed principally in Europe during the sixteenth century, chiefly characterized by a complex perspectival system, elongation of forms, strained gestures or poses of figures, and intense color.” Mannerism was a reaction to and rejection of classicism and idealized naturalism found in Renaissance ideaology. It also echoed the tension and conflict that surfaced during this time of religious unrest from the Reformation’s initiation in 1517. The general span of this style was from around 1520-1600. Mannerism revolved around oddities, quirkiness, elegance, and expressiveness.
Origin & HistoryOrigin History
Elegant
Quirky
Artistic
In his Entombment, Pontormo used the desaturated and pastel colors that Mannerist artists used. He also displayed the intense emotion in each figure, even if they were not facing the viewer. This is magnified through the figure’s lightweight feel; they all appear to float, which was a hallmark of Pontormo’s style.
Bronzino used the strangeness of Mannerism to the extreme in this piece, the Allegory of Venus and Cupid. It emphasizes the polished elongated forms and striking oddities characterizing the Mannerist style.
ResearchPontormo Bronzino
Parmigianino was one of the most important Mannerist painters. His Madonna with the Long Neck exemplifies the colors, sytle, elongation, and strangeness of the time period. Parmigi echoes several shapes in the painting and the general color palatte. The core DNA of the typeface draws upon this painting specifically.
Parmigianino
Unnatural poses, postitions, & gesturesDesaturated or pastel colorsEmotional and expressiveMovementLess balanceElongated forms, especially fingers
Odd counters & negative spacePastel colors of the face and/or its surroundingDramatic thick to thin contrastLong thin formsLighter weightTall x-height
DevelopmentTraits of Mannerism
Shapes in Paintings
Translated: Typeface Qualities
Oa h P
f tYkHo o
oo o o
oo
How this: made the alphabet.
The O has the same width and height as the X.It’s curve is in almost every letter: the bowl of the P, the counter of the a, the crossbar of the majuscule H, and the shoulder of the miniscule h are just a few.
ConstructionTHE KEY
Drawn from:
Mind your Mannerism
Majuscules
A B C D E F
G H I J K L M
N O P Q R S T
U V W X Y Z
Miniscules
a b c d e f
g h i j k l m
n o p q r s t
u v w x y z
Numerals
1 2 3
4 5 6
7 8 9
0
Punctuation
“ . , ’ ; : *
\ / _ [ ] ( )
& % $ ! ?
= + - #
captivating
strangeness
the
beautifu l
odd
Images from Marilyn Stokstad’s Art History vol. 2 and google images.
A small example of one way to utilize Parmigi for a gallery.
The Artery Gal lery
Elegance Eccentricity Artistic Oddity Art History Sixteenth Century Emotional Conflict Reformation Colorful Pastel Mannerism Gallery Museum Diginified Expressive Quirky
Romantic Sophisticated Fancy Paint Parmigianino Pontormo
Elegance Eccentricity Artistic Oddity Art History Sixteenth Century Emotional Conflict Reformation Colorful Pastel Mannerism Gallery Museum Diginified Expressive Quirky
Romantic Sophisticated Fancy Paint Parmigianino Pontormo
Parmigi© 2013Janelle Crocker