parking dilemma at hofstra university
DESCRIPTION
Implementing a solution to the close quarters parking citation at Hofstra UniversityTRANSCRIPT
ETHICAL TRANSPORTATION
SYSTEM
At the dawn of every Fall semester at Hofstra University, the commuter parking lots are filled in excess throughout several hours of each day. There is not enough space for every one at peak hours of the day.
IDENTIFIED PROBLEM
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
As a junior commuter student, Steven continuously struggles with finding a parking space in a timely fashion to reassure that he is not late for class. Sometimes it takes Steven upwards of 20 minutes just to find a spot.
Steven is not alone.
OBSERVATION
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Along with currently enrolled commuting students, it appears that Hofstra University does not calculate the ratio of accepted freshman students to the amount of parking spaces available.
OBSERVATION
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
The majority of these commuting students are only driving themselves to and from Hofstra University. The reason for that this is an issue is because there is not an approximate number of parking spaces per commuting student.
OBSERVATION
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Influence an alternative car-pool campaign that brings commuting students with similar starting locations, and schedules together to consolidate space and fix the problem.
Implement a program that alternates in a fashion that is fair, along with a possible reward for proof of carpooling.
Students will appreciate the movement and spread the word in order to see results.
DESIRED BEHAVIORAL OUTCOME
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
To encourage people to engage in a behavior where the positive outcome is delayed, but in progress if enough people partake. Introduce present benefits to make the desired outcome more appealing.
DESIGN TIP
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Work together with other peers to change a situation that eff ects yourself as well as other students.
Use it as an opportunity to get to know other peers, and make friends.
PRESENT BENEFIT
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
PHOTOMONTAGE
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
TimestampOff ering Ride/ Need RideWhere are you carpooling from?Other areaClosest major intersection of your point
of originContact infoNameAny additional information about your
commute?
COMMUTER SURVEY
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg