parking bursts into summer 2008... · 2008. 6. 30. · ting (access transactions, us and other...

Volume 13, Number 7-July 2008

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Volume 13, Number 7-July 2008

ParkingBurstsinto Summer

See our other ad on Page 48

PARKING TODAYvolume 13 number 7

16 High-Tech Concepts Enhance Precast Concrete Designs

18 Demise of a Reseller

22 The Times They Are A Changin’:The New World of Parking

26 The Future of Transport in Brazil

28 Ceramic Tile Sets off BWI Garage

34 Cut off Your Nose to Spite Your Face?

40 Amateur Parker: How the Parking Industry Could Save the Day

Regular Features

Demise of aReseller . . . . . . . . . . . . . .Page 18

PARKING TODAY is circulated free of charge to those who have aninterest in the parking industry. In order to facilitate delivery, read-ers outside North America are charged $60. Post Office receiptavailable upon request. Single copy price $15.

Manuscripts, articles, photographs, artwork, product releases andall contributed materials are welcomed by PARKING TODAY; how-ever submissions are subject to editing. Advertisers and advertis-ing agencies assume liability for all content (including text, repre-sentations and illustrations of advertisements printed and also anyand all claims made against the publisher. Publisher’s sole respon-

sibility for error in advertising content extends to correction in thesucceeding issue.

PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac,Inc.,12228 Venice Boulevard, #541, Los Angeles, California 90066.Periodicals postage paid at Los Angeles, CA and additional mailingoffices.

POSTMASTER: Send address changes to PARKING TODAY, P.O.Box 66515, Los Angeles, CA 90066 In Canada to Station A, PO Box54, Windsor, ON N9A 6J5. Publications Agreement Number40826055. ©2008, Bricepac, Inc.

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Parking Today is aBricepac company

Point of View ..................................................................................................6

People in Parking ............................................................................................8

PT the Auditor ..............................................................................................32

PT Blog ........................................................................................................43

Death by Parking..........................................................................................44

Advertisers Index ........................................................................................49

Marketplace ..................................................................................................50

Dealers, Installers & Suppliers ....................................................................52

Upcoming Events ........................................................................................54

July 2008 Features

SKIDATA, Inc. is now offering a solution that makes both your Operational Administrator feel more secure and your Service Technician’s pants fit better–the EZ-Assure Web Key. Why does it make your Administratorsecure? He now will be able to remotely control access privileges to every single revenue device directlyfrom his keyboard, not to mention access to auxiliary equipment and even to the building entry-points, ifhe wants. In the meantime, your Service Technicians suddenly have pants that stay up, since the number ofkeys on their keychains can be just one for all devices they need access/or entry to. Your Service Technicianwon’t need to fumble for a key when the temperatures are below zero or when the machines that he maintainswere reassigned. His key automatically adjusts to allow him access, based on the Administrator’s web-basedjob-assignments.

Unify Your Keys–Simplify Both Your Security and the Technician’s Keychain

www.skidata.com© 2008 SKIDATA Inc. All rights reserved. SKIDATA® is a registered trademark of SKIDATA AG in the USA, the European Union, and other countries.

Your Benefits:Security:• Secure, controlled access to designated components (access security panels of autopay stations,

cashboxes, gate columns, etc.)

• Enhanced protection against theft and vandalism

• Full protection against key and lock duplication

Efficiency:• Easy assignment and administration of user rights

• Time-based electronic permission management (including suspension/blocking)

• Administrative access from any Internet terminal–anywhere, anytime

Transparency:• Accurate transaction monitoring and reporting (access transactions, user groups, permissions)

• Cash administration

SKIDATA, INC. ONE HARVARD WAY, SUITE 5, HILLSBOROUGH, NJ 08844 PHONE: (908) 243.0000 " EMAIL: [email protected]

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JULY 2008 • PARKING TODAY • www.parkingtoday.com6

ot my quarterly call from the LA Times. Anagenda-driven reporter was looking for somepithy quotes backing her posit that LosAngeles was slowly falling into the sea

because there simply wasn’t enough parking and thatinstituting market-based pricing in some areas wouldmean that the poor could no longer drive their cars.

By the time our conversation was over, I think the reporterthought she had dialed the wrong number.

I calmly and coolly took her through the problems that LAfaces. Since I know the city personally, she had difficultly tellingme there was no parking in certain areas. The fact is that there isno “convenient” or “free” parking in those areas, but if you wantto part with a few bucks, there’s plenty of parking. Whoops –

She did ask why everyone thought parking should be free.My answer was that since it had been subsidized from the begin-ning, most folks thought that was how it was. Cities didn’t charge,or charged minimally; companies paid for their employee’s park-ing; shopping malls paved over acres and provide parking free totheir customers. So now when they want to charge for parking, orto raise prices to fit the marketplace, people rebel.

I explained that if, however, they took the money from park-ing and plowed it back into the neighborhoods, rather into themayor’s limo or other important parts of the general fund, peoplewould see that parking fees did a lot of good, and would begin tounderstand that paying a fee to use a piece of land was a goodthing, not something bad.

The result would be less congestion (people looking for freespaces), better streetscapes, more money for merchants, betterbusiness and, well, just a better world in which to live.

I’m not sure the reporter bought it, but she did say my posi-tion does turn conventional parking theory on its head.

Oh, I asked her how it was that poor people who could afforda car, gas, insurance, maintenance and the like couldn’t afford thecost to park the car and needed a subsidy. Strangely, she didn’thave a response

I’m not holding my breath waiting for the story in The Times.

***I spent a week in Australia on business. Yes, parking busi-

ness. I should be able to tell you all about it next month. A buddythere showed me an article from the local paper. They are consid-ering a type of congestion pricing but with a twist. It’s run byGPS, and your car is monitored at all times.

If you drive through a congested area, you will be chargedfor driving in that area. Whatcha think of that? It gets better: Yourparking also can be monitored and charged. It gets even better:Your speed can be monitored, and they will e-mail you a speedingticket. And it gets even better than that: The information can besent to your insurance company and your premiums can be based

Point of View

GBY JOHN VAN HORN

on your average speed, or whatever.Now the city of Melbourne admits that there are some “pri-

vacy issues” and is studying the idea. Privacy issues? You betthere are privacy issues. And beaucoup other issues as well. TheAustralians are smarter than this. I am fairly certain the idea willdie a proper death.

***There have been a number of articles in the mainstream

media lately describing local city councils raising parking fees.They are similar in one aspect. The rise in on-street parking pric-ing has absolutely nothing to do with availability of parking, needfor parking, or the number of cars needing parking at a particulartime.

If you read between the lines, the rates are set based onthe revenue they will produce. In other words, they are a tax,not a fee.

Fees are based on providing a service. Say, for instance, youput a new room on your house. You are charged for a building per-mit. In exchange, the city comes out and inspects the project toensure that the roof won’t fall on you.

The same is true for fees charged to gas stations, restaurantsand the like. They make sure you get a gallon of gas if you pumpa gallon of gas, or that the rats are kept to a minimum in thekitchen at the newest five-fork dive in town. Seems like a goodexchange.

Parking charges should be the same. You pay for the parking,and the city ensures that the spaces are marked, rules are followedand space is available when needed. By altering the prices basedon supply and demand – in other words, the free market – thoseneeds are met.

In lots controlled by private concerns, this happens daily.Rates are changed based on how many empty spaces are in thelot, what is going on in the neighborhood, and what the traffic willbear. If the lot gets too full, the owner raises the prices. If it’s tooempty, the prices go down. Goldilocks pricing at it finest.

However, on-street pricing is set by a city council that is look-ing not to preserve spaces, make the parking more convenient toparkers or lower congestion, but to line city coffers. How manycity council members have you heard say, “Gee, if we raise thecharges a buck an hour, it will increase our revenue $5 million ayear. Let’s do it.”

Charges for on-street parking have moved from a fee to pro-vide a product or service to a tax to fill the city’s general fund.Just another way to raise money to be used for things other thanthose that are parking related.

See you in two months. The nextissue of Parking Today is our “People inParking” directory, the industry’s phonebook and yellow pages. No editorial matter.I get a month off. See you in September.

Reporters, Australia,Taxes vs. Fees

PT

GENEVA

For more information contact:[email protected] or call: 888.852.9993

that parking professionals relyon. GENEVA easily—• Replaces spreadsheets used

for ticket tracking, analysis,budgeting, and rate projections

• Gives you instant insightinto operational details• Posts revenue

information, plus yourbank deposits, directly toyour general ledger

• Ensures accuracy andready availability ofhistorical data

• Uses tickets-issued data,cashier reports, and statisticalinformation to automaticallyproduce reports

• Provides parking rateprojection analysis

• Standardizes reporting for allof your locations

• GENEVA delivers what itpromises. And more.

GENEVA is enterprise-wide revenuemanagement software

Dynamic software tomanage your parking

revenue accurately,consistently, and

automatically

Dynamic software tomanage your parking

revenue accurately,consistently, and

automatically

Manage your parking revenue with the GENEVA advantageIntegraPark.com

“Converting toIntegrapark’sintegrated

PARIS and GENEVA softwareenabled our company to reduceprocessing time and improve theaccuracy of the financialinformation to our clients whilereducing staff involvement bythree full time employees.”

Brian Dusenberry, CPAAllPro Parking LLC


Marilyn Etheridge has joinedTimHaahs to lead business developmentefforts in the southern region, serving itsAtlanta and Miami offices. She has morethan 10 years’ experience in the parkingindustry, with extensive business devel-opment / marketing knowledge and a sol-id history of client-development success.

Michael Civitelli has joined WalkerParking Consultants as a Parking Con-sultant in its Airport Group. In this role,he will help oversee and facilitate Walk-

er’s nationwide projects with a focus onclients in the airport industry. Civitellibrings 4 years of parking experience toWalker. Lisa Y. Watada and Forrest Hib-bard, P.E., also have joined the company:Watada as Director of Business Develop-ment in its San Francisco office and Hib-bard as a Senior Project Manager in itsAtlanta office. With more than 17 yearsof experience in the architec-ture/engineering profession, Watadabrings with her knowledge of the Cali-

PEOPLE IN PAR KING Send information for this section to:

[email protected]

fornia marketplace and experience inmarketing and business development.With 30 years of parking experience,Hibbard specializes in the programmingof mixed-use parking, campus masterplanning, pedestrian and vehicular traf-fic flows, and parking geometrics.

McMahon Associates has announcedthat Rodney P. Plourde, Ph.D., P.E., wasselected Civil Engineer of the Year in theAmerican Society of Civil Engineers’Philadelphia Section. He was honored at

an awards ceremony May 15 duringthe ASCE’s Annual Spring Social inPhiladelphia. McMahon alsoannounced that Natalia L. McGuckianand J. David Hill have been promot-ed: McGuckian to Project Managerof the traffic department at its FortLauderdale office and Hill to Proj-ect Manager of the design depart-ment at Its office in Palm BeachGardens, FL. McGuckian has sixyears of transportation engineeringexperience including developmentof regional impacts, traffic opera-tional analysis and traffic impactstudies. Hill has more than 20years’ experience in survey, CADDand roadway design. He has workedon PD&E and planning studies,intersection improvements, andresurfacing and reconstruction proj-ects.

Gameday Management Grouphas hired Lisa Freedman as ProjectAdministrator, based in its recentlyopened Vancouver, Canada, office.She will oversee management of allbusiness administration functionsfor Gameday Management Group,Canada. Freedman brings morethan 15 years’ experience as a proj-ect manager in the event industry,and has planned and organized allaspects of corporate, sports, televi-sion, live entertainment and hospi-tality events. “We couldn’t be moreexcited to have someone with Lisa’sproject management experience onboard,” said CEO Tony Vitrano.

Frank Stark has joined ArialAMAG Technology as its South Cen-tral Regional Sales Manager. Heinterfaces with Symmetry Author-ized Resellers and end-users to pro-vide sales training, technical infor-mation and additional resourcesneeded related to sales. Stark reportsto Matt Barnette, Vice President ofSales and Marketing. AMAG also

Continued on Page 10

The IPS Single Space Meterfeatures:

• Patented Flexi-Pay™ mechanism

accepts payment by coin, credit card,

debit card and smart card.

• Meters are wirelessly networked and

connected to a web-based Management

System.

• Solar powered with rechargeable

battery pack guaranteed for 3 years.

• Full credit card and cash collection

auditing capabilities.

• Uses existing poles, housings, cash

containers and collection techniques.

• Operating costs are lower than Pay-

and-Display or Pay-by-Space systems.

IPS Group Inc is a global engineering and manufacturing company, with offices in 6 countries.

For 15 years, we have been delivering world-class solutions to the telecommunications and parking industries.

Africa | Australia | Europe | New Zealand | United Kingdom & Ireland | United States

© Copyright 2007 IPS Group Inc.All rights reserved. | Corporate Web Site: www.IPSGroupInc.com IPS Group Inc. | 12526 High Bluff Dr., Suite 165 | San Diego, CA 92130

Are you ready to experiencefirst-hand the simplicity andperformance of thisrevolutionary product?

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Introducing the World’s Most Advanced Single Space ParkingMeter with Credit Card capabilityThe revolutionary Single Space Meter from IPS can be retrofitted into existing

on street parking meter housings within 15 seconds without any additional

installation costs.

See it for yourself: www.ipsgroupinc.com/installvideo


announced that Robert Williamson has been named Sales Engi-neer for the Northwest Region. He will be responsible for thetechnical aspects associated with project design, specificationresponse, product presentations and sales support. Williamsonreports to Stan Davies, Northwest Regional Sales Manager.

Integrated Parking Solutions announced its second-quarterand six-month Results of Operations. Net sales for the threemonths ended March 31 were $665,191 with a net Loss of$408,043, or 4 cents per share. Comparable amounts for theperiod ended March 31, 2007, were net sales of $651,989 with anet loss of $227,969, or 2 cents per share. The company alsoannounced that Version 5.3 of its MeterLink solution would beintroduced in June at the International Parking Institute’s annualconference and exposition.

Walter P. Moore has won the 2008 Award of Excellence inthe Parking Structures Category from the Post-Tensioning Insti-tute (PTI) for its role in Tampa International Airport ParkingGarage. The company also won a Grand Award in engineeringexcellence from the American Council of Engineering Compa-nies for its role in the design of the University of Phoenix Stadi-um in Glendale, AZ. Additionally,

Moore’s Director of Corporate Communications, BrendaAschliman, has been elected President of the Construction Writ-ers Association. She previously served CWA as a vice president,second vice president, director and co-chair of the Publicity andPromotion Committee. This is the first time someone from west

of the Mississippi has been elected CWA president.Hi-Tech Solutions (HTS), a developer and provider of opti-

cal character recognition (OCR) computer vision systems, hassold 70 license plate recognition software packages to Engebras,a Brazilian provider of high-performance systems for trafficsafety and access control. HTS software is integrated with majorproduct lines of Engebras’ traffic management and security sys-tems. Depending on customer needs, the systems can be con-trolled locally or online and integrated with police databases.

Cambridge Architectural, a provider of metal fabric solu-tions, has released its new Parkade website and accompanyingbrochure. The site, www.CambridgeParkade.com, offers an in-depth look into the components of Parkade woven metal fabricapplications. Users can learn more about its beauty, functionali-ty, affordability and sustainable attributes by browsing the easy-to-use site. The printed brochure complements the website bydisplaying the best Parkade projects, metal fabric patterns andapplications.

TagMaster, the Stockholm-based leading producer ofadvanced RFID solutions for rail applications, has received asubstantial order to supply equipment for use on a major Metrosystem in Europe. The order, valued at 4.6 million Swedish kro-ners, is for the company’s heavy-duty series of RFID readers.The equipment will be used to enable Selective Door Opening(SDO) functionality onboard Metro trains. The systems are usedto ensure that only selected train doors are opened at specificplatforms. TagMaster’s HD readers will be mounted under thetrains and provide an SDO activation signal to the onboard

PEOPLE IN PAR KINGfrom Page 8

JULY 2008 • PARKING TODAY • www.parkingtoday.com 11

PEOPLE IN PAR KING

door-control systems. Parcxmart Technologies, an electronic payments company,

and the city of Fort Lauderdale, FL, have signed a five-year con-tract to issue the Fort Lauderdale City Card powered by Parcx-mart beginning late this summer. The Parcxmart Card isdesigned to streamline operating expenses while increasing rev-enues for municipal parking operations, its local participantmerchants and the commuting public seeking a convenient one-card solution for all types of parking meters. The company andJ.J. MacKay Canada Limited / MacKay Meters, a leader in parkingmeter innovation, also announced that integration into MacK-ay’s single-space and multi-space parking meters with the Par-cxmart Card has been completed.

George Barney, Senior Vice President for Market Develop-ment and Technical Services at the Portland Cement Association,retired May 1. Barney, who was with PCA since 1970, oversawits six market-promotion programs, as well as its research anddevelopment, education and training, market research, andbuilding codes activities. PCA President and CEO BrianMcCarthy said, “When I started at PCA last November, it quick-ly became apparent that George had a positive influence onmany issues stretching way beyond his job. His leadership wasinstrumental in several industry and association initiatives dur-ing the past two decades.”

Kirk Taylor, President of ParkingPlanners, has achieved theLEED Accredited Professional designation. It distinguishesbuilding professionals with the knowledge and skills to imple-ment the LEED certification process. The U.S. Green Building

Council developed the LEED (Leadership in Energy and Envi-ronmental Design) Certification System as a benchmark for thedesign and construction of high performance green buildings.

EZ-Assure, a leading provider of Web-based security man-agement solutions, recently announced that the city of Westmin-ster, UK, is now a Park-Assure customer. “Park-Assure providesWestminster the ability to monitor remotely and control accessto cash in the city’s single-space parking meters,” said companyPresident Euan Slidders. “It combines the power of the web withstate-of-the-art electronic locks and keys to relieve the city ofthe burden of trying to manage thousands of keys, while provid-ing them the information needed to manage effectively and pro-tect an important source of revenue.”

Walker Parking Consultants announced that RashidAhmed, P.E., S.E. has been promoted to Vice President for hisleadership of the Design Resources Group and as a RegionalStructural Engineer, Sanjay Pandya, P.E., S.E. has been promot-ed to Vice President for his overall leadership of the San Fran-cisco office, and that Richard Lansu, P.E., S.E. has been pro-moted to Senior Vice President.

Designed by International Parking Design, the Civic CenterParking Structure in Santa Monica, CA, has received a LEED(Leadership in Energy and Environmental Design) Certifica-tion. The city, long known for its environmental conscience,wanted a parking structure capable of LEED certification. Thecompany designed the eight-level parking structure with inte-grated sustainable features that include photovoltaic roof-shade

Continued on Page 12


canopies, stormwater treatment, a reclaimed-water system,high-efficiency mechanical systems and vehicle-chargingstations. In addition to the 881 spaces within the eight-levelstructure, there are approximately 10,000 square feet ofspace for a future café on the second level, as well as officeand retail space on the ground and second levels.

Industrial Scientific Corp., a global leader in gas detec-tion and monitoring instruments, systems and related serv-ices, announced that T.J. Bloom has been hired as Directorof Operations for Industrial Scientific Americas. In hisposition, Bloom will be responsible for manufacturing,manufacturing engineering and supply chain functionswithin the company.

Hoffmann Architects has named Maureen Dobbins to theposition of Business Development Manager in its Connecti-cut office. She will be responsible for developing and over-seeing sales, marketing and public relations initiatives.Dobbins brings more than 16 years’ experience in businessdevelopment and marketing of architectural design servicesand in project management. The firm also announced thatL. Stephen Wooden, Assoc. AIA, has returned to its Wash-ington, DC, office as Project Coordinator. His responsibili-ties include conducting condition assessments, preparingcontract documents and specifications, and administeringconstruction for building envelope rehabilitation projects.

The International Parking Institute (IPI) today namedthe Miami Parking Authority (MPA) “2008 Parking Organi-zation of the Year” and MPA Chief Operating Officer FredBredemeyer, CAPP, “Parking Professional of the Year.” Theawards were presented in Dallas during the Awards ofExcellence luncheon at the annual International ParkingConference and Exposition, the largest, most comprehen-sive meeting of parking and transportation professionalsheld in the United States.

Federal Signal Corporationʼs Safety and Security Sys-tems Group, a leader in advancing security and well-being,today announced that David Dealy and Jack Hartman havejoined its Advisory Board. The Board was established tohelp direct the Group’s transformation from a manufacturerof discrete products to an integrated and total-system solu-tion provider within the large municipal and transportationsectors. Dealy, a senior executive in the railway industry formany years, was most recently head of transportation andoperations for The Burlington Northern and Santa Fe Rail-way Company (BNSF). Before retiring, he had responsibil-ity for the railroad’s day-to-day operations over a 34,000mile network in the United States and two Canadianprovinces. Hartman, presently the CEO of the Rise Group,a firm focused on program management for large globalindustrial projects, had served as executive director of theIllinois State Toll Highway Authority and led the agency’s$5.3 billion congestion-relief plan.

Central Parking System announced the appointment ofJohann R. “Chip” Manning, Jr. to serve as Senior Vice Presi-dent and General Counsel. His appointment is effectiveimmediately. Mr. Manning most recently served as Presi-dent and Chief Executive Officer of Wolverine Tube, Inc.,the largest North American producer of copper and copper-alloy tubing and fabricated products with more than $1.4billion in revenues.

PEOPLE IN PAR KINGfrom Page 11

Plug the RFID reader into a PDA or Cell Phone.

A menu lists the tasks to be done at a check point along the route – ad hoc or work order.

The radar program records the date and time of each inspection or repair by each employee.

Our web-based server allows you instant access to the records without bothering your IT staff.

860-378-0302 www.LoginParking.com

Garage & StreetInspections

JULY 2008 • PARKING TODAY • www.parkingtoday.com 13

Portland Cement Association (PCA) named John M.Prentice to the newly created position of vice president ofindustry liaison. Prentice will be responsible for coordinat-ing the alignment of regional and national programs. Key tothose activities will be the successful alignment of theRegional Promotion Groups (RPGs) into PCA. Additional-ly, he will serve as liaison between PCA and major nationalallied associations.

After sixteen years as a parking operator, the last nineat Network Parking in Cambridge, MA, Dan Kukpfermanhas accepted a position as Business Development Managerwith Parkeon. He will be working from his office in Mash-pee, MA, near Boston.

PT

Miami Parking AuthorityLaunches “Pay byPhone” Parking Service

Motorists in Miami now have a convenient new pay-ment option when parking in lots and on-street spaces oper-ated by the Miami Parking Authority (MPA). Effectiveimmediately, MPA offers the Verrus pay-by-phone service atmore than 8,000 regulated street spaces and more than 20parking lots throughout Miami.

“We are happy to introduce this additional paymentmethod to further simplify parking for motorists who live,work, shop and play in the city,” said MPA Chief ExecutiveOfficer Art Noriega. “Pay-by-phone is part of the continuingevolution of the parking industry.

“Like pay-and-display, introduced in Miami a couple ofyears ago, we expect pay-by-phone to continue to reduce thenumber of parking citations we issue. When there’s no needto search for coins or currency to feed the meter, most peo-ple tend to pay what they owe.”

When paying by phone, motorists may also select theoption to receive a text message reminder a few minutesbefore their time expires and add more time remotely.

To use the service, motorists must register their mobilephone number, tag number and Visa or MasterCard numberwith Verrus. Once signed up with a free pay-by-phoneaccount, users simply call the toll-free number from the reg-istered phone and key in the location number (posted on themeter or on nearby signs) and the amount of parking timedesired. The appropriate total, plus a 35-cent service charge(including the text message reminder cost), will be chargedto the credit card.

“We are very excited to launch our mobile paymentservice with the Miami Parking Authority,” said Verrus Co-Founder and Executive Vice President David Spittel.“Although we operate throughout the U.S., Canada andEurope, Miami is the first major U.S. city to deploy acrossall locations citywide.”



Second Edition ofIntertraffic ChinaConcludes Successfully

The second edition of Intertraffic China, held April24-26 in the Beijing Exhibition Center, was well attend-ed and considered a successful event by visitors andexhibitors alike. Some 149 exhibitors from 13 countriestook part and welcomed 6,140 visitors to the event. Itwas organized by Amsterdam RAI in cooperation withthe Transport Technology Exchange Center of the Chi-na Academy of Transportation Sciences (Ministry ofCommunications).

After two successful events in Beijing, the decisionhas been made to organize Intertraffic China 2009 inShanghai. “Preparations have already started for nextyear, and the change of location is designed to ensurethe nationwide profile of the event is further enhanced,”said Jeanneke Bolscher, Product Manager at Amster-dam RAI. “In the future, Intertraffic China will alter-nate between Beijing and Shanghai.”

Intertraffic China 2009 will be March 18-20 at theShanghai Exhibition Center, and run simultaneouslywith two conferences.

New Haven City Card andParcxmart Approach $1 Millionin Transaction Volume

The multi-application Parcxmart Card, designed as a city card tostreamline operating expenses and increase revenues for on-streetparking operations and merchants citywide, has posted record usagein New Haven, CT.

Michael Piscitelli, Director of the city’s Department of Trans-portation, Traffic and Parking stated: “Since we launched the NewHaven Card in 2006, the program has reached more than $905,000 intotal transaction volume among local merchants, city departments,and at the city’s on-street and off-street parking locations.”

Looking to the near future, Piscitelli added: “Given the contin-ued growth of the program, we expect to reach the $1 million mark inJune this year. We also are excited about the launch of the new-lookNew Haven City Card mid-summer. It will allow up to $500 to beloaded to cards and offers an ‘Instant Cool Rewards’ loyalty applica-tion, along with additional participation from both local and regionalmerchants.”

John Regan, President of Parcxmart Technologies, said, “Localmerchants are getting more involved in distribution and acceptanceof the card. And consumer awareness has increased significantly assupported by the growth of the number of monthly transactions in thesecond year of operation, increasing by 100 percent over the sameperiod a year ago.”

parking bursts into summer 2008... · 2008. 6. 30. · ting (access transactions, us and other...

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