Paris Media Investors fieldtrip

6 September 2013

TV 3 Free Channels

7 Pay-TV Channels

Presentation of M6 Group

2

Introduction

DIVERSIFICATION

100% de PdA

50% de PdA

o.w. 2 home shopping TV channels

o.w. 1 TV channel

TV Strategy

3

1. Consolidate and/or reinforce , 2nd national channel on H<50

2. Develop , 1st DTT channel on H<50

3. Establish , 1st new DTT channel on H<50

4. Enlarge the family of channels (?)

5. Use the stock of rights and reinforce the in-house production

6. Pool the costs / organization

Invest for audience

Increase the audience shares

Increase the advertising market shares

Introduction

2nd French private broadcaster (2012 adv revenue: € 811.9 m)

September 2013 Ratings update

Source : Médiamétrie

-3 pts

Historical channels declined during the summer

Ratings 4 years + (%)

=

+3 pts =

5

Summer 2012 (Weeks 27 to 35)

Summer 2013 (Weeks 27 to 35)

Ratings update

10,3

21,5 16,8

11,5

1,9

10,8 21,8

14,4 10,2 1,8

M6 achieved its best summer since 2007

+0,3 pt

Ratings 4 years + (%)

-2,4 pts

-1,3 pt -0,1 pt

Summer 2012 (Weeks 27 to 35)

Summer 2013 (Weeks 27 to 35)

+0,5 pt

6

Ratings update

Source : Médiamétrie

M6 IS LEADER EVERY MONDAY

26

37

4+ H<50

5.7M°

ON FRIDAY, BONES UNRELEASED

EPISODES GATHER A LARGE AUDIENCE

3.5M° / 18% 4+

Time slot up +26% 4+ vs. 2012

7

Ratings update

In prime-time, L’Amour est dans le pré and unreleased US series were the main contributors to this growth

Source : Médiamétrie

GROWTH OF LE 12 45 RESISTANCE OF LE 19 45

8

16

10

21

4+ H<50

Summer 2012Summer 2013

1,0M° 1,2M°

(Mond-Frid)

This summer, best levels since the launch of the newshow

+5pts

14

26

15

25

4+ H<50

Summer 2012Summer 2013

(Mon-Frid)

In August, LE 19 45 achieves its best month of the year on H<50

2,5M° 2,5M°

8

Ratings update

M6’ newshows performed well this summer

11

19

12

19

4+ M<50

season 1 season 2

2,2M° 2,5M°

Source : Médiamétrie 9

Ratings update

At 8:10pm, the latest season of the short fiction En famille posted good 4+ audiences, up 300,000 viewers

17,1

26,8

11,1

5,2 2,7

22,8

11,2

16,9

25,3

11,4

5,2 2,6

24,3

11,1

16,1

25,1

10,0

4,6 2,2

25,1

11,1

2,9

10,5

23,6

15,2

9,9

3,0

21,2

11,7 11,2

22,5

15,2

9,8

2,9

22,0

11,2 10,5

22,7

14,2

9,5

2,7

22,2

10,9

2,1

January - August 2011 - January - August 2012 (Weeks 1 à 35)

January – August 2013 (Weeks 1 à 35)

Source : Médiamétrie * DTT channels of the 1st génération

Rati

ng

s 4

+ (

%)

Ra

tin

gs H

<50

(%

)

10

Ratings update

Ratings year to date: M6 stable in 4+ in relation to H1 but reduced the gap on H<50

Television activities Ratings DTT 1st wave

Ratings 4+ (%)

3,7 3,3

2,1 2,3 2,4 2,0 2,1

1,2

3,5 3,1 3,0

2,0 2,0 2,0 1,8 1,3

-0,2 pt

Most of the channels were down during summer 2013 in relation to summer 2012

+0,9 pt = -0,3 pt +0,1 pt

Summer 2012 (Week 27 à 35)

Summer 2013 (Week 27 à 35)

-0,2 pt -0,3 pt -0,4 pt

12

Ratings update

W9 is the clear leader on H<50, close to the historical channel France 3

4,1 4,2

3,3

4,0 3,3

3,5

2,7

January February March April May June Summer2013

Ratings H<50

Source : Médiamétrie 13

Ratings update

HUMOR

ENQUETE D’ACTION PRIME TIME

FAMILY ORIENTED CINEMA MOVIES

This summer, W9 benefited from its strong blue ships in prime time

Source : Médiamétrie

On Saturday On Wednesday

1,6M° 1,3M° 1,1M°

1,3M°

0,8M° 0,7M°

14

Ratings update

3,6

2,1

3,2

2,4 2,2 2,2 1,9

1,2

3,5 3,2 3,1 2,3 2,1 1,8 1,7

1,3

4,2 4,0

2,9 2,3

2,7 2,7

1,7 1,3

4,2 3,6 3,5 3,5

2,8 2,1

1,4 1,4

Ratings year to date

+1,1 pt

-0,6 pt

Rati

ng

s 4

+ (

%)

Rati

ng

s

H<

50

(%

) -0,4 pt -0,3 pt

-0,2 pt

+0,1 pt

+0,1 pt

+0,6 pt +1,2 pt +0,1 pt

January - August 2012 (Weeks 1 à 35)

January – August 2013 (Weeks 1 à 35)

=

-0,1 pt -0,1 pt -0,1 pt -0,4pt -0,1 pt

15

Ratings update

Television activities Ratings DTT 2nd wave

DTT new channels posted good summer ratings 6TER strenghtened its leadership on H<50

2,7

0,75 0,74

0,45

0,79

3,5

0,88 0,76

0,65

1,16

TOTAL TNTHD

6ter HD1 RMC 3 autreschaînes

1st HALF-YEAR

+30%

SUMMER

17

Ratings update

Ratings year to date: 6ter leader on H<50

2,1

2,9

0,52 0,72

0,48

0,75

0,43 0,48 0,67

0,95

4+ M<50

TOTAL TNT HD HD1 6ter RMC 3 other channels

18

Ratings update

Diversification

Diversification strategy

20

1. Develop autonomous and profitable activities, by using available advertising slots (M6 Mobile, MonAlbumPhoto.fr, M6 Mozaïc,…)

1. Reinforce the TV access and audience: TV Any time / Any where / Any device (M6 Replay, VOD, …)

Presentation of the Group

6 times French League 1 Champion

7th in the latest League 1 season 2012-2013

3 recent qualifications in Champions League (o.w. 2009/10)

Strong businesses

21

Diversification

PRODUCTS AND SERVICES AROUND

F.C.G.B.

More than 8,7 M tickets sold in 2012

4th French cinema distributor

=> In 2012,

Catalogue of nearly 1.000 titles

2,8 M customers at end of June 2013

INTERNET

13,9 M unique visitors each month in 2012

52 M videos watched in January 2013

600 000 products sold en 2012

>10% of market shares on the internet for

white goods in 2012

Revenue : >150 % since the takeover

AUDIOVISUAL RIGHTS

2 073 600 products sold en 2012

Key figures

Ordinary dividend pay-out ratio: 80%

Sources: Groupe M6 23

Key figures

15,8%: 2012 operational margin

Net cash position (end of June 2013):

€185.8 m

Shareholders’ equity:

€534.0 m