Paris Daniellp o r t f o l i o

Paris Daniellp o r t f o l i o

Table of Contents

Who is Paris?

Resume

Fishing Story

Bic

LG

Eye Blaster

Android

Relationships

Paris DaniellWho is

Born in the San Francisco Bay Area •

Raised an un-conventional thinker, home-schooled 4th through 11th grade •

Digital naitive, writing MS-DOS commands at age 6 •

Competed-in and taught indoor rockclimbing during highschool •

Participated in noumerous histortical 1840’s re-enactements •

Lived and studied in Aalen, Germany for a year •

Fishes an average of 40 to 50 days a year •

Strives to become a Renaissance Man •

StrengthsInteresting facts

Personal Analytics

IdeationEspecially talented in the Ideation theme and fascinated

by ideas. Able to find connections between seemingly disparate phenomena.

StrategicEspecially talented in the Strategic theme create alterna-

tive ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

ResponsiblePeople who are especially talented in the Responsibility

theme take psychological ownership of what they say they will do. They are committed to stable values such as

honesty and loyalty.

EmpathyPeople who are especially talented in the Empathy

theme can sense the feelings of other people by imagin-ing themselves in others' lives or others' situations.

AdaptabilityPeople who are especially talented in the Adaptability theme prefer to “go with the flow.” They tend to be

“now” people who take things as they come and discover the future one day at a time.

271 people downloaded my content

77,391 total people exposed to my ideas and content

Academy of Art UniversityBachelor of Fine Arts - Advertising/Account Planning2006 – 2011

Fachhochschule für Gestaltung Schwäbisch Gmünd[Audited] Communications – Graphic Design2005 – 2006

Virginia Alber-Glanstaetten - Planning Director at Huge, Inc

Nick Talbert - Director of Product Marketing at Mediamind

Justin Cox - Sr. Brand Strategist at Pereira & O’Dell

Cameron Maddux - Director of Account Planning at Academy of Art University

Charles Kouns - Assosiate Prof. at VCU Adcenter and Academy of Art University

*contact information available upon request

472 East H street Benicia, CA94510

Mobile: 707-333-2045E-mail: parisdaniell@gmail.comWeb: parisdaniell.comLinked In: www.linkedin.com/in/parisdaniell

Intern at Publicis Modem - Digital Strategist

June 2010 - August 2010 (3 months)

Developed product positioning statement for LG mobile, Researched prior

campaign performance, used online listening tools, i.e. Radian 6, Nielson @plan,

analyzed and presented on Android mobile OS landscape

Intern at Eyeblaster (Mediamind)

March 2010 - June 2010 (4 months)

Worked with online media formats and tools and developed internal/client

presentations around those products, POV development for automobile (Ford)

and entertainment (Warner Bros.) industries.

Intern at Publicis Modem San Francisco

January 2010 - February 2010 (2 months)

Developed digital strategies for LG mobile, trend analysis/reporting, persona

development, analyzed social media behaviors and crafted best practice

recommendations.

Assistant at Nasty Gal Vintage Inc.

March 2008 - July 2008 (5 months)

Shipped items, cataloged items using excel and digital storefront, took product

shots, photoshop post production, steamed clothing for photographing. Provided

understanding about how a small start-up vintage clothing company operates and

thrive's online.

Kyte Star at Kyte.tv

2007 - 2008 (1 year)

Pioneered community management, created engaging content in order to draw

traffic to kyte.tv. Technical support for users, along with some Q&A testing prior

Ideation

Strategic

Responsible

Empathy

Adaptability

Intern at Pereira & O’Dell - StrategyMay 2011 - July 2011 (3 months)Pulled together, analyzed and created materials to demonstrate the agency’s understanding and observations on various brands and categories.

mobile

Work

Brands Iʼve worked on

Find more atslideshare.net/paris_d

* student spec work*

**

**

Fishing Story

Bic

LG

Eye Blaster

Android

Relationships

Whatʼs inside

Fishing

Fishing is my passion. Spending time on the water helps me articulate ideas, and craft

better stories. There are many similarities between fishing and advertising; knowing the

landscape, finding the right bait, learning through trial and error, and many others.

Knowing what passion is and how it’s noursihed is an important emotion to understand.

Fishing38 films217 Subscribers607 Friends37,532 total viewsyoutube.com/parisdaniell

bit.ly/topanglerBass fishing board game

Shakespeare

My digital strategies class was taught by Virginia Alber-Glanstaetten, and required

us to select a brand and develop a digital strategy proposal. With an obvious

passion for fishing I chose to work on Shakespeare tackle, a long standing brand

in the industry which is digitally stagnant.

Find it on

slidesha.re/shakedigi

1,092 views32 downloads2 favorites

Digital Strategy ProposalParis Daniell www.parisdaniell.com

Audience insight: Tackle box personaThe items for this persona are based on needs in relation to family,

friends, and work. Using these needs to shape Neil’s characteristics

allowed me to recognize the relevance of Shakespeare’s brand in his life.

Value, Frugality

Acceptance, Validation / Brag rights, Competition amongst peers

Escape Personal fulfillment as a Father /

Educating his son

Neil is married to Becky, and together they have a 10-year-old son named Nelson. This is Neil’s tackle box.

Take away insights

Escaping is a large part of Shakespeare. This demographic works hard everyday, and has a few chances on the weekend to relax and bond with his child. He wants to do this without spending a lot of money, because he works too hard to waste.

Family is an important aspect of this participant’s life, and wants to include it the things he does and talks about.

Fishing is media driven. There will always be a story, usually a measurement, often a picture, and perhaps a video. Fishing stories are portable and enjoyed by many.

Re-living the moment of a great fishing trip can be an escape at anytime.

Competitiveness is a large component of fishing, and the social life of anglers. Even playing ground with equal chances for anyone who wants to give fishing a try.

Strategic recommendations

Migrate to the conversation.

Create a online voice.Let the consumer know you are there and listening.

Become a part of the stories and experiences that are shared online.Fishing is a highly word of mouth and media driven industry.Shakespeare must use this to their advantage.Embrace the story which unfolds after the hook.Play an active role in helping tell the consumers story.Continue to provide tools that make angler’s lives easier.Perpetually fueling a deeply rooted passion and respect for Shakespeare.

Shakespeare

YaBB

Forums

Recreation

Websites

Youtube

E-mail

Mobile

Twitter

Facebook

Blogs

Shakespeare needs to move away from their website and into the conversation. Many brand advocates already inhabit digital and offline spaces. This potential participant has been starved of an engaging web experience that involves fishing. They fuel their passion by going to youtube for videos, reading fish reports, and talking on forums and social networks.

Shakespeare

This was an assignment for ad research class. We were asked to select a brand and

look for the digital chatter surrounding it. The next week I brought in my results,

and was greeted by a surprise guest who would be judging our presentation, and

ultimately selecting a winner. The guest was Virginia Alber-Glanstatetten, and she

ultimately chose this presentation as best of show that day.

Digital Chatter  about

 

Lighters

Paris Daniell – Account Planner Academy of Art University

slidesha.re/biclighters  

What is the underlying idea of these conversations? Celebration

Symbolism

Music Appreciation

Enjoyed

King ofExpression

Curious

MischievousPersonality

Trusted

Traditional

Representative

Adventurous

Quality

Lasting Bold

UsefulDisposable

Fire love

Knight of quality and disposability

Stolen

Treasured

Social Saved

Guarded

Forgotten

Playful

TrickyYou tube

Prankster Bored

Showing off

Wizards of fire

Where’s my Bic?

Where are people having conversations about Bic?

BicLighters

What does this actually say for Bic lighters as a brand in the digital space? Not a whole lot. Lack of relevance for the actual target audience stimulates very little digital chatter, crippling the effectiveness of their “viral” advertising.

“Being featured in the Design-A-Lighter Gallery in no way reflects the possibility of the Submission being considered for use on Flick Your BIC packaging or adverEsing.”

Semi-functional paint shop, where you can create your own Bic graphic and upload it to a gallery. After your work of art is finished you can email your lighter to a friend, making it “viral”. There isn t much incentive to this advertising diversion other than a chance to make it Into the featured gallery (see quote above taken from T&C).

How is Bic currently engaging the digital audience?Selling lighters with fantasy NASCAR and Design-a-lighter workshop. Seriously?

anjuili

nevewers: WHERE'S MY BIC LIGHTER?..... WHERE IS IT ????...CALL THE ARMED GAURDS.%

R2A2+#%=+2G&%G)#+%-)#%S$&-%3*(%G'&%&-2/#+%:1-%5TF%&1$#%*-%G'&%&)2$-/H%'"#$%-)#%&#(2+.%*-%G'&%#6#$%($#'-#.;%%U2F#%?1$?2&#/H%&-#'/%-)#%/*,)-#$%:1-%5%:#/*#6#%-)#%F'E2$*-H%27%*+(*.#+(#&%'$#%'((*.#+-'/;%V#G%#6#$%G2+.#$%27%-)#%?)#+2F#+'%:1-%5%7##/%-)'-%*-%*&%.1#%-2%WF1&(/#%F#F2$HX;%Y%FH&?'(#;(2F@&-2/#+:*(%%

Teacherwalt: just went for a very short walk to Whittington park and back. Found a Bic lighter.

Stolen

Treasured

Helene Silberberg wrote: Friends' Bic s feel just like your own, in the Hand. That's why Bic stealing is on the rise! (be careful, keep track of #1 light)

Social

,$#,QL<%?5#$%&3$4&/56#"$&*$*:>#+5#"#$:.$65#$6:A$6#.$4&*6$$:;$>&**#'$65&./*$&.$,$A:*6$,A:3,4-AB3$+:"4'$

: Smores made with a bic lighter: not the best method, but still tasty

poleclimberben:@consectarius WD 40 and a bic lighter seemed to work wonders on my fire ants. quite entertaining as well. wind gusts are havoc on leg hair

Curious Mischievous

rparmenter: How to spot a classy lady: the retractable Bic lighter lanyard dangling from her belt loop.

Personality

Urban Dictionary: Bic 71 up, 51 down A 'Bic' is the most common type of lighter available.Tried, trusted and relatively inexpensive, its the only type of lighter I use."Pass me the Bic, so I can light my cigarette."

Trusted My father taught me the most important recipe I ever learned. To make fire you need:heat (bic lighter)fuel (newspaper, dry grass, branches)and air. Traditional

The apple crisp became a birthday cake stand in and in lieu of candles I blew a bic lighter out over the crisp 29 times in a row. (harder than it sounds) I once again felt very loved, I have good friends here in Vancouver.http://walterinvancouver.blogspot.com/2009/03/and-now-we-are-29.html

Representative

What is really being said online?

How can Bic nurture this brand love?Where should bic be instead of a microsite?

Current digital state: stagnant 2

43

1

LG mobile

As an intern at Publicis Modem, I was assigned to the LG mobile account.

Working under Viginia Alber-Gladsteatten I provided trend reports, developed

personas, and crafted best practice recommendations. This work allowed me to

develop a very distinct and grounded point-of-view.

Find it on

slidesha.re/LGPOVslidesha.re/LGPOV2slidesha.re/LGPOV3

1288 total views31 total downloads

DIGITAL TRENDPublicis Modem

Bored with discussion boards – migration of conversation

Delivery of customer service has changed throughout time, but has always strived to provide customers with satisfaction before, during, and after the purchasing process. Online support through discussion boards has been a mainstay in customer service systems, but now these destinations are becoming stale and un-able to reach

people look for support.Customers are moving their support related concerns

could be considered a matter of convenience. When a customer is searching for answers, they look for the most convenient solution to their problem. Typing a question into Google can result in two things; it will lead you to

a place where you may ask your question after a lot of

consumers are leaving behind this practice behind for a simpler solution – asking their friends for help.

sourcing - Taking a task that is normally given to an employee and assigning it to a large group of people through an open call. Looking for help from people in

move when seeking support online.

How can this trending topic be applied?

Create a social support destination. Because the conversation and questions have migrated, so must

discussion board or forum isn’t obsolete, it‘s just less convenient. Keeping these boards open creates a source of raw info, but the real interaction is happening within social networks and micro-blogs.

Exercise your advocates. Brands can harness their advocates

advocates are already answering questions and sourcing brand provided information for more complex problems.

experience.

Watch and learn. Since these conversations are traceable and measurable, brands can look at social support as a new source of information. Watching for trending support topics can allow companies to keep these issues in mind for the next product that launches.

January, 31, 2010

DIGITAL TRENDPublicis Modem

Content exploration – Done digging in a traditional manner

Saturation of content – It would take 412.3 years to view all of the material on YouTube (as of March 17th

changing the way digital participants see new content; or the lack thereof.

the printing press– a means to concentrate and disseminate amongst the public. Today’s equivalent of this on the web is Google’s search browser – a place where 90% of user’s begin their search amongst a sea of information – but this

of information.Browsing behaviors are evolving with the introduction of social networks and micro-blogging; digital participants are now sharing and discovering new content via peer to peer interaction. Rather than venturing out in a sea of information, they rely on product reviews, tweets and Facebook updates to provide them with relevant digital news.

How can this trending topic be applied?

Enhance exploration. Create experiences around the discovery of content, instead of creating new content that

is not the best practice for every digital campaign, but can

interests.

content your brand provides, they will want to share it. Creating content that can live across many online destinations by using API’s such as Google’s Open Social

on’ campaign.

Share worthy situations. Publish content that’s worth sharing. No longer does an audience want to strictly read a tech journalist’s review article, instead frequent and quality interaction in the places where the audience operates will promote sharing and improve messaging reach.

Best practices –

A great example of content exploration was created for the 52nd Grammies - www.wereallfans.com

Users are using sites such as http://tweetmeme.com/ and www.digg.com to aggregate relevant content and place it in one place; this is another example of content exploration and discovery.

January, 31, 2010

DIGITAL TRENDPublicis Modem

Mobile phones become local prone

“If you’re spending lots of money bringing people to an online experience, the mobile experience should be comparable” on devices like Android phones, BlackBerrys and iPhones, said Jason Taylor, a vice president at Usablenet.”

Mobile phones are becoming increasingly advanced, and most importantly more people are buying powerful Smartphone’s with the intentions of using applications.With the advancement of GPS tracking technology; local based applications such as foursquare.com and gowalla.com are becoming more popular and gaining traction amongst local businesses and consumers. Google has also integrated mobile browsing into their business place pages, making it easier to browse local

types of applications will only rise, and soon the average customer will be able to browse local stores for the best deal and share these discoveries with friends.Shopping with a mobile phone through web browsers or applications is becoming more prevalent. Consumers now possess the ability to check product prices and ask questions online, which creates a more informed shopper. Mobile shopping coincides with social shopping

look for. How can this trending topic be applied?

Make sure your store can be properly found. Local mobile applications won’t do any good for your brand if it’s not in the right places. Providing information and geographic

desire to visit a store in person. Engaging the audience with personalized messages through geographic locations can add a new level of relevancy to the brand.

Provide information and coupons that are obtainable through mobile while in-store. Often a potential consumer will enter a store and analyze their options, after collecting all the information possible they will retreat home and continue their research. After being fully educated on the subject, if not swayed by competition the consumer will then return to purchase the product. Sustaining a potential consumer with info via mobile web can help

once been lost due to at-home research.

January, 31, 2010

LGmobile

DIGITAL TRENDPublicis Modem

Mobile phones become local prone

“If you’re spending lots of money bringing people to an online experience, the mobile experience should be comparable” on devices like Android phones, BlackBerrys and iPhones, said Jason Taylor, a vice president at Usablenet.”

Mobile phones are becoming increasingly advanced, and most importantly more people are buying powerful Smartphone’s with the intentions of using applications.With the advancement of GPS tracking technology; local based applications such as foursquare.com and gowalla.com are becoming more popular and gaining traction amongst local businesses and consumers. Google has also integrated mobile browsing into their business place pages, making it easier to browse local

types of applications will only rise, and soon the average customer will be able to browse local stores for the best deal and share these discoveries with friends.Shopping with a mobile phone through web browsers or applications is becoming more prevalent. Consumers now possess the ability to check product prices and ask questions online, which creates a more informed shopper. Mobile shopping coincides with social shopping

look for. How can this trending topic be applied?

Make sure your store can be properly found. Local mobile applications won’t do any good for your brand if it’s not in the right places. Providing information and geographic

desire to visit a store in person. Engaging the audience with personalized messages through geographic locations can add a new level of relevancy to the brand.

Provide information and coupons that are obtainable through mobile while in-store. Often a potential consumer will enter a store and analyze their options, after collecting all the information possible they will retreat home and continue their research. After being fully educated on the subject, if not swayed by competition the consumer will then return to purchase the product. Sustaining a potential consumer with info via mobile web can help

once been lost due to at-home research.

January, 31, 2010

DIGITAL TRENDPublicis Modem

Bored with discussion boards – migration of conversation

Delivery of customer service has changed throughout time, but has always strived to provide customers with satisfaction before, during, and after the purchasing process. Online support through discussion boards has been a mainstay in customer service systems, but now these destinations are becoming stale and un-able to reach

people look for support.Customers are moving their support related concerns

could be considered a matter of convenience. When a customer is searching for answers, they look for the most convenient solution to their problem. Typing a question into Google can result in two things; it will lead you to

a place where you may ask your question after a lot of

consumers are leaving behind this practice behind for a simpler solution – asking their friends for help.

sourcing - Taking a task that is normally given to an employee and assigning it to a large group of people through an open call. Looking for help from people in

move when seeking support online.

How can this trending topic be applied?

Create a social support destination. Because the conversation and questions have migrated, so must

discussion board or forum isn’t obsolete, it‘s just less convenient. Keeping these boards open creates a source of raw info, but the real interaction is happening within social networks and micro-blogs.

Exercise your advocates. Brands can harness their advocates

advocates are already answering questions and sourcing brand provided information for more complex problems.

experience.

Watch and learn. Since these conversations are traceable and measurable, brands can look at social support as a new source of information. Watching for trending support topics can allow companies to keep these issues in mind for the next product that launches.

January, 31, 2010

Mediamind

My internship at Eyeblaster, (now Mediamind) was a head-first dive into the media

side of advertising. I worked with the Director of Product Marketing,

Nick Talbert; my tasks there consisted of building Power Point decks for the

Eyeblaster tools. Additionally, I was expected to research current events and trends

to develop POV’s for various vertical industries i,e. entertainment, automotive, etc.

These client facing presentations required that I quickly understand new media

tools, and then design a way to easily explain their benefits.

Find it on

http://slidesha.re/ENTPOV

504 total views9 total downloads

Annual theatre revenue has reached a �lattening trend,

while other entertainment sources take part in consumer mindshare. Marketing costs are a large portion of a movie’s budget, and big time studios such as Warner Bros are looking to digital as a way to stretch their ad dollars. Tertiary entertainment sources are a result of the internet, making digital a complete game changer for the entertainment industry. Theatre audiences are highly digital and connected. Now the movie industry must �ind where they’re at and have a relevant and engaging conversation with them. Using the online space can reduce ad spend with better consumer targeting, in comparison to a high reach low frequency medium such as T.V.

3-D movies are a niche �illed only by theatres, for now. Drawing audiences for unique experiential movies at a premium price. Though competitors like LG’s 3-D televisions threaten this sweet spot.

Piracy and the internet; how has the �ilm industry countered the threat? In the past national and international �ilm releases were staggered – providing an extended

income window. As a result of internet piracy – the �ilm industry has had to release movies on a global level. Preventing the rug from being pulled under the studios before release. Many argue that piracy is a result of the industry itself – because of an environment they have created in interest of greed.

Causing a shift in theatre experience. People treat the movies as a social experience. Higher ticket rates, better home theatres (price, picture, and pause button), forced advertising, and less freedom are all detracting elements in the theatre experience.People now see their home theatre as a main source of entertainment; the digital television is becoming the ultimate home theatre, with streaming content such as Net�lix Watch Instantly features - a cost ef�icient 8.99 a month for an unlimited amount of streaming movies on demand including one mail-in DVD.

The �ilm industry must focus on the experiential element of the movies; and make their advertising social, on demand, and engaging. The catalyst for digital interaction with a movie theatre is based on impulse and related to local showing times and an audience’s spare time.Using digital as a platform for advertising must not only include social, but other elements of the online space. For instance, Facebook connect, twitter, Google Buzz, Integrated Sales, etc, can be integrated into rich media ad’s and enable consumers to get friends to go to the movies with. De-siloing online advertising is the �irst step to a stronger digital campaign for �ilms, but it will take strategy that is in line with consumer needs.

entertainment industry point of view on the effects of digital

by paris daniell

parisdaniell.com . april 2010 . entertainment industry P.O.V.

MediamindAnnual theatre revenue has

reached a �lattening trend, while other entertainment sources take part in consumer mindshare. Marketing costs are a large portion of a movie’s budget, and big time studios such as Warner Bros are looking to digital as a way to stretch their ad dollars. Tertiary entertainment sources are a result of the internet, making digital a complete game changer for the entertainment industry. Theatre audiences are highly digital and connected. Now the movie industry must �ind where they’re at and have a relevant and engaging conversation with them. Using the online space can reduce ad spend with better consumer targeting, in comparison to a high reach low frequency medium such as T.V.

3-D movies are a niche �illed only by theatres, for now. Drawing audiences for unique experiential movies at a premium price. Though competitors like LG’s 3-D televisions threaten this sweet spot.

Piracy and the internet; how has the �ilm industry countered the threat? In the past national and international �ilm releases were staggered – providing an extended

income window. As a result of internet piracy – the �ilm industry has had to release movies on a global level. Preventing the rug from being pulled under the studios before release. Many argue that piracy is a result of the industry itself – because of an environment they have created in interest of greed.

Causing a shift in theatre experience. People treat the movies as a social experience. Higher ticket rates, better home theatres (price, picture, and pause button), forced advertising, and less freedom are all detracting elements in the theatre experience.People now see their home theatre as a main source of entertainment; the digital television is becoming the ultimate home theatre, with streaming content such as Net�lix Watch Instantly features - a cost ef�icient 8.99 a month for an unlimited amount of streaming movies on demand including one mail-in DVD.

The �ilm industry must focus on the experiential element of the movies; and make their advertising social, on demand, and engaging. The catalyst for digital interaction with a movie theatre is based on impulse and related to local showing times and an audience’s spare time.Using digital as a platform for advertising must not only include social, but other elements of the online space. For instance, Facebook connect, twitter, Google Buzz, Integrated Sales, etc, can be integrated into rich media ad’s and enable consumers to get friends to go to the movies with. De-siloing online advertising is the �irst step to a stronger digital campaign for �ilms, but it will take strategy that is in line with consumer needs.

entertainment industry point of view on the effects of digital

by paris daniell

parisdaniell.com . april 2010 . entertainment industry P.O.V.

Android

A second internship at Publicis Modem re-united me with the LG brand. It was my

job to research, understand, and communicate to the strategy team what the

Android mobile OS is all about. The presentation included an overview of the OS,

the differences between Android and iOS, the story of Android, and what to

consider when entering the Android powered smartphone market.

Android

Relationships

My relationships class at the Academy of Art University made a huge impact on me.

Taught by Charlie Kouns and Stella Humphries, this experimental class had us

explore the quality of connections between peers, friends, and colleagues. Our final

project was to enter an advertising agency, interview the employees, and then provide

a presentation about their relationships and how to better understand them.

The agency we were assigned to was Redscout. Although the data within the

presentation are confidential, the things I learned about relationships are not.

Parisʼ Recommendations“Paris is one of the few people who's eyes start to twinkle at the opportunity of the digital space, not for the money but because of pure unadulterated excitement. It was pleasure to work with him to help me explain some of the most complicated sets of products to market of cynical marketers. He has the potential to be a great strategic asset with design sensibilities to any team he works with. Put him on the toughest task you have and prepare to be amazed at the quickness of completion and thought provoking ideas that will ensue.” July 16, 2010

Nick Talbert, Director, Product Marketing, MediaMind managed Paris at Eyeblaster

“Bright, exceptional, and highly engaged are the best words to describe Paris'. He is incredibly astute and insightful. He brings a fresh perspective, and dili-gence to each project, and willingness to push past the obvious and the accepted. Hire him. You will not regret it.” March 15, 2010

Virginia Alber-Glanstaetten, VP/AD Digital Strategy, Publicis Modemmanaged Paris at Publicis Modem San Francisco

“Paris is a great asset to any company. His willingness to learn, patience, and flexibility were crucial to our business when we were still very small. He is one of the most well-mannered and respectful employees we've ever had, and is proactive on every level. I highly recommend him!” February 26, 2010

Sophia Amoruso, Founder and CEO, Nasty Galmanaged Paris at Nasty Gal Vintage Inc.

“Paris did an excellent job at Kyte in working and supporting the kyte.tv community. Very creative, hard-working individual. It was a pleasure working with Paris.” February 16, 2010Top qualities: Great Results, Expert, Creative

Daniel Graf, CEO and Co-founderhired Paris as a IT Consultant in 2007

“Paris is an exceptionally smart guy. He's a natural planner--curious, concise and thought provoking. While he may not be done with his program at AAU, he is ready to start working. Simply put, I would hire Paris if I had the chance.” June 15, 2010

Justin Cox, Instructor, Academy of Art University,taught Paris at Academy of Art University

Paris is extremely likeable with a very positive outlook, enthusiastic approach and ‘can do’ attitude. He became a popular member of the team and other colleagues who interacted with him commented positively on his energy and attitude. Paris is extremely adept at finding information online and compiling it into clear, concise and stimulating material. This is an incredibly valuable skill for any planner but particularly for a new planner looking to make an impactful contribution to projects early in their career. His innate interest in technology, non-traditional media and online sources make him a particularly skilled and creative researcher.I have no hesitation in recommending Paris as a valuable asset to any Strategic Planning team.

Nick Chapman, Director of Strategy, Pereira & O’Dell