paris air show excites the web
TRANSCRIPT
Paris Air Show excites the web
12,790 Number of men1ons in mainstream media
16,000 Number of Twi:er men1ons
From June 1 -‐ 18th…
Express Analysis: Paris Air Show
Boeing and Airbus go neck and neck
From early June through the opening of the air show, Boeing was more cited on the web than Airbus, who remains the market leader with a total value of orders and purchase commitments of $36 billion.
June 14: The first test flight of the A350 in Toulouse
Share of voice June 1-‐18: Airbus v. Boeing
Evolu;on of Airbus and Boeing from early June: mainstream media
People most cited in associa1on with the air show
While Boeing had more total men1ons in the press in early June, the launch of the A350 increased the web coverage and online reputa1on of Airbus engineers.
June 11: Boeing predicted that airlines will need 35,280 new airplanes in 20 years
Express Analysis: Paris Air Show
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