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Association Of Famous Personality WithDestination Branding

Submitted by : Vaaridhi Vairagi (MBA-HT-23)

Submited to : Dr. Parikshat Singh Manhas

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Famous Personality andDestination Branding

Famous Personality : A person who is knownworld wide for one or the other purpose. Aperson who gets media attention and shows an

extroverted personality. Destination Branding : The term "Destination

Branding" could refer to a city, country or atourist destination, and to their competition for

tourists, visitors, investors, residents and otherresources.

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Association of famous personality with

destination branding

Association means union of persons in a company or society

for some particular purpose or a mental connection or relation

between thoughts, feelings, ideas, or sensations.

When we hear about a country, first question that strikes our

mind is the thing that particular county is famous for, for

instance:

New York for Statue of Liberty, Kenya for safaris, Paris for

Eiffel tower, Louvre and Fashion, Goa for beaches, Kerela for

hills and backwater.

So destination image helps in identifying destination branding.

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Contd..

Destination image is something that cannot be

separated from famous personality as they help

to build image of a particular place hence

making destination a brand.

It is very important to build a virtual image of

a particular destination in the mind of the

tourist.

Tourist will visit only those destinations which

matches and suits their temperament.

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Movie stars as a Famous Personality

The famous personality has a great impact in

promoting a destination.

They have a strong impact and image on peoples

mind.

Makes its advertisement and accessibility more easy

no matter how far it is. Eg Gujrat tourism being

promoted by Mr.Amitabh Bacchan (According to

Gujarat Tourism, Amitabh Bachachan has played a

very major role in the achieving the Gujarat reach to

fifth spot in Indian states.)

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Sports person as a Famous Personality

Tendulkar's (Colaba, Mumbai) and

Sachin's(Mulund, Mumbai) and Bangalore.

Sachin owns these restaurants in partnership

with Sanjay Narang of Mars Restaurants.

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Conclusion

Destination image is an important aspect ofdestination branding distinctive as the image ofthe destination directly influences the intentions

of the tourist to revisit the particular destinationand moreover recommend the destination toothers.

When a destination gets associated with a

particular destination it gets flourished andhence improves upon the destination image.