parham aarabi (ceo, modiface) revolutionizing beauty through augmented reality

© 2016 ModiFace Inc. All Rights Reserved. 1

Augmented Reality ?=


Headset-based AR makes sense for many situations, but not all


Reflective AR (i.e. mirror-based) is better for certain use cases including beauty


27 Patents 70+ Brand Partners 100M Mobile Downloads


Core live-3D facial tracking and simulation technology for AR-based beauty try-on


4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%


ModiFace technology powers over 70 global brand applications


#1 Apple Editor’s Choice


Apple: “our favorite feature is the augmented reality: you scan your face

and try on makeup combinations”


“Works Creepily Well” Racked

“Flawlessly Simple” New Beauty

“Magical” Toronto Star

“Precise” Media Post


Impact of AR:


Time spent:

+117% 0.6 mins → 1.3 mins


Social engagement:

+247%


E-commerce conversions:

+84%


In-store conversions:

+31% * based on limited data


In beauty industry, AR has a clear business case


Looking Ahead


Magical Makeup AR Tech


Better Live 3D Face + Hair Tracking


Recently issued patent on our hair tracking tech!


AR-Based Skin Assessment


Evaluation Dimension

Dermatologists vs. Consensus Error

HDIF vs. Consensus Error

Skin Roughness 8.2% 11.3%Dark Spots 7.4% 17.6%

Deep Wrinkles 6.5% 15.6%

Zhang, J., Aarabi, P., Hierarchical Differential Image Filters for Skin Analysis. In IEEE International Workshop on Multimedia Signal Processing, 2016 IEEE. (submitted)

parham aarabi (ceo, modiface) revolutionizing beauty through augmented reality

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