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Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child Care Resource & Referral Agencies

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Page 1: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Parents: A Key Ingredient in Advocacy

Presentation by:

Kim Kober,

Senior Policy & Parent Advocacy Advisor

NACCRRA

© 2012 National Association of Child Care Resource & Referral Agencies

Page 2: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Agenda

I. Why Parent Advocacy?

II. State Parent Networks

III. State Parent Leader Manual

Page 3: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Presenters

• Robin Zellers, Child Care Aware of Missouri

• Kim & Bryan Engelman

Tanya Koehn, Child Care Aware of Kansas

• Clarissa Doutherd

Janet Zamudio, Parent Voices Oakland

Page 4: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Why Parent Advocacy?

• To paint the picture of why laws need to be changed or strengthened

• A picture is worth a million words… the “take-away” long after the studies, the data, the statutes are forgotten.

Page 5: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Parent Leaders

•Parents are key to changing policy.•But, trained parents are policy leaders.•Making a Difference:

Parents @ Symposium Onsite State Advocacy Trainings

Great leaders aren’t born, they are made.-- Vince Lombardi

Page 6: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

NACCRRA’s Parent Advocacy Program

• What do we do? – Child Care Aware® Parent Network

– Parents @ Symposium– State Parent Leaders

• Where do we engage parents? In the states and ONLINE!

• When do we engage parents? All the time. It’s important to keep your network engaged on a regular basis.

• Why do we engage parents? Parents are the core consumers of child care. We all care about child care, but parents are the ones who will drive the movement.

Page 7: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

What does NACCRRA do?

• The Child Care Aware® Parent Network

• Parents @ Symposium

• State Parent Leaders

Page 8: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Statewide Parent Teams

• Empower parents to take action on child care, which is essential to the lives of working parents

• Spread volunteer strengths and the importance of the mission with one voice

• Build a community of child care parent advocates

Page 9: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Models of Leadership: This Model Does Not Work

Page 10: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Models of Leadership: This Model Does Not Work

Page 11: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Models of Leadership: The Snowflake Model Works

Page 12: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

CCR&R/Parent Leader

CCR&R/Parent Leader

Policymaker outreach

Policymaker outreach

Social Media team

Social Media team

Parent recruit team

Parent recruit team

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Letter to the Editor

team

Letter to the Editor

team

Parent Leadership Model

KeySPL- state parent leader

Page 13: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Why Advocacy Matters:Why Advocacy Matters:The Case of LexieThe Case of Lexie’’s Law s Law

Nelson Mandela, former president of South Africa "Safety and security don't just happen, they are the result of collective consensus and public investment. We owe our children, the most vulnerable citizens in our society, a life free of violence and fear.“

Any Action is Better than None

Kim & Bryan EngelmanKansas

Page 14: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Consequences of Unaligned Day Care Consequences of Unaligned Day Care Policies Policies

Source: Jay R. Galbraith, Designing Organizations: An Executive Briefing on Strategy, Structure and Process (San Francisco: Josey Bass, 1995).

Strategy StructureProcesses

and LateralCapability

ReinforcementReward People

CONFUSION FRICTION GRIDLOCK INTERNALCOMPETITION

LOWPERFORMANCE

If strategy is missing,unclear, or not

agreed upon

If structure isn’taligned to the

strategy

If the development ofcoordinating mechanisms

is left to chance

If the consequence andrewards don’t

support a common policy

If caregivers & parents aren’tenabled andempowered

• No common direction; peopleputting in differentdirections

• No criteria fordecision making to keep children safe

• Confusion between regulators, regulations, Inspectors, parents, providers, etc.

• Inability to mobilizeresources - who owns what?

• Ineffective execution,lost opportunity to keep

children safe. Outcome = death or serious injury

• Lack of collaborationacross major departments

in the State/Government

• Long decision andinnovation cycle times

• Difficult to shareinformation andleverage best practices

• Lack of integrated database - information tracking is impossible

• Wrong results; diffusedenergy. No ‘one’ department

Is truly accountable

• Low standards

• Frustration for providers, parents

and workers

• Effort without results

• Increased child death rates

Why?

Page 15: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

• Organize the purpose & supporting data• Delegate - divide up big tasks & ask for help• Tipping Points:

– Being a parent advocate - KDHE Best Team – Actively participating – Finding a Senator to carry the “water” for us – Speaking out in legislative sub committees – Social Media ( 4 180 460 >800)– Blogs – Bipartisan support– Media interest (television, Internet & radio)

Accomplishments Come in Accomplishments Come in Pieces Pieces

Ava Died on her first day at

an in-home daycare due to lack of supervision & overcrowding, 04/13/09

Ava Died on her first day at

an in-home daycare due to lack of supervision & overcrowding, 04/13/09

Page 16: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child
Page 17: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

The Perfect Process is The Perfect Process is Unattainable Unattainable

• Find a strategic alliance or coalition with a professional advocacy group

• Listen to others and create coalitions• Don’t forget who is driving the bus - protect

your mission• Don’t get frustrated - lots of ways to work a

law– Service Committees - keep on message– Legislative Committees - be prepared to be

rejected– Meetings, phone calls, leverage the media– Show up, sit in the gallery... No one told us we

couldn’t influence others. Appear at public meetings & voice your concerns…

– Do not wait for perfect conditions

KaileeDied 03/25/08 from

strangulation at in home day care

Page 18: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Lexie Law High Level Lexie Law High Level TimelineTimeline

2007 2008 2009 2010 2011Track

#1 Parent Advocacy KDHE-BEST Team

#2 Grass Roots Team SupervisionRegulations

#3 Engage

Stakeholders

#5 Legislative Session

#4 Sub Committee/Senate

& House work

Partnership/research best practices

Placed energy into policy/law Mid course correction

Participate in all meetingsServe on KDHE Sub Team

Prepare to represent

Supervision Regs

Parents Groups Senate

Presented, Deliberated

& votedJan-April

Refresh, update & congratulate partners

Law inEffect7/10

External coalitions / engagements

Coalitions / partners / testify in Senate & House committees

Follow through

Actively manage process obstacles, escalations

HouseProviders

Signed by Governor

5/10

Page 19: Parents: A Key Ingredient in Advocacy Presentation by: Kim Kober, Senior Policy & Parent Advocacy Advisor NACCRRA © 2012 National Association of Child

Contact Information

Kim Kober

[email protected]

(703)341-4175

www.facebook.com/naccrra

www.CCAParentNetwork.org