parenting campaign... · web viewbeginning in 2018 (cycle 28), the sociodemographics—children...

POSITIVE PARENTING CAMPAIGN

MODULE INFORMATION

PURPOSE OF THE MODULE:

To estimate public awareness of local positive parenting campaign.

MODULE HISTORY:

Date Module Added to CATI:June 2008 (Wave 90)

Date Module Revised:May 2013 (Cycle 14)January 2014 (Cycle 16)

Module Revision:May 2013, (Cycle 14) Question order was changed

Moved begreat_5 and begreat_6 to after begreat_3January 2014, (Cycle 16) Questions changed

“i Parent Campaign” added as a response option to begreat_2 begreat_3 to begreat_8 changed to [fill campaign name] format

January 2018 Sociodemographics – Children Module reworded and added as a screen to child-related

modules in RRFSS.September 2018

updated to reflect changes to the Sociodemographics—Children Module.

DATA DICTIONARY HISTORY:

Date Created: October 1, 2008

Date Revised: December 19, 2017October 1, 2018

Date of last data dictionary update: October 1, 2018

Rapid Risk Factor Surveillance System (RRFSS)


MODULE QUESTIONS

VARIABLE NAME: begreat_1

VARIABLE HISTORY: Wave 90 – June 2008, variable added

QUESTION: In the last year, have you seen or heard of any parenting campaigns? Interviewer: If required “parenting campaigns are designed to raise awareness and provide information and support to parents about a variety of parenting issues.”

Response Options 1 Yes 3 Qualified Yes (I think so, I guess so)5 No8 Don’t Know9 Refused

ANALYSIS ISSUES: Respondents who answer no, don’t know, or refused, skip to question 3 (begreat_3) Begreat_1=3 (“qualified yes”) should be grouped with begreat_1=8 (“don’t know”) for

analysis. Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to

only ask age information of the children in the household to which the respondent was a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9), with the addition of questions dc2_parent and dc3_parent. Respondents who are not parents or guardians of children exit the module without providing the ages of the children in their household. Starting in 2018, being a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9) is a requirement to respond to this module, while previously the module was asked to all respondents who said there were children aged 0 to 17 living in the household (dc1=1).

COMPARABILITY TO OTHER SURVEYS: None

VALIDITY/RELIABILITY TESTS : None

EVALUATION QUESTIONS: Wave 90-93



MODULE QUESTIONS


VARIABLE HISTORY: Wave 90 – June 2008, variable added

QUESTION: Can you tell me the name of the campaign?

Interviewer: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Response OptionsVariable Name Response begreat_2_1 Be a Great Parentbegreat_2_2 Postpartum Mood Disorder Campaignbegreat_2_3 Breastfeeding Campaignbegreat_2_4 Attachment Campaignbegreat_2_6 Halton Parents Campaignbegreat_2_7 i Parent Campaignbegreat_2_5 Other, Specify

0 Not mentioned by respondent1 Mentioned98 Don’t know99 Refused

ANALYSIS ISSUES: i Parent Campaign added as a response option in January 2014 (Cycle 16) Asked of all respondents who answered begreat_1=1 or 3 (i.e. yes or qualified yes) Respondents who answer no, dk, or refused, skip to question 3 (begreat_3) Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to




EVALUATION QUESTIONS:



Wave 90-93MODULE QUESTIONS


VARIABLE HISTORY: Added: June 2008 (Wave 90)

QUESTION: Have you ever seen or heard of the [fill campaign name] campaign?

Interviewer Instruction: None

Response Options1 Yes3 Qualified Yes (I think so, I guess so)5 No8 Don’t Know9 Refused

ANALYSIS ISSUES: In 2014, question wording changed from asking about specific PHU campaigns to [fill

campaign name] style Respondents who answer no, dk, or refused, exit the module Begreat_3=3 (“qualified yes”) should be grouped with begreat_3=8 (“don’t know”) for








MODULE QUESTIONS



QUESTION: Have you ever seen or heard of the [fill campaign name] website?

Interviewer Instruction: none

Response Options1 Yes3 Qualified Yes 5 No98 Don’t Know99 Refused


campaign name] style Asked of all respondents who answered begreat_3=1 or 3 Respondents who answered no, don’t know or refused skip to begreat_7 Begreat_5=3 (“qualified yes”) should be grouped with begreat_5=8 (“don’t know”) for








MODULE QUESTIONS



QUESTION: Did you visit the [fill campaign name] website?


Response Options1 Yes5 No98 Don’t Know99 Refused


campaign name] style Asked of all respondents who answered BeGreat_5=1 or 3 Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to







MODULE QUESTIONS



QUESTION: How did you learn about the [fill campaign name] campaign?

Interviewer Instruction: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Variable Name ResponseBeGreat_4_1 PosterBeGreat_4_2 Workshop or PresentationBeGreat_4_3 Community OrganizationBeGreat_4_4 Word of mouthBeGreat_4_5 Internet/Website/OnlineBeGreat_4_6 NewspaperBeGreat_4_7 TelevisionBeGreat_4_8 RadioBeGreat_4_9 NewsletterBeGreat_4_10 Fact sheetsBeGreat_4_11 MagnetBeGreat_4_12 Parent talk information lineBeGreat_4_13 Other, Specify

Response Options0 Not mentioned by respondent1 Mentioned98 Don’t know99 Refused


campaign name] style Asked of all respondents who answered begreat_2=1 or begreat_3=1 or 3 If respondent answers yes to only begreat_4_2, begreat_4_5, begreat_4_6,

begreat_4_7, begreat_4_8, begreat_4_10, and/or begreat_4_12 go to begreat_7 If respondent answers don’t know or refused exit the module If begreat_4_1=1 go to begreat_4a If begreat_4_3=1 go to begreat_4b If begreat_4_4=1 go to begreat_4c If begreat_4_9=1 go to begreat_4d If begreat_4_11=1 go to begreat_4e

If respondent answers other (specify) go to begreat_7



Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to only ask age information of the children in the household to which the respondent was a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9), with the addition of questions dc2_parent and dc3_parent. Respondents who are not parents or guardians of children exit the module without providing the ages of the children in their household. Starting in 2018, being a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9) is a requirement to respond to this module, while previously the module was asked to all respondents who said there were children aged 0 to 17 living in the household (dc1=1).






MODULE QUESTIONS

VARIABLE NAME: begreat_4a


QUESTION: [If “yes” to poster]You mentioned that a poster helped you learn about [fill campaign name]. Where did you see this poster?

Interviewer Instruction: DO NOT READ list

Response Options1 Physicians office2 Childcare Centre3 School4 Ontario Early Years Center98 Don’t Know99 Refused0 Other (specify)


campaign name] style Asked if begreat_4_1=1 Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to







MODULE QUESTIONS

VARIABLE NAME: begreat_4b


QUESTION: [If “yes” to community organization]You mentioned that a community organization helped you learn about [fill campaign name]. Which community agency did you visit?











MODULE QUESTIONS

VARIABLE NAME: begreat_4c


QUESTION: [If “yes” to word of mouth]You mentioned you learned about [fill campaign name] by word of mouth. Who was the person?


Response Options1 Physician2 Nurse3 Childcare staff5 Teacher6 Friend7 Relative98 Don’t Know99 Refused0 Other (specify)









MODULE QUESTIONS

VARIABLE NAME: begreat_4d


QUESTION: [If “yes” to newsletter]You mentioned that a newsletter helped you learn about [fill campaign name]. Which newsletter was it?


Response Options1 Daily Apple2 Ontario Early Years Center3 HealthBytes4 Physician’s98 Don’t Know99 Refused0 Other (specify)









MODULE QUESTIONS

VARIABLE NAME: begreat_4e


QUESTION: [If “yes” to magnet]You mentioned that a magnet helped you learn about [fill campaign name]. Where did you receive the magnet?











MODULE QUESTIONS



QUESTION: Can you tell me about any of the messages of the [fill campaign name] Campaign?

Interviewer Instruction: DO NOT READ options. If respondent says something like how to “Be a Great Parent”, ask if they remember any other details. Enter 1 to all that apply, probe once with: “are there any others?”

Variable Name Responsebegreat_7_1 Positive parenting leads to healthy, happy, confident

childrenbegreat_7_2 Having good communication, guidance, and supportive

relationships with your child is importantbegreat_7_3 Parenting is challengingbegreat_7_4 Parenting impacts how a child grows upbegreat_7_5 Just how to be a great parentbegreat_7_6 Other, Specify

Response Options0 Not mentioned by respondent1 Mentioned98 Don’t Know99 Refused


campaign name] style Asked if begreat_2=1 or begreat_3=1 or 3 Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to






MODULE QUESTIONS



QUESTION: Did you seek out any additional information on parenting after you saw this campaign?


Response Options1 Yes5 No98 Don’t Know99 Refused

ANALYSIS ISSUES: Asked if begreat_2=1 or begreat_3=1 or 3 Respondents who answered begreat_8=1 go to begreat_8a If respondents answered No, Don’t Know or Refused, exit module Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to







MODULE QUESTIONS

VARIABLE NAME:begreat_8a


QUESTION: Where did you go to get this parenting information?


Response Options1 Physicians office2 Childcare Centre3 School5 Ontario Early Years Center6 Library7 Be a Great Parent Website8 Other website (specify)98 Don’t Know99 Refused0 Other (specify)

ANALYSIS ISSUES: Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to







MODULE INDICATORS

AWARENESS OF POSITIVE PARENT CAMPAIGNS OR PROGRAMS

INDICATOR DESCRIPTION: % of parents/guardians of children under 18 years who are aware of any positive parenting campaigns.

INDICATOR OBJECTIVES:To estimate the proportion of parents/guardians of children under 18 years who are aware of positive parenting campaigns.

ANALYSIS CHECK LIST: Denominator is all parents/guardians of children under 18 years

o Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to only ask age information of the children in the household to which the respondent was a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9), with the addition of questions dc2_parent and dc3_parent. Respondents who are not parents or guardians of children exit the module without providing the ages of the children in their household. Starting in 2018, being a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9) is a requirement to respond to this module, while previously the module was asked to all respondents who said there were children aged 0 to 17 living in the household (dc1=1).

Apply household weights Begreat_1=3 (“qualified yes”) should be grouped with begreat_1=8 (“don’t know”). If the

combined proportion is <5%, response should be excluded from the denominator. If the proportion is ≥5% response should be included in the denominator.

o Note that prior to December 2017, begreat_1=3 was included in the numerator of the indicator calculation.

METHOD OF CALCULATION:

2018 and later:

Parents/guardians of children under 18 years who are aware of any positive parenting campaigns (begreat_1=1)

All parents/guardians of children under 18 years [dc2_parent=1 or (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9)]

Prior to 2018:

# of adults (18+) who are aware of any positive parenting campaigns (begreat_1=1)All adults (18+)



MODULE INDICATORS

AWARENESS OF [FILL CAMPAIGN NAME] CAMPAIGN

INDICATOR DESCRIPTION: % of parents/guardians of children under 18 years who are aware of the [fill campaign name] Campaign.

INDICATOR OBJECTIVES:To estimate the proportion of parents/guardians of children under 18 years who are aware of the [fill campaign name] Campaign.

ANALYSIS CHECK LIST: Denominator is all parents/guardians of children under 18 years

o Beginning in 2018 (Cycle 28), the Sociodemographics—Children module changed to only ask age information of the children in the household to which the respondent was a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9), with the addition of questions dc2_parent and dc3_parent. Respondents who are not parents or guardians of children exit the module without providing the ages of the children in their household. Starting in 2018, being a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9) is a requirement to respond to this module, while previously the module was asked to all respondents who said there were children aged 0 to 17 living in the household (dc1=1).

Apply household weights Begreat_3=3 (“qualified yes”) should be grouped with begreat_3=8 (“don’t know”). If the

combined proportion is <5%, response should be excluded from the denominator. If the proportion is ≥5% response should be included in the denominator.

o Note that prior to December 2017, begreat_3=3 was included in the numerator of the indicator calculation.

METHOD OF CALCULATION: 2018 and later:

parents/guardians of children under 18 years who are aware of [fill campaign name] (begreat_3=1)

All parents/guardians of children under 18 years [dc2_parent=1 or (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9)]

Prior to 2018:

# adults (18+) who are aware of [fill campaign name] (begreat_3=1)all adults (18+)

MODULE INDICATORS



PROMOTIONAL METHOD SOURCES FOR AWARENESS OF [FILL CAMPAIGN NAME] CAMPAIGN

INDICATOR DESCRIPTION: % of parents/guardians of children under 18 years who are aware of the [fill campaign name] Campaign and who learned about the [fill campaign name] Campaign by specific promotional methods.

INDICATOR OBJECTIVES:To identify the most successful promotional method(s) used in the [fill campaign name] Campaign.

ANALYSIS CHECK LIST: Denominator is all parents/guardians of children under 18 years who were aware of [fill

campaign name] campaign (begreat_3=1)o Note that prior to December 2017, begreat_3=3 was included in the denominator

of the indicator calculation.o Beginning in 2018 (Cycle 28), the Sociodemographics—Children module

changed to only ask age information of the children in the household to which the respondent was a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9), with the addition of questions dc2_parent and dc3_parent. Respondents who are not parents or guardians of children exit the module without providing the ages of the children in their household. Starting in 2018, being a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9) is a requirement to respond to this module, while previously the module was asked to all respondents who said there were children aged 0 to 17 living in the household (dc1=1).

Variable names for the begreat_4 multiple response options follow the format of begreat_4_#, where # matches the number associated with the response options listed below.


parents/guardians of children under 18 years who indicate a specific promotional method (begreat_4_#=1); # - choose from list below

parents/guardians of children under 18 years [dc2_parent=1 or (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9)] who were aware of [fill campaign name] Campaign (begreat_3=1)

Prior to 2018:

# adults (18+) who indicate a specific promotional method (begreat_4_#=1); # - choose from list below

# all adults (18+) who were aware of [fill campaign name] Campaign (begreat_3=1)



Multiple Response Options (#)1 Poster2 Workshop or Presentation3 Community Organization4 Word of Mouth5 Internet/Website/Online6 Newspaper7 Television8 Radio9 Newsletter10 Fact Sheets11 Magnet12 Parent Talk Information Line13 Other (specific)



MODULE INDICATORS

AWARENESS OF MAIN MESSAGES OF [FILL CAMPAIGN NAME] CAMPAIGN

INDICATOR DESCRIPTION: % of parents/guardians of children under 18 years who are aware of the [fill campaign name] Campaign and who could identify [fill campaign name] Campaign specific main messages.

INDICATOR OBJECTIVES:To determine if the main messages in the [fill campaign name] Campaign were retained by parents/guardians of children under 18 years who were aware of the campaign.

ANALYSIS CHECK LIST: Denominator is all parents/guardians of children under 18 years who were aware of [fill

campaign name] Campaign (begreat_3=1)o Note that prior to December 2017, begreat_3=3 was included in the denominator

of the indicator calculation.o Beginning in 2018 (Cycle 28), the Sociodemographics—Children module

changed to only ask age information of the children in the household to which the respondent was a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9), with the addition of questions dc2_parent and dc3_parent. Respondents who are not parents or guardians of children exit the module without providing the ages of the children in their household. Starting in 2018, being a parent (dc2_parent=1) or guardian (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9) is a requirement to respond to this module, while previously the module was asked to all respondents who said there were children aged 0 to 17 living in the household (dc1=1).

Variable names for the begreat_7 multiple response options follow the format of begreat_7_#, where # matches the number associated with the response options listed below.


parents/guardians of children under 18 years who indicate a specific promotional method (begreat_7_#=1); # - choose from list below

parents/guardians of children under 18 years [dc2_parent=1 or (dc2_parent=5 and 1 ≤ dc3_parent ≤ 9)] who were aware of [fill campaign name] Campaign (begreat_3=1)

Prior to 2018:

# adults (18+) who indicate a specific promotional method (begreat_7_#=1); # - choose from list below

# all adults (18+) who were aware of [fill campaign name] Campaign (begreat_3=1)



Multiple Response Options (#)1 Positive parenting leads to healthy, happy, confident children2 Having good communication, guidance and support relationships with your child is

important3 Parenting is challenging4 Parenting impacts how a child grows up5 Other (specify)


parenting campaign... · web viewbeginning in 2018 (cycle 28), the sociodemographics—children...

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