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TRANSCRIPT
Engaging Parents with Social MediaBenefits:
● Meet parents where they are● Word-of-mouth marketing● Opportunity for frequent engagement● Reinforces learning within the program● Provides additional support for families● Control over public relations
(image / message)
Best practice:
● Balance fun, informative, and engaging posts (ex. 3 fun posts for every 1 info)
● Use engaging pictures● Maintain similar look and feel● Respond to comments / check-ins / engagements immediately
● Comment on your own posts● Post consistently (ex. 3x per week)● Create once, post everywhere
Cautions:
● High time commitment● Risk of negative attention● Greater opportunity for misunderstanding/miscommunication
● Carefully craft neutral, inclusive, positive, and culturally-sensitive messages
● Limit public’s ability to post on page
Deciding to begin:● Decide on social media goals
● Explore media options (Facebook, Twitter, Instagram)
● Agree on policies for use, terminology, frequency of posts, other basics
● Choose what fits and sign up!● Subscribe to accounts of similar and
progressive schools● Experiment and re-evaluate● Periodic review of what’s working / what to
change
Research
Post Examples
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