parent associations
DESCRIPTION
Katie Reifenberg, Director of Development, Loyola University ChicagoMichael Sgro from LeMoyneTRANSCRIPT
![Page 1: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/1.jpg)
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
![Page 2: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/2.jpg)
Where to Start
Tackling the Biggest Hurdles…• Overcoming Institutional Barriers• Collecting Parent Information
![Page 3: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/3.jpg)
Where to Start
Overcoming Institutional Barriers• Understand campus culture• Integrate efforts with other departments• Establish contacts outside Development Office
![Page 4: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/4.jpg)
Where to Start
Collecting Parent Information• Many different approaches – find the one that
works best for you!– Undergraduate Application– Matriculation Form
O li F– Online Form– Other Mailings – Parent OrientationsParent Orientations
![Page 5: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/5.jpg)
Where to Start
Collecting Parent InformationThen…Orientations O li fOnline formMailings DevelopmentParent EventsParent EventsShadow Databases
Now… Admissions Development
![Page 6: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/6.jpg)
Where to StartAnnual Giving: Parents’ Fund• Look for ways to enhance annual giving efforts• Look for ways to enhance annual giving efforts
-E-newsletterPresident’s letter-President s letter
-Annual Report-Other solicitationsOther solicitations
![Page 7: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/7.jpg)
Where to Start
Overall Parent Giving by Household•Total Parent Giving = $1 $4 million annually•Total Parent Giving = $1 - $4 million annually
600
1800
1200
1400
1600
600
800
1000
0
200
400
02004 2005 2006 2007 2008 2009 2010
![Page 8: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/8.jpg)
Where to Start
Establish a Parent Giving Society• Recognize parents who give $1,000 or more• Annual Stewardship Event
![Page 9: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/9.jpg)
Where to Start
Giving Society Participation by ParentsFY07 “I it ti O l ”•FY07 “Invitation Only”
•FY08 to date: Aligned with School giving societies
350
400
450
200
250
300
356393 394
364
50
100
150
24 39 45 44
0
2007 2008 2009 2010
24
![Page 10: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/10.jpg)
Where to StartIdentify Potential Prospects• Orientations• Orientations• Legacy Parents
E t• Events– Jesuit High School Reception– Parent Move In Receptionsp– Regional Receptions
![Page 11: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/11.jpg)
Where to Start
Annual Giving Efforts: Parents’ Fund
$60,000
$70,000
$40,000
$50,000
$20,000
$30,000
$0
$10,000
Direct Mail Phonathon Online Giving
FY07 FY08 FY09 FY10
![Page 12: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/12.jpg)
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
![Page 13: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/13.jpg)
Building Key Relationships
Establish contacts outside DevelopmentEstablish contacts outside Development• Admissions• Student Life• Student Life• Residence Life• Academic Affairs• Academic Affairs
![Page 14: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/14.jpg)
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
![Page 15: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/15.jpg)
Maximize Your OutreachAnnual Giving Staff• Provides “tool kit”• Provides tool kit
M j Gift OffiMajor Gift Officers• Usually easier visits to get• Parents have less “baggage”• Enjoy hearing from you
![Page 16: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/16.jpg)
Maximize Your Outreach
Partner with Alumni Association• Alumni Club Rambler Clubs• Regional Receptions• Family Weekend
Budget• Be Resourceful• Student Workers
![Page 17: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/17.jpg)
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
![Page 18: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/18.jpg)
Key Learnings
• Small, Medium AND LargeSmall, Medium AND Large• Communication • Colleague Collaboration• Colleague Collaboration
![Page 19: Parent Associations](https://reader034.vdocuments.us/reader034/viewer/2022042715/55855f85d8b42a78328b50bf/html5/thumbnails/19.jpg)
Key Learningsg
• “Manage” InvolvementManage Involvement• Don’t forget about Past Parents• Ask and they will Give• Ask and they will Give