parc retail radio 2012
DESCRIPTION
TRANSCRIPT
![Page 1: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/1.jpg)
Shoppers of Portland, Oregonuse Radio and Internet more than television during their media day.
Portland, Oregon 2012
![Page 2: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/2.jpg)
AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.
Source: Arbitron September 2012
![Page 3: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/3.jpg)
![Page 4: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/4.jpg)
![Page 5: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/5.jpg)
![Page 6: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/6.jpg)
![Page 7: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/7.jpg)
![Page 8: Parc Retail Radio 2012](https://reader033.vdocuments.us/reader033/viewer/2022042521/54ba62e54a795987248b45b5/html5/thumbnails/8.jpg)
Compiled by:Portland Area Radio Council
2012