Parana

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5 useful tips on how to use social media

for your business

01 FACEBOOK3

To Facebook or not to Facebook?

Facebook hasn’t been in the news lately, but that doesn’t mean it is not worth it to use Facebook for your business. When itcomes to social media sites, Facebook still dominates. Facebook is the leader in monthly active users. So, if you want toknow on which site your customers are active, it probably is Facebook. The most important aspect about Facebook is thatits marketing ROI is impressive. When we’re working with a new B2B client, we always recommend incorporating Facebookinto their strategy. The response is often, “Should we really be on Facebook?” or “I don’t think Facebook is worth the timeand investment.” A common misconception among B2B marketers is that Facebook isn’t where they’re going to find newcustomers. That couldn’t be further from the truth. B2B business decision makers are on Facebook—a lot. Businessdecision makers don’t just use Facebook more often, they also engage with a wide variety of content. This means that B2Bmarketers have an opportunity to reach decision makers day and night.

IronPaper

02 INSTAGRAM5

To Instagram or not to Instagram?

If you operate a business and you don’t have a profile on Instagram, you might be missing out on a large, interested audience. Itdoesn’t matter if you use Instagram for advertising or employer branding. It is a platform you just can’t ignore. It is not alwayseasy for companies to attract and retain good employees, especially for IT and software companies. The war for talent is huge soInstagram is the ideal platform to grant your followers a look behind the scenes. Show those millennials how fun your company isto work for!

ConstantContact

03 5 useful tips on how to usesocial media for your business

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5 useful tips on how to use social media for your business

1) Adapt your content to your audience

Your posts should be related to your audience.Picture your audience and adapt your content to it.

It is important to make up your buyer persona for yourfocus group. A buyer persona is a representation ofyour ideal customer based on market research andreal data about your existing customers. Whencreating your buyer persona(s), you have to includecustomer demographics, behavior patterns,motivations, and goals. The more detailed you are,the better.

5 useful tips on how to use social media for your business

2) Show your company to the world

Nothing better than a testimonial from a customer toshow what you are capable of. Customer testimonialsadd content to your website and help you to look morebelievable to people who are exploring your servicesfor the first time. They can help to show that your sitehas value and that you are a reliable pr of the servicethat you are selling.

5 useful tips on how to use social media for your business

3) Don’t forget your call to actions!

Do you want to generate leads? Then don’t forget yourcall to action. A call to action helps you to generatemore traffic which leads to potential customers. Ifyou offer something to your client (discount,whitepaper…) ask for their name and information(such as e-mail address and company name) inreturn. So you can follow up on those leadsafterwards and maybe turn them into customers.

5 useful tips on how to use social media for your business

4) Employer branding

This is your company's reputation. What is your roleas an employer? How do you treat your employees? Itis important to show potential candidates what makesyour company unique fun to work for.

It is also important that employers show theiremployees how important they are.

Golden tip: Put your team activities in the spotlight! Do you organize a Friday drink to celebrate a successful week? Post it on your social media.

5 useful tips on how to use social media for your business

5) Put your customer in the spotlight

Why not put a customer in the spotlight each month?If you do this, you can show your qualities to otherpotential customers and your existing customers willvery much appreciate this effort. This is a win-win.This approach helps you to build strong relationships.Tip: Retaining loyal customers is less expensive thangetting new ones.

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