Introduction

•Mission: To Help Amateurs Play Golf Better

•Model: Par & Birdie is a new kind of golf retail store which concentrates exclusively on overall game improvement as opposed to just product sales• 360° Experience takes holistic approach to solving

golfers’ problems• First store to open in CA in 4Q-2014• After proof of concept, additional stores will be

franchised

360° Experience

The “Play Golf Better” concept is about focusing on a specific need or needs and then utilizing all of the resources of the Company to address the need.

To do this, Par & Birdie will provide a 360° experience to each customer. This means that the customer will receive a comprehensive solution that might include 2, 3 or even more products and services that when combined will enhance the golfer’s chance of achieving his or her goal.

It is this 360° concept that sets Par & Birdie apart from the competition.

360° Solutions

Par & Birdie’s 360° solutions include:

• Technology advanced systems such as Swing Monitors, Practice Bay and Demo/Club Fitting Rooms• Golf Equipment Customization and Optimization based on

metrics and professional evaluation• Game Improvement Services such as In-store swing

analysis & golf lessons from PGA professionals• Game Improvement Products in the areas of Rules of

Game, Swing Fundamentals and Course Management offered inside Game Strategy Room • Fitness & Nutrition Room

Products & Services

• Club Fitting & Repair• Matching the right equipment specs to a golfer's ability and

physical characteristics by PGA Certified Club Fitter and Club Maker

• Golf Clubs & Equipment• High-quality, Tour grade products straight from manufacturers,

always properly fitted

• Golf Lessons• Offered by contracted network of local PGA Teaching Professionals

• Game Strategy & Game Improvement Products• Training aids and Materials (DVDs, CDs, Books) as well as coaching

programs offered by network of PGA Teaching Professionals, industry leading inventors, and authors

• Fitness & Nutrition• Aerobic fitness, flexibility and strength training offered by

contracted Golf Fitness Instructors along with nutritional products from select vendors

The Game Improvement StoreThe Game Improvement Store will become a meeting place for avid golfers who are serious about playing golf better. Customers will be offered initial orientation of the store along with free game analysis by a PGA certified Game Improvement Concierge or Agent.

Fitness Bay Practice Bay Lesson Bay Fitting & RepairShop

Touch Screen Computers

Entrance

Par & Birdie Toilet

TransactionDesk

Stockroom

Display Display Display

Market OpportunityGolf participation rates depend on several factors, including age, sex and annual income. The majority (75.0%) of golfers are male, with growing participation by females, who account for 25.0% of industry revenue of $2.1 billion.

Target Customer

The target market consists of busy, active, affluent, male and female golfers of any age over 18 who believe that the enhanced enjoyment of golf will lead them to better golf. Other characteristics that describe Par & Birdie’s target customers include:

• Discretionary income• Professional or executive• Educated• Employed full-time, part-time or retired• Embraces self-improvement• Competitive• Active and loves sports

Par & Birdie Brand

Par & Birdie stands for:

• A 360° experience that solves problems for golfers;• Solutions from PGA professionals;• Access to tour quality products previously available only to professionals;• Professionalism in all of its dealings with customers and partners;• A focus on helping amateurs play golf better and customer satisfaction.

Marketing

Par & Birdie will implement an extensive marketing campaign to increase its brand power among avid golfers and spread the word of its services in CA.

Par & Birdie Website SEM & SEO

Social Networking Joint Marketing Programs

Public Relations Strategies Trade Shows & Magazine Advertising

Word of Mouth Relationships with Manufacturers

Club-Fitting Demos & Workshops Website, Online & SEM

Competitive Advantages

Par & Birdie has important competitive advantages over other golf retailers:

• The 360° experience offers golfers a comprehensive solution to a specific problem;• All of the clubs sold by Par & Birdie will be customized and

optimized;• In addition to Game Improvement Products, Par & Birdie

will offer Game Improvement Services through Prepaid Membership Programs.

Management

Aung Wun, the Company’s founder has a complementary mix of backgrounds, experiences and skills including:

• Extensive experience in diverse businesses:• Intimate knowledge of and passion for golf;• Multi-task orientated; able to take on heavy workload;• Flexible; able to adapt to different circumstances;• Understanding the importance of consistent, high quality

customer service.

Financing Requirements

To achieve the objectives, Par & Birdie is seeking $300,000 to fund the first store, with permanent capital to be provided by Mr. Wun and a small number of investor(s).

Proceeds from the capital will be used for tenant improvements, furniture, fixtures and equipment, opening inventory and working capital.

The company offers exit settlement in the form of IPO with negotiable percentage share of the company.

Operating Forecast

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 660,000

727,650

846,621

1,037,943

1,340,199

Cost of Goods Sold 202,650

223,422

259,289

316,221

404,917

Gross Profit 457,350

504,228

587,332

721,722

935,283

Operating Expenses 441,476

452,776

468,378

490,203

519,387

Operating Income 15,874

51,453

118,954

231,518

415,896

Cash Balance 80,600

129,523

244,382

496,418

895,975

Contact

Aung Wun, Founder & CEOPar & Birdie

5566 Scharf AvenueFontana, CA 92336

Tel: 909.973.4090Email: Birdies4Golfer@gmail.comWebsite: www.parandbirdie.com