papua new guinea presentation by...
TRANSCRIPT
SUSTAINABLE TOURISM DEVELOPMENT SWOT ANALYSIS
Strengths
• Distinctive array of nature and
cultural attractions
• Established cultural festivals
• Niche product destination
• Untouched and Unspoiled
environment
Weaknesses
• Low visitation numbers
• Expensive destination – airfares
• Lack of awareness on tourism
benefits
• Lack of capacity at provincial levels
Opportunities
• Global interest on niche products
• Developing CBT products
• Recognition of tourism by NG
• Engaging PG ‘s participation in
product development, information
services and training
Threats
• Negative perception of destination
• Lack of funds for development
• Law and order Issues
• Regional and global competition
STAKEHOLDER ROLES AND RESPONSIBILITIES
Stakeholder Roles and Responsibilities
PNG Tourism Promotion Authority Marketing, promotion, research, policy
and product development
National Cultural Commission Cultural heritage preservation,
management and promotion
National Museum & Art Gallery Custodian, conservationist and curator of
PNG’s anthropology, historical,
archaeological, natural history and
contemporary arts
PNG Tourism Industry Association Advocacy, progressive, sustainable,
sharing
PNG Dive Association Dive sector marketing, promotion and
protection
Surfing Association of PNG Surf area management
Village Huts Online accommodation booking
KEY REGULATORY AND POLICY INITIATIVES, STRATEGIES AND PROGRAMMES AND SUCCESS STORIES
REGULATORY/
POLICY
POLICY
INITIATIVE
STRATEGY RECOMMEND
ATIONS
SUCCESS
STORIES
TPA ACT 1993
TOURISM
POLICY
TOURISM
MASTERPLAN
2007-2017
Encourage
investment in
new and
existing tourism
products, which
meet market
needs, by
increasing
sector
competitiveness
and industry
standards and
profitability
#4 Provincial
tourism plans
Milne Bay and
East New
Britain
Provinces
#6 Community
based tourism
programs
Mt Wilhelm
and Kokoda
Track
#10 Product
development
guidelines
Cruise
Tourism in
Milne Bay and
East New
Britain
Provinces
BENEFITS, LESSONS LEARNED AND RECOMMENDATIONS
Benefits Lessons Learned Recommendations
Employment/ jobs Industry involvement
where government support
lacks
Demand analysis of
performing strategies Business growth and
opportunities
Tax revenue Local area/ community
engagement
Review of the TMP
Cultural preservation
Livelihoods improved Provincial government
buy-in
New TMP 2018 onwards
Services and infrastructure
development
Nature protection and
management
Awareness and education
Alternate or environment-
friendly tourism