paper - specialized medical campaigns

8/14/2019 Paper - Specialized Medical Campaigns

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Specialized Medical Campaigns 2013

1. Background

In Lobitos and La Brea-Negritos, health centers lack of medical specialists who contribute

to the care of vulnerable age groups such as children, women and older people. Sapet

Development Peru (SAPET) should aim to strengthen health gaps through Specialized

Medical Campaigns, from the hand of local municipalities and specialized institutions;

and generate a harmonious environment that helps in the normal course of its operations.

In that sense, SAPET must join to No Governmental Organization (NGO) Asociacin

Vida Per to implement the project Specialized Medical Campaigns in their influence

areas, thus contributing to improving the quality of life of the population.

NGO Asociacin Vida Per is a private philanthropic institution established nonprofit in

Peru with the objective of efficiently channeling medical donations from abroad.

Collaborate with the older generation and better access to public health services throughproper management and distribution of medical donations nationwide. Importantly,

doctors who participate in the activity do not charge any fees, because they belong to the

NGO.

Health situation in Lobitos

Lobitos district has a Health Post class I 2 This health center has among its main


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Lobitos district has a Health Post class I 2 This health center has among its main

According to the National Households Survey (ENAHO, for its acronym in spanish) 2009,

only 21.9% of the Economically Active Population occupied (PEA, for its acronym in

Spanish) has access to safe Essalud and 45% are uninsured.

Negritos Health Center has 19 health professionals and 4 general services. There is a

general practitioner, 1 dentist, 5 obstetricians, 2 nurses, 5 nursing techniques, 1

laboratory technician, 2 administrative staff and 2 maintenance.

The establishment has 12 health care environments, 1 hospitalization, 2 halls pregnant, 1

nursery and 1 residence.

As in Lobitos, other oil companies have made Specialized Medical Campaigns, benefiting

the residents of La Brea and San Pablo creek.

This activity has two execution times. The first will be presented through the Health

Diagnosis, which will reveal the situation in which the population is at the prevention and

treatment of diseases. The second point concerns the medical campaign, which alreadyprovides specialized medical care.

2. Public Statements of Per

a. Draft Law on Universal Health Insurance

The Universal Insurance is the right to quality health care in a timely manner with all


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The objective of Medical campaigns is to contribute in improving the quality of life of

people in the most vulnerable districts Lobitos, La Brea, Jabonillal and Piedritas,

areas of influence Sapet Development Peru.

b. Specific objectives

Contribute to the achievement of the objectives of the Ministry of Health referred

to specialized medical care.

Contribute to specialized medical care of residents of Lobitos, La Brea-Negritos,

Jabonillal and Piedritas. Sensitizing the population on community health issues.

Strengthen SAPET image as a socially responsible to the community and local

authorities.

4. Form work for Specialized Medical Campaign

Specialized medical campaigns have different institutions involved in the development of

these activities, so it is very important to determine the functions of each. It is important

to note that to achieve the success of Specialized Medical Campaigns, NGO Asociacin

Vida Per will monitor before conducting medical campaigns. Thus, you'll learn about the

main needs of the people in health.

During the monitoring activities will be supported MINSA staff and municipalities who


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Attention in Piedritas, Jabonillal and Sichez

Attention of health for the towns like Piedritas and Jabonillal be provided with 2 or 3

physicians, who will take up the same place. However, the residents of Sichez will betransported to Lobitos Health Center, because of the proximity between the two places.


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5. Project Organization

Speci f ic object ives Actions Expected results

1. Contribute to the

achievement of theobjectives of the

Ministry of Health

referred to specialized

medical care.

A. Celebration of an interagency agreement between the Ministry of Health and

SAPET.

- 1 interagency agreement signed between

Ministry of Health and Sapet DevelopmentPeru.

B. Ask for health centers. - 2 health centers.

C. Enumeration of the population of Lobitos and La Brea-Negritos. - 2 registration lists.

D. Ask for Health Centrers in Lobitos and La Brea-Negritos. - 2 Health Centers.

2. Contribute to

specialized medical

care of residents of

Lobitos, La Brea-

Negritos, Jabonillal and

Piedritas.

A. Medical care in the specialties of general medicine, internal medicine,gynecology, pediatric and dentistry.

- 11 medical specialists.- 5 medical specialties implemented.- 700 specialized medical care.

B. Collaborate with generic drug for specialized medical care. - 1 set of generic medicines delivered.

3. Sensitizing thepopulation oncommunity healthissues.

A. Preparation, implementation and monitoring of a plan of prevention andhealth promotion in the community. - 1 work plan implemented and monitored.


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6. Target Audience

The target audience of the Specialized Medical Campaigns will be 700 residents ofLobitos, La Brea-Negritos, Jabonillal and Piedritas; particularly vulnerable age groups

such as children, adolescents, women and older people.

7. Technical equipment

The technical team of Specialized Medical Campaigns will consist of:

Personal N

Medical specialists in general medicine, internalmedicine, gynecology, pediatric and dentistry.

11

Nurses 3

Support staff 6

In addition, Specialized Medical Campaigns will be supervised for the Public Relations

Department of SAPET. Additional, staff of Municipalities and MINSA will help in the

development of activities.

8 Communication and diffusion


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The communication strategy for the Specialized Medical Campaingns will be:

MINSA and Municipality with the support SAPET

will made Specialized Medical Campaigns in coordination

with NGO Asociacin Vida Per

Means Amount ObjectivePress releases 2 Communicating about the campaign.

Loudspeaker 2 Promote attendace of the population.Flyers 1000 Following activities will report the results of the activities.

Banners 1 Promote the brand SAPET during activities.

Pasacalles 2 Promote the activity like date, hour, etc.

Corporate video 1 Disseminate to internal and external audiences about theactivities.

Spot radial 1 After to activities, promote the brand SAPET like a CSRcompany.


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9. Scheduling

Specif ic object ives Act ionsAgos to Setiembre Octubre Noviembre

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1. Contribute to theachievement of theobjectives of the Ministry ofHealth referred tospecialized medical care.

A. Coordination with NGO Asociacin Vida PerA.Celebration of an interagency agreement between the Ministryof Health and SAPET.

B. Ask for health centers.

C. Enumeration of the population of Lobitos and La Brea-Negritos.

D.Ask for Health Centrers in Lobitos and La Brea-Negritos.

2. Contribute tospecialized medical care ofresidents of Lobitos, LaBrea-Negritos, Jabonillaland Piedritas.

A. Diagnosis Campaign1718

B. Prevention and Medical Attention Campaign in the specialties ofgeneral medicine, internal medicine, gynecology, pediatric anddentistry.

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B.1 Transfer of doctors to areas of Negritos, Lobitos, and somedoctors and Jabonillal Parias for the three days.

B.2 Mobility and snacks for the area coordinators.C. Collaborate and purchase with generic drug for specializedmedical care.

D. Coordination with Municipalities

3. Sensitizing thepopulation on communityhealth issues.

A. Preparation, implementation and monitoring of a plan ofprevention and health promotion in the community.

4. Communication about

the activities

B. Promotion and publicity before the event* Megaphoning (mounting loudspeaker car) and speakers.* Brochures, parades, posters.

C. Promotion and publicity after the event (Reinforce the impact ofthe event)

* Radio spots* Advertisement space in radio for our spot.* Edited video.* Publishing un a magazyne in Lima.* Photography.


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