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TRANSCRIPT
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(Executive Summary)
23 10
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20
(NEC)
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. 30
500,000
3
5-7
GMP
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()
1.
2.
3.
1. 200,000 2. 7.90% 3. 1 4. 5. 1/50 6
. 10210 2 12,000,000
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.. 2553
200,000
100,000
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1. 1-30 2554 1
2.
1 31 2554 1
3. 1 -15 2554 15
4.
16 -31 2554 15
5. 1-15 2554 2
7. 1 2554
3.5
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(Management Plan)
/ 11
2 (..2553 )
9-325-4-252545
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(Organization Chart)
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1. - 45
.. 2525 2529
.. 2535 2545
2. 40
.. 2530 2534 .. 2536 2543
.. 2545
3. 35
.. 2531 2535
.
. 2536 2543
.. 2545
4. 35
.. 2531 2535
.. 2539 2543
.. 2545
1. 2. 3. 4.
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(Vision)
(Mission)
1. 2. 3.
4.
5.
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(Goals)
1. -70% -()100 200 300
()200 350 400
seven eleven
2. 80% 2-3
90% 3
100 %
3./
20 %
-30%
- 35% 3
- 45%-50% 3
4.
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(Keys of Success)
1. 2. 3.
4. 5.
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(Maketing Plan)
1.
2,000
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(Quality certification)
JISZ 9000 1987
- 2
Military Standard 414 (MIL.STD.414)
ANSI/ASQC ZI.9
(EU) Q90
Q91
Q92 Q91
Q93 Q91
(Value added Contractor)
Q94
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(International Organization for Standardization)
ISO 9000
ISO 9000
ISO 9000
ISO 9000
ISO 9000
1.
2.
3. ,
.. 2000 ISO 9000 ISO 9000 Version
2000 ISO 9001, 9002, 9003
ISO 9001 ISO
9000
ISO 14000 ISO 14000 (Environmental Management
Standards)
ISO
14000
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. 18000 ()
(Hazard Analysis Critical Control Point HACCP)
HACCP ISO 9000
- QS 9000 Chrysler, Ford General Motors
QS 9000 ISO9001
- (Good Manufacturing Practice GMP)
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GMP (World Health Organization WHO)
1.
1.1
1.1.1
1.1.2
1.1.3
1.1.4
.. 14
.. 2552
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1.1.5
.. 2552
1.1.6
1.1.7
2552
1.2
1.2.1
1.2.2
5 1
1.2.3
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1.2.4
60
3
1.2.5
1.2.6
1.2.7
1.2.8
1.2.9
1.2.10 (.)
/
.
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1.3
1.3.1 15
2552
1.3.2
1.3.3
1.3.4
1.4
(.)
2.
2
1%
1 140
1 140
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1 1 1
2554 70,038,247 20,089,221
(:)
1.8 1 2
(60 )
6.6 2550 9.6 2551 14.7 2562
(--) 65.5 .. 2554 ()
.. 2553
()
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1.8 1 2 ()
3.
.. 2554
(
)
4.
.. 2554
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(Demand)
1. 20-60 60%
2. SBAC, ., .
20% 3.
20%
(Supply)
1. ()
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2.
3.
4. Seven Eleven
SWOT Analysis
(Internal Factors Analysis)
(Strengths) (Weaknesses)
1. 2. 3.
1.
1. 2. 3.
1.
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1. 2. 3.
4.
1.
1. 2.
(External Factors Analysis)
(Opportunities) (Treats)
1. 2.
1. 2.
1.
1. 2.
1.
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1.
1.1.
Five Forces Model
dkig
1. T
2. T
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3. O
4. T
5. O
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5. T
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Positioning
1. (Product)
. 6
1. 2. 3.
4. 5. 6.
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7.500 ()
.
.
.
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1.
2.
3. 3/4
4.
5.
2. (Price)
(Cost oriented Pricing) 3
2.1 12 60
2.2 6 45
2.3 4 30
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1. 20
2. 35
3. 20-40 ()
4. () 30
2.1 12
= + 60 / 1 = 60 + 30 = + + + + 60 / 1 = 10 + 20 + 10 + 10 + 10
2.2 6
= + 45 / 1 = 30 + 15 = + + + + 30 / 1 = 5 + 3 + 3 + 3 + 5
2.3 4
= + 30 / 1 = 12 + 18 = + + + + 30 / 1 = 1 + 2 + 2 + 2 + 5
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3. (Place)
2
1.
2. (1)
4. (Promotion mix)
4.1
1. Food center
2. 3.
1. 70%()200 300-400
2. 2-3 3. 40,000
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4.2
4.2.1 Road Show
4.2.2
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6
1.
2.
3.
4.
5.
6.
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(28),, , , , , ,
, , , ,
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1 6
2 6
3 2
4 2
5 2
6 30
7 6
8 6
9 30
10 300
6
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3/4
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(Financial Plan)
10,000
15,000
100,000 5,000
10,000
60,000
22,000
2,000 5,000
25,000
3,000
2,500
500
200,000
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2
1. 100,000 2. 100,000
60,000 (7.9% ) 100,000
10,000
15,000
100,000 - 100,000
5,000
10,000
200,000 200,000
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30 % supplier
22,000
2,000
5,000
2,000
2,500
500
2 -3
3 %
5%
20 %
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31 2554
1 2
6,480,000
6,885,000
(30%) 1,944,000 2,065,500
4,536,000 4,819,500
22,000 22,000
1,500 2,000
5,000 5,000
5,000 2,000
2,500 2,500
500 36,500 500 34,000
4,499,500 4,785,500
(30%) 1,349,850 1,435,650
3,149,650 3,349,850
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1 2
3,149,650 3,349,850
20,000 20,000
6,667 6,667
5,000 5,000
2,000
(WC) 60,000 6,000
3,241,317 3,389,517
(Weighted Average Cost Of Capital :WACC)
K
100000 0.67 5.31% 3.40%
100000 0.33 23.85% 7.87%
300000 1 28.93% 11.27%
Wacc = 11.27%
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IRR NPV
(Internal Rate of Return:IRR)
862% (WACC) 11.27%
IRR WACC
(Net Present Value:NPV)
= -
10,060,293.30