paper for etr business
TRANSCRIPT
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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Perusahaan Nasrieq dan
Rakan-Rakan
Legaran Segget,
Jalan Wong Ah Fook,
80000, Johor Bahru,
Johor Darul Takzim.
Mohd Nasrieq B Mohd Sarip Yadin
Ahmad Nadzri B Mohamed
Aliuddin Azmi B FabilAmiruddin B Mustapha
Mohd Bahar Nordin
Mohd Hafiz B Kasirun
27th
March 2006
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TABLE OF CONTENTS
Application letter………………………………………………………………………….1
Executive Summary………………………………………………………………….........3
CHAPTER
i. INTRODUCTION
Business Plan Purposes……………………………………………………………4
Vision……………………………………………………………………………...4Mission…………………………………………………………………………….4
Objectives…………………………………………………………………….…...4
Business/Company Background…………………………………………………..5
Background of
Owners/Partners………………………………………………………………..6-11
ii. ADMINISTRATION PLAN
Introduction to the Organization…………………………………………………12
Type of Building and Infrastructure……………………………………………..13Administration Office Plan………………………………………………………14
Organization Chart……………………………………………………………….15
- List of Administration Personnel……………………………………….16
- Schedule of Task and Responsibilities………………………………….16 - Schedule of Remuneration……………………………………………...17
- List of office equipment and supplies…………………………………..17
- Administration Budget………………………………………………………....18
iii. MARKETING PLAN
Company Logo…………………………………………………………………19
Company’s Products…………………………………………………………...20-Menu (Suggested Serving)………………………………………20
Products’ Pictures…………………………………………………………..21-22
Target Market. …………………………………………………………………23Market
Size……………………………………………………………………………..24
Main Competitors……………………………………………………………...25
SWOT Analysis …………………………………………………………. …..26
- Strengths………………………………………………………………..26
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Opportunities…………………………………………………………………..26
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Weaknesses…………………………………………………………….............26
- Threats………………………………………………………………….26
Market Share…………………………………………………………………………27
- Market Share before Entry of Burger Raya…………………………………….28
-Market Share after Entry of Burger Raya…………………………....................29
Sales Forecast………………………………………………………….......................30
-Explanation of Sales Forecast ……………………………………......................31
Marketing Strategy…………………………………………………….......................32
- Price Strategy……………………………………………......................32
- Promotion Strategy ………………………………………...........33 & 34
List of Marketing Personnel………………………………………………………….35
Schedule of Tasks and Responsibilities ……………………………………………..35
Schedule of Remuneration …………………………………………………………..36
Marketing
Budget………………………………………………………………………………..36
Promotion Strategy…………………………………………………………………..37
-Company Banner ………………………………………………………………37
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Company Bunting……………………………………………………………...38
- Company Flyer ………………………………………………………………..39
- Company Stamp and Business Card …………………………….......................40
iv. OPERATION PLAN
Operation process……………………………………………………………………41
-Process Flow Chart …………………………………………………...............42
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Take Away Process Flow Chart ……………………………………………….43
Operation Time……………………………………………………………...............44
Materials Requirement………………………………………………………...45 & 46
List of operations personnel…………………………………………………………47
Schedule of task and responsibilities………………………………………..............47
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Schedule of Remuneration…………………………………………………..............47
- List of operation assets……………………………………………...................48
- Operation space layout plan…………………………………………………...49
-Operation Premise Location Description………………………….....................50
- Operations budget...............................................................................................51
Project Implementation Cost Schedule…………………………………………………..52
Support Sources………………………………………………………………….............53
-Assets Contributions……………………………………………………...................54
-Sources of Finance Schedule………………………………………………………..54
- Depreciation of Fixed Assets……………………………………………….............55
-Pro Forma Cash Flow Statement …………………………………………………...56
- Pro forma Cash flow Statement (Annually)………………………………………...57
- Pro forma Income Statement (June 2006-May 2007 )……………………………...58
- Pro forma Balance Sheet as at 31st May 2007 ……………………………………..59
Conclusion…………………………………………………………………………............60
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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Diploma in Information Management,
Universiti Teknology MARA,
Johore Branch, Segamat Campus,85009 Segamat,
Johor Darul Takzim.
Mr Yamin B. Kamis,Lecturer of ETR 300,
Universiti Teknologi MARA,
Johore Branch, Segamat Campus,85009 Segamat,
Johor Darul Takzim. 27th
March 2006
Mr,
Submission of Business Plan Proposal (ETR 300)
Referring to the subject stated above, we would like to put forward our Business Plan
which is compulsory to accomplish our ETR 300 course.
The proposal has been deliberately composed by all of the members of this business
venture, according to the guideline that been provided to us lecture by lecture. It willserved as a guideline to our future formed business as it consist of all organizational
planning which are administration, marketing, operation and financial.
We hope that our documentation will meet your expectation from what you have taught.
Any fault in the making of this business plan is certainly our error and unintentional. Wereally appreciate any recommendation and constructive comment on our proposal overall.
Thank you.
Yours truly,
………………………………
(MOHD NASRIEQ B MOHD SARIP YADIN)
Managing Director,Perusahaan Nasrieq dan Rakan-Rakan
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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EXECUTIVE SUMMARY
Perusahaan Nasrieq dan Rakan-Rakan is the name of our business venture and
it is mainly serves as a restaurant which offers a variety range of burger serving style andother types of fast food. Because of the separation between our administrative office and
the business premise, we have decided to call our burger booth as Burger Raya. Our
partnership form of business consists of six people which contribute same amount ofmonetary capital.
Nature of the business is a production of food (service) at a restaurant specializing
in variety range in style of serving burger and also other fast food array. We have
selected a policy in serving the burger where the customer can decide how they want the burger to be served. For example, they can add in as much meat sliced as they want and
also other ingredient inside of the burger such as cheese and vegetables. Besides that, we
also offer other types of fast food such as chicken nugget, meat ball, French fries and
many more. Food business has always been operated by other parties but what separate between gainers and losers are in terms of specialty of food offers, taste, environment,
and customers’ satisfaction.
We have agreed upon to select our finance manager resident as the main
administrative office which is located at No 3, Jalan Mahmoodiah, 80100, Johor Bahru.
The location for the operation of our business has been placed at Legaran Segget, JalanWong Ah Fook, 80000, Johor Bahru. It is situated in the center of the city of Johor Bahru
while its surrounding also promotes the emergence of our business.
We are focusing on providing the goods for local citizen of Johor Bahru and also
people which come from Singapore, not to mention people who’s come to visit Johor
Bahru from all over the country. Because of the location of our premises at the heart of
the city and center of attention, our customer will range on ages but families will likely tovisit our premise on daylight while youngster on the night.
All of the partners have decided to start the business in June 1st, 2006.
Key factors in selecting this business are:
• It is easy to set up.
• Realistic in terms of budgeting to starts the business without any experience andfreshly graduate.
• Food industry can easily to develop as long as the product has its own identity andcan be differentiate from other competitors.
• The location of our business really promoted the food selling activity.
BUSINESS PLAN PURPOSES
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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• To evaluate the viability and the possibility of expansion of the purposed business.
• To function as a guideline in for a systematic management of the business in allaspect.
• To identify the strength and weaknesses of the business
• To provide a direction to the workers as it’s stated the task for them to be
accomplished specifically.
• To helps allocate resources effective and efficiently.
• To overview the future of the business and bring it to way of success as stated in
the organizational goal, mission and vision.
VISION
To get involve in the franchising business and open up our branches all over Malaysia.
To be renowned as the first Malaysian fast food restaurant which have our own identityin terms of product offered and our policy towards valued customers.
MISSION
To set up our own restaurant and administrative office within one building to ease the
operation in ten years time.
To diversify our business activity not only in servicing ready to eat burger, but also in
producing the burger slice and bread itself to support our main business without relyingon supplier.
To fully implemented the policy that been develop in the early stage of the businessformation in order to established our brand name.
OBJECTIVES
To satisfy the needs of our customers and made them as comfortable as possible in order
to gain their trust in our product and gave support to our business.
To promote our brand name and to make the valued customers understand our policy and
how we deals with them.
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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BUSINESS/COMPANY BACKGROUND
Name of the Business/Company: Perusahaan Nasrieq dan Rakan-Rakan/
Burger Raya.
Premise Address : Legaran Seagate,Jalan Wong Ah Fook,
80000, Johor Bahru,
Johor Darul Takzim.
Correspondence/
Administration Address : No 3,
Jalan Mahmoodiah,80100, Johor Bahru.
Johor Darul Takzim.
Telephone/Email : 07 - 2239123
Form of Business : Partnership
Main Activity : Running a food business majoring in burger and other
fast food.
Date of Registration : 15th
May 2006
Date of commencement : 1st June 2006
Initial Capital : RM 30, 000
Name of Bank : Maybank Berhad
Bank Account Number : 1-51052 134223
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner : Mohd Nasrieq bin Mohd Sarip Yadin
Identity card number : 850624-08-5745
Permanent address : No 1A, Jalan Parit 2 Timor, 45300, Sungai Besar,Selangor Darul Ehsan
Correspondence Address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.Johor Darul Takzim.
Telephone Number : 012-7069257/
Date of Birth : 24th June 1985
Age : 21
Marital status : Single
Academic qualification : SPM and Diploma in Information Management
Courses attended : -
Skills : Information Management, Direct selling,
Computer literate, Management of manpower
Experiences : Involved in direct selling
Present occupation : Student
Previous business experiences : Multi-level Marketing, Direct selling, Small and
medium enterprise (selling cold drink)
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner : Ahmad Nadzri bin Mohamad
Identity card number : 850920-04-5289
Permanent address : No 3372, Pekan Ramuan China Besar, 78300,Masjid Tanah, Melaka
Correspondence Address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.Johor Darul Takzim.
Telephone Number : 012-73928194
Date of Birth : 20th September 1985
Age : 21
Marital status : Single
Academic qualification : SPM and Diploma in Information Management
Courses attended : -
Skills : Information Management, Computer literate
Experiences : -
Present occupation : Student
Previous business experiences : Small and medium enterprise (selling pre-paidcards)
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner : Aliuddin Azmi bin Fabil
Identity card number : 851107-14-5705
Permanent address : 35, Jalan 26/30, Taman Bukit Saga, 40000, ShahAlam, Selangor Darul Ehsan.
Correspondence Address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.Johor Darul Takzim.
Telephone Number : 012-7880477
Date of Birth : 11th November 1985
Age : 21
Marital status : Single
Academic qualification : SPM and Diploma in Information Management
Courses attended : -
Skills : Information Management, Computer literate
Experiences : -
Present occupation : Student
Previous business experiences : -
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner : Amiruddin bin Mustapha
Identity card number : 850426-01-5287
Permanent address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.
Johor Darul Takzim.
Correspondence Address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.
Johor Darul Takzim.
Telephone Number : 012-7880477
Date of Birth : 26th
April 1985
Age : 21
Marital status : Single
Academic qualification : SPM and Diploma in Information Management
Courses attended : -
Skills : Information Management, Computer literate
Experiences : -
Present occupation : Student
Previous business experiences : Opening a Shisha stall
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner : Mohammad Bahar Nordin
Identity card number : 850508-14-5341
Permanent address : Jalan Saga, Batu 7 Ijok, 45600, Batang Berjuntai,Selangor Darul Ehsan
Correspondence Address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.Johor Darul Takzim.
Telephone Number : 017-2573682/
Date of Birth : 8th
May 1985
Age : 21
Marital status : Single
Academic qualification : SPM and Diploma in Information Management
Courses attended : -
Skills : Information Management, Computer literate
Experiences : -
Present occupation : Student
Previous business experiences : Small and medium enterprise (selling cold drink)
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BACKGROUND OF OWNERS/PARTNERS
Name of the owner : Mohd Hafiz bin Kasirun
Identity card number : 850911-01-5045
Permanent address : 1614/6 QTRS Polis Seksyen 6, 40000, Shah Alam,Selangor Darul Ehsan.
Correspondence Address : No 3, Jalan Mahmoodiah, 80100, Johor Bahru.Johor Darul Takzim.
Telephone Number : 019-2451819
Date of Birth : 11th
September 1985
Age : 21
Marital status : Single
Academic qualification : SPM and Diploma in Information Management
Courses attended : -
Skills : Information Management, Computer literate
Experiences : -
Present occupation : Student
Previous business experiences : -
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Administration Plan
Introduction to the Organization
Address
In this business venture all of partners have decided to have two different places
of business operation premise and administrative building. Placement of the businessoperation premise is allocated in the heart of Johor Bahru City. After research have been
made for selection of the business location, this place is undisputedly has the potential to
expand our type of business which majoring in food preparation. It is located at a
recreational park which provides a lot of booth to run food businesses. To get here, thecustomers can come here by their own transport and park their vehicle at Plaza Kotaraya
or parking lot which has been provided nearby. As for the public transportation, our
target customer can take buses or cabs that are easily available to bring them to LegaranSegget. The address of the premise is:
Legaran Segget,Jalan Wong Ah Fook,
80000, Johor Bahru,Johor Darul Takzim
As for the administrative building, we have chosen our financial managersresident to act as our corresponding office. Other than that, this place also will store our
stock in terms of business resources. It is located about 4KM from our premise. The
address of this building is:
No 3,
Jalan Mahmoodiah,80100, Johor Bahru.
Johor Darul Takzim.
Both the administrative office and the operational premise will be draft in the map
provided in the next pages.
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Type of Building and Infrastructure
For the administrative office, it is a two storey house located in Mahmoodiah,Johor Bahru. The house is 45 feet in length x 15 feet in width or 675 square feet. It just
suits our need to store our stock and other administrative works to be done here. Because
of the actual used of the building is as resident, it has already infrastructure with toilet, bathroom and bedroom. It also includes electricity, water supply and phone line that can
be used by all of the partners for business purposes.
As for the operational activity, our premise is actually a large canopy which cancover around 80 feet in length x 42 feet in width of ground or 3360 square feet, and it will
place three booths including ours. This canopy has been build by the city council
specifically to form food businesses and it is well equipped with water supply and
electricity. Other than that, things such as booth, table and chair need to be set up by the business owner.
In our case, we are renting the place for our business premises to the other
business that is operating at the same place as ours and its name called Kopitiam. We will
pay the amount of RM 1 000 per month to get the support equipment such as booth,customers tables and chairs. It also includes the monthly water, electricity and Astro
subscription. The other two businesses that are operating under the same canopy also
made the same payment and share the benefits.
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Administration office plan
Main Hall
Toilet
Bathroom
15 Feet
45 feet
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Organization Chart
Marketing Managers
Ahmad Nadzri B Mohamad
Mohd Bahar Nordin
Operation Managers
Mohd Hafiz B Kasirun
Aliuddin Azmi B Fabil
Finance Manager
Amiruddin B Mustapha
Managing Director
Mohd Nasrieq B Mohd Sarip Yadin
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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List of Administration Personnel
Position No. of Personnel
1. Manager 1
2. Financial Manager 1
Schedule of Task and Responsibilities
Position Task and Responsibilities
1. Manager - Responsible for all the management of theorganization
- Monitor of all the progress in the business
- Ensure all the activities run according to plan
- Make any vital decision regarding the business activities- Take action upon any problems occurs
- Motivating all of the members to
complete their task effectively, efficientlyand according to what we have plan
also involved in operational task:
- Doing the works that have been given.- To make sure each food that have been
served always in the good condition and
clean.2. Financial Manager - Manages of all the financial activities
inside of the company- Make sure that the assets posses by the
company is fully utilize for the sake of the
business- Updating the account of our business in
order to made further plan for the business
expansion in the future.
also involved in operational task:
- Doing the works that have been given.- To make sure each food that have beenserved always in the good condition and
clean.
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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Schedule of remuneration
Position No. Monthly Salary
(RM)
EPF
12 %
SOCSO
1.75%
Total (RM)
1. Manager 1 600 72 10.50 682.50
2. Financial
Manager
1 600 72 10.50 682.50
Total 1257
List of office equipment and supplies
Type Unit Price (RM) Total (RM)
1. Furniture and fittings
Record Shelve
Freezer
1
1
10
3500
10
3500
Total 3510
2. Office equipment
- - - -
TOTAL 3510
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Administration Budget
Type Item Fixed Asset
Cost (RM)
Monthly
Expenses (RM)
Other Expenses
(RM)
CapitalExpenditure/
Fixed Asset
1. Furniture andfittings
2. Office
Equipment
3510
-
Working
Capital/Monthly
Expenses
1. Water
2. Electricity3.Telephone
4. Stationary
5. Salary, EPF
& SOCSO6.Operation
Premise Rent
30
5030
20
1257
1000Other Expenses 1. Business
Registration
2. BusinessLicense
60
50
TOTAL 3510 2387 110
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PERUSAHAAN NASRIEQ DAN RAKAN-RAKAN
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COMPANY LOGO
The company logo designation is simple and funky to show that we offer services and
product in a freestyle way. Although our company logo is more towards funky concepts,
we also not forget to show them that we have professional manner in business and are
able to offer our products and services at a professional level.
The use of Burger Raya wording in a red color is to show that we really eager to
introduce our products to market and we want attract more attention from our potential
customer. Perusahaan Nasrieq & Rakan-Rakan under the Burger Raya word show our
company name
The orange curve under and above Burger Raya word represent the bread which is
become the main part in preparing burger, the word Burger Raya itself represent the
ingredients in our products. The word Raya can symbolize as big.
Finally the wings represent our goals to achieve success in our business. It also representsthat we are really enthusiastic to expand our business all over the country.
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Marketing Plan
COMPANY’S PRODUCTS
As the demand of fast food products hiking especially in the urban areas, we have chosen
to offer a menu of fast food based products which suits the lifestyle of city-dwellers.
Listed below is the menu and products’ pictures that we offered:-
Menu (Suggested Serving)
• Flabby Chicky-Chick ( Chicken Burger )
• Double Eggs Chicken Busted ( Special Chicken Burger )
• Biggy Beef ( Beef Burger )
• Double Eggs Beef Busted ( Special Beef Burger )
• Hot Mama Chicken Hot Dog ( Hot Dog)
• Hot dog Special Black Paper ( Special Hot Dog)
• Bonjorno Benjo ( Benjo)
• French Connection Fries ( French Fries)
• Meow Meow Fish Fillet ( Fish Fillet Burger )
• Fish Ball Buster ( Fish ball)
• Prawn Ball Buster ( Fish ball)
• Cuttlefish Ball Buster ( Fish ball)
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PRODUCTS’ PICTURES
Flabby Chicky-Chick Double Eggs Chicken Busted Biggy Beef
Double Eggs Beef Busted Bonjorno Benjo French Fries