papasellis presentation by 5 the superiors group
TRANSCRIPT
Muhammad Ali Jinnah UniversityMuhammad Ali Jinnah University
Presentation Of Principles of Marketing onPresentation Of Principles of Marketing on
MBA Section # 4MBA Section # 4
Aamer ZafarAamer Zafar MB093054MB093054 Faisal BashirFaisal Bashir MB093089MB093089 Muhammad Ammad QureshiMuhammad Ammad Qureshi MB093092MB093092 Shaheed ZamanShaheed Zaman MB093082MB093082 Saeed AhmadSaeed Ahmad MB093055MB093055
Italian Restaurant Pappasallis is Italian word Owner Miss. Zeenat Ayesha Establish since 1989 from F-7 Islamabad Branch Started from small shop containing 2 or 3 tables The oldest pizza restaurant in Pakistan
““Provide fine dinning facilities Provide fine dinning facilities to people’s of Islamabad and to people’s of Islamabad and fulfill their demands.”fulfill their demands.”
12-12 Services12-12 Services Takeover deliveryTakeover delivery Prefer direct marketingPrefer direct marketing Using digital sources i.e.Using digital sources i.e.
• FM radioFM radio• Electronic MediaElectronic Media• Print MediaPrint Media• TelecommunicationTelecommunication
Strength:Strength: Ample parkingAmple parking SecuritySecurity Secure placeSecure place Variety in food portionVariety in food portion Good locationGood location Familiar environmentFamiliar environment Kids AreaKids Area
Weakness:Weakness: Law & OrderLaw & Order ExpensiveExpensive
Opportunities:Opportunities: Play landPlay land Jinnah parkJinnah park CinepexCinepex
Threats:Threats: Political situationPolitical situation InflationInflation TerrorismTerrorism
SocialSocial:: CharityCharity 64 Workers64 Workers
LegalLegal Registered Trade MarkRegistered Trade Mark No violation of Rules and No violation of Rules and
regulationregulation
EconomicalEconomical:: Different Types of DealsDifferent Types of Deals
PoliticalPolitical:: GovernanceGovernance ConditionsConditions
TechnologicalTechnological:: Use Advance toolsUse Advance tools
Product:Product: VarietyVariety QualityQuality ServicesServices SeasonalSeasonal
Price:Price: List priceList price ExpensiveExpensive
Place:Place: CoverageCoverage LocationLocation TransportationTransportation
Promotion:Promotion: Public RelationsPublic Relations AdvertisingAdvertising
Pizza HutPizza Hut KFCKFC McDonald’sMcDonald’s
And other fine dining restaurants And other fine dining restaurants
New branches in twin-cities. New branches in twin-cities. Promote their quality.Promote their quality. Offer new deals.Offer new deals. Technological promotion. Technological promotion.