papa johns ppt
TRANSCRIPT
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PAPA JOHN’S DIGITAL STRATEGY
By Andy Eisenberg
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Big Picture
Incorporating a digital strategy Add depth Differentiated material
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Budget
125,000 (as of 2009) Covers print, electronic, and radio.
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Social Media
Interactive sites to increase consumer involvement. Exclusive deals and promotions. Social responsibility acts Ties and posts related to current events and
trends.
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Facebook•https://www.facebook.com/papajohns
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Internet Marketing
Full web browser. Menu, ordering and company information Papa rewards Franchising options
www.papajohns.com
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Mobile Strategy
Goals: On-the-go ordering and condensed site for quick hits of information.
App Ordering terminal Mobile website Streamlined ordering
process
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Target Audience
TARGET 1: COLLEGE STUDENTS (18-24)
TARGET 2: FAMILIES
After party Filling, cheap and fast,
yet with quality.
Full work day Feed family quickly,
conveniently, and inexpensively
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Key Performance Indicators
Profit Social media comments and shout outs Customer complaints or concerns
addressed Overall buzz in the industry.