Pantarei Activation Team

2009 clients

Client : PT. Bajaj Auto IndonesiaBrand : BajajCategory : Automotive (2-Wheeled)Category : Automotive (2 Wheeled)

Client : PT. Multi Bintang IndonesiaBrand : BintangCategory : Alcoholic Beverage

Client : PT. Kalbe Farma Tbk.Brand : ProcoldCategory : OTC Flu Medicine

Client : PT. Hutchinson InternationalBrand : TriCategory : Mobile Telecommunicationg y

our activation t dicase studies

Bajaj Go Beyond 125 is a large scale road show event, held in over 25 cities and municipalities throughout Indonesia.held in over 25 cities and municipalities throughout Indonesia. This event presented one of the biggest challenge for Pantarei, where it is done in multiple cities concurrently, where coordination and logistic becomes a formidable challengecoordination and logistic becomes a formidable challenge.

Bajaj is promoting it’s latest 125 cc range of sport motorcycle which performance goes well beyond it’s class. The activity encompasses multiple outdoor activities ie. test ride, millage challenge, entertainment and many more. It is an event that truly breaks barriers and serves as a proof of quality for the brand Bajaj in the eyes of its customers.

by Hutchison Telecom CP Indonesia

Pantarei Communications had been entrusted to manage and organize variety of activations activities for the brand 3. g yPantarei’s involvement includes conceptualization of above-the-line and point of sales communications, followed thru by conceptualization of activations activities of each its product

itiproposition.

Since 2008, pantarei has been working on a variety of d h t h th t “M h T T i” droadshow events, such as the recent “Murah Tanpa Tapi” and

“Yahoo Messenger’ activation campaigns. Mau?

Djarum Super Adventurace 2008

We truly enjoyed our involvement in Djarum Super’s latest brand y j y j pactivation program. Adventurace is an adrenalin pumping competition, where only the best will be able to survive and claim to be ‘Real Winner’.to be Real Winner .

Pantarei’s involvement in this program includes above-the-line communications and behind the scene TV program development. Our challenge was to bring the real adrenalin actions into viewers audience, while the program goes on uninterrupted.

“Vitaland” presented by Vitapus at Bobo Fair 2007 & 2008

Children are key influencers for product purchase including foodChildren are key influencers for product purchase, including food complements. Instead of educating mothers of the goodness of the product, we came up with Vitaland, an interactive playground area -allowing children to freely express and push themselves to become g y p pactive in various of activities.

Booth events were a success, making the brand a best seller amongst th b d f S i H dother brands of Sari Husada.

ARTVERTISING Arts and Advertising a potent mixtureARTVERTISING. Arts and Advertising, a potent mixture. Launched in October 2007, Artvertising is a bi-annual contemporary art exhibition - presenting art from a truly different perspective: “Art from an advertising perspective”.

We at Pantarei understand that today, our culture has become a pop culture, where whatever we do and the way we do things are influenced by constant influx of brands and product communications.

Advertising, can now become a form of art, as well as vice versa. The idea for this exhibition is a joint effort between P i C i i d G i A hi hPantarei Communications and Garis Art, which serves as public relation and brand building activity for Pantarei Communications.

Softex Libalatri

Softex Libalatri was a national roadshow of 10 cities event ofSoftex Libalatri was a national roadshow of 10 cities event of high school girl basketball competition, officially supported by the Indonesian Basketball Association (Perbasi), which started i 2004 d f 3 til 2006in 2004 and run for 3 years until 2006.

Wholly organized by Pantarei Communications, our scope of work included negotiations and project coordinations with g p jPerbasi, schools and team recruitment in each city, as well as integrated marketing communications and public relations. Thru this event, brand awareness and brand likeability , yamongst our target group has increased significantly.

Softex Heritage of Quality took place in May - August 2004 in seven major cities throughout the country. To emphasize the brand Softex, as a quality brand that truly understand women from generations to generations The brand presented itself in the personalities of threefrom generations to generations. The brand presented itself in the personalities of three women of three generations: Reggy Lawalata, Shelomita, and Masayu Anastasia. They endoresed the brand with their real life stories, which indicated that Softex was always there when they needed it.

Softlove Wealth of Knowledge event was a mixture of exhibition, education, and entertainment to increase awareness of Softlove as a baby line product manufactured by PT. Softex Indonesia. The event took place in major cities in Java, combining childcare experts, parents and baby games, with the support of a of baby products - ensured that the event were always a full house event .

Wismilak International 2004

Pantarei Communications is proud to take part in this international scaled tournament as the official communication

lt t f b th li k ti t bliconsultant, from above-the-line, marketing promo, to public relations services. It is the biggest TIER III International women tennis tournament in South East Asia.

The biggest challenge was managing the overall event to become a public relations highlight, which resulted more than US$2 4 illi i bli l ti l i ll d iUS$2.4 million in public relations value, prior as well during the tournament.

h ld t t k should you want to know more about us, we are located at:

jalan hang tuah II no 2jakarta 12120, Indonesiaj ,

ph. 62.21.727.91401fax 62 21 739 5922fax. 62.21.739.5922

www.pantarei-ad.com