Panelist: Deputy Director João Tabajara de Oliveira Jr.

Global Dialogue of Agencies and Ministries for International Cooperation and Development

National communication strategies:

Institutional arrangements and target groups

1. Institutional Arrangements

Who is in charge of communication toward different target groups ?

- The Director decides, supervises, delegates- The Deputy Director manages and proposes communication policies.- Technical divisions share information with target groups under Directors

supervision

Target groups

- Parliament- Government- Partner Cooperation Institutions- Society- Academia

2. Messages

What are the most important means of communication and

key messages in your communication strategy ?

Most important means of communication:

- Institutional website- Projects catalogues- Events- Interviews - Managerial reports and technical documents- Embassies

2. Messages

Catalogues and Project Portfolios

3. Key MessagesThe role of cooperation in our external policy:

- Strengthening relations with our southern partners (SSC)- Strengthening relations also with traditional donors (Triangular)

Our SSC principles:- Solidarity- Demand driven - Free of conditionalities- Non interference in domestic policiesThe nature of our cooperation:- Institutional strengthening- Capacity building- Inexpensive- Brazil is not a donor

Challenges

What are the challenges and trade-offs you are facing

in your communications toward civil society, ministries

and within your agency ?

- ABC is establishing its first communications unit and

formulating the first communications strategy

- Managing an efficient information system about our

cooperation that feeds communications actions

- Promote within government and society the central role

played by ABC in the SSC

- Improving and strengthening the relationship

with partner institutions

4. Practices

What are your three most important lessons learn in

communicating with at home and in partner countries ?

- Invest in strong internal alliance- Social visibility of Agency’s Mission (Legitimity)- Capacity of communicating clear message

• target groups: society, academia, private sector

Thank you!

Muchas Gracias!

!