panel book baltics 2017 - soliddataen.soliddata.lv/images/panel_book_baltics_2017.pdf ·...
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SolidDataonlinepanelisactively-managedandbuiltfromscratch.Panelisresearch-only,whollyownedand built in a consistentmanner to ensure that the panel is responsive, balanced and reliable – thefoundations for a quality research. Panelmanagement is compliantwith all relevantmarket researchindustrystandards,dataprotectionandprivacylaws.
SolidData panels are proprietary panels.We are not a panel aggregator. SolidData proprietary onlineaccesspanelsaremanagedexclusivelyforSolidDataresearchers,providinggreatercontroloverthetypeandfrequencyofsurveysdeliveredtoindividualpanellists.
SolidData client list includes marketing and research agencies as well as international researchcompaniesthatdon’thavetheirownpanelsintheBalticStates.Deliveringtoclientswithspecificneedsfortechnicalprogrammingandademandforhighqualitystandards,SolidDatahasgainedanexcellentexperienceinimplementingvariousresearchprojectsduringpast6years.
Priceforasampleiscalculatedbasedon3maincriteria:
Samples for online studies are drawn from the panel according to client’s specification (eitherdemographicallyrepresentative,ortargeted)andrandomlyselectedwithinthedatabase,accordingtothequotassetinthequestionnaire.SolidDatacantargettherespondentsbasedonvariouscriteria:
− Iftherequiredcriteriaarebasedonalreadyknownsocio-demographicprofilewithinourdatabase,wecantargetdirectlythoserespondentsthatcorrespondtothesecriteria.
− If the requiredcriteria is verynarrow (e.g.usersof Fructis shampoo),weusuallyadda filterquestionatthebeginningofthesurvey.
PanelbookintheBalticstatesSolidData
Samplesize
Targetgroupcriteriaandquotas
Lengthofaninterview
Onlinepanelrecruitment
Onlinepanelquality
Duringtherecruitmentprocessthenewpanellistsareinformedandtheyagreetoparticipateinthemarketresearchsurveys.Voluntary
basiscomeandgo.
Mainprinciplesofthe
panelm
anagem
ent
Regularpanelscreeningtoremoveunresponsiveandlow-qualitypanellists
Representativetothenationalpopulation
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Honestrespondents Participatinginthestudy,respondentsgivehonestanswersandavoid
givingmisleadinganswers.
Engagedrespondents Providewellthought-throughanswersandavoidgivingsuperficial
answers(eliminatingspeedersandstraightliners).
Professionalrespondents Toavoidfakeorduplicateparticipationinthesurveysaimedtoreceive
higherchanceintheprizedraws,SolidDatacarefullyselectsprizeschemes.Amongothers,SolidDataregularlyorganizessurveyswithno
prizeorbonusschemes.
Uniquerespondents Respondentsarewhotheysaytheyare.
Screeningofe-mailaddresses.
Mainprinciplesofthe
qualityproced
ure
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Socio-demographicprofileofOnlinePanelinEstoniaSizeofthepanel:15000respondentsDataupdatedon01.07.2017Personalincomelevelpermonth,net:
Incomelevel %ofOnlinePanelNoincome 4%Till299EUR 14%300–499EUR 21%500–699EUR 20%700-999EUR 22%1000EURandmore 19%Householdincomelevelpermonth,peroneperson,net:
Incomelevel %ofOnlinePanelTill299EUR 22%300–599EUR 42%600–799EUR 18%800EURandmore 18%SizeofhouseholdNumberofpeopleinthehousehold %ofOnlinePanel
1 18%2 39%3 19%4 17%5andmore 7%Administrativeterritory
Territory %ofOnlinePanelHarjucounty 44%
Tallinn 32%Hiiucounty 1%Ida-Virucounty 12%Jõgevacounty 2%Järvacounty 2%Läänecounty 2%Lääne-Virucounty 4%Põlvacounty 2%Pärnucounty 6%Raplacounty 3%Saarecounty 2%Tartucounty 12%
Tartucity 8%Valgacounty 2%Viljandicounty 4%Võrucounty 2%
Age
Age %ofOnlinePanel15-19years 7%20-29years 20%30-39years 20%40-49years 19%50-59years 19%60-69years 15%Gender
Gender %ofOnlinePanelMale 46%Female 54%Language
Mainlanguage %ofOnlinePanelEstonian 70%Other(mainlyRussians,Ukrainians,Belarusians)
30%
Industryofemployment
Industry %ofOnlinePanelWholesaleandretailtrade 20%Manufacturing 14%Education 9%Accommodation,catering,otherservices 10%Buildings,construction,realestate 8%Transportationandstorage 7%Healthandsocialwork 7%Publicadministration 6%Administrativeandsupportservices 5%Professional,scientificandtechnical 3%Financial,insuranceactivities,banking 3%Arts,entertainment 2%Other 6%Levelofoccupation
Occupation %ofOnlinePanelHighandmiddlelevelmanager(companyordepartmentmanager) 8%Professionals,specialistsworkingatoffice 39%Plant,warehouseandotherphysicalwork 20%Service,salesandsupportworkers 13%Craftandrelatedtradesworkers 12%Otherlevel 9%
Socio-demographicprofileofOnlinePanelinLithuaniaSizeofthepanel:25000respondentsDataupdatedon01.07.2017Personalincomelevelpermonth,net:
Incomelevel %ofOnlinePanelNoincome 6%Till299EUR 25%300–499EUR 23%500–699EUR 19%700-999EUR 15%1000EURandmore 12%Householdincomelevelpermonth,peroneperson,net:
Incomelevel %ofOnlinePanelTill299EUR 31%300–599EUR 41%600–799EUR 12%800EURandmore 16%SizeofhouseholdNumberofpeopleinthehousehold %ofOnlinePanel1 13%2 35%3 22%4 20%5andmore 10%AdministrativeterritoryTerritory %ofOnlinePanelVilniuscounty 30%Kaunascounty 22%Klaipedacounty 12%Siauliaicounty 11%Panevezyscounty 6%Utenacounty 5%Telsiaicounty 4%Alytuscounty 4%Marijampolecounty 3%Tauragecounty 3%AgeAge %ofOnlinePanel15-19years 11%20-29years 20%30-39years 19%40-49years 21%50-59years 17%60-69years 12%
GenderGender %ofOnlinePanelMale 46%Female 54%LanguageMainlanguage %ofOnlinePanelLithuanian 93%Other 7%IndustryofemploymentIndustry %ofOnlinePanelWholesaleandretailtrade 23%Manufacturing 9%Education 8%Accommodation,catering,otherservices 13%Buildings,construction,realestate 6%Transportationandstorage 4%Healthandsocialwork 4%Publicadministration 7%Administrativeandsupportservices 5%Professional,scientificandtechnical 2%Financial,insuranceactivities,banking 4%Arts,entertainment 2%Other 12%LevelofoccupationOccupation %ofOnlinePanelHighandmiddlelevelmanager(companyordepartmentmanager) 5%Professionals,specialistsworkingatoffice 44%Plant,warehouseandotherphysicalwork 17%Service,salesandsupportworkers 17%Craftandrelatedtradesworkers 4%Otherlevel 13%
Socio-demographicprofileofOnlinePanelinLatviaSizeofthepanel:28000respondentsDataupdatedon01.07.2017Personalincomelevelpermonth,net:
Incomelevel %ofOnlinePanelNoincome 4%Till299EUR 16%300–499EUR 23%500–699EUR 27%700-999EUR 20%1000EURandmore 10%Householdincomelevelpermonth,peroneperson,net:
Incomelevel %ofOnlinePanelTill299EUR 32%300–599EUR 42%600–799EUR 15%800EURandmore 11%SizeofhouseholdNumberofpeopleinthehousehold %ofOnlinePanel
1 8%2 30%3 25%4 23%5andmore 14%AdministrativeterritoryTerritory %ofOnlinePanelMainregions: Riga 34%RigaDistrict 20%Vidzemeregion 11%Zemgaleregion 12%Kurzemeregion 12%Latgaleregion 11% Largestcities: Riga 34%Daugavpils 3%Jelgava 5%Jekabpils 1%Jurmala 3%Liepaja 4%Rezekne 1%Valmiera 2%Ventspils 2%
AgeAge %ofOnlinePanel15-19years 7%20-29years 20%30-39years 19%40-49years 20%50-59years 20%60-69years 14%GenderGender %ofOnlinePanelMale 49%Female 51%LanguageMainlanguage %ofOnlinePanelLatvian 68%Other(mainlyRussians,Ukrainians,Belarusians)
32%
IndustryofemploymentIndustry %ofOnlinePanelWholesaleandretailtrade 14%Manufacturing 10%Education 7%Accommodation,catering,otherservices 9%Buildings,construction,realestate 10%Transportationandstorage 6%Healthandsocialwork 5%Publicadministration 11%Administrativeandsupportservices 8%Professional,scientificandtechnical 1%Financial,insuranceactivities,banking 8%Arts,entertainment 1%Other 10%LevelofoccupationOccupation %ofOnlinePanelHighandmiddlelevelmanager(companyordepartmentmanager) 9%Professionals,specialistsworkingatoffice 43%Plant,warehouseandotherphysicalwork 18%Service,salesandsupportworkers 15%Craftandrelatedtradesworkers 5%Otherlevel 10%
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