panasonic solar lantern - jica
TRANSCRIPT
Panasonic Overview
Company Name Panasonic Corporation
Head Office Location Kadoma City, Osaka, Japan
President Kazuhiro Tsuga
Foundation March 1918
Net Sales 7,303 billion yen (as of Mar.,2013)
Number of Employees 293,742(as of Mar. 2013)
Number of Consolidated
Companies 531 (as of Mar. 2013)
Headquarters
(Osaka, Japan) President Kazuhiro Tsuga
Approx. US$ 73Bil
Cambodia
Non-elec ratio
Non-elec pop
76%
11
Indonesia
Non-elec ratio
Non-elec pop
35%
81
Philippines
Non-elec ratio
Non-elec pop
10%
10
Bangladesh
Non-elec ratio
Non-elec pop
56%
95
Sri Lanka
Non-elec ratio
Non-elec pop
23%
5
Ethiopia
Non-elec ratio
Non-elec pop
83%
68
India
Non-elec ratio
Non-elec pop
25%
288
Asia Total
Non-elec ratio
Non-elec pop
19%
675
Africa Total
Non-elec ratio
Non-elec pop
58%
586
World Total
Non-elec ratio
Non-elec pop.
19%
1317
Data source:IEA, World Energy Outlook 2011
(Unit: Million people)
Republic of Congo
Non-elec pop
89%
58
Non-elec ratio Tanzania
Non-elec pop
86%
37
Non-elec ratio
Kenya
Non-elec pop
84%
33
Non-elec ratio
Nigeria
Non-elec pop
49%
76
Non-elec ratio
Myanmar
Non-elec ratio
Non-elec pop
87%
43
Current Status of Non-Electrified Areas
3
ENL-L1EX-N-S-3W
3W solar charger
5 hour / 20 hours lighting
Ni-MH rechargeable battery
Free Style (Stand / Hang / Bring)
3W solar charger
52 hour / 26 hours lighting
High Intensity Max. 350Lux at 30cm
Free Style (Stand / Hang / Bring)
USB output for mobile appliance
Solar lantern
NL-L660PV3
Product Concept
Home
School
Shop
No harmful smoke
No fire
Free Energy Cost
CO2 emission reduction
Easy Operation
Free style (Stand/Hang/Bring)
High reliability
Japanese latest technologies
77tCO2/yr (1000units)
Significant Needs to Develop BOP Market
Annual Income
US$ 20,000
175 mil people
1,400 mil
people
BOP Market
4,000 mil people
(72% of world
population)
Annual Income
US$ 3,000
Middle
Class
TO BREAK THROUGH HURDLES
1. Establish the good relationship with reliable local partner
2. Utilize micro-finance mechanism
3. Reach the BOPs who spread geographically over the country
4. Realize the sustainability by doing private business and contributing
to social development at the same time
Difficulties of BOP Business
UNDP GSB Program
Conducted Feasibility Study together with UNDP in Kenya
(Period :Oct. 2010~Jan. 2011)
UNDP kindly proposed the followings :
① Try the pilot sales in the very limited area for marketing
② Give the financial/technical support to local partner
③ Establish the strategy, aiming at limited market segment
④ Get IFC approval for Lighting Africa Program
⑤ Reduce sales price
⑥ Work together with micro-finance institutes
Positive Feed-back from F/S
JICA Preparatory Survey for BOP Business Promotion
Conducted Pilot Project in Kenya from April 2010
through March 2011, applying for JICA Preparatory Survey
for BOP Business Promotion
Three types of business method were tested to establish
business model : ① Sales, ② Rental, ③ Microfinace
①
② ③
UNIDO(UN industrial Development Organization) : has been providing technical support for Kerosene Free Program. UNDP (UN Development Programme)
: is Implementing “Kerosene Free Program” to promote Solar Lantern and Cooking Stove
Kenyan
Government
METI/JICA
: Is trying to introduce 3L Program (Lighting/ Lifting/Linking Africa)to realize both environment protection and African development.
World Bank
IFC
(International Finance Corporation) : has been evaluating good Solar Lanterns to be promoted by “Lighting Africa” program.
UN
UNIDO
UNDP
European
Government MOFA/JICA
Japanese Government
IOM
ODA
(International Organization for Migration) : Is supporting Somali Internally Displaced Persons (IDPs)
Financial Support
Other African Countries
Somalia
support
support
Establish Value Chain
BOCM (Bilateral Offset Credit Mechanism)
Overall Business Structure