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Headquartered in Osaka, Japan, Panasonic Corporation is a leading global manufacturer of electronic prodand solutions for consumer, business and industrial needs. Panasonic uses innovative technologies to provi

solutions, not just products, to make everyday home and business life simpler, convenient and energy efficWith a clear vision to become the number 1 Green Innovation company in the worldwide electronics indusyear 2018, Panasonic strongly believes in designing products and solutions keeping the environment in miUnder its global Eco Ideas umbrella, the company develops energy-efficient, state-of-the-art products andencourages customers to live eco-conscious lifestyles with an aim to reduce carbon emissions in householdmanufacturing units.

Workforce: Panasonic has a strong workforce of over 385,000 people spread over 75 companies across thworld,Turnover & Operations: USD 105 billion and operations panning across nine countries. The company h

built 297 manufacturing facilities across the world, and has an annual spend exceeding USD 5 billion onresearch and development.

Ranking worldwide: Panasonic is ranked 65th on the Fortune 500 list of the largest global corporations,ranked 4th on the Fortune 500 Index of Electronics and Electrical Equipments; and is on Forbes World 50 list.It recently acquired Sanyo with a USD 9 billion deal, making it the worlds second largest conglomerate ielectronics industry.

Panasonic in IndiaPanasonic commenced its operations in India in the year 1972 and has shown a 200 percent growth in the p

three years; and visions to become Indias largest electronics and durables brand by 2018. At Panasonic,designers and engineers constantly endeavor to ensure that each evolution of product is better than its prevversion by following stringent process to develop products that are more energy efficient, water efficient adurable.

Workforce of 10,500 people across India currentlyMarket outreach: Over 110 exclusive Brand Shops pan-India and over 700 service centers to provide onsolutions. Panasonic currently has 22 branch officesTurnover: Panasonic India registered healthy sales of USD 628 million in FY 2010 and has recently inveUSD 300 million in the country to set up an R&D and manufacturing facility and on various marketinginitiatives.Panasonic largest manufacturing Unit at Jhajjar is under construction and is envisaged to be completedApril 2012. The unit will house facilities that can manufacture an estimated 1,000,000 sets of air condition400,000 sets of washing machines and 25,000 sets of welding and cutting machines per annum. The new uwill manufacture air-conditioners, washing machines, welding and cutting machines after March 2012; witinvestment of about US $200 million over a period of five years and the mass production will start in Augu2012.

Panasonic India Pvt. Ltd. (PI) operates through following companies/divisions:Consumer Product Division (CPD): Makes available consumer electronics appliances from the Panasonstable.System Sales Division (SSD): Makes available display, projectors, telephones, PBX/KTS, fax machines,security and networking products.Panasonic Automotive Systems India (PASI): Specializes in sales and support of in-car equipment andsystems that provide comfort, such as multimedia equipment, safety, environmental protection and powermanagement solutions.Panasonic Industrial India (PIIN): For making available compressors, motors for air conditioners and

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refrigerators, various types of batteries for application such as UPS, E-Bike / windmill, solar energy systeand many other industrial applications, components for printed circuit boards (capacitor, resistor, coil, sw

sensors, semiconductors, and more), flat and plasma panel for flat TV and plasma TV, heat exchanger forrelating applications, welding and SMT equipments for manufacturing industry.

Panasonic Home Appliances India Co. Ltd [PHAI]: For manufacture, import, marketing and sales of kappliances and small domestic appliances. Product categories include beauty care, personal care and healt

items. PHAI is headquartered in Chennai, Tamil Nadu.Panasonic AVC Networks India Ltd [PAVCI]: For manufacturer of CRT TVs and LCDs. PAVCI is ba

Noida, UPPanasonic Energy India Co Ltd [PECIN]: For manufacture and sales of dry cell batteries. PECIN is ba

Baroda, Gujarat.Panasonic Carbon India Co Ltd [PCIN]: For manufacture and sales of carbon rods. PCIN is based in

Chennai, Tamil NaduPanasonic Welding Systems India [PWSI]: For manufacture of arc welding equipments and related pro

based in Gurgaon, Haryana.Anchor Electricals: A wholly owned subsidiary of Panasonic electric works which manufactures over 30

products under 20 major product groups including Switches and Wiring devices, Wires and Cables, Circu

breakers & Protection devices, Fans, Lights & Luminaries and caters to core sectors of the Indian infrastreconomy viz., Electrical and Electronics Industry.Sanyo and Panasonic Electric Works: Product categories presently being handled are LCD Projectors, TVs, Cold Chain, Commercial Air-conditioning, and Compressors for commercial AC, Solar etc. The comhas fully amalgamated with Panasonic Corporation

Product categories:Digital audio-visuals: Plasma/LCD/3D TVs, DVD players, cameras & camcorders

Home appliances: refrigerators, washing machines, air conditioners, microwave ovens, rice cookers & mgrinders

Health & Beauty appliances: handheld massager, water purifier & hair dryerProfessional communications: cordless phones & faxes

Business solutions: multi-function copiers & notebook PCs

Professional audio-visuals: professional cameras & security systems.Industrial components: compressors, motors for Air conditioners & Refrigerators; Batteries for industriaapplications; Flat and Plasma panels; - Welding and SMT equipments for manufacturing Industry

Car equipments: in-car equipment and systems

Panasonic Viera 26 inch LCD TV Price

y Panasonic Viera 26LX70C LCD TV 28,900/-

y Panasonic Viera 26LX60M LCD TV 33,900/-

Panasonic Viera 32 inch LCD TV Price

y Panasonic 32LX70 LCD TV 58,900/-

y Panasonic 32LX60M LCD TV 41,500/-Top

LCD Television

There are five layers within an LCD display: a backlight, polarized glass sheet, a layering of colored pixels, a coating ofliquid crystal solution, another sheet of glass. Each pixel contains cells filled with liquid crystals (red, green, and bluecells). Voltage off thin film transistors (TFTs) power the red, green, and blue cells to untwist and allow measuredamounts of light to shine through them and form images.Because light always has to pass through an LCD chip to create an image and because LCDs, unlike plasma screens, do

not create their own light source, it is impossible for LCD monitors to produce a true black; instead, it will show up asdark shades of gray. Straight viewing is the best angle for viewing LCD images, because as you move to either side,image quality diminishes and, as the angle increases, the image disappears.Pros

y Thin depth, usually 1" to 3"y Long life span of approximately 30 to 50,000 hours bulb life for name brand.

y Sharp picture.

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y More vibrant, accurate color.y Images display well in brighter light conditions.y Compact and lighter weight than plasmas or traditional CRTs of equal size.

y More user-friendly image if contemplating a home entertainment center including a PC for text as well as graphics.y Good for still images, such as computer usage.

y Small "footprint." Can be hung on a wall, mounted on an arm, stand, or cabinet.y Low operating cost per hour

Consy Screen sizes not available in large sizes that plasma units are, though larger sizes are being developed.y Susceptible to a video image delay making objects or figures seem jagged or "digital", particularly with fast action.

Most noticeable on screens over 30".

y Black levels are not fully black, but they're darker grey.

y Poor side viewing angles; the 170 field of vision often promoted is sometimes less than accurate.y Pixel failure possibility, particularly on "no name" brands.y Presently extremely expensive for units over 35".

TopA little more about Plasma versus LCD

Feature Plasma LCD

Size Generally larger than LCD,with screen sizes of 60 orlarger

Wide range of sizes, buttopping out around 45

Thickness and weight 4 inches deep, Heavier, somay need additional supportfor wall mounting

3 inches deep. Overalllighter, easily mounted onwall

Viewing angle(How far you can sit to the

side of the screen without

losing picture quality)

Typically has a widerviewing angle than LCD

Newer LCD displays withwider viewing angles aremaking this less of an issue

Brightness and contrast Superior brightness &

contrast (in darkened room)

Superior brightness &

contrast (in bright room)Usage Mostly used for TV display Excellent for use as TV and

PC display

Product Life Span

(Time taken by light

source to fade to half its

original brightness)

30,000 to 60,000; hours;however, once light sourcein cells is gone, not easilyrepairable. Susceptible to

burning

50,000 to 60,000 hours;when bulb burns out, can berepaired but is expensive todo so

Pricing Lower cost per square inch More expensive but alsomore durable

TopWhy do they have different shapes?Televisions today come in two shapes. The most familiar one is called 4:3, which means 4 inches of width for every 3

inches of height. You can also buy wide screen or 16:9. This is the same shape as many movies. Wide screen sets costmore per square inch of screen than standard TVs.Widescreen is now used in producing DVDs and a limited number of TV programs. But as Digital TV takes off you willstart to see more and more people looking for a wide screen experience.

People wonder how much picture they will miss out on by differently shaped programs on different TVs, that is awidescreen program on a 4:3 TV or vice versa.If you view a widescreen program on a 4:3 TV, then the TV will place black bars at the top and the bottom of the TV toaccommodate for the different size. This is also called letterboxing.

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If you play 4:3 pictures on a widescreen TV, it will have black bars on the side. This is called window box bars. But itdoesn't end there.When you pay a lot of money for a wide screen TV you want to have a picture on the full screen. Manufacturers have

come up with ways of making the 4:3 images fit the screen. They use a variety of techniques to do this including Zoomor enlarge, Wide or Full or Panorama, Theater-wide or Natural. Each has its advantages and disadvantages. Thefollowing gives you an example of how each of these technologies work:

Picture Explanation

Normal or 4:3: Places windowbox bars on either side of the 4:3screen

Zoom or Enlarge: Magnifies the entire image, eliminating thewindowbox bars but cropping the top and bottom of the image.Often, more than one level of zoom is provided.

Wide or Full: used for native 16:9 content such as that found onDVD. With 4:3 content, such as regular TV, it stretches the image

horizontally, making people look shorter and fatter

Panorama, TheaterWide, or Natural: TV makers have manynames for modes that compromise between stretching and zoomingto fill the screen. Some stretch the sides of the image more than themiddle, so people in the centre of the screen look correct. Somecrop a little so that they dont have to stretch as much.

TopSizing it up.

By now you have an idea of how each TV works the next thing to look at is the size. Of course the bigger the TV thebigger the price so budget will not only determine the type of TV that a customer buys but will also determines the sizeof the TV. TV sizes are measured diagonally across Another important factoring determining size is the viewing

distance. This is how far away from the TV should you sit to get optimum picture quality. This will ultimately be limitedby the size of the room in which the TV will be placed (and also there budget!).Generally a 30-inch and smaller sets are great for bedrooms but too small for the main living room. The opposite is alsotrue. A few points to remember -

y A CRT TV is fairly deep and bulky so make sure there is enough depth in the space where the customer wishes toplace the TV

y If placing the TV in an entertainment unit make sure the unit is big enough to hold the TV and allows for an inch ortwo around the TV for ventilation

y If buying a bigger TV a stand may be appropriate to hold the TV. Many TV's either come with a stand or have anoption to buy one

Top4:3 TV viewing distanceMost CRTs are a 4:3 ratio. The general rule for size with this ration TV is to sit between three and six times the width ofthe screen. The following distances are recommended viewing

Size (in) Min Viewing (m) Max Viewing (m)

13 .8 1.6

19 1.15 2.31

20 1.21 2.43

24 1.46 2.29

27 1.64 3.29

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32 1.95 3.9

36 2.19 4.5

40 2.43 4.87

16:9 Widescreen viewing distance

Size (in) Min Viewing (m) Max Viewing (m)

26 1 1.98

30 1.15 2.31

34 1.31 2.59

42 1.61 3.2

47 1.8 3.59

50 1.92 3.81

55 2.10 3.96

60 2.28 4.57

65 2.46 4.93

TopA bit more about HDTVCurrently there are three types of TV technology available Analog, Digital and HDTV. Since the first HDTVs appeared in

1998, high-definition television has been on the mind of every TV buyer. The big question is whether now is the time topay more and take the plunge on an HDTV set. We can't answer that question for our customers but we can provide

basic information that may help them decide.So what's the difference?

AnalogAn analog TV cannot display progressive-scan DVD or HDTV. It can show only standard-definition programs such as

those found on regular TV, cable, or satellite.Digital

A digital television, sometimes called a DTV, can also display progressive-scan DVD and almost always HDTV.EDTVThis stands for Enhanced-Definition TV, and usually it describes a television that can display HDTV signals but doesn'thave enough resolution to really do them justice. Most often it applies to plasma TVs and denotes 852x480 pixelsHDTV

High-definition televisions, or HDTVs, can display standard TV, progressivescan DVD, and HDTV signals. They're by farthe most common type of digital television.HDTV tuners

Not all HDTVs actually come with a built-in tuner (called HDTV, digital, or ATSC tuners) that can receive high-definitionprograms over the air by simply connecting an antenna. Sets that have them built in are called integratedHDTVs, and those that don't are sometimes called HDTV ready or HDTV compatible; mostly they're all lumped togetherunder the name HDTV. If a customer buys a HDTV-ready set, they will also need to connect a separate tuner (or cable

or satellite box) to watch high-definition programming.HDTV resolutionsResolution, or picture detail, is the main reason why HDTV programs look so good. The standard-definitionprogramming most of us watch today has at most 480 visible lines of detail, whereas HDTV has as many as 1,080.HDTV looks sharper and clearer than regular TV by a wide margin, especially on big screen televisions. It actuallycomes in two different resolutions, called 1080i and 720p. One is not necessarily better than the other; 1080i has morelines and pixels, but 720p is a progressive-scan format that should deliver a smoother image that stays sharper during.

anasonic India Products

In 1994, National Panasonic India Ltd. was established with the same motto. It was set up to provide

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higher quality Electronic Products supported by service In India. The Electronic Products From Panasoniccan be classified into three main categories comprising a variety of products under them.

Washing Machine,Mini Compo Audio,Home Theatre,Movie Camera,Projection TV ,Plasma TV GSM Mobile Phones

Special VS edition ofSlim Mobile Phones is the latest range.

Business Products: ITS -Basic Speaker Phone 2-Line With Speaker Phone,Caller ID Fax-Thermal, Plain Paper,Cordless,Laser All-in-one- Copier,Laptop,Projectors

The recently launched Panasonic Products in the Indian consumer electronics market are mainly targetedat the younger generation. These include:

o VIERA range of plasma TV's that is projected to be a breakthrough for better image quality,innovative technology, enhanced reliability and great value.

o E.cam - Digital Movie Camerao Lumix- Digital Still Camera. It is priced at Rs. 13,990 onwards and has first of its kind mega OIS

(Optical Image Stabilizer) and LIECA DICOMAR Lens

Panasonic in India

Panasonic holds 70 per cent market share in Plasma Technology in Japan and 40 per cent worldwide. InIndia the market for the Plasma Range is in its infancy and National Panasonic India Ltd. plans to acquirearound 25% market share. The Company Balance Sheets sing the success song of the company In India.

Panasonic India Ltd. boasts of a wide spread network of Retail Shops and Dealers and Distributors chaincovering the length and breadth of the country. Numbering upto 13 Branch Offices and sales offices along

with 120 Service Centres, Panasonic has a mass reach in the Indian Elect

y

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He is the young star face of Pepsi and now Bollywood actor

Ranbir Kapoor has become the brand ambassador for

consumer goods giant Panasonic India as well.

The 26-year-old actor, who made his debut with Sanjay Leela

Bhansali'sSaawariya in 2007, was officially tasked to promote

Panasonic's VIERA LCDs and Plasmas as well as television and

home theatre brands across India at an event held at the

Ashok Hotel here.

"Like every movie I choose to be a part of, I have chosen to

endorse this brand after careful thought. I can only hold up

those products that I am fully convinced about. I feel truly

honoured to be its brand ambassador," said Ranbir, who

looked charming in a formal black suit.

"I have childhood memories of this brand since my father

(actor Rishi Kapoor) had bought his first speakers from this

company and he used to be very possessive about them. Even

now, the telephones and televisions that I have at home are of the same brand," he added.

Asked whether he would go out of his way to promote the products of the brand through his

movies, Ranbir quipped: "Yes! If a film has a certain scene where a TV set is required, I willdefinitely ask the filmmaker to use Panasonic."

According to Manish Sharma, head of marketing at Panasonic India Pvt Ltd (consumer electronics

and home appliances), the company zeroed in on Ranbir because "he matched the brand

personality".

"We conducted a research and wanted our brand ambassador to meet five dimensions - he should

be an established personality, should be able to create excitement, should have a competent

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personality, should be a premium brand himself and should be seasoned. For us, Ranbir's cool and

trendy image was a perfect match," said Sharma.

As the brand ambassador, Ranbir would be involved in "communicating the brand values of the

company through multi-media campaigns", the company official said.

EW DELHI: With the onset of the festive season, consumer durables firms have kicked off big

marketing initiatives and offers to woo customers.

While Samsung is eyeing to garner sales to the tune of Rs 2,500 crore, others companies like Haier,

Panasonic and LG, which are aiming to cash-in on the celebratory mood of the consumers, are

expecting up to 70 per cent jump in sales during the festive season, compared to last year.

"Based on new launches and offers, we are looking at a 30 per cent jump in sales during the promotion

period. During the festive season, we are expecting a business of Rs 2,500 crore," Samsung India Vice

President and Business Head (Home Appliances) Mahesh Krishnan told PTI.

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y Have a Minute?Your Opinion Matters - It's Our Top Story. Please take aQuick Survey!www.Confirmit.comSamsung said it is giving away gifts worth Rs 150 crore during the promotion period. On the other

hand, Haier is shelling out nearly Rs 100 crore for various marketing initiatives during the period.

"This festive season, we are expecting around 50 per cent growth over last year. September and

October months are crucial for us. From the two months, we expect to achieve sales of Rs 200-250

crore," Haier India Operations President Eric Briganza said.

Japanese consumer electronics firm Panasonic has also rolled out its latest campaign 'One Festival

Many Celebrations with Panasonic', unveiling a range of special offers for the customers.

"The customer sentiments are upbeat and we will encash it with incredible offers like extended 3 years

warranty, assured gift on every purchase. We foresee a 70 per cent growth in the sales volumes this

festive season," Panasonic India Director (Marketing) Manish Sharma said.

However, Korean consumer durable giant LG said it has reduced the marketing budget for this festive

season by around 15 per cent and expects a sales jump of 25 per cent over that of last year.

"We feel that our brand is strong enough now and our past experiences have shown that heavy

marketing during the season is not so effective. It is too much cluttered and differentiation does not

up," LG India Chief Operating Officer Y V Verma said.

While home appliances are the growth drivers during the festive season, companies are particularly

betting big on flat panel television and refrigerators this time around.

As part of its strategy to boost sales during the period, Samsung has launched a range of LED and LCD

flat panel TVs, 21 inch slim TV model and frost-free refrigerator models.

"Samsung is looking at flat panel televisions, including its Smart TV range and its home appliance

product ranges to drive the growth during this festival period," Krishnan said.

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Tags:

y Ram Nahum|y Panasonic Home Appliances India Company Ltd.

NEW DELHI: Consumer durables firm Panasonic today said it has entered into an alliance with

Kramer Electronics to enhance its product portfolio and distribution channels.

"This symbiotic alliance, aimed at increasing product visibility and availability pan India, helped toharness the excellent distribution network of Kramer Electronics and the strong local sales force of

Panasonic," the company said in a statement.

Under the alliance, both the companies will be developing solutions in audio, video and signal

management.

"With our association with a brand like Kramer, we aim to service our customers even better through

common system integrators channel. This strategy was formulated to marry the distribution strength

of Kramer with excellent sales force of Panasonic," Panasonic (India) CEO Daizo Ito said.

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As a part of the agreement, both companies will collaborate and execute various marketing activities

like road shows and industry events, Panasonic said.

Besides, the company said it will also conduct combined workshops and training sessions to

strengthen the bond and quality of activities.

"We are glad to partner with Panasonic. This will further enhance our B2B solutions to Indian market

by offering best in class products through a strong distribution network, Kramer Electronics Vice-

President (Strategic Alliances) Ram Nahum said.

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Japanese consumer durables firm Panasonic on Tuesday said it is looking at technical collaboration with

several Indian firms, including the Tata Group, to develop India-specific products, underlining that the

country is one of its significant markets.

The company, which recently set up its first research and development centre (R&D) at Haryana, said it is

also getting into new categories like water purifiers this year, apart from enhancing its existing range of

products with a focus on penetrating Tier II and III cities.

"We are looking for technological collaboration with Indian companies for bringing out India-specific

products. One of them is the Tatas, with which we already have an internal tie-up. We want to take it further

for developing products as well," Panasonic India President Daizo Ito told the media.

Without providing further details of the talks with the Tatas, he said the dialogue between the two firms is at

a very early stage and is happening at the global level, although making India-specific products will be the

priority of the deal.

"Besides, we are also in talks with IT and PC companies and a lot of other firms for making software and

developing contents for our smart TVs," he said.

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Panasonic India, which witnessed sales worth Rs 3,200 crore last fiscal, expects to achieve sales of around

Rs 9,000 crore by 2012. In the last three years, the company said it has grown over three times.

As part of the expansion plan, the company is looking to tap small towns and cities by bringing in products

like water purifiers, particularly for the mass market.

Ito said Panasonic India will focus on three categories as it looks to enhance its business in Tier II and tier IIIcities.

"Firstly, we are enhancing our small appliances, including our beauty care range. The next will be expanding

energy products, like bringing in car batteries as well," he said, adding that the third area of focus is getting

into water-related products like water purifiers

He said around 70 per cent of the company's sales currently come from the metros, while the rest come from

Tier II and Tier III cities. The company expects to make the ratio 50:50 within this fiscal.

"We are opening more brand shops or exclusive retail outlets. This year we will increase it to 150 outlets

from 111. Besides, we are also enhancing our distribution channels," he said.

At present, India contributes around 4 per cent to the company's global turnover. The company plans toincrease the share to 10 per cent by 2018. For the year ended March 31, 2010, Panasonic's global sales

stood at USD 79.4 billion.

Panasonic India is also in the process of developing its third plant in the country at an investment of USD

200 million.