palmiye beach club

Palmiye Beach Club

A NEW CONCEPT STARTING JUNE 2019

An enhanced customer experience through the addition of a Beach Club concept

PALMIYE BEACH CLUB – FEAM PRODUCT MARKETING 2

THE CONCEPT

Position the beach as the alternative living place in the Resort

Comfort : zoning per target for adapted

experience and ambiance Convenience : availability of all facilities on

the beach Instagramable spots : exceptionally trendy

elements

WHAT’S IN IT FOR CUSTOMERS

Equipment : high end beach furnitures: sun loungers, daybeds, tipis, sofas, etc.

Experience : Tanning, chilling & mingling in

convivial atmospheres Bars for refreshments and cocktails

Watersports activities, family games Immersion into a trendy, boho chic

and high end beach ambiance

A $150-200K investment for the experience, millennials are dying for.

3 Beach Club Zones

Couples

The most exclusive spot for idleness and

festivities

Located in front of the Hotel’s Zen Pool

A new design and trendy experience

completely integrated into nature with

natural wood elements, and exceptional

instagramable spots

Sun loungers, daybeds, and a palapa bar

with refreshments focused on health &

well-being (F&B offer details TBC).

The Zen Zone


The Zen Zone

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The Zen Zone

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Lounge Bar Zone

For all

An exciting, family and friendly beach

experience in the vibrant center of the

resort

An extension to the existing Efes Bar

An exceptional spot to enjoy the beach

pleasures but also take part in the

convivial life of the resort, day or night

Comfortable beach furnitures



Lounge Bar Zone


8

Family Zone

Families

Permanent or semi-permanent area in free

access with Hammock to let families chill

out

Furniture specifically designed for

families :

Tipis, cabanas, daybeds,

sunloungers

Kids-sized furnitures

Areas of shade

Amazing Family deployment :

Time to Splash

Time to Play

Time to Quest

Time to recharge

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Family Zone




Active Zone

Watersports Lovers

The sports hub to relax and mingle in

between activities in a trendy & convivial

ambiance

A convivial in & out zone gathering GMs

enjoying different watersports activities :

Paddle & Giant Family Paddle

Waterski, Wakeboard

Sailing, Windsurfing

Kayak


palmiye beach club

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