palm pilot case analysis for harvard summer school by andré brant, adrés olea juanne zhao, and...
DESCRIPTION
Description of how the handheld pilot computing giant lost billions of dollars to the thriving competition. A wonderful work by André Brant, Adrés Olea Juanne Zhao, and Petros SakkasTRANSCRIPT
![Page 1: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/1.jpg)
Palm Computing: the Pilot Organizer
MGMT-S5016: Management of Technology and Innovation
Harvard Summer School July 15, 2013
André Brant, Adrés Olea Juanne Zhao, and
Petros Sakkas
![Page 2: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/2.jpg)
OverviewWho is Palm Computing? Brief history of the company
What is the Pilot Organizer? A handheld personal digital assistant “PDA”-shirt-pocket sized,
extremely user-friendly and easily upgradableA third devise that is more than a cell phone but less than a PC A replacement of the traditional pen and paper organizers Capable of scheduling, to-do lists, and organizing personal
directories
![Page 3: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/3.jpg)
![Page 4: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/4.jpg)
A replacement of the traditional pen and paper organizersthe third device that is more than a cell phone but is less than a PC
![Page 5: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/5.jpg)
Product and Market Analysis
![Page 6: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/6.jpg)
Target UsersEvery consumer who has the need for organizing their personal and professional life
![Page 7: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/7.jpg)
Market developmentEnd of 1996, US market only: 360,000 Pilots vs. 112,000,00 PCs
![Page 8: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/8.jpg)
The Company Strategy
![Page 9: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/9.jpg)
How did Palm fail? – In the PDA Maket
Frequent changesCorporatePalm Computing Inc. (1992), US Robotics (1996), 3Com (1997), Handspring (1998), Palm Inc. (2000), PalmOne (2003), HP (2010) and finally Gram (2012)ManagementStrategy against competition(software, PDA or smart phone?)
http://en.wikipedia.org/wiki/Palm,_Inc.#Logo_evolution_gallery, accesed on July 5, 2013
![Page 10: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/10.jpg)
How did Palm fail?
http://pdadb.net/index.php?m=specs&id=1180&c=palm_i705, http://www.blackberrys.ru/review/4037.html , accesed on July 5, 2013
RIM BlackBerry 58103/2002
RIM Inter@ctive Pager 85012/1999
Palm i7051/2002
US Robotics Pilot Pro3/1997
![Page 11: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/11.jpg)
How did Palm fail?
http://en.wikipedia.org/wiki/Springboard_Expansion_Slot, http://pdadb.net/index.php?m=specs&id=1159&c=handspring_visor_prism, accesed on July 5, 2013
Handspring Springboards(cameras, wireless/WiFi, GPS)
Handspring Visor Prism 10/2000
![Page 12: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/12.jpg)
How did Palm fail?
Product differentiation Rely on its early success and played the old school
Graffiti the only innovation (for how long?)Radical or Incremental innovations?
Graffiti, cradle, seamless/quick PC connectivity, SpringBoardPhone capabilities, WiFi, apps development/market
Using Windows OS and iTunes!Late mover
Graffiti vs. keyboard
![Page 13: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/13.jpg)
How did Palm fail?
Marketing strategy Too much focus on GraffitiUS is the only market?Target groups
http://www.gyford.com/phil/writing/2010/01/18/input.php, accessed on July5, 2013.
![Page 14: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/14.jpg)
Saver Kit for the Company
CommitmentHow committed was the innovation team?
full time entrepreneur (24/7) instead of part timeMove faster than their rivals
Funds raisingStay with Palm Computing and search for funds?Go through acquisitions?
More focusProduct functionalityAdvanced technologyMajority users needs
![Page 15: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/15.jpg)
![Page 16: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/16.jpg)
Palm Pre: big expectation vs small innovation
How did Palm fail with its Smartphones?
Too long agreement with Sprint
Failure design and poor hardware
![Page 17: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/17.jpg)
How did Palm fail with its Smartphones?
![Page 18: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/18.jpg)
Palm was just to slow. Lost momentum, they needed to hurry up and then the 3GS happened
Palm didn't let developers make WebOS apps until it was too late
Palm didn't have the equivalent of an iPod touch
Palm's had serious marketing issues
How did Palm fail with its Smartphones?
![Page 20: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/20.jpg)
![Page 21: Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas](https://reader033.vdocuments.us/reader033/viewer/2022061204/547f5f5fb4af9fbe788b4aab/html5/thumbnails/21.jpg)