palindrome advisors_fall 2011 newsletter

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Palindrome Advisors: Notes from the Road

June 2011-September 2011

PALINDROMEADVISORS

FALL2011|NEWSLETTER

To our beloved Advisor &

Nonprofit Community,Hello again! We wanted to use this

newsletter to bring you up to speed on

all the incredible things the PalindromeTeam has been up to this summer.

Though inbox zero is a distant dream,

we have never been more certain of our

mission and vision. The Palindrome

model is working!

We started the summer graciously

accepting The Guardians invitation to

theActivate 2011 Summit in London,

UK. We were so honored to be a part of

the roster of incredible individuals who

have changed the world with their ideas

and endless energy. To be able topresent alongside our idols was a dream

come true.

Back at home base in San

Francisco, we spent hours on the phone

all of July with our nonprofit partners and

advisors hearing stories of incredible

matches (or what Doris fromAndreas

Voice Foundation likes to call, matches

made in heaven!) We realized that

although scalability is important, the

Palindrome model is unique in its human

element. We understand you, the

advisor, and you - the nonprofit - in a

way other matching services do not. The

process may take longer but the end

result is in line with our goal: pledging

the right skill set to the right nonprofit inan engaging and deep board

management role. We were lucky

enough to hire the most energetic and

insightful set of summer interns who

managed our social media, sales

collateral and nonprofit outreach. It was

through their fresh perspective that we

got introduced to 50 new nonprofits

around the United States. In August, we hosted a movie night

with Academy Award nominated

filmmaker, Adrian Belic who wowedaudiences with his movie Beyond the

Call - a documentary on a group of

three men who went to the worlds most

dangerous, war-torn places to distribute

medical supplies and goods. At the

same event, we welcomed two new

board members to the Palindrome Board

(who you can read about more below.)

As a nonprofit ourselves, it is important

that we add diverse talent to our own

board so we can continue to gut check

our mission/vision and iterate Silic

Valley style.

September was a whirlwind mo

as the Palindrome team flew across

country to NYC for the awe-inspirin

Social Good Summit. We met someour idols ranging from Ted Turner to

Mandy Moore and Lance Armstron

of them were pushing the envelope

thinking of new ways to change the

world. It reminded us to never be

complacent and to continue to use

incredible community we have (all o

you!) to keep doing more.

Early this week, Charlaine Moo

our Executive Director got voted to

on the board of the SF SPCAin ord

continue to support her champion - animal rights. We are so proud of

Benjamin Oaks-Lee was voted to s

on the board of NYC Mission Socie

and Dag Kittlausjoined the board o

Cabrini Green Tutoring Program.

Thank you for your continued

support and belief in our mission. W

couldnt do this without you.

Sincerely,

The Palindrome Team

Click on our logo

to visit us online

https://www.facebook.comPalindromeAdvisors

http://twitter.com/palindromeadv

http://www.palindrome
http://www.andreasvoice.org/http://www.guardian.co.uk/activatehttp://www.andreasvoice.org/http://www.beyondthecallthemovie.com/http://www.beyondthecallthemovie.com/http://www.palindromeadvisors.org/internship-program/http://www.cabrinigreentutoring.org/http://www.palindromeadvisors.org/advisors/founding-advisors/dag-kittlaus/http://www.nycmissionsociety.org/http://www.palindromeadvisors.org/advisors/founding-advisors/benjamin-oaks-lee/http://www.beyondthecallthemovie.com/http://www.sfspca.org/http://www.unfoundation.org/features/un-week.htmlhttp://www.palindromeadvisors.org/http://www.palindromeadvisors.org/http://www.palindromeadvisors.org/http://www.palindromeadvisors.org/http://www.palindromeadvisors.org/http://www.palindromeadvisors.org/http://twitter.com/palindromeadvhttp://twitter.com/palindromeadvhttp://twitter.com/palindromeadvhttp://twitter.com/palindromeadvhttps://www.facebook.com/PalindromeAdvisorshttps://www.facebook.com/PalindromeAdvisorshttps://www.facebook.com/PalindromeAdvisorshttps://www.facebook.com/PalindromeAdvisorshttp://www.cabrinigreentutoring.org/http://www.cabrinigreentutoring.org/http://www.palindromeadvisors.org/advisors/founding-advisors/dag-kittlaus/http://www.palindromeadvisors.org/advisors/founding-advisors/dag-kittlaus/http://www.nycmissionsociety.org/http://www.nycmissionsociety.org/http://www.palindromeadvisors.org/advisors/founding-advisors/benjamin-oaks-lee/http://www.palindromeadvisors.org/advisors/founding-advisors/benjamin-oaks-lee/http://www.sfspca.org/http://www.sfspca.org/http://www.unfoundation.org/features/un-week.htmlhttp://www.unfoundation.org/features/un-week.htmlhttp://www.beyondthecallthemovie.com/http://www.beyondthecallthemovie.com/http://www.beyondthecallthemovie.com/http://www.beyondthecallthemovie.com/http://www.palindromeadvisors.org/internship-program/http://www.palindromeadvisors.org/internship-program/http://www.andreasvoice.org/http://www.andreasvoice.org/http://www.andreasvoice.org/http://www.andreasvoice.org/http://www.guardian.co.uk/activatehttp://www.guardian.co.uk/activate


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PALIND

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Steve Hart

Founder and Chief

Technology Officer at

ViaSat Inc.

BOARDWELCOME

Chris Kelly: Founder of

Kelly Investments

Steve Hart

As CTO of ViaSat, Steve provides

technical direction across the company

and works with a diverse set of ViaSatbusiness areas to drive innovation and

strategic positioning, and supports

business development activities, with

technical support in product concept

development, customer relations, and

proposal activities.

Mr. Hart is a co-founder ViaSat Inc. and

has helped lead the companys rapid

growth from three people in 1986 to a

global company of nearly 2,000

employees today.

Mr. Hart has over 25 years of experience

in design, development and engineering

management for digital communications

and networking equipment. He led the

development of new satellite networking

algorithms and directed the creation of

the ViaSat Information Security business.

Prior to joining ViaSat, Mr.Hart was astaff engineer and manager at Linkabit,

worked as a computer security analyst atthe Merdan group on various projects for

the National Security Agency and the

Navy, and served the U.S. Air Force as

an imagery intelligence specialist for four

years.

Mr. Hart was named the 2004

Outstanding Executive by the UCSD

Jacobs School of Engineering for his

dedication to ensuring the highest quality

in education for its students through

close ties with San Diegos high tech

industry.

Chris KellyChris Kelly is a Silicon Valley attorney with a

long track record of representing innovative

companies. As the first Chief Privacy Officer,

General Counsel, and Head of Global Public

Policy for Facebook, Chris helped the

company grow from its college roots to the

ubiquitous communications medium that it

is today.

Chris left Facebook in 2009 to seek the

Democratic nomination for Attorney Generalof California, garnering 16 percent of the

vote in a seven-way race, his first run for

statewide office. Since the June 2010primary, he has become an active angel

investor in companies seeking

transformational improvements in

technology, media, and finance.

As a policy advisor for President Clinton in

the early 1990s, Chris advanced critical

domestic programs, including the success

initiative to put 100,000 new community

police officers on America's streets and th

formation of AmeriCorps, a network of

national service programs that engage

Americans to improve education, public

safety, health, and the environment.

As an attorney in private practice before h

time at Facebook, Chris represented

Netscape in the Microsoft antitrust case a

Diamond Multimedia in the groundbreakin

suit over the MP3 player that furthered

personal use rights over digital content.
http://www.viasat.com/company/historyhttp://www.viasat.com/company/history


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Being the foundation arm of the United Nations,the team at UNF (The United Nations Foundation) has

always had big shoes to fill. Not only have they filled

these shoes, they have triumphed over all sorts barriers

and obstacles to continue to iterate their already

successful model. Their lack of complacency despite

continuous success is a model we advocate within the

Palindrome community. Here is an example of how they

continue to push the envelope:

The UNF team (composed of some of thebrightest and most talented people we know in the

nonprofit space) approached us with a simple question:How do we do more to raise awareness for our multiple

campaigns and how can we utilize technology?

That simple question kickstarted the first mobilecampaign of its kind. The UNF now utilizes SMS, mobile

display and its very own app to distribute its message

and fundraise across the United States. Text UNF to

80676 to kickstart alerts on a variety of UNF efforts.

Read more about the campaign on the 4INFO website or

in Mobile Marketer.

Download the United Nations Foundation App Now!

United Nations Foundation

United Nations Foundations Kickstarts Digital Campaign

On September 16th 2011, the United Nations Foundation launched a mobile app that consolidates

news streams from all of its different programs, connects people via social networks and allows them

to donate with just a few clicks. The launch ceremony featured statements from United Nations

Messenger of Peace and recording artist Stevie Wonder, United Nations Under-Secretary-General for

Communications and Public Information Kiyo Akasaka, United Nations Foundation CEO Kathy Calvin

and United Nations Youth Champion and actress Monique Coleman.

NONPROFITSPOTLIGHT

PALIND

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http://www.unfoundation.org/mobile/mobileapp.htmlhttp://www.unfoundation.org/mobile/mobileapp.htmlhttp://www.mobilemarketer.com/cms/news/messaging/10873.htmlhttp://www.mobilemarketer.com/cms/news/messaging/10873.htmlhttp://www.4info.com/about/press/UN-Foundation-and-4INFO-Launch-Mobile-Action-Campaign/511http://www.4info.com/about/press/UN-Foundation-and-4INFO-Launch-Mobile-Action-Campaign/511


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PALIND

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AROUNDTHE WORLDPalindrome at Activate London 2011

In June 2011, Zaw Thet was invited to the GuardianActivate Summit in London, UK to represent Palindrome

Advisors. We were incredibly honored to be asked to

represent our vision of how technology and leadership

can go hand in hand to better the lives of those around

the world. Here is a sneak peek of Zaws Speaker

Interview.

What is the ethos of Palindrome? How does the

culture in your organisation help to inspire those in the

non-profit sector?

During my time in school (or out of school starting

companies), philanthropy was always defined through the

phrase "finding time to give back." I found it problematic

for two reasons. First, the premise that we should "give

back" is based on the idea that something of importance

has been given "to" us in the first place. It is that very

mind-set that delays the burgeoning philanthropist in us

all. What is enough for us? What is the point when we

think we are "ready" or "able" to give back? Second,

"giving" to others simply should not be based around a

timeline. Philanthropy should not be compartmentalized.

It should be central to who we are as human beings. My

personal ethos and that of my team is "to change the way

leaders give" and to then communicate that change to alarger advisor community that is struggling with extremes.

One extreme is complacency - giving sporadically after

specific events (natural disasters, personal loss, etc.). The

other extreme is total dedication a la Bill Gates and the

"Giving Pledge". At Palindrome we hope to create a

healthy, structured and engaging middle ground - giving

day to day through mentorship, education and board

engagement.

Funding and skills are essential for the success of

non-profits. How are Palindrome Advisors addressi

these needs?

I would actually stress skillset more than funding, whicwhy we came up with the "Palindrome Pledge," a way

executive level leaders to serve on the board of a non-

profit for a minimum of one year. So many of my friend

and colleagues gave thousands of dollars to non-profit

every year but still saw a huge disconnect between the

non-profit and for profit world. After several months of

interviews with our non-profit partners, we realized that

the non-profit world was in dire need of for profit talent

Non-profits need guidance in capturing an audience,

telling a story, and expanding their model to address a

larger "market" that's exactly what for profit leaders d

The only difference is we do it for money. At Palindrom

our advisor community is comprised of individuals withunquantifiable "intellectual wealth." That is where we fi

the most value.

What advice do you have for those wanting to make

difference in the world through technology and

philanthropy?

Don't compartmentalize your life. It is the integration of

technology and new business models, not only in your

day to day life, but in your philanthropic output that wil

allow you to reach scale. Explore new/untested ways to

integrate the non-profit and for profit world. Technology

a powerful vehicle to affect this change but it is not theonly one.

And finally, what can we expect from you at Activate

Expect "disruption." I live by the beat of my own drum

and seek to change the way people think about

fundamentals: communication, mobile, social media,

technology and philanthropy.

Click here to read the full speaker interview.

You can also see Zaw speak live on Making Social

Innovation Sustainable or Bringing Business Expertis

to Nonprofits.
http://www.guardian.co.uk/media/video/2011/jul/01/activate-business-non-profit-videohttp://www.guardian.co.uk/media/video/2011/jun/30/activate-zaw-thet-social-innovation-videohttp://www.guardian.co.uk/media/video/2011/jul/01/activate-business-non-profit-videohttp://www.guardian.co.uk/media/video/2011/jun/30/activate-zaw-thet-social-innovation-videohttp://www.guardian.co.uk/activate/speaker-interview-zaw-thethttp://www.guardian.co.uk/activate/speaker-interview-zaw-thethttp://www.guardian.co.uk/media/video/2011/jul/01/activate-business-non-profit-videohttp://www.guardian.co.uk/media/video/2011/jul/01/activate-business-non-profit-videohttp://www.guardian.co.uk/media/video/2011/jul/01/activate-business-non-profit-videohttp://www.guardian.co.uk/media/video/2011/jul/01/activate-business-non-profit-videohttp://www.guardian.co.uk/media/video/2011/jun/30/activate-zaw-thet-social-innovation-videohttp://www.guardian.co.uk/media/video/2011/jun/30/activate-zaw-thet-social-innovation-videohttp://www.guardian.co.uk/media/video/2011/jun/30/activate-zaw-thet-social-innovation-videohttp://www.guardian.co.uk/media/video/2011/jun/30/activate-zaw-thet-social-innovation-videohttp://www.guardian.co.uk/activate/speaker-interview-zaw-thethttp://www.guardian.co.uk/activate/speaker-interview-zaw-thethttp://www.unfoundation.org/press-center/press-releases/2011/un-foundation-announces-inaugural-class-global-entrepreneurs-council.htmlhttp://www.unfoundation.org/press-center/press-releases/2011/un-foundation-announces-inaugural-class-global-entrepreneurs-council.html


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How to get others involved

Goal:Grow advisors by at least 50 morepeople in order to match new nonprofitpartners that are growing rapidly

How you can help:

Refer 10 people you think would makegreat Palindrome Advisors.

Post updates on Facebook and Twitterregarding your involvement withPalindrome.

Share our application links!Advisor application

Startup application

Non-profit applicationPALIND

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FALL20

11|NEWSLETTER

Palindrome Board

Goal:To expand the Palindrome Board

While Palindrome works diligently to helpstrengthen the board of nonprofits, we arecurrently in the process of building our ownboard.

How you can help:

Recommend people you know thatwould be a great fit for our board.

If you are interested, get in contact with

us!

Upcoming Events | Mark Your Calendars

STAYING CONNECTED

October Salon featuring After-School All-Stars

Please save the date for our LA Salon on October20th 2011 featuring ASAS and other nonprofitfocused on the Children & Education space.RSVP here if you can attend.

Palindrome Holiday Party Sponsored byElement Lifestyle

The Holidays are a time to give back, spend time

with family and friends and celebrate. Please joinus in December to celebrate the success ofPalindromes inaugural year. Element Lifestyle,our gracious corporate sponsors will be hosting.Get ready for lots of bubbly!

November Salon featuring United NationsFoundation

The UNF is going to be in the Bay Area andwould like to welcome the Palindrome communityto a Salon featuring news on their new digitalcampaigns!

Palindrome Annual Summit - February 2012

The Annual Summit promises to be our biggestevent to date. This summit will be a TED talk

meets Dialog Conference affair bringing togetherthe greatest minds in the business and nonprofitspace.
http://www.elementlifestyle.com/http://www.elementlifestyle.com/http://www.elementlifestyle.com/http://www.unfoundation.org/http://www.unfoundation.org/http://www.elementlifestyle.com/http://www.elementlifestyle.com/http://www.paperlesspost.com/events/926552-d8809c03/replies/24828601-506ec30ahttp://www.paperlesspost.com/events/926552-d8809c03/replies/24828601-506ec30ahttp://palindrome.wufoo.com/forms/nonprofit-matching-questionnaire/http://palindrome.wufoo.com/forms/nonprofit-matching-questionnaire/http://palindrome.wufoo.com/forms/questionnaire-for-startups-and-entrepreneurs/http://palindrome.wufoo.com/forms/questionnaire-for-startups-and-entrepreneurs/http://palindrome.wufoo.com/forms/advisor-matching-questionnaire/http://palindrome.wufoo.com/forms/advisor-matching-questionnaire/


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PALIND

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SUMMITSCRAPBOOK

OurfavoritepresentationwasbyScottHarrison,CEOofCharityWater.FoundingAdvisorShervinPishevarisapartofthecampaign!

NYC welcomes the Palindrome Team

with the open arms of Fall

We stopped by to say hi to Foundin

Advisor Derek Handley who was o

his way to New Zealand!

MandyMoo

reshowsthe

crowdan

actualnetu

sedbyfam

iliesinAfrica

to

preventmala

riathrough

theNothing

ButNetsCampaign

!

Sorry for the quality of image but we

had to take a quick shot of Founding

Advisor, Greg Feller, who attended the

summit in NYC with the team. Greg

was recently matched with Hellen

Keller International!

Lots of quick coffee breaks in between

meetings!

Tammy Tibbets ofShes the Fir

stopped by for the Girl Empowerm

panel with Founding Advisor, Eve

Rusli of The New York Times (anomatch made in heaven.)
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