palace theatre in san antonio,tx

12
VII—PALACE THEATER SECTION SUNDAY MORNING, MARCH 4, 1923. V "jv^V/ '-! ^s. .Khjc. i*» »^ "»•«»•* at. inest "heater >• V </x/4^\ v * r/g - ~, jSSvWUelS *^* jr r r" 1 ^ -,y. «M «,*~.i.;»-v •£"•" ~' ^f-ZF'-s d^^S ._ ^- -ir -^ ^S x - ^<- x If! ;*rv^ 4 **^* ***^^v^~ «' i;,,. -"^S^^?-.w "*** * fc» $ M 9 ^ J $& * C V / i. v 9& *>. 9s* * iff * * J5 -. ' '<.'*//** 't/t*^ " "%•?•& ""^^fag!? m '?.?? ^ '»> T«« ^;^ *-\ ^?>* ^o, ^ ^** P »*« vTrf isi^ ** ^ * / pi IN!! ifes ,. tXr».T, iVf <^l^ c t "Si-* A, 1 r «. ^f ! U /; <l - ; *i r-- .IN r i > ^"r r* Dedicated San Antonio ^^A ^^'^i^^ M. »»^ •^fih^» ^ BV -^»^"^ —• —— •—— heartMelKBpttality. jt hasten our inspira- tion to give it a play* housevorthyofits 1 glorious traditions ^PALACE

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Opening ad for the Palace theatre from March 4th, 1923

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Page 1: Palace theatre in San Antonio,TX

VII—PALACE THEATER SECTION SUNDAY MORNING, MARCH 4, 1923.

V

"jv^V/

'-!

• s. .Khjc. i*» »^ "»•«»•* at.

inest"heater

> • V </x/4^\ v• * r/g - ~, jSSvWUelS* * jr r r"1^ -,y. «M «,*~.i.;»-v

•£"•" ~' ^f-ZF'-s d^^S._ ^- -ir -^ ^Sx-

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;*rv^ 4**^* ***^^v^~«'i;,,.-" S^^?-.w

"*** * fc» $ M 9 J $ & *CV /i. v9& *>. 9s* * iff * * J5 -. '

'<.'*//** 't/t*^" "%•?•&

""^^fag!?m'?.?? ^'»> T««

;*-\ ^?>*^o, ^ ^**

P

»*« vTrf isi

• **

*/piIN!!ifes

, .

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c t "Si-*A,1 r « .

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DedicatedSan Antonio

^^A ^^'^i^^ M. »»^ •^fih^» J« ^ BV -^»^"^ —• —— •—— — —

heartMelKBpttality.jt hasten our inspira-tion to give it a play*housevorthyofits1

glorious traditions^PALACE

Page 2: Palace theatre in San Antonio,TX

D SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, 1923.

GENERAL MANAGER SSHTIKOS ONE OF SOUTH'SMOST PROGRESSIVE

Announces Policy of Pre-senting Greatest Filmsin Palace and RialtoTheaters. ,

Louts Santlkos first enteredtbe portalJ of Han Antonio there

were no tluneled bands or f?«yly he-uecked <3eztto!«e!JQB to greet b fm. Un-ostentatiously he arrived anil called itoome." yet JPKB than two years after

this bumb!<r arrival, he will be liftrald-ed and feted by a 80-piece symphonyorchestra conducted by n noted xnu-sioian imported from Chicago, a cer-taia Don Felice, of whom -Saa An-tonians hnve hoar/I not a little. Theretrill also bo a glnnt orchestral organ,tnotisanrlH Of etertrlp llprhtg on AJamoPlaza and Losoya Street, young menand charming l a w n ) O K w i l l a t t i re tbem-tft 'lves in brilliant uniforms, "San An-tonio soMqfy wil l- turn out ID fu l lregalia. pr-crt-P of the newspapers wil lbe devoted to him—a o,ulet, unfiHst im-Ing, btjf pfrenuoui personality — LoulaHantlkoe.

For on the nlpht of Saturday, Mnt'cb. Sun Antonlo ' i new thentor, the Pal-

a**e. makr-B i tw debut. On *hi^ occa-slon ni l the aforementioned tlitnc'H tnleerihir-o—tnin. for tho rofl(jnffl<!ent play-house, bn f . also trnft. for the per»on-r i l J t y b^l i lnd It, Inadvertently for r.oul«S; in t iknB, who has plnnnod and d ream-t"I this th in t? Jnto n fomT rp j i l lxnt lon .

Ovpr l."*0 gto^khoTderB In the Palace,numbering from day Iabort?r!i to bank-«rn. nnd n i l San A'ntnnlana, give f u l l' • r f f l i t fnr the splenc.lor of tho Pnln<-rf o San t Ik on. It wns only bet'aup^ of

in K:in A n f o n l o tnn t if was possiblen n d ffrpw In to n reality.

Tjonlq Pnn tSkos . «eoius the nniistmlqunl i t J r") '»f a city M k n R.in Antonio .J i t i f l f lpprp^Iatlnff j t b« - f (p r bei~nuso horaine f rom W«rro. sr t f lpi l horo. HP•wns pncra(fp(t fn the thpa tn r bmstn^sflfor *ivnr ten yoars In that ci ty, nn'lby d i n t of a kna^k for hlrj chosen l ine {'if pnil'Tivor ho n indp nn astonishITIJT ;siuTf.srf w t t b tho lllalto Theater. By ;l i i p r fonfoinpornrk-8 li*1 Is considered ana stii i * » f ihnwmnn wi th nn uncanny.'i^nmi-n for picking thu riphf picture'sfor his an/Hence*. The fnot Mint ho I««:t!l) n young ition In olonn^nce miff l c i r - n t n i x l nror.f rrf his nbl l l ty . Ffn hM «»«nih.tr of Miu Tjlonw Club. <'Hv Club.< ' h i i i i i l m r of <"'»mmpri'c, nnd n fQmil i . ' i rf i c ru re nn Snn Antonio ' s o\rn whl to

U**f. 'nr*tif ie the »>lanfi '°r thp Pnl«ppMr. S n i i M f e O H s a i d : "Tim r*ro»tlr>n of:i mot ion picture p i i l n r t t H n n i f - n t Is ini ' 9Ken t !n l l v n n tn t tT of u t l l l x i n t ; nil t h < ?t i < t « 8 l b l l i t i ^ M of tho **lnf i i in — t b n t h n r -n i ' i n i r lne f i n d mn t rns t lup of n inny plc-t f > r i n l f PHI M O — t h n t t J tn Imnorf n n f f ? ofs h n r f - r n M snh.1*-rt« nnd tho o thn r I n t -tor-f inv dovplonm«>n?K !n mnt lon p l o t n r pf ' n t B ^ ^ n i n m l * n t t -nnnot bo ovpr-efH-

"A mot ion picture pn t t? r tn ln in"n t isl ike n n t r i t i f f of bend.s. wi th (be fio-cnHrd fi'.-mire fi lm »s th*> Inrpc-st n n r lw icn l f i r an t ppm ns t h p rpntnr. Aroundthis i« ^rented th*> rolnrful f t f r l t i t f f ) fs i i n p l t M i i f j . f i i ! number* f h n t nrn tn ppf:n f f t h < - pr 'nclpm n f t r ; i f t l r > n nnd . n t t h eH.'itnn t ime. «'onf r ih t i to f ho o l l i f f P!P-n i e n ^ f i of i ' n l n r l a l M m m t f b a t bnvr> nindoinn t lmi pli ' tnrt ' t l i f - f i t ' T H so popular.

"TV%» h.'ivo f i r s f f h o f l r n m n M ' T piny Inf i l m form. Thi« in our "fentnrp."' tin;r ' j f f n r p w h l e h f u n n M Mip i n n i n n t f r n r ; -( i"n in th<* sf r lntr of jpwrls. Tlipn WPliavf t n conif-dy. pon i f» (h inc r I lcr l i t nndl u d i n r n i i c t to pond the nndloncf bom"wi th n «mn*'. The PPWR pIrtnr"P. rnllnd' w r r l r f J O K . * \* our f i lm nrwKpnnor nn'Tmay IM» p.nltpd tbe l )Kfo r ( i» f l l n i . An-i - H ' f - r i n f r T p ^ f l n i r subjprt is :hn sr-ipn-i \T\t- T i M - f i r rp. \-nnwn a«; nn pdnpnr lnmi l« i ib . I r r f . s t i l l n n o t h r r IK t ho phnto-yr. ' tphli1 w f i f l v of l l ' p b r - a u f t n R nf na -

LOGIS 8ANTIIJ.OS.

tui-o. a subject whlrh Is known na thescenic. Art aubjuc is , lygends, andli t tk* fan task's, are bran i JH of otherscreen gems t lmt heU» cn-nto a coin-ph.-te m u t l o t i p i c tu re program. -

"ThL'se above mentioned eliort sub-jects are nn integral part of the mod-ern n inLion pi'1 t u r n prt!scnti i t iou t Tljt'5ure not uaorf- ly ' fMlers.1 made to serve» Rlveii t ime schedule. Nut (be n u m -ber oC feet of a sub jo ' t but its qua l i ty!ind e n t e r t a i n m e n t value 1m the basisupon whi'-b i t is selected. Jt Ja justus car*1 f u l l y chosen as the vaudevil lemanii jrfr pb'ks nn uot t hu t I f? to pre-cede th« nppearancu {it a great staff onbis bill. To pick a short subject* thatIs not up to t ho g t a n d a r c l of the thea-ter or which does not t i l l its own par-t i c u l a r nif.'uo on the porfrrnm is likeha vine n t roupe of trained .seals pre-cede Surah LJernbartlt on a variety pro-grnru.

"Another i i npo r tnn t development oftho mot ion p ic ture program i$ the ad-riitfon of prolofft ips. prp j infes , special-ties nnd t lv inpr nr t la ts either ;as at-

mospheric preludes to the f ea tu re pic-ture or as au added retraction onthe bill. These at tract ions rucge frompopular jazz entertainers to ope ra t i cstars and bavo done much toward theraising- of the s tandard of motion pic-ture enter ta inment .

"Of course, in speaking about thegrowth and development of this brandof umusement we are not m e n t i o n i n gthe most i m p o r t a n t phase of growth—music. As in the case* of the Palace,we ure introducing1 to San Antonio itsf i rs t great theatrical orchestra-—a 30-piece symphonic organization dirocttilby Don FelJcc, a noted conductor fromChicago. The orchestra "will beabetted by the mammoth organ, which,combined with the varimm other fea-tures, mnke a tout ensemble that isunbeatable In tho world of entertain-ment."

Mental pleasures r.ovpr cloy—unlikethose of the body, they nre Increasedby repetition, unproved • of by reflec-t ion ami strengthened l>v enjoyment .

THE CHRISTIAN'A SCREEN CLASSIC

NOTABLE C A S T OF STARS!

HEADED BY RICHARD DIXAND MAE BUSH.

APHOTOPLAY that Is wort tT torank among the beet tbat the i n -

dustry has to show—that Is too opin-ion of many reviewers, famous starsand directors who «aw Goldwyn'a pho-toplay version of Sir Hall Cnine'smost famoiu n f i v t l . "The Christian."run of! In a private screening at thestudios. Picture-goers ol the Pal»ceTheater will have on opportunity ofjudging of the merits of this MauriceTourneur production when "The Chris-tian" comes to the Palace Theater. ItIs a foregone conclusion tna< they willFBreo with the opinions expressed bythose who have already seen It.

When Gcldwyn decided to make thefllm-Terslon ot Sir Hnll's great novel,the production executives cast aboutfor the best man In the business todirect lr. Choice f ina l ly settled onMaurice Tnurncur, who has won Inter-nat ional fnmn for h!s productions of"The Blue Bird," "Treasure Island.""The Last of the Mohicans,'" "LornaDonne" and other literary classics. Thetask of selecting the two leading p iny-CTS was then entered upon Choice didnot settle upon Richard Dlx for th»pnrt of John Stnrna am! Mae Btisch forthe Glorv Quayle u n t i l many famousfi lm pla'yers had been considere'l.tested and discarded as not absolutelysui ted to the roles.

The same r l l n c r l m i n a t l n n wn j exer-cised in selecting the othor membersnt the bri l l iant cast. Include'! nmoncthem are Garctb Kwpoes. Phylis HaverCyril Chnrtwick. Mablon Hamilton. Jos-eph PowMriR. C iuude Olllinsrwater. !!'••ryl Mercer. Harrv Nnr tb rnp . RobertHolder. Mi l la Pavenport. Alice Hesse

und Aileen Prlnelc.The story of ''The Christian" Is one

of (he b»st known In modern f i c t i o n .John Storm, a young Mammon in Invtv.-ilh Glory Qunyle , becomes a Chris-f i n n Socialist and determines ^> l ive.-is Christ would were He on e-arlh.tie renounces bis love, and Glory e n f <to T.ontion to become a nurse, l i i tcrfroinsr on the Ktape and becomlotr apopular star. Storm enters a monas-tery, hut. unable to obercome his lovefor Glory, renounces his vows. He lat?rnstabllslies n mission In London nndIn Q rellfflons frenzy, Roes to Glory,determined to kil l her. Her love forhim causes him to forcpro hln purnoseand he wanders out Into Trafalgar(•/inure, whore he Is mohhcnl by ncrowd which has been misled by anen<r.iy of Storm's Into believing tinthe hail prophesied the end of the worldfor midnight.

THEATER PURCHASESWHERE POSSIBLE ARE

MADE IN THE CITYThe names of the local f i rms who

have coutr ibutcd of their various andsundry wares to the bui ld ing of tl'.rPalace are an eloiueut test imony oftho loyalty of the Pulace management .I.nuls Santikog and associates, to thecity which they have chosen to callhome.

Ever since the first shovelful of dirtnn thu excavations for the Palace Ithna been the unfa i l ing purpose of thesemen to Invest their money In theircity. Wherever It was possible theypurchased the i r supplies in San An-tonio, thus mak ln f f It a genuine SanAntonio in s t i t u t ion . The Palace isnwned by. operated by. with capitalfrom, nnd Is conducted for San Antonioand San Antonians .

EXTENDS ITSHEARTIEST CONGRATULA-

TIONS TO MR. LOUIS SANTIKOS

D LIST OFGOLDWYN'S

YOU WILL WANT—:—TO SEE

IS A PROUD ADDITION TOAMERICA'S ROSTER OFMAGNIFICENT THEATRES

nn

wish the PALACE an*/ unrivalled .success^ and

*

are proud that the cream of, theGoldwyn Studios will be shownupon its silver screen, and thatof its elder sister, the RIAL TO.

GOLDWYN DISTRIBU TINGCORPORATION OF TEXAS

L. B. REMY, Manager

Dn

nn

n

WATCH FOR THEMAMMOTH SENSATION OF 1923

'f% r* n F w f w T ¥**BEN HUR n

Marshall Neilan's"THE

STRANGER'S BANQUET"

Sir Hall Caine's"THE CHRISTIAN"

King Victor's"THREE WISE FOOLS"

Maurice Tourneur's"TESS OF THE

D'URBERVILLES"

Von Stroheim's"THE MERRY WIDOW"

Eleanor Glyn's"SIX DAYS"

Maurice Tourneur's"THE ETERNAL THREE"

Rupert Hughes'"SOULS FOR SALE"

Pola Negriin

"MAD LOVE" '

Hugo Ballin's"VANITY FAIR"

The Mystery Play"RED LIGHTS"

Rupert Hughes'"GIMME"

The $10,000 Prize Story"BROKEN CHAINS"

The Romance Beautiful"LOST AND FOUND"

T IS MORE THAN MERE COINCIDENCETHAT AN AL, LICHTMAN PRODUCTIONWAS CHOSEN to OPEN the MAGNIFICENT

PALACEEXTEND OUR HEARTIEST

CONGRATULATIONS TO MR.LOUIS SANT1KOS AND WISH THEPALACE UNPRECEDENTED PROS-PERITY.

featuring

BARBARALA MARR

and

DAVID BUTLER

7 ' f s a Preferred Picture

Consolidated Film and Supply Co,EXTEND GREETINGS TO

Mr. Santikos—The PalaceAnd SAN ANTONIO

-FROM-

PRISCILLA DEANWHO WILL APPEAR IN SAN ANTONIO SOON

U N D E R 2 FLAGSIT'S A UNIVERSAL JEWEI/fc

PRISCILLA

DEAN

IT BURMS FOREVER

The versatility of this talentedactress has plac3d her in a nicheabove all others. Miss Dean dislikesthe dollfaced, -and as she termsthem, "fool-proof type of charac-ter," pre'ering characters that callfor strenuous portrayal which affordher opportunities for real action.

I

Page 3: Palace theatre in San Antonio,TX

SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, 1923. D 3

\\

H?'nfy) SanGntonio®cWlilUonI)ottar3hQater

'<\<

IfflV

<5r»<a»</ Ope/tinWeek of Sat. Marc//

TfffWillV^ nWH

0

:i

• ••• w

\1D

'Programme(a) O VER TURE—"Evolution of Dixie''

Re-arranged by DON FELICEPALACE SYMPHONY ORCHESTRA

DON FELICE, Conducting(b) PALACE SELECTED NEWS

(c) ORGAN SOLO—"Festival Toccata" FLETCHER

HERBERT T. SPRAGUE, Organist

(d) PALACE WORLD TOURS(e) TOPICS Of the DA Y—Palace Symphony Orchestra

Playing the Fox Trot Sensa-tion "Night"

(f) PALACE PRELUDE—"Futuresque"A Legendary Phantasy Staged by

DON FELICE(g) PALACE PRESENTATION—

BARBARA LA MARRin

"POOR MEN'S WIVES"A Human Document Written in Terms of Every-

day Life, Featuring the Most Resplen-dent Star of the Day

PREVAILING PRICESMatinees, Except Sundays and Holidays

Children under 12 years lOc anywhereAdults (and children over 12 ye?ars), Mezzanine.. .25c inc. taxOrchestra and Mezzanine Circle 35c, including taxBoxes and Loges 55c, including tax

Nights, Sunday and Holiday MatineesChildren (under 12 years). Mezzanine 10c

Orchestra and Mezzanine Circle 20c, including taxAdults (and children over 12 years), Mezzanine 35c, inc. tax

Orchestra and Mezzanine Floor 55c, including taxBoxes and Loges 75c, including tax

Tickets on Sale at both Alamo Plaza and Losoya St. EntrancesPERFORMANCES DAILY AT 12 - 2 - 4 - 6 - 7:30 - 9:30 P. MDE LUXE PRESENTATIONS AT 2 - - 4 - - 7:30 - - 9:30 P. M

DON FILICEAHD ORG

I

Page 4: Palace theatre in San Antonio,TX

D SAN ANTONIO EXPRESS: SUNDAY MORNING, MAKCH 4, 1923.

LATEST MECHANICAL FEATURES INSTALLED IN PALACE THEATERBishop J. S. Flipper «ald in an ad-

dress at Atlanta:"Be sure jour sin will find you oat,

An Atlanta family had a parrot ttmtlooked gtck, and they sent it down-

stairs to be treated to tb» lerranti'quarter*. The parrot remained down-stairs several week*. Then It w«»brought back, cured, to the drawingroom.

-But »lwaj-|. after that iojourn down'•tain, tbt parrot conld nerrr hear •bell without exclaiming; crotil;:

"•Oh. let the dcTll* ring again i'"-.Atlanta Constitution.

T I1K mechanical «ldo of the thea terin the unobteutaUoua tn-rvant pur-

—turiaing nig duties with precision uud""jfrace, yot never directly receiving tin"Draise of the crowd or tfc'en hearing Live..echoes at the plaudits r inging in the•auditorium. But they are, perhaps,ft more impor tan t uiujdo trtctor hi the,-productiort of a finished stiu\r t ) :un»ny other phasq of theatr ical preBunta

• tioas. Tin: mechiiuicnl bittc oC the; Iheater uiay be divided Into two

, claaueu: those having tu do \vith UK• presentation of the exh ib i t i on on the

*tagi', and those- time control or uf-'. Ject the comfort ot the patrons.

In the first category there Is in f i rs t-Importance the operator1!, booth and'Jts equipment.. The Palace has been'.^qnipped with the finest projectors. t h a t money can buy. An cxfcert w. n• brought here to measure the deptht»t the theater and various other do-

talla for which the mechonls:n of the, operator's room were "tailored to fit,

thus giving the i 'jjinee a brand of• motion p ic ture projection seldom seen'.In the average thea te r . The machines• in the operators room nro as nearly-fireproof as sclenrt,- cnn malie tlicui

~ nncl nri; handk-d mostly by n u t o m a t t c""devlft-a r n n k i n p f j i i l t e a foolproof lar..(.hinp. The projecting machine's a«• used in the I'alacu are Powers C-B:'Typc E.• • In the first category comes also tho•BCreeu. The 1'ulace screen is n Minuaannd considered the finest manuf i iC '

"tiirt-d. This acreeii wus also "tiiliorcdto fit" the theater for "which It has

• bfou especially constructed and is nu-other example of tho constancy of theintui'.iKCment in its desire to eciulp thei*aluce with nothing but tho best.

Tho third and least important of theexamples that coiuc under the first

. category IB Che mechanics of the"flics." or that part of the stage whichis behind the scenes and Is mostly averitable criss-cross of ropes, pulleys,curtains, drops, cyclornnjHS, flats andmany other devices disguised underBome dubious theatrical nomenclature.

The second-class includes the heat-ins and cooling system, tho ventilatingplant.

The cooling system of the Palace isone fashioned somewhat after DameNature In that It serves the guest•with air that ho» been alfted, so toEueak. through a shower of artificial

MANAGING DIRECTOR IS MAN OF

Joseph Steele Recognizedas One of Leading Show-men of Texas—Former-ly Associated With FirstNational.

Joseph H. Steele. managing; directorf the I'aiuco, San Antonio 's sp lendidu':\v playli'iu.-c, a l t h o u g h sti l l a youni:i!i;.n, has to his credit nearly 11 ycar.-tof exper ience In the theater business. \f i e was or ig ina l ly a newspaper man iui 'h l ladelphia , p.ml. like many other?,d r i f t ed iuto theater work, handlingin ib l ic i ty and adver t i s ing , and thenceto management and directing variousenterprises theatrical, running theiramnt of the show life from vaudevilleto dr:nn;itie and pictures.

Sinco coming to Texas three years•'Kt he has ^nhi rd nn enviable reputa-t i o n ns a j-hmvmnn and Is widelyIcnnwn - t h roughou t the State. lie wasformerly State exploi ta t ion managert n r AKSiii ' iated First National IMrtim-nnnd in that capaci ty made Several vis-its to San Antonio.

—Photos by Hn.rvey Pattcson.AT the left is shown the operator's booth, and the two giant" projecting machines, the most np-fo-date equipment in the

, Southwest. At the right is shown a "back stage" view. Tho lowerpicture shows the mammoth blower yfhich is part of the elaboratecooling and ventilating system.

rain, in this manner cooled andcleansed at one and the same time. The-

plnnt Is located bplow the surface nftt\o ground aiul dfaws Us supply o£

r^f from above the roof through nsol'.d brick chute. This air, after itscleansing process, Is sent throughgiant meVil tubes into the variousparts of the then tor nnd thonco intomushroom venti lators u n d e r the sent a.

Tho hentlnj? system is adjo in ing- thpcnnl l i i f r plant flinl receives almost thositmn trt . intnjcnt esrept t b n t it Is sentcilrcctly from hot «ir tan into the tubta

JOSEPU H. STEELE

leading into the theater nnd hea t ingthe patron through the same mush-rooraa as before.

—Welcoming the

Palace Theater—on ALAMO PLAZA

The big attraction this week, to which alteyes of San Antonio will turn, is the open-ing of the new Palace Theater.

on ALAMO PLAZA

The next event of magnitude will be theOPENING of the new, enlarged andgreater Guarantee Shoe Store,

—on ALAMO PLAZA

—watch for OPENING date.

chober\ Companyat cAmerica

SHOE Comnwrnv < > /417*119 ALAMO HAXA

/ f •** v t 1{> f ll<

'^^J

M\ t*

II

sf >$*>. * **f <.

'?< \n > ,

.'. V?«»» VM'iS^r<v^--

PalaceTheater

ondar* /\G>nstrucHon|

Interior„ o^Palace

mearer

Pyramids are buiitofconcreteand have come down intact"^through the Ages • * •

Ohe modern concrete construction-used in the Palace Theater is like-wise built for the Ages*

H . N . J O N E S , PRESIDENT

WNSTRU^TIUNCtfNTRACTERS >4EW.PALACE THEATER

C. A. WISE . SECRETARY C.)«;BUSHICK,VICE PRESIDENT8GEN1 MGR.A SAVI ANTQN'1^7

Page 5: Palace theatre in San Antonio,TX

SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, 1923. D

Palace Theater Brings Broadway to San Antonio

X

Playhouse Designed toKeep Faith With Its•fireat Name; ManyExclusive Features

/1LAMO PLAZA is enriched a hundredfold by the presence of** the Palace, San Antonio's most up-to-date theater, directlyacross the street from the historic Alamo.

The Palace, from an architectural standpoint, is the finesttheater in this section of the country and one that will be pointedto with deep pride by San Antonians. It has several features ex-clusively and distinctly; for instance, mented arcade which servesas both exit and entrance to the theater proper and which goesthrough from Alamo Plaza to Losoya Street Then there is thebeautiful winding staircase leading to the broad foyer of themezzanine floor, with men's smoking rooms, offices, restroomsand nurseries on al! sides. .

.Entering from the main entrance on Alamo Plaza the visitorwill first be confronted by a dignified and graceful ticket officeget in the center of a lobby paved with red tile and ornamentedon both walls and ceiling with the color scheme of the theater—Venetian red and gray. The side walls here will contain what aretermed in theatrical parlance "three-sheet frames". These willcontain decorative paintings of the current attractions.

Entering the door, which will be opened by a tastefully uni-formed doorman, the visitor finds himself in the grand foyer.This slightly curving promenade will be enriched in addition toits harmonious color scheme by illuminated show windows, at-tractively dressed and brilliantly lighted, arranged on one sideywhile the other side will be hung with photographs of. well-knownstars and artistically done announcements. Here is the spotwhere San Antonio's fashion parade will be held nightly. Herewill be the meeting place for all folks and the rendezvcf; forlovers; a spot where one may rest and relax, or wait for ttte restof the theater party.

About midway between the two ends of the arcade the visitorwin meet the entrance proper to the Palace. In designing this

THESE photographs give an excellent Idea of the magnificenceand the artistic atmosphere of the interior of the new Palace

Theater. At upper left is shown the north wall with the organgrill and proscenium box. The upper right shows the gracefulsweep of the balcony. The center left photo shows the grand stair-

portal advantage was taken of the staircase leading to the mez-zanine, and in consequence thereof it has been modeled into adelicate bit of architecture, a worthy introduction to the spectaclewhich the visitor is about to witness. Here stands the ticket manunder an «val fragment of ceiling decoration done in soft tonesof blue and gray, with here and there a splotch of Venetian redgiving it a wealth of dignity and color.

The visitor now enters; he treads the soft velvet-like floorcovering; he is shrouded by soft warm colors; he feels the im-pressiveness that comes only from great, splendid halls, and thenhe is led to a sturdy, green leather upholstered chair, and now hescans the sight before him* The mezzanine curves in a broadsweep from wall to wall, projecting midway over the main floor.The weight of this ponderous balcony is supported chiefly bymammoth steel trusses and two solid-looking decorative columnsat each far end.

The great auditorium of the Palace teems with exquisitesculptural relief, rich hamnncs. delicate woodwork. The ceiling

—Photos by Harvey I'atteson.case leading to the mezzanine floor. The center right pictureSjhowa a view of the orchestra and part of the stage setting. Thebottom picture is a comer of the ladies* reception room on themezzanine floor.

is an immense shallow dome, like an inverted cup, the inside ofwhich has been painted by a master designer. The predominatingcolors are in Venetian red, soft blue and a warm gray. The deco-ratfve features of the Palace are uniform throughout and formone harmonious whole. This scheme is carried out to the farends of the balcony and the various smaller rooms for the com-fort of the patrons. These uniform provisions for the culturalenjoyment of patrons are equaled by provisions for personalcomfort and convenience in the way of ample rooms on the mez-zanine floor.

The Palace is designed to keep faith with its promising name.It has been the aim of all those associated in its construction,from Mr. Santikos, the owner, to the designers and architects,that it shall stand always as the finest playhouse in the South-west and the pride of San Antonio.

The programs at the Palace aside from the wonderful musicafeatures such as Don Felice and his 30-piece symphony orchestraand the marvelous grand organ, will consist of what is termed in

I

Located Within Stone'sThrow of the Alamo,Noted Historic Shrineof Texas Liberty

theatrical parlance "de luxe presentations", that is to say an elab-orate motion picture program with proper musical setting*abetted by prologues, specialties, novelties of all sorts, operaticnumbers, vocal solos, terpsichorean spectacles, etc. These addedattractions may most often be invented and originated here bythe staff working together. At times whenever possible the at-tractions may be imported from the larger cities. The patron*of the Palace may expect operatic stars of National note, or amusical comedy star right off Broadway, or perhaps a celebrateddancer, to dream away the workaday world and its cares. ThePalace and its program will be planned and designed for just tnwpurpose—to carry away the spectator—away from himself andhis worldly troubles to the land of make-believe, where every-thing turns out well and happily.

Nothing has been neglected to make the Palace complete inevery sense of the word, from the very entrance on Alamo Plazato the back of the stage, it is fully and completely equipped,ready and capable of undertaking any manner of performancefor the delectation of its guests. There are 15 dressing roonwunderneath the stage in the event that a company of dramaticartists will be housed, or the "flyloft" will be found completelyequipped for the production of an? stage vehicle the »«*«*•ment may desire. This sort of playhouse is of great advantageto a city so that it may house great attractions that, come DOTfor a day.

Don Felice and his 30-piece symphony orchestra are a !>«»•;nent feature of the theater and bid fair to rival the popularity orany other musical organization that has ever been a San Antonioinstitution. Don Felice has been hard at work for three week*rehearsing his musicians and pronounces them as fine an organ**zation as he has ever directed.

I

Page 6: Palace theatre in San Antonio,TX

D SAN ANTONIO EXPRESS: SUNDAY MORNING. MARCH 4, 1923.

'> <=Kmost manufacturer*HuqhfyonscColaming, Midi

d

ti sing medium

ingJIIU 1!W llHSIfWM** «•»•'>'•*—<~rt'~— -

interesting and attractive manner to^Soiltominated display widows m the/

C|H(s attradive adyertisino display'medium is offered to retailers anctomanufacturers with fixtures and

^^ complete trimming service *AAA

Goon.TXitncR PALACE-mEXTRt W.OS

312 IOSOYA STREETROOMS «JO

VA V-.

UNUSUAL CAST HEADED BYGUY BATES POST IN THIS

CLASSIC PICTURE.

K EI'ORTS from too United Studiosat Los Angeles arc that Richard

Walton Tully's production of GuyUntea Post lu "Omar the Tcncmaker"will lie one of the most pretentiouscvor offered on the screen. "Omar thttTuntuiaUcr" will be Mr. Tully's secondproduction for First National release,the first being Guy Bates Post In "TheMnsoueraUer." This f i lm Is one of thecoming attractions of the Palace The-ater.

In arranging for the making of"Omar the Tehtmnker" Mr. Tully h-isspared neither time nor expense. EverylU-tail hns been carefully worked ontfor raaklns this colorful Perslindrnmti n rnaeterpice of entcrtnlninentnnil hls tor ip precision. Determined toHiirrotm<l Mr. Poet with the best castr.htalnnble. Producer Tully, assisted by"[Director Jnrnes YOUWR and AssistantI'ircetor -lames Ewens. have spent:amn? weeks in selecting wlmt theyconsider an un'.isnallv fine cast.

Nipcl de Pruller, whose phenomenalaucceBB on tbo screen as a characternctor rame with hla portrayal of theStrancer In "The Four Horsemen oftho Apocalypse," will play Nlcnm, thefriend of Omar. Born ID France and

educated there, De Brulier's stage ex-perience Is of the thorough, continentalvariety, wblca largely explains nisiipeoily tisu to tame In pictures. inaddition to "The Four Horsemen ofthe Apocalypse," JDe iiriuler has re-cently played prominent roles In "TheThree Musketeers,""Soiiie One to Love"(ail Ince feature not yet released) andIi9 also created the part of John" ClieBaptist in Nuzimovn's "Salome."

Itose Dione, anotiier established char-acter player of French extraction, wflibe the Sinn's mother. Born ia thesouth of France, she studied at thepnris Conservatoire, where she won theBrand prize (or tragic acting. At theage of 15 eiio made her debut withSarah Bornhnrdt in "Lea Mnuvis Ber-gera" (The Bart Shepherds), by OctaveMlrbeuu. Soon thereafter she wasstarred with her own company and ap-peared In moat ot the capital cities ofEurope, returning to' Paris, where shewas featured at the Odeon Theater un-der Antoine. Mme. Dlone had been se-lected for the Coinedle Francalse, thehighest honor possible for any Frenchcharacter, when the war closed this In-ternatlonally famous Institution. Ac-cordingly, Mme. Dlono came to the Unit-ed States with a French company in1914 ami played for one year at tbeGarrlck Theater In New York City,followed by a year In Montreal. HerInterest In pictures led her to visitCalifornia, where she was soon en-frnged for leading character roles; shewill be remembered for her exceed-ingly artistic characterization Jn "TheGreat Lover," "Suds," "TUe Luck ofthe Irish" and "Little Lord Fauntle-roy." Mme. Dlone was starred !»yRobertson-Cole In "Silent Tears." Hermost recent engagement was In "Sa-lome," where she played Hcrodlade.

Dongrlas Gerrard, well-Known direc-tor anfl actor, will create for inescreen the role of Hassan, tne villainof "Omar the Tentmater." Gerrard

Is especially remembered for his ster-ling direction of a number of Metroand Universal pictures; his moat re-cent engagement has been in the fhotodramatization of ibanez's "Blood andSand."

Evelyn Selbls plays another Impor-tant character role, that of "arnh, theconfidante and protectress of Mhircpn.Born in Louisville, Ky., and educ.ilcilthere, «he made her stage debut as uuextra at the local MacAnley rutm.'er,followed by II years in stock com-piuiiea in New York, San Francisco,Philadelphia and San Diego. Her richstage experience Includes feature rolesla "Blue Jeans," "Human Hearts.""When We Were 21" and other fa-or-ites of a decade ago. Evelyn .Sj'biewas the original Bronco Billy prlrl forEssanay and followed this engagementby three years at Universal City. Someof her best remembered pictures iiartesince these two long-term engagementsInclude "WIthont Benefit of OlerKy"—in which she was directed by Jaiao*Young—"Uncharted Channels," "TheDevil to Pay" and "The People vs.John Doe."

Boris Knrloff will t>« tfi« ImanMowaffak in the forthcoming plclnii-ration of "Omar tne Tentraaker."-Th!sIs the role of the wise and aged .-earli-er of the h«ro who first leads him ->ntbe paths of science and philosophy.Born in Russia of tbe nobility, KarToffwas sent to England at an «ar!y a;re.where he etndled at the SandrlugBamMilitary School ana was commissionedan officer la the Royal Army ile cutshort his military career to enter ta&-atrlcal life and he achieved :;,)nolder-able prominence oa the EairHsn conti-nental stage before cominz here toenter pictures. His best remember"!film rolea wore ID "The Infidel" and"The Woman Conquers," starringKntOMrln* MacDonald; "The Man (TrotnDowning Street," starting Carle Wil-

liams, and "Without Benefit of t J»r-gy," directed by Jumes Yoang, and inwhich also appeared Kvclyn lelbie nodVirginia Brown Fairs, who a <? bothIn the Omar cast.

Patsy Ruth Miller, the .harmingyouuR film player of many fjoliiwvnand Fox pictures, win be Little Shireen. This role will mark h.>r firstcharacterization In other than Ameri-can types, and Her portrayal vnlldoubtless be interesting as wull a* ar-tistically finished.

Will Jim Hatton plays blttie Man-russ, the chtiahod playmate >lf T.itlleShireen. Will Jim Hatton is b?s; re-cal'cd for his work with TCiliiari S.Hart in "The Whistle" and £or M*playing of the second lend In t'«» eta teepresentation of "Penrod" la Los AB-geles about a year ago.

As has already been annonncj*J, the-role of Shireen, the lead opposite GuyBates Post, frill he played y Vlrj^niaBrown Fatre. James Young t» rtirect-tag this Tully production, which Is be-ing made at the United Studios; Wil-fred Bnckland is art director, midGeorges Benolt Is cinematograpficr.

JACKIE PROVES TOBE BIG TRAGEDIAN

Jackie Ceogan (> not really a come-dian. He 1* * great tragedian.

This statement cornea from James W.Dean, well known Eastern writer. "Awidely circulated report." sayo Dean,"I» that Jackie Coogan Is a greatcomediafi Some have gone so far as tosay He M second only to Chaplin, wfcofirst gave aim prominence la TBsKid."

"After watcnlnj talt ttd*g pragremon the KlTer sheet during the past 12months, to which time He bag offered*

The PALACE THEATER

IT is with .sincere pleasure that wecongratulate Mr. Louis Santikosupon the completion and opening

of his beautiful new theater, the Pal-ace. It is eminently worthy of, and aproud addition to San Antonio.

THE GUARANTY STATE BANK

tne world some live feature films, 1 amconvinced he is a tragedian and not acomedian at all.

"Perhaps CnapHor is considered »comedian rather tnaa a tragedian be-rftnne he seeks u> faehlon bin anticsafter a pattern that appeals to tneheart of a child.

"Bat Jackie Coojfan i» a child, * *e-rioits minded little one, who probesinto the dim past of grown-nps andrrc*ents the retrospect of childhood'sserlonsnens. Therein lies tire tragicquality of his acting.

"A little boy trying to be fanny Isnot comedy, but there Is great polg-nanry in the eight of a tattered littlesoalaVasr trying to shoulder the trou-bles of the universe. It la thus fb.it onefinds Jackie Coogsn tn nis photoplaypresentations."' Jackie commtncec work on bit fifthsfarrln* vehicle tomorrow. This, like'"My Boy" ana bis recently released"

"Trouble" production, is an originalgtory, said to run the garnet of thechild's emotions. B. Mason Hopper lato be tn cbargo of direction for Bisnew atory.

"This Is the fourth morning youhave been late, Susac,™ ictld tae mis-trei>s to her maid.

"Yea, ma'am," replied Susan, "Ioverslept myself.

"Where Is the clocS I g*v« jaal""In my room, ma'am.""Don't you wind it up?**"Ofo, yes, i wind it up, ma'am.""And do yon set tho alarm?""Every night.""But don't you hear the Harm tn

£ne morning, Susan?""No, ma'am. That's toe tronfile. Ton

see, the thing goe* off wi!l« I'masleep."

Foot Pat spent almoit Ma test dol-lar far pn«eage to America. After aweelt In New Tor* looking tor wotk

Ventilating Work, Metal Work and Roof-ing of Palace Theater per-

formed by

Walsh Sheet Metal Works1216 W. Commerce St. Crockett 7036

he was dead brofie. As he sat on *bench to toe Battery he saw a diverbelay palled op on the dock, "Arrahi"

said Pat, "If I bad knowa yen conidwalk over I would have saved me pas-sage money."

TileIn Palace Theatre

' by KIRKWOOD-WHARTON

DISTINCTIVE FLOORSLinotile and Cork Tile for Offices,Churches, Banks, Theaters, Stores,Museums, Libraries, Restaurants,Elevators, Homes.

K I R K W O O D - W H A R T O NTile, Plumbing, Heating and

Electrical Contractors.PHONE CROCKETT 641 SAN ANTONIO, TEXAS

Importance of the PlasterWhether it be in a large, modem theater, a§ the Palace

(onr recent contract) OP to the smallest bungalow home, theplaster work In its decorative effects, its harmonies of colorand tints, will play a prominent part always.

Wise chotee of design, clean, careful workmanship, pleas-ing selection of shades—all these in a theater will help to bringthe audience into the right receptive mood—in a= frome, may bean aiding factor to contentment and a help to happiness.You'll be proud of the work if you let Baural do it

LOUIS BAUMLPlain and Decorative Plastering614 Barbee Street Mission 63

No job tool a r g e — n oh o m e t o osmall for us.Let us esti-mate for you.

Page 7: Palace theatre in San Antonio,TX

SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, 1923. D

GiGANTIC PlPEOROJIfi ONE OFto hla unit orchestra, aa instrumentthat drones and buzzes Jn»t like thebee.

The units of control of '.he instru-ment, as independently exhibited inpractical operation, are as follows:

The console (commonly known asthe keyboard): It contains the key-boards, stop tablets and combinationsbutton*, which are made to open andclose the electric circuits that, in torn,control the pipe* and ,e%pressloo de-vices through the relay board. Theseunltg are kept within The organ Itselfand concealed from view. The con-«o!e contains Innumerable keys andpedals; each .key on the Jower manualsfias a double touch-that Is, when hepresses the key oalf-way down, he ie-cores one tone, and when the key lapressed all the way a tone entirelydifferent resnlts.

The onion board: This combinationof electrical wires, controlled tbrongnthe console, enable* the organist toselect any combination or set of pipesIn the organ from either of the twoKeyboards, and by each combinationto quadruple the expression capacityof the instrument. By use of approxi-mately 000 miles of electrical wires,a tremendous amount of mechanismcharacteristic of the older atyle organs,is here done away with.

The switchboard (operating the sec-ond touch) : Tbe. keyboard has twotour-hos. It in theae two touches whichmake a two-manual Instrument as fa-cile as n four-manual one in the easennd dexterity with which the pinyermay control the expressive mechanism.It reduces the huge and heretoforeonly partially worked-out task of play-Ing a pipe organ to the instantaneousand complete domination enjoyed bythe orchestra! conductor over the manyand varied instruments which modernpractice places un'ler his control.

The relny f innr/1- T^u h""-'1 la hntfi

conveyed through the electrical cable.This cable consist* of fine insulatedmagnet and pipe-organ wire, andtransmits- the power from the keys tothe proper "playing" device*.

The organ pipe* and «onnd-produc-ing onits: These are s*Bt np inlarge, nearly soasd-proof chambers.Egress of sound U by graduated shut-ter* opened out to different degree*.at (he wilt of the organist. The windpressure, which io this organ Is 1Cpounds, !« tupplied by a ktaet»« blow-er, requiring « 5-boriepower electricmotor, and Is dtsticgnished by Itsnulet and vlbrstlon!es« tanning anatremendons wind-creating power. Thewind i* conducted from tnla Wower byplpea into the organ wind che»t*. ontip of which the pipe* are set. Eacapipe 1* operated by a separate magnet.The power of there magnets I* froma separate dynamo, operated by a beltfrom the blower main shaft.

This wonderful instrument, as usesID the new Faltee, Is the only instru-ment that successfully combine* theorgan with th« orchestra. Its versa-tility runs from the most refined vio-lin tone to that of the harshest pig-Brunt. It can pour forth thunderoustones with the expression shaded open,and' when closed the power la reducedto a whisper, tt contains nearly 10,000electrical contacts /of sterling silver.The complete Instrument weighed Inexcess of fiO.OOO pounds when •hippedfrom North Tonawanda. N. T. It re-oulred 12 men to Install It In the newPalace, and It t» said the actosl mak-ing of the various parts required near-ly one an* one-half years.

VELVETONE CHOSENAFTER 18 TESTS

FORNEWTEATERto nit the Hjnt It one of

the ietentlfle angles to paint appll-catkin tint la being carefully watchedin tea painting of the inside of thenew Palace Theater. A onffonn colorscheme throughout will b« unbrokenbT patche* of light making glaringgaps in the uniformity, ~~

Eighteen testa were made by C. A.Bushicfc, superintendent for the H. N.Jones Construction Company before•electing paint fur the new building.These testa consisted of painting a»erles of boards to determine truecolor, how much epoce a gallon ofpaint would cover and how long ittook the paint to dry. The boardswere tben stored away for about twodays, aftaf which the results werechecked,

Eberson-Llnddey'B Velretone flatwall paint was finally selected fromtha IS tests, and will be used over theentire building. Velvctone is distrib-uted by Lurle Hollman, "tne paintpeople" in San Antonio. It 18 havinga tremendous sale, and is being usedregularly on some of toe finest build-ings in San Antonio.

WALSER FORECASTSBIG TRADE BOOM

Baiiae** It retting iteafllly better,according to A. J. Walser, rice presi-dent of the Household Farnltnre Com-pany, who hat Jn»f completed • eontract to tarnish box chair* and floorcoverings for the new Palace Theater.Mr. Walser »aya that the records atthe firm'* business for February showan increase of 20 per cent over Febru-ary of last year.

San Antonlana are taking a greaterInterest In making their homes attrac-tive than at any time in the post, Mr.Walser declared. More money la being;spent for draperies and similar adorn-ments. Tha firm's drapery departmentshows an increase of 100 per cent overlast year.

"It is alwayfl a jrazsle to me whybusiness should ever be bsd in KanAntonio." said Mr. Wnlser. "Themoney is here, but it seems as thoughthe public Ightens up every "nee ina while. Then, when better t!me«loons, the psychological effect Is ap-parent in increased buying.

"Better tlmea surely scorn to belooming right now."

A snob la that man or woman whois always pretending to be somethingbetter—psnivinUy richer or more lash-lonahTe—than he a.

The enameled face brick used in this building furnished byBuilding Mattri"ats & Budding

SpecialtiesOffice and Display Room, 201 Maverick Bldg* Crockett 477K

JL u%i •fc«*«»»!™-«'v-« «*M^«* nrm*-vn> WO^*» £»• ».»»»o ff\

WM S . S E N G

Console of new Pal

»:•.' KllK now Palace Thuater rounlc-•*• lorers will bo offered the prentostmu.ili.-u! asiicmblape Hint mcii ImveBvvr Ivrou-^ht together. The f'nlace unsgrouped fo£t!thPr-H-Kreat symphony or-choKtra, a Innro band, a collection ofc.ilii<<i>«8. factory whistles, fire Kuan*.d'jorbelln, rattles and divers othur lu-BirmneiHs nml nolSR mailers oj theforest anil alloy. Thin collection Is n

TEl^ai:ti^ unit orchestra—played by onejy^rvm I

lt> . • — 'indrous instrument, combin-ing t,i. -ctions of the Pipe organand the oi-.-hostral enHemblo, and itplaces under the instantaneous anilunified control of a single organist afcull complement of metal and wooden

•-pipes, Including; Mich effects as thepiano, harp, xylophone, triangle, glock-ennpicl, cymbals, snart* and bansdrums, tynipatii, chryfiotjlott, and or-chestral bolls. While foe the acighfeii-iag of "tone pictures" anil ni l man-ner of Bo-cnlled "propraramatic mn-•ic," it provhlcs Incir lentnl detail ofpercnseiou anil sound In sleigh hells,faHtancts, tambourines, and effectsImitative of Caroline birds, the buzzingof bumblebee*, gnllfplnff horses, rng-lag tempests and thp like. All tliCBOlire embodied in the $D(i.fMiO Hlllsreen-IjRne organ now being liisullcd in theJPalncc.

One accompli«hment of tbte extraor-dinary innnvstlon la the eliminating

aco Theater organ.

of all nnnccesaary physical labor uponthe pa:-t of the soloist at. the key-board. From h lH pscuilo-mcchnnlculrolo of b.vxono days, lie lins uasscil tot h u t of the t rue virtuoso. Me la freedfrom the undigni f ied contortions aud.strenuniis drudgury of the pnst, andnow couf-entratea his fucult les upon the-aunlament oE purely urtiatlc standards.

Huiiora duo for the Ingenui ty andresourcefulness that paved the way fortbiH wonderful advance step in music—the un ion of the spir i tual qualitiesof orsan music with the opulence andbri l l iancy of orchestral Instruments—niuf t bo paid to an Englishman, amusician, who was lltle known to thepublic during hla lifetime. >

For two years prior to his death,wui rh occurred on September 14, 1014,Robert IIope-.Tones, who hud accom-plished more wi th the orprnn in a pe-riod o£ 20 years t h n n had been donein the preceding throe centuries, setabout to manufacture a masterpiece ofhlu art. It was to lie the biggest ofIts Ulnrt, with unl imi ted tonnl facili-ties. The piaya were drawn, the worlcwas started at a big organ plant Inthe least, and senrf-oly a day pnsseijwithout some adilnd feature. For In-stance, Just two weeks before hisdcnl l t , Ilopn-Jonea Imprisoned a bum-blebee under a glaes tumbler andstudied the ilroniuj? sound of the In-sect. As a result, be added the klnura

Herbert Spragae. organist forthe Palace, was bronchi here byI>on Felieo from Chicago, wherehe tins been playing In Bome ofthe largest theater*.

electric and pneumatic. By depressingthe keys, the small pneumatic bellowsin the relay board are brought Intoaction which. In turn , actuate magnetsunder eacb pipe, thua opening valvesadmit t ing air. The relay-board prin-ciple employs more electrical wire thanany other system. For this reason,aside from the wonderful lv brilliantcombinations of both organ and or-chestra, a great wire-making companyselected this new Instrument ns ameans of demonstrating what can bedone by the employment of electricaland otlier forms of wire in this mostmodern instrument.

The organ'r-nliU": From each of theabove actuating units the power U

They Wanted the Finest-and that's why there has been installed in the New Palace Theater theonly really sanitary and hygienic individual towel supply service. Pub-He safety demands the utmost cleanliness. Clean cloth towels—a freshone for every user—the only really satisfactory method is

Rousso's Individual"Locked-On"TOWEL CABINETS

The towels, constantly attached tothe cabinet, both before and afterusing, are neatly kept in separatereceptacles and cannot be used morethan once, even by the same person.When instinctively dropped it fallsinto the soiled towel receptacle. Thenext user picks a new, clean towel.

At Intervals onr collector calls•with a clean towel supply, keepingthe cabinet always replenished.

Cabinets Installed FreeSome one of our cabinets will

meet the requirements of any placewhere clean towels are needed. Wemake no charge for the cabinets, norfor installation.

Just phone ns or drop a card andwe'll gladly send a cabinet, equip-ped with towels—that is

"The Martin System"

MARTINLinen Supply Company421 Roosevelt Avenue Mission 144

Wiring and Fixturesin the

P A L A C Eby

MARTIN WRIGHT ELECTRIC CO."WHKBB QUALITY IS PAS AMOUNT'

308 East HoustonCHOCKBTT 4200

Congratulationsto the New

Palace TheatreWe accept your coming as the heralding of a new era

in the presentation of photoplays and other wholesome en-tertainment amidst such beautiful surroundings.

We are proud to be numbered as one among manyother enterprises who share with you the pride of such amagnificent Institution.

And, in the meantime, don't forget our

Famous Sunday Dinner12 to 8:30 P. M. 51.25 per person.

Special Music 6 P. M. to 8.30 P. M.,

Eddie Warwick and His Orchestra

The Manhattan Cafe

V

Our Palace of LightThe PALACE THEATER

An Asset to San AntonioNothing has contributed more to thepleasure of humanity than the theatersof Shadowland. San Antonio's new-est theater, the Palace, will help makelife more pleasant to home folks,,tour-

ists and visitors. It Is a credit to itsowners and an asset to the city. Themost modern structure in movie landwill face the battered walls of the his-torical Alamo in wonderful contrast.As it helps San Antonio it will help us,

Light Up-It's Good Our the Town!An Impressive feature of the new;theater will be the arcade leading from.Alamo Plaza to Losoya.Street and tell-ing its wonderful story of progressiveSan Antonio with thirty-three hundred

electric lights. Nothing advertises acity better than well-lighted theaters,stores and streets. More light meansmore trade and more prosperity. Let'sall boost for San Antonio as a City ofLights.

SAN ANTONIO PUBLIC SERVICE COMPANY

Page 8: Palace theatre in San Antonio,TX

8 D SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, '1923.

WAY TO FAMEBARBARA LA MARR ONE OF

MOST PROMISING FILMARTISTS.

Barbura^ LaMiirr, the clear-eyedI,nura <>l'rl\\K Cannier production ot"J'oor Men's Wives", a Schulberc Proforced picture. Btiowing at the PalaceTheater, was oncn ileclnred by VredNi?(!o to he ono of tho most •promisingplayers he had ever directed.

llr. Nlblo. In confercnca with Doug-las I'nirban'ca. decided to give her tierflwe part on tlio screen in "The ThreeJIiiHkcieerE", on the completion ofwhich Hh« \;ai at oncp enicnifcd by n<-<.Jnjirani for "The Prisoner of Zcncla1m- iliroe.tr.r next featured her In"Trlfltint Women".

Tho product of nn Italian-French•union, the clever clrl was h-ought upluxuriously in nirhroond. Vn., but nHTe of rase boinc monotonous, sheshocked the exclusive matrons of Rich-mond by dolne u barefoot dance thutproved ton artistic—anil Informal—forthe appreciation of the aristocraticSouth.

Following tills sensation. Miss La-Marr provided fresh thrills to thesleepy youthirrn town by accepting anoffer to appear In u Broadway productton. In tbo midst ot this engagement.MlRK I.aMarr was swept nway by nvaui l i 'v i l lo nre.tnlzntlon and startedairroHa tlm continent,

IJofh Fairbanks nnd Nlblo saw herappearance In Los AngcleB. and niofiro Kicrnt 'd her for n feflture role In"The Tlirc« Muakntecrn", In which shewait hailed by the critics aft a real47!ml".

31er work in 'The Three Muslteteera'*and "Trifling Women" 'cd to her beingfeatured by Onsnler In "The Hero". SoBntlBflcd wns Iho French director withher performance that he re-engagedhrr for her role In "Poor Men'H WivesShe wns loaned to the, Schuibcrg stu-dios ny special arrangement with Ar-tbur lawyer, who hay signed her fora series or special productions inwhich she Is to bo slurred.

THREE CLOSE-UPS OF FAMOUS BARBARA LaMARR»ra worth just as muca as the finesturt objects which an Interior decora-tor can supply. I would save and econ-omize to have things looking attractive.Poor Lanral The only beautiful thingshe bad In her home was o silver punchbowl she couldn't use, but I oilen loos-ed around tbe studio set that was herflat and devised In my mind a hundredways to improve H without upendingmuch money. ^ tt,1'hen I would want children, for chil-dren, after all, are the essence of everyhome. I would try hard not to thinkthat faking care of them and doinghousework was drudgery, bot wouldteach them to help and pretend it was

Happiness is what wo all want, »ndit is us near the reach of the poorfasthe rich. The essentials of life arewhat both desire, and, fortunately, bothcan have them.

I hope all the Lauras who imaginethe golden chariot of happiness is alimousine will recognize the lessons In'Poor Men's Wives."

WHAT I WOULD DO IF IWERE POOR MAN'S WIFEBarbara La Marr, Film Star, Says Poverty Is

Not the Main Difficulty in Life, But Thatthe Trouble. With Women Is They AlwaysWant a Little More Than They Have.

1\y BARBARA"Noted Motion Vlcturo Star.

T mnst r o i f f p H th j i t this Iltlc'en what I would do If r were a poorluan'H ivlfo in not entirely the productoC iny own inspiration. Some mouths«KO 1 rcnrt an iutorcntluj; pl«c« from theP-K of my friend. Clnlro Windsor, onwbnt Bhr; would do it she were a richnan's wife.

It seems that Claire lind hocn doingdome tUIutinc along these lines attorjilf iylnff n f i l m on t i t led "Rich Men'swfvoB," which Oasnter had directed.Striiugely enough, the same directorhas imuta a picture showing1 tho otherside of lifts and, more strangely still,I have found mysi.'lf doing BOUIC think-ing about Its principal role, for Mr.CJusnlcc chose ine to play the salariedinnn'B wife In "Pnor MC-U'H "Wives."

The fiucaUon of what one would floIE the (rods heaped fortunes Into one'sJap scenia a simple enough, one to an-swer, but the problem facing me inray rocetit part was an infinitely .morepractical cue, and, I am sorry to «uy,ono wliir-h innny nmro women havohad to solve—thut of scriipin.c? alongand saving and still finding hiipplnoss

" with a meaner port ion of the world'spoods. It Bccms to me that I ran novel'qnlta set aside "Laura," my film self,

CREDIT GOES TOBAUML FOR CLEVER

PLASTERING WORK

EVEN the old copy-book maximstnnBt give way to the advance of

civilization, according to Louis Banml,plasterer, who is responsible for the ar-tistic job of plastering the new PalaceTheater. The old saws which manypeople maintain are still adequate tomeet the present-day needs, are outat date. Mr. Bauffll «»y».

"Work ana perserveranee win" Isthe sum and substance of the adageswe have all copied with painstakingcure daring the halcyon of onr schooldays.

"Woife, perserrerance and Servicewin'." is tho Improved version of Mr.Baam!, and In his dealings with thepnhlic he insists on spelling "Berrice"with a capital "S."

Less thtm a year npo, Mr. Battml de-cided to go into business for himself,following a lonfr experience in the bnsl-ness. Dnrine tnat time, be has beenkept eontlnously busy with plain andornamental plistering contracts.Among the number of beantifnl SanAntonio residences that he has plas-tered is the FItcn home on SummitAvenue and the Herpel. Kerr and Wil-liamson homes in Alamo Heights.

Tho modern, revised version, of theold saws is doing its work.

'ROYAL' LUMBERUSED SOLELY IN

PALACE THEATERSun Antonio Industries are well

equipped to furnish practically anyfclml of material for the constructionof buildings in connection with homeenterprise, according to Hoy Beltel,president of the Roy Beltel LumberCompany. This Is shown In the workon tbe nf?vr Palace Theater, Mr. Beitelpays, in which an enormons amount oflornlly made products was used.

The Roy Beltel Lumber Companyfurnished the "Itoyal" lumber used ex-clusively in the construction of ther-evr building.

A very stout but affable man pushedhis way Into the crowded tramcar andsat down part of his ample propor-tions falling on a very thin and rathjrsour-looking man on his right.

The latter glared at bin) and growled."They ought to charge by weight Inthese cars."

"In which case." was the genial re-sponse, "it wouldn't be worth whilestopping to pick yon up."

Flexitime Signs—They Suggest CheerPLEXLUME Electric Sign, ire•1 bright-faced, smiling fellows, d-wart happy. They mggest prosper-ity, good duel both day and night,for FlaJninw «ra day tigm w welles night lipa—Tai»eJ| snow-whiteglau letters on o dsik background.

La us send you a sketch ihavlinsa Flextume to suit jour business.

E. W. fiORDON. Distrlbntor212 Xidsnya St.,

SAJT AVJTO'IO, TEX.Fhone Travis 7161

No wind can do him good who iteerifor no port.

Better * blnsh In the feo« th*u aspot la the heart.

G R E E TINGSand

GOOD LUCKfrom the Oldest Music House

'in the Alamo City to ItsNewest Theatre

May it be your privilege to serveSan Antonio as long as happilyas we have served her; and asgladly as we continue to serveher.

THE COMPLETE MUSIC STORE

the Kirl who loved beauty nbove every-thing, who tailed to f ind It in tbo homeof the friend she envied, and finallyrecognized it In her own cheap littleflat. I know she has taught me alesson that I will carry in ray heart .along time, that I -won't have to be re-duced to poverty to appreciate.

For, after all, poverty isn't tho maindifficulty. Most people aren't poor—they are just moderately sitnnted. Butwomen will always -want a little motethan they have, and it's that discon-tent to be something we can't affordto be that I wonld try first of all toovercome If I were u poor man's wife.

The things that really count In lifecan't be bought, anyway, -and I wouldconcentrate on obtaining these if Icould not have the material luxuries.First, I would want my husband tomind in me not a hindrance but n help.I would, nojt want to be a liability tohim but nn asset—someone in whomhe could find a cheery word, encour-agement to get ahead and do thingsfor us both. Wives play n more im-portant part in their husbands' busi-ness than they drcnm. It's the inspir-ation they jrce from home that drivesthem forward.

And then, no matter how poor orcheap our home might look, I would

A negro -went fishing. He booked nbig catfish, which pulled him over-

, board. As ho crawled back into the! boat, be said, philosophically: "WhatI wanna Snow is dis: Is dls nlggahfisbin', or is dis fish nlggerln1 /"

T IIJI.SB art studies present ex-cellent viowH of the beauty of

Barbara. JLn Mivrr, who is starringIn "Poor Men's Wives," the open-ing film nt tlie Palace Theater.Miss Xa Marr is ono of Slmdow-lunil's inOBt beautiful and talentedstars.

want it a happy place to which myhusband and children would want toreturn nnil to stay. The little things n•woman can do to brighten her uou«e

JLOJ. wno are the "Poor Men'sWives"—those rlcn in money or

rich in love? This is the theme ofthe feutnre picture "which opens thePalnre Theater on Alamo Piaza.

Written by Frank Dazey nuil AfrnesChristine Johnson, the authors of "RicuMen's Wives." the companion piece ofthis play, "Poor Men's Wives," is 8greater picture than their first Gasnlerprofluction, for It reaches more Intimateheights and touches close *to our ownlives.

An Laura, Barbara LaMarr has therole of her career. In her eecnea withI>avlcl Butler, who plnys the youngnushfind, she rises to emotional heightsthnt surprised and delighted even betstrongest "fans." Butler plays a lov-able son of the common people as ifthe part were made for him, while Bet-ty Francisco, aa Claribel, jciveg the Pic-ture a portrayal that wou the sympathyot the audience.

Richard Tucker Js 8 luxurious vtl-l»in, and Za Su Pitts her usual bril-Jiant self, while two of the cleverestchildren to be seen on local screensfor a lonff time, little Mnrlel MoCor-mac and JlieSey MeBau, made the au-dience fall In love with them both.

The story is the simple, grippingtype theatergoers Stfce most. Lanraand Claribel are "pals." Laura, a fit-ter's assistant, envious of Claribel'Bjob as model, and her powerful andJolly "steady," Jim, who drives a taii.

But Fate rharries Claribel to a weal-thy roue, Blanton-Stnith. oafl Lnnrn toJim himself. As a wedding gift, Claribelsends Laura a tiselcsa but gorgeoussilver pancbbowl. which I/aura Imme-diately tries to live ap to. Her. littleflat becomes a Jail, her twins her jail-STS, -while Jim's saving Instincts seem

•- rtesisnefl m»«"d» to detnive bet ot atime

"TjEYWOOD- WAKE FIELD" opera chairs are monuments of craftsmen's skill.|~J[ They can be had in any design from the severely classic to the artistically

graceful. But more striking than their beauty is that feeling of solid comfortwhich appeals so strongly to the American public. Ninety years of satisfactory servicehas made the name Heywood-Wakef ield synonymous with the highest possible ex-.cellence. [This is why our chairs were selected for .-v^c ^

Seating the New Palace Theatreand many other of the finest auditoriums throughput our State and Nation. ..:

BICKLEY BROTHERSt. "SCHOOL, THEATER AND CHURCH FURNITURE" r

305 Foster Building > Houston, Texas.!, . . . t _ . . . . H.P.WILLIS, Local Representative, 304!/$ West Commerce . . . .... ,„

But Claribel, who is nnhappr and en-vious of Laura's simple life and lov-ing husband, persuades Laura to tastethe high life, which makes Laura dis-satisfied with her own humdrum ex-istence. Anxious to go to a party, nndwithout-, the money to bay a dress,Laura gets one "OB time, intendingto return it In the morning after theaffair.

The party Is wild and, unknown toLaura, it is ClaribeTs own husbandwho tries to press hie attentions onher. Lanra escapes, and Bleeps late tneaext morning. Wakjag, »he tlniU thtt

her children have cut np. her costlygown!

Frantically, abe tries to make good,finally' taking Jim's savings. WhenJim comes home to get the money, tobuy « taxicab for himself, It Is gone.The quarrel which ensues sends LanraInto tue-street, and —into Blanton-Smlth's arms.

From here on the »tory of "PoorMen's Wives" takes on surprising twistsand turns that would mar the realenjoyment pi the picture to tell It'la•dTtnea.

We Feature Rugs and Draperiesat the HOUSEHOLD—the newest

No Extra ChargesAn exclusive feature of our rug and

'drapery service is the fact that we do notcharge extra for measurements, cutting,fitting, etc.

We also maintain a corps of trainedexperts in this department. They arehere for your service in the matter ofselections and carrying out your ownideas for any decorative scheme.

When you are enjoying the wonderful screen matesrpieces,the elegant appointments and the beautiful decorative scheme ofthe palace you should think of the "HOUSEHOLD," with itslarge stock and equipment to serve your every rug and draperyneed.

We set the pace with one of the largest and best equippedrug and drapery departments in the Southwest.

Since the "HOUSEHOLD" is synonymous with that of home,we naturally bend our efforts toward a service that means con-structive home furnishing. . .

*

Household Furniture Co.232-234-236-238 West Commerce Street

J

Page 9: Palace theatre in San Antonio,TX

SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, 1923. D

ABSORBING FILMPICTURE IS BASED ON THRILL-

ING STORY WHICH WON'PRIZE OF $10,000.

tn itithe

W INNER ot tbe first prize of $10.-COO tn tbe Chicago Daily News'

$.'!0,fXX> scenario content oot of 82,000roaausorlpta submitted; produced onan elaborate and sumptuous scale byGoldwyn Pictured Corporation; withn ntar cast Including Colleen Moore,Malcolm McGregor, Claire Windsor,Krnent Torrenee, Beryl Mercer, .Inn c«Miirciia, Wllliaai Qrlamonil, Oerald

Edward Pell uaii Leo Willis:'l nod personally supervised byHolubar. one ot the ablest pro-

s In the Industry— wi th nil of t>i)sjjfnvnr "Uroken Chains" come* toTMnre Thpntcr noon.

The! contest ran for nix months andthe vflnniTa were selected by judgesarnons whom were nmnborftr] some ofthe best-known names In fllmdom--D. W. ( J r l f f i th . Charlie Chaplin nndNorma Talraadge. The choice for firstprize fell uminlmon.sly upon Hit? sccan-rlo entitled "Broken ClinlnK," by la.-finla Ilenry. InvoBtlfration disclose'!that Lavlnln Henry wn» tbe came ofa negro servant In the employ of Mis*Winifred KimhalJ nnd her widowedsistor, Mrs. Alexander. of Appalnehl-cnin. jfia. Miss Klmbatl hnd writtenthe H^enarlo and entered it In tbe con-tent In tbe name of her domestic serv-ant. The ehci-k for $10,000 arrived jnetIn time to rntde the mortgage on MissKlmball'8 home.

Th« Judges selected "Broken Chains"for first prize because of UIK sril'P'^e,dramat ic ntor.y tit a coward rcKKneruieilby the power of pity and of love whl''hIt unfolded. They saw In it possibili-ties for s. motion picture far beyondthe ordinary In Rn drama. In lt» emo-tional appeal nnd In the character sindmotive of UB story. It tilsu bail possrth i J i t i oa for a magnificently plctorlnlproduction, much of its action taKln^place amlO the giant redwoods of <.altornla.

Tbe scenario was assigned by cJold-wyn production executives to CareyWJKou. nil associate director OB Its ed-itorial staff, to put It into continuityform, and they engaged Allen Holuua?,a capable and experienced director whohas for some years been making hisown production*, to direct the photo-plny. It )• no Allen Holubar produc-tion. Many of the scenes were marttin the redwood forest near Lake Huut-InEton. Col., where the possibilities formagnificent baeiRvoundH were uniltn-itsd. Director Holubar took advantageof the location to obtain gome of themost beautiful viewa ever ebot.

Colleen Moore, who has been fta-turcrt ID several previous Ooldwyn Pro-ductions, "The Wnl! Flower." "ComoGo Over" nnd "The Itltterness of.Sweets," 'was selected to play theleading rtile. Claire Windsor, also amember of GoIrtwyn'B stock company.wa« given a society role. Ernest Xoi'-rence, the actor who electrified pic-ture pairon» by bin depiction of thevillain In "Tol'able David," wan en-Ragcd to play the part of BO.VIIIIHoonc. the brutal husband. MalcolmMcGregor, who scored heavily in ' ThePrisoner of Zenda," was cant for thepart of Peter Wyndbam, the Easternerwho proved a coward when da:it;erthreatened but who won back bin f;?lf-respect In the West. Beryl Mnrc*r.gratefully remembered by play-goers-for her acting In J. M. Barrle's shortplay, "The Old Lady Shown Her il.'d-alH" and In "Three fclve Ghosts," bas.a comedy pbaracter pnrt. Gerald PrlnuIs tbe heroic butler wtio sacrificed bl»'life at the moment when Peter wnsovercome hv cowardice.

QFFICFRS OF PALACEBESIDE BIG PALACE THEATER

MCIt MAKOSlb.

President of the Alamo Amuse-ment Company, la knofrn whereverbuttlnca» men of San Antonio gath-er. Hln jovial personality la high-ly popular and the products of hispocan plant in this city are sent tothe four corners of the UnitedState*. Mr. Marosls In an\AIznfnrShriner, member of tho Manufac-turers' Association. Chamber ofCommerce and rarlooB other clrloorganizations.

CUABLES SIAiL

Cbarlea Slum, secretary of theAlamo Axcutement Company, whichoperates tbe new million-dollarPalace. In familiar to San An-t on I an*, , having been In businesshere for 10 year*. The Qaoen Can-dy Shop la one of his many In*tarest*. .*nd he tit a member of theKnight* of Fythtea wad the D,0B K. K. *

"ALAMO" PORTLANB* CEMENTSTANDARD SINCE 1880

was usedin theconstructionof thePALACE THEATRE

MANUFACTURED BY

SAN ANTONIO PORTLAND CEMENT CO.PLANT:

CEMENTVILLE, TEXASOFFICES :

SAN ANTONIO, TEXAS

CONFIDENCE In the srowtb ofAlamo Plata waa espre»ed I n !

tnngible terms by H. Lee Rauaooi withtbe announcement (bat he and hispartner, Robert M. Sllsbee, Intendbuilding a Dice-story building on theproperty adjoining the Alamo Plazaentrance to tbe new Palace Theater,and addlug six additional stories tothe throe stories forming that part oftbe thca'er bonding facing on tbePlazn.

Mr. Ransom declared tbat provision!for a nine-story structure were made•when the foundations were Inld forthe Alnmo Plaza end of the tbeaterbuilding.

Construction of ths new bnlldinsr.however, cannot begin nnttl lessen ODtbe stores now standing on tha addi-tional ground have expired. Theseleases have four more years to run,Mr. nanaom said. At that time, theluilldlnca will be demolished, andfoundations laid for the biff structure.

Hansom & Silsbee ovrn a larRe sliceof property In the square, extendingback to Losoya Street, and fronting107 feet on that afreet. The frontageon Alamo Plaza la 07 feet. 18 feet ofwhich have been required for the ar-cade to the theater And tbe stores ad>joining. Tbia loaves El feet additional

LAUTERSTEIN'SThe Store Ahead

sendsgreetingsto the

PALACE—the playhouse

'ahead

Lauterstein'sis proudto havecontributedtoward theequipmentof the Palacein furnishingthe attendants'uniforms.

LAUTERSTEIN'SThe Store Ahead

510 E. HOUSTON STREET

which would b* a»a!lable &>* tbe newglee-story building.

Tbe cost of remodeling on LosoyaStreet and the new bnlldine on AlamoPlain with the adjoining bull of theAlamo Hotel nropertj represents anInvettment of «boot JiSO.OOO. IncludlnBlaud value*. Tbe theater section hasb««n leased by Ransom & Sllsbee toL. SaDtikos and his associates formlcs

the Alumo Ainueemcct Company n t anafcctcgate tenta! of about S500.000.

The theater bul l i l lng IE acknowl-odsed to be a model stracturo, andwill bare the unique distinction, MrRansom eaia. of having the lowest fit*insurnncfl rate ot any theater builcllnffID Tcxns b^canse of Its absolute fire-proof construction.

Stanford White, nationally knownNew York architect and sou ot Stan-ford White, who wag killed by HarryK. Thaw, recently Inspected tbebui lding on a visit to San Antonio andtolrt C. M. Dushlclt. rice president andpenpral manager of tne H N. JonesConstruction Company that tt was on*1

of the prettiest small theater builtHnpshe had seen anywhere in tbe country.

OLD 'OLIVER TWIST'FILM IS BURNED

Sol Leaner, Tlce president of thnWest Coast Theaters, Inc.. ntul one cfthe main guns tn the f i r ing Mi 'o < ~ fJsckte Coogan's protluctlons. n,i\isi-stha t on hia recent trip Knst hr? con-tracted for nnd bouxht o n t r i g l i t . I h 3old negative of "Oliver Twist." totwhich lie paid SOO.OOO cosh.

Tho old negative! of "Oliver Twisi"which starred Nat Gnodwln. v,-'.!iburned at United Studios—andforgot ten.

In,forever

HVTOTJALITYZs The Striking Feature

-of-

THE PALACE THEATERIt was in keeping with the determina-tion to make it completely so, is why

SAM SPIP:RWAS CALLED

into conference w h e n the item of Hardwarewas under consideration. Constant study andeffort to provide worthy hardware for worthyplaces has brought its reward-acknowledgementby the builders of San Antonio's big, beauti-ful, new theater.

Let Us Show YouA Store of Individuality

/

Sam Spier Hardware Co.

Good Bnlldlnr-

Good Hardware

217 and 219LOSOYA ST.

WE SELL

HARDWARE

E CONGRATULATEyou upon your broad

vision and high character ofpurpose in policies announcedfor The Palace, which is cer-tain to merit the immediateand constant approval of thepublic.

LALAMOPLAZA

OMILSBEE

MEN'SOUTFITTERS

TWO CONVENIENT STORES

HOUSTONSTREET

Page 10: Palace theatre in San Antonio,TX

10 D SAN ANTONIO FXP'"^Sr SUNDAY MORNING, MARCH 4, 1923.

CEMENT COMPANYONE OF BIGGEST

ASSETSOF CITYPRODUCTION GROWS FROM

LOWLY BEGINNING TO 1,500BARRELS DAILY.

r ALADDIN, that marvelous myth ofthe Arabian Nlchls, f ind posHCKsc.d

Ms lamp in the yen? lltfin. lie mightnave created Kreat Industrie* In theHpaee nl a few moments. Hut Aladdin*!oes not, nnd never did. exist. I l inmodern counterpart is the leader of In-dustrial enterprise v/ho, in Hie shortspace of « few year«. makes a tre-iiiendons nnd t l i r lv lnc monster of pro-<lur>tivene(<fl out «f n wobli lv hecln-niriK conHiBt inc chiefly of courafro andMean.

Sucli a man i.i Charles rtnurnherser.president of tin; Sun Antonio Portlandi.'ernent Company, whose life s fn ry IBa virlr l liilslncsx rnnmiicu tllat tells ofthe Ernwth or an Ini l i is trv froiu thetime f l i p pronrlrtiirs clowntl j i r l d e f u l l yover a production of a t h o u a u n d Bar-rels of cement a year to tlie presentprnrlitrtlnn of l.niui barrels a d:iy

The business l i fe of Kan Antonioban- been Inseparably identified wi th1lie growth of the cement i n d u s t r y fromthat memorable'dnv in 1-S70 when Wil -liam F,!oyd, an K n t r l i H h m r i n / i i lni l iarwith cement-, picked u r > some bits ofHmeRt<i ie whi l e h u n t i n g near what IHnow t'.rnc'kfnridire I 'nrk. The firstPortland et- fnenr rti:irfe West of tlieMississippi [liver WIIH produced jnBrarkenrldce Pnrk at wh:it is now theSunken Garden.

Lloyd tnok l i l tB of roc'ft to GeorgeH. Kalteyor. n K r u d n n t n chemirt andproprietor of Kakoyrr'H Drue Store, on

the north Hide of Military PUua In SanAntonio. Kalteyer pronounced It to ben natural cement rock. The result wasthe organization of the "Alamo Romanand Portland Cement Company." in1880. The capital stock of the com-pany wag J3.100. It was the firstPortland cement plant west of the riverand the second, In the country.

At that time BnumberKcr, at 17. wasbookkeeper for Kalteyer'* Drue Store,and incidentally took over the books ofthe new cement company. He says ofthose early days that cement almostbecame a part of him. and he studiedIt endlessly. At the apre of 20. ne be-came manager of the cement plant atliraelcenrldgo Park,

In 1881 n year after organization,tho capital stock was Increased to $10.-000 and the name changed to the "Ala-mo Cement Company." An increase Inthe capacity of th&bplant became nec-essary In 1S8U. anSpCalteyer, visitingin Europe, made, a thorough study ofinjprovod burning methods which wereneeded to increase the output at theoriginal plant In Brackenridjte Park.Kalteyer became 111 in B'irope and wnnbrought Immediately to New York. Hewns taken to the Oermnn Hospital InPhl!nd"lprila. where he died a shorttime afterward. Upon Kalteycr'a death.Hanmberger became president of thecompany.

The land upon which the village ofCementville now stands was bought bythe company In 1908. and the businesswas again reorganized under the nameof the Ran Antonio Portland CementCompany, manufacturing the "Alnmn1"brand of Portland cement. One of themost recent briilrtlnprs In Snn AntonioIn which t h i R cement wns used Is thenew Palnoe Tlienter.

The name, "Portland Cement." earHPM with It a certain amount of mys-t i f ica t ion to the average person, andnn« lead to many humorous mtfiimdpr-standings. Mr. Bnumbereer delightsIn telling a fitory of n citizen of Kerr-ville. Tex., who received a shipment ofcement in the hag» of the Alamo Port-land Cement Company. When It arrived nnd the purchaser rend the wordIng on the bags, he wrote warmly thathe dir t not want any Portland cernentmmle in Snn Antonio—he wanted Port-land cement made in Portland. Maine!

503 NAVARRO STREETIJetween Houston and College Sts.

Phono'Crockett 4787

Co ng ra tu la tionsand s.uccess tothe Palace Theatre

"THESTRAH6EBS BASQUE?" AT BIALTO

GREAT NOLAN

'THE STRANGERS' BANQUET'

WITH ALL STAR CAST OPENS

SUNDAY.

WelcomeNeighbor

Like SAMMER Millinery, the Palace Theaterrepresents the very h e i g h t of achievement.Therefore, we are proud of our neighbor—THEPALACE.

Hilfowry Importer

GREETINGS!and Success to the

PALACETHEATRE

making greater SanAntonio a greater city .

GUNTER HOTELPERCY TYRRELL, Manager *

Marshall Nellan's first product ion Inassociation v<'lth Goldwyn will bo seenat tlm Ulalto Theater beginning Sun-lay. This Is "The Strangers' Banquet."trom the novel by Dona liyrne. whichMr. rfellarp purchased severnl years ago,^ut which he found himself in aposition to film only since his recentnl l i f lnce wi th the Golilvvyn company,needing for its production n i l the tech-nical and mechanical facilities that thewreat Goldwyn studios could supply. Ithas proved to be Nc.Uau's most am-bitious effort thus far.

i The picture is n colorful story of theI .shipyards: of. a girl'., valiant strugglej to manipulate wisely the fortune left hy• her father and to carry on his lifetime'si work o£ building ships.

Probably no more famous aggrega-tion of screen tulent has ever beengathered together for a single p ic turethan was engncecl for this one. Manyof the names in the cast, which num-bers about 40, are of themselves suf-ficient to draw big nmlicnees. HobartBosworth was persuaded by Ncilan tostop work temporarily on his ownpictures in oryor to assume the roleof the old shipbuilding genius, ShnnoButler Keogu. CInire Windsor, one ofthe most beautiful leading women ofthe screen. Is seen as the daughter.Derlth Keof»h. The always popu'nrUockliffe Fellowes plays opposite Mis*Windsor as Angus Campbell, son ofKeogh'a best friend.

Then there is Nigel Bnrrle as .TolmKeoKh, Derlth's Irresponsible brother;Eleanor: Boardmnn as hia extravagant,flirtatious wife; and Thomas Holdingas a fanatical labor agitator, who addsto Derlth's troubles at the shipyard?Among the others in the cast are StuartHolmes, Clniirie Gillingwntpr. EugeniaBesseror, Ailern Prinsle. Phllo McCui-lonph, Daemnr Godowsky, FordSterling, Ar thur Hoyt, Brinsley Shaw.James Mnrcus. Edward McWade, TomOulse, Margaret I.oomis, DayfordHfrbbs and Lncille Rlcksen.

Mr. Nellan was- assisted in the direc-tion by Frnnk tjrson, who also col-laborated with him on the continuity,nnd Tom Held. The photography wasby David Kesson. and the art direc-tion in charge of Cedrtc Gibbons.

ATTRACTIVE SEATSARE PRODUCTS OF

HOUSTON COMPANYCareful attention was given the «e-

lectlon of chairs for the new PalaceTheater «o that they would be In keep-Ing with the general artistic design ofthe theater's Interior.

The standards are finished in Frenchgray and panels hendlishtei] In bine.The wood parts are ID silver grey nndthe opholsterlng In two-tone blue Span-ish leather. Attractiveness has been at-tained, bnt without sacrifice to com-fort. The backs have a large nphols-terert Insert panel, and the seats arebuilt with a deep spring cushion.

The chairs were fnrnlshed by Blcfe-lev Brog. of Houston, TCTHS represent-atives for the -Heywojd-Wakefleld fac-tory, which has been building publicseating for 08 years. •

We otght to regard books RS we rtosweetmeats, not wholly to aim at thepleasantest. hut chiefly to respect thewholesomest.

FIVE DISTINCTLAUNDRY SERVICES

With five distinct family laundry services to choose from, wefeel the laundry needs in the home have been well cared for.

We invite inspection of- ourcareful method of laundering.

SAN ANTONIO STEAML A U N D R Y C O M P A N Y

131 North Street Telephones Crockett 270-938

WINDOW SHOW DISPLAY IN' ARCADE PLERSES MILADY

with more faith than capital, the firmof Carson and Patrick tins madetremendous strides in building ahighly successful window display ser-vice business. The concern consistsof V. L. Carson, formerly displaymanager for the' Guarantee Shoe Storeand G. H. Patrick, who occupied thesame position with Washer Brothersbefore tho two formed the presentpartnership. The hlca for the displayin the Palace arcade originated wllhthe partners.

Irene Rlrlj Kent Heroine.Laurence Trimble lists Miss Irene

Rich among the pluckiest women oatlie screen. Not only did she bravelywithstand the siege of months In thesnow country dur ing the productionof "Brawn of the North," but also -was jilrst on the scene with bandages when-ever an accident occurred and with cof-fee when the frozen plnyers had comelimping back from location. Her por-trayal ia as true and as appealing npicture of the women of tbe north asthe screeu lias brought to light.

Offering

Congratulationsto the managementof the New Palace

Theater—and toSen Antonio.

EDW. JENISONOptometrist

228 I.OSOVA STREET

77*e Appointmentsof

Decorations, LightingEffects

and Relief Work

Designedand Planned By

HERBERT BARNARD

V. I<. CARSON

A BHILLIANTLY lighted avenue ot•"*• luxurious window displays thatwill rival a n y t h i n g of its kind inthe country will lie one of tUe featuresof tlie construct ion of the Palace Thea-tre, marking un innovation in show-house bui ld ing that is dustineil to be-come one oE the Bights of tinn Anto-nio. The arcade, of which the win-tlowa will term rlie nor th sic.'e. willrun through from Losoya to AlamoPiaza and will be open to the publicfrom 8 o'clock in the morning unt i lU o'clock at night.

The displays will be nnder the di-rection of Carson and Patrick, windowdisplay experts, -who have leased theno windows for a long period andare now sub-leasing them to the var-ious merchants. The window displayfirm will furnish all the f ixtures , In-cluding a valance, electric lights, ve-lours, flowers and art cards.

Special a t tent ion is being given theselection of high grade of un i fo rmfixtures for the series of 30 windows.The stands wil l be uniformly and at-tractively designed representing theperiod of Louis Sixteenth. Silk ve-lour trimmings from the Framliug-ham mills in England will be used ex-clusively. Artificial flowers importedfrom France and Germany will be partof the decorative scheme.

Each window In the arcade Is 6

HEAD OF COMPANYTHAT BUILT GREAT

PALACE THEATER

Photon by Smi th ' s Studio

O. H. PATKICK

feet long, 7Mi feet high and 21% InchesThdeep. he series of 30 windows run-

ning through the arcade will representa distance of 218 feet. It is estimatedtha t from Ifi.OOO to 20,000 persons in-cluding thousands of women "window-shoppers" will pass through the ar-cade daily.

Star t ing Icsn than two years ago

—Photo by ToweU.

H. N. JONES,

Of the H. N. Jones ConstructionCompany. It wu thl> firm whobuilt the Palace Theater. Creditfor the magnificent structure jroefito Mr. 3one* and his associate*.

As ItShould Be—

"ROYAL"LUMBER

wot largely lifted la the eon-• tract top of thli new Midiwonderfully beautiful Templeof Pleasure—

The Palace

Theatre

Again It hai been prorcmthat San Antonio CUB alwaysprovide the best.

We join with the rest of the«ltlE«BBbip of San Antonio ineonffrwttilattons to th* pro-moter* for their rlalon, theirconception of tb« beautifuland their confidence.

San Antonio will mralnprore that neir enterprise* DOSonlj find » welcome but ft-

' Tianel&I mpportt

Roy BeitelLumber Co.

CMtro Strwt, at I.-G. 3f.Track*

SANAHTONIOSFINEST PHOTOPLAY HOUSE

[E RIALTO ISHER BIG BEAUTIFULSISTER

, ixmumomrysillion Doltarlfheater

JN HER HONOR WE INVITE YOU TO

"THESTRANGER'S BANQUET'

WITH THEGREATEST CAST EVERASSEMBLED IN ONE

PICTUREHobart BosworthEockliffe FellowesFord SterlingClaude GllUngwatcrNigel BarrleThomas HoldingEugenia BeseererJack'CurtisArthur HoytLucille RicksenPhllo McCulloogh

Claire WindsorEleauor Boardmsn,Stuart HolmesLillian LangdonDagmar GodowskyEdward McWadeTames MarcusBrinsley ShawCyril ChadwickJean HerscholLAlleen Pringle

Sunday, March 4th

Page 11: Palace theatre in San Antonio,TX

SAN ANTONIO EXPRESS: SUNDAY MORNIING, MARCH 4, 1923. n it

MUSICAL RENDITIONS CAN BEHEARD EQUALLY WELL IN

ALL PARTS OF HOUSE

fBt HE action at oonnd In a building Ismuch of a mystery to many

people. There Is a popular belief that^jwlres Ftretched in an auditorium will

T(J of benefit for faculty aconstices,orSjf this f n l l » that a Hounding bonrdover-.the speaker's lieail will remedythe irtyttf-r. Theae popular concep-tions ore not nlfogptbvr supported liytho tncta, People who regard (he ptrili-Jeui wHb ji d^prpc of HeritiuBnefls real-ize thnt the action of Komid Is not amatter of chance; but Unit the iilienom-ena muHt accord with sc ient i f ic laws.It la only w i r h l i ? tlio la«t 'M years,however, that n Hi iccof iHful stndy ofthe suhjppt has hern mflik', BO thnt

untie propertlr-a of n room rtri;sc n-enrdod ns of equal Ira-wi th tb<- l l srht inK. heatlan

i la t lnn . The rnlaec Theatersi mi important nnd

t h w - f l conly 1portannnd vprcsem . _il lustration of areouftlc rtesizn andnlmwB tho de-cree to whlcb modern sci-ence ItnM proprPN«.'d. , *

The acoustic propertied thnt must beronsidered in an auditorium are thercverlitratlon or lonsration of a soundItcfore It dies out, nnd echoes, whichnr" set up when sound Is reflected In<*ther phenomena such ns resonancennd Interference are Bomctlim-s prea-

ont, but they en of aiaog Import-ance.

Audltorlcins with defectiT* aeoniticsare usually too reverberant that la, ittakes the found too long to Ul« out.Word* ottered In a succession by aspeaker overlap and confuse the audi-tors who find difficulty in followingthe sequence of the speech. The cor-rection for th« defect lie* In the In-troduction of eonnd absorbing materialto reduce the time of reverberation.

In the Palace, one of the defectsmentioned ars prt*ent because of tbsacoujtlc features of the n\ra -were ar-ranged when the building was In proceedof design. What was desired was anauditorium In which music would heacceptably Tendered, particularly ' or-chestra music from a considerablenumber of t&BtrumetttB.

The result of this study led to cer-tain lines of structural arrangement.The possibility of echoes wan Investi-gated carefully. The shape of tbe au-ditorium was carefully studied. Theshape of tho auditorium was not rec-tangular, but somewhat like a mega-Iihouc, the vertical side walls spread-ing out toward tbe rear. Any objec-tionable reflection of sound was thusconformed Into « shallow dome with anovfll centerpiece in. harmony with thegeneral scheme of the theater.

By co-ordinating tbe results obtainedin tbe Palace with the known constantsof a number of other famous hallsthroughout the world an equation hasbeen formulated which Is applicableto any auditorium, whatever its volumemay he. As a result of these Investi-gations tbe solution of the problemshas reached n point to justify the claimthiit in tho future the deslcn add cor-rection of acoustics of auditoriums cnohe standardized, so that the acousticproperties of a room may be prescribednnd predicted with scientific certainty.Motion-picture theaters can thus be de-signed to possess not only the correctfeatures for comfortable vision, batfor pleasurable hearing. The fact thntSan Antonio bus been given a magnifi-cent, theater in the Pnlace, In whichevery manner of comfort nnd nmnse-raent la hclng painstakingly studied torthe enjoyment of San Antonians.

VELVETONE FLAT WALL PAINTwas selected for the Palace after thoroughtest of 18 high-grade standard flat wallpaints.THE PALACE WANTED THE BEST

EXCLUSIVE DISTRIBUTORS

The210 Avenue C

People' Travis 3974

San Antonio's new enterprise,the PALACE Theater, which is ane x p r e s s i o n of San Antonio'sgrowth, has our hearty endorse-ment and wishes for success.

'OMlnulesjor

fhe Eyes'i

-4C7 EAST HOUSTO.NQ/o£ icians since 1&97

G R E E T I N G S !Being a new and large enterprise, the

PALACE THEATER reflects the spiritof San Antonio.

Our wish for the PALACE THEATERis success, and our hope is for morelarge enterprises for San Antonioin 1923.

Palace TheatreWe Congratulate

You!While you offer superlative pro-grams amidst super-fine settings.

Mexican Pecan Candiesare one of our leading specialties.Packed in 1, 2, 3 or 5-poundpackages. Special attentiongiven mail orders.

After the show have yourcandies, light lunches and otherrefreshments at the

The Queen Candy Co.508 E. Houston St. Crockett 6873

PALACE THEATRE SYMPHONY ORCHESTRA TO BEONE OF SOOTH'S LARGEST; FEUCE TO CONDUCT

Mr. F.intlfeos prevailed upon blm toIcavo the Commercial Theater in thatcity by using the allurements of thesunny SoutU and tbe glories of SanAntonio.

Tho same iutensive study and carewill IK? tnken In arranging * score forthe Pulncc* prnpram as IB ordinarilygiven to terpsicborean spectacles, cnu-tatas, etc. There will be a special pro-'t'Ctlon ruorn or a little theater wheretlie picture can be projected at any

oetl am! at any time the conductormay di'strp. Four or fire days prior

tlu1 public showing '4he conductorreview the picture and arrange

Director Enjoys Inter-n a t i o n a l Fame inMusical World—IsMember of Distin-g u i s h e d M u s i c a lFamily.

npHK CERIOBKAL uicchnntsin need* nnt be u n d u l y tumbled to recall

Uio initial inf.'imik' struggles aud o u t -cries of "motion plc tur t i music." I n -deed, tho timilt- is not bur l if cue'simaginat ion is vivid enough to ruuipnrrtho bawling racket ni1 a child vlilitliat uf the (sic) and nHsoeiateU very jstrongly with the fHclirrlng, jurupinjr./•reak "single-reel duyn." Even now.in numerous byways of the cont inentone can "eujuy" au out-ot-dato pic-ture to tho clunking ninl rumbl ing ofa drop-nk-kol br;iml ol' f iccoiuj ianl juont .These survivors ot! n disappearinggenius attest to the development n n Uprogress rtlrcady a t t a ined in th is -coin-paratively new art —t hut of pro norimisical nccuiupani inont to the screenaction—si ni ply -by (.-oniratit wi th tholatest musical achievements lu motionpicture exhibitions. -

Stuco Griffi th, several years ago,flWf int roduced ' n *raref«?ly-cln\senscore us an nccoinp;inam;iit to "TheBll'th of a Nation." i.-\v ( . 'xhibitors butKIIW the Handwri t ing on the wall, a n d ]courageously cast rlu-ir' fortunes i n t o jmagnificent structiuvs fur the displayof tho adolescent sh:if]<nv-urt . I n tothesu they placed u larcro or>-rt icstrn —n'ntl the Wise ones th rew up theirbauds. "Colossal fully" (.hey sniEfod,"tho idea of n n orchestra for a pic-ture show." H;it like the hansom and itho one-horse sl iny tin.' o!<l - f a sh ion »jd jmot ion piettire thea te r i-= ln 'cmnin^ oil- \solefe. nnd IR m n k i n g wny 1'or i ts more |tlljcnHicil offspring svich ns I ho now Jn r i l f i o n - f l o l l a r I'nl'K*e. nn ndnnrnble PJ:- Inu ip ic , both a r f b i i c c t u r a l l r a:ul niusi- joully, of the neavly pcrf^et iiresentu- ition of the celluloid drama. j

Not content to provide ;i ^J pan MeSr>(>,OftO organ, the very inyt work inpacedo-niecl i i inicn] n i u s i f , Ijo;iis Sanu-toy assembled a nor Len tous symphonyorchestra of oO pieces; po r t en tous lie-cause it portends for this district apermanent scrips of musical events th.itwill cornpnre favorably with the bestthere is" in thea t r ica l presentat ion inthis count ry . j- A? u ma t t e r of tart, the Palace Sym- ;phony Orchcstrn wil] be the largesi in Ithe entire South and, lieetuise of theen re and ut ter tlisrpgiuM of expensewith which it has been chosen, it mny

t T t U J E S of Don l-'ellee, Inlcr-**-3* nailonally fanietl condut- tor ol!the" I'alace Tiieutcr bympliony Or-

CAN ANTONIO'S^ Oldest ShoeStore greets andwelcome San An-tonio's n e w e s ttheatre.S a n A n t o n i oknows how to ap-preciate the goodand the beautiful,and the manage-ment of

The PALACEare already assur-ed of financialsuccess in thuscatering to herpeople.WE KNOW.

be sail without fear of contradict ion,that It m-ili he the iui-*t accomplishedorganization of its size in lha coun-try- . '

The personnel, as ide , from the con-ductor uud liia a^si.sffiSf.r*Wiii bo -CQsn-poscd of the follow!n3£~JP<XT3 * : t ;ixfirst violins, f^ur aGCon^i^vroliDEj,' twuviolas , two VoIIu^ , t^'o fltJing basfiua,oue harp, one o')ce, one t ime, <HK- has-soun, two c lar in t . ' ty , t \ > Kr^ii '-b ho ru r f ,two t rurapers , one t ru / . t none , one tuba ,one tyinpatn.-it . and or*> dnunniL-r.Each of the mupici;m? ui i : g i t t h roughnn exhaus t ive test be lure bein^ ac-cepted, thus a^ur incr an t ] i n su r ing thrapt ness n n d sui l a b i l i t y of e;;cii to t h ework in hand . I. c. t ha t of rreatiti:,'proper a f m n s ; > h n r e and Ipnd lnT em-[»hasis oi id I 'firc-f. nr rrl i- ' f ar.'J tSeiicucy,as the case i n n y roquirc.

Tl;e conductor , Don Fc'lk-e, whn hasbeen f i n a l l y secured to wield Min i K i t o nover t h e Palace Symphony On-hc^tra ,IL; f i n olive-isl: in nod, smal l - f ramed Nea-p n l i f n n — a d i fe t incu i s i i ed [uembi-r of nmusical f u n i i l y . His fa ther , at our* tiuiarvns ennduct^r of t l i o J ' .andn I loma,probably I i n l y ' s innst famous band.Don Telice wi l l b r ing tn the I'.t'ncean inherent ruu^ i ra l genius and an cx-trnr-Ive experience in ronduc t inc larpemusle.ll o r j M H i z a t i n n s t h a t make himripe for his f - i r t hcnmins task. Al-though a vi.1 ry youna man, I t o n Felircis very old iu experience1. Af ter com-ple t ing n coursf* at the Koynl Confer-va t wry at Naples, he came to Americaat an early ape. Hf hns since beenidentif ied w i t h prominent musicalgroups of the country nixl wns verypopular in tho musical l i fe of Chicagofrom Tvbenee he coiu^a to San Antonio.

j (lie musical score. He carries wi th uima Ht( ,- i>-watch, t h a t wi l l register a f i f thD£ a frpcnn-l. Vv'ith tbls device hn timese;;eii an t ] every cl imax and sub-climax,cnn. ' ful ly nu t im? thi* trend of the actionami the phycbie "time" of that par-i l ' - i I;;r scene.

Tho large music library which bei -will imvu at his command le divided! into elapse^ and designated by tbtf fol-j lowing codes:

C—Characteristic.I ' t—Dramatic.V— Flirtatious.

• X— Xentral .1 '—Pathctii iuo* quiet, warmth.s—Social.As nn example of licw this cod« Is

applied, suppose tbe story suddemys h i f t s from a pastoral to an urbanscene. TLc film Is immediately stoppedand Kerne Jc t ter of the code is markedon the cue-sheet at the same time tbeconductor makes a mental note of thetrr.o. character of that scene. In thisuia:in»'r the necessary synchronization

. of f i i u i act ion and music Is attained.• Wln-n the re is a fadeaway on tlicj s tTt-Mris , t in-re will Jili-'O be one !n thej nujsii1 , t in - I when a change occurs Jn

ibe d rama t i c s i tuat ions or atmospaerlGthcnie, tlie orchestra aswists in "put-

' t i r .K It ovi.-r" by u t i l i z ing tbe sense of! licnriii i". ^"hrrcjiB. the f i lm ttsplf ap-| p.^ilit c h i f f i y to the optical senses coui-: b innt l wi th inusir. the main senses areI brought i n t ' > play, makinx' f°r in-; oro.-iscd enjoyment ami appreciation. through a more sympathot ln cuncntenn-

t inn between the spectator ami the pic-

'iMio rtifflrultips incurred in arranci ;J'L: a un i^ in i l score for a mo t ion pic- !

t u r p may he easily imagined by r i t i n f fa type of f i lm piny that carries :ihroncl iout a mul t ip le of reels; twoor inure dis t inct srtorles intern-ovenw i t h one armt l ipr . Here again the |i:ui!*!o must fit th<? occasion and theremust ne uo abrupt break !n harmony.To Hvold Fncli orrors the conductor,durinir a pi.-rforniance, must be alertto th f ensu ing story »ncl anticipatepvpry break I rTnot iou to correctly timet in- Y.ir lat iuns of the score. At no per-f n r n i n n i - t * w i l l tbe innf i ic deviate in itssy:iclirov.i7,ation. so precise is tl*t et-f" i r r of tii '* coniluctor.

AR nn aid to the conductor, bis LiusicRtnnr t i^ or i nipped wi th a speedometerwhioji times tbe rapidity of the fiira

j projection, and Is itself connected witha speedometer In the operator's bootb.

WECONGRATULATE

the Management of the

PALACETHEATERupon their achievementaud are glad to be lu tb«vicinity of this masterpieceot tbe builders' art.

To all Inspecting thisnew inoDumeut to thearaiis'MJiL'Ut world we ei-t^nil n cordial Invitation tovltH several doors furtherHouth tbe newest creationsi.f the jpxrcler's art as wellus antique jewelry of antige eone by. Among onrcollections are coins of taetime of Tutonkliamcn, thePbarao whose tomb hasjust been opened, as wellas antique Mexican Jewel-ry worn durine tbe reign-of Maximilian, Emperor ofMeilco.

ALAMO JEWELRY CO.315 ALAMO PI<AZA OPPOSITE THE AluAUO

With lights end other slSMJs the con-ductor C»B command tJie film to be runslower or faster, or direct bouse-light-ing effects ID promoting atmosphere.Other features especially Incorporatedin tbe Palace for tbe benefit of the or-chestra arc the library room for music,the rest room, and an office for theconductor, where be may work In qolet.

ThU orchestra will fee prepared tosupply novelties In connection wltn thoregular performances, such as pro-logues, musical programs, concerts,specialties, etc., and a surprise CRTand then, may be contributed unexpect-edly. In some scene, for Instance, In a

comerly uttcatioa wh»re gu IrishmanU tn betted argument^ with * Hebrew,the orchestra I* yerjr apt to split, une-half plfljing an IrUh air and tne otherhalf playing a Hebraic melody.

No picture will be shown at tbePalace until the conductor bas luiiampla opportunity to review it andarrange his score and declare himselfla readiness. As In the case of theopening night of the Palace, Don Fe-lice baa been bard at work for twoweeks In preparation. As each actorIs painstakingly coached In bla part,go each musician ia directed so that

oo th« occasion of the opfn'.ng of tlii«magnificent plftyhouec-, San Antoniomay feel deeply and earnestly that shein entering Into a new nnd higher eraof the shadow-drama and Its iuseri-rable ally—music.

To* happy father ot triplets ex-plained to a friend that he could onlyacconnt for It by the fact that his wifebad been to see the film renton ol"The Three M««keteers."

"Good heavens," replied the friond."and my wife has just been to see "3'liuFour Horsemen of tbe Apocalypse'"'

a/

^^Greetings and Best Wishes

to thePALACE THEATRE

from the

Fomby Clothing Co.Home of Han, Schaffner and

Marx Clothes

•Xtf

The ApolloGrandPiano

the instrumentthat has beenchosen to com-plete the orches-tral equipmentof the nev/

PALACE THEATERto more effectively carry out—amidst superfine settings

Superlative Musical ProgramsTo those who are contemplating the addition

of a piano to the home, we can truthfully recom-mend the Apollo as one of the signal achievementsin piano production, and will welcome a demonstra-tion at any time.

Especially the Apollo Miniature Grand, a re-markable instrument, with all the artistic merjtdesired, as it gracefully fills its space in the roomwithout crowding.

Exclusive ApolloPiano and Player

Salesrooms 310 West Commerce

The NEW E D I S O NThe Phonograph

with a SoulA new console model in « Wil-

liam and Mary (Irslgu will befound ill llio ladles' parlor. Alltbe latest mnelcal achievementsIn new records from tbe EdlnonLaboratories are atr your «!!•-posal for reproduction on thismarvelous mnchlae.

ExclusiveEdison

Salesrooms

THE

Palace TheatreHAS INSTALLED

A BEAUTIFUL\

Hillgreen LaneOrgan

Will A. Watkin Co.DALLAS

Distributors for Arkansas, Louisiana, Oklahoma and TexasHillgreen Lane Pipe Organ

Page 12: Palace theatre in San Antonio,TX

SAN ANTONIO EXPRESS: SUNDAY MORNING, MARCH 4, 1923.

Hscovereu the t r u t h of (he ;mitt"Once u vil lain, nhv:iys n villain," iiiL!;I:J s t i i fk to it ever

Mr, Turkor's work in "Poor Mon'sWivos" (H w i n n i n g him luyu l hatersall over the country.

to the f;ipf t h : i t in thn ' -net of "Knry" iW*TO Tyro IK* l'"\vcr and lijiri'y Mluni who have J i j i i T - n r ^ d in the' i r r i - jproductions on the s p o n k i n p

VETERAN ACTORFINDS TIMES CHANGED

I»:it H i i r M g a t > > who plays the lionvyIn KK'd. 'ird r>n r ;hc lmcKf i ' forthoonilns

o i l i i f t l on . "I-'ury," suysho mado hia

p r o i l i i f t l o n . "I-'ury," suys Uriicsr i . - r t a in l j* r-hangoil f?ince

in a motion picture."I lost ray job wi th Uelusco .becausewanted .to make some extra money in

l ho movies," says Mils well-knownscreen iu:tor. "In those Onya, it was

the I'nahion fur twtora ot the Icgiti-to sta#u t ' i rtpp'tar beforo tbo camera.

Hut I succumbed to an offer frnm tUohi Yitngr. 'ipli Com puny when it was

rnl r l t i f f its scones on t h e roof n f :in of-flco bui lding on ?Cassa\i .Street, NewYork City,

"One af ternoon tho stajio mnmjccrari^i I dropped into u movie htiuso tok i l l some time. I hud no idea t h a t the

ictnce In -which - I bad appeared wouldDft Rhown. But. we hail H u sooiiortaken our seats than It was flashedon the screen. 1 can still roniomborthe uncomfortable feeling ns 1 felt theindignant eyes of my companion on me.He was so enraged that he could ;scarcely .speak. But when he did re-cover the use of b!s tonjrno he saidto me'tbut Mr. Bclasco couW not standfor such actions. That right I re-cot vod my notice."

Mr, Hartigan's observation was duo

ONCE A VILLAINALWAYS A VILLAIN

Rlcbarri Tucker, who enJK-ts n i J i f f i -rult role I" "Poor Men's \vivi-«," play-iup at the PaJnco Theater, lias create'la character to fii! the scr-'en's ijrt'ati'sti,oe<], the DlauBilile villain. The factthat his a t t rac t ions ore many. cuiu-eal =hU screen pxtrpuse so well that many

innncent l iorninf Hcenis (o f i n d Urr-s f i:aui?iit In t he not o f his intriguebefore she knows hia i n t e n t .

Knrnoi- t schooling in various sloel;cotnisnnios Urveluntul this player'st a luu t s , anil made him fl favor i te anmnBthp smal l tovt-iix ot thn Middle West,nntl f inally In the large cities, whereI l l s r n n i p n n y plnycd at a t ime whenm o t i n n pictures were still "ID theirinfancy."

UcalixinR that motion pictures hadiinplumbed ilepths to develop, Mr.TurUer heeded the call of his"hunch." anil joined the old Edisoncompany, "whore he played — heroes'.But havinc essayed the part of a vil-lain once and "with such success, be

CUXL'HKTi: is easily llic leader Inthe flekl of bui lding materials. It

lias attained this pro-eminent positionby Its sheer (superiority over nil o'hermaterials by virtue of its 'fti-eproofiiualltlts. Its durabi l i ty anil mlaptuhil-Itr to any style of architecture.

Itut when concrete is adapted to tn,-5-nli'r structures it presents many prob-lems nml n-niiirc* infliiite .kaowledsef Its peculiar virtues. The PalaceTheater, i.uu of the grpaltsl - i m t i c i nplvtnru liouses in the entire oo intry.is a splenillil example of h»w enm-etu

tun lie adapted for a r t i s t i c as well as^tunly purposes.

The I'alacf, which UJUMK-' Saturday,March :'., presonta a Crunt that is en-tirely graceful anil cha rming in jupucf-The solid foundat ion .if i-.- i t r tn : tucuIs uot evident in Its O'mmt'ieu, swn>p-1ns l ines—except, iierhaps. in tin. swl-wart columns supporting the l>r..;:nlh.iwl of the ceiling. Us trcatincnt it!the Palace hns Riven it the l i i t imofyof a home and the majesty of a pub-11V e-liflce.

UeKarilinj; his con t r ibu t ion tomir'lthe bnilOiug of the Palace, C. M. Hus'o-IcS, vice prcslilcnt of the M. N. .fontsConstruction Company, says:

"Tin; mammoth pyramids in Egyptwere bui l t many centuries ago out cfconcrete. They have withstood the -viseand tear of the ases up to the pre^iittime— :still castlnc their shadows overthe desert, an eloquent ilemonstratlonof thb strencth of concrete.

"In the Talace you will find an ex-cellent sample of modern-f lay uses ofconcrete and tHe improvements sine/;the Uays of the Pyramids There is uo••••ri-Mon but what concrete construc-tion as used today with modern re-Inforccfl methods is superior to thefabric- of the Pyramids, Here io atheater tha t will look the same tittyrears hence—or even many times. The"body." itself will never alter, thoughthe faclnp of paint anil other rteeAra-rive feature* may change wi th thepassing of time.

"It reniiired.onc hundred; and elg;UF-nine etanrtara railroad cars of Jire-proofioK material for use in the e-r'it:-OOB of the Pnlace. anrt this theater isaji fireproof as modern science canmake it. .

Bevy of 1'rettj' Girl Ushers

orative scheme, ttu? usher nni fora i= nreNIKOKMS Tor' tlie." »'l'x ' girl " us'hbfsVenetian red Eton jackets with Frenrio usher captain's for the

win fit in withnew - Palace Theaterthe general .color scheme of- the ia-

They represent t l i«>kccpi*^ with (he bailUing*s dec- last word in theater uniforms and arc

models of

Doormua

mbined trimne^s anil mnificemre. Thp doorman, ticket tnkrrami fuotman will he uniformed tablack naval off Ire rfi* capes. wjfbFrench gray trimming,

FINE CAST INEDWINCAREWEFILM

'MIGHTY LAK' ROSE7

A fine cast nppe-ire !n thn nc".v I-M\vinCarowe production, "Ml^Ii ty hnl%' a

by FirM1 Na t iona l andto t;(» hhov.-n soon :it t i n - Palace Thcator.

I n t i l ts c.-i.-t :rr«; Dorothy MuekaUI,a p r e t t y y"i j i ; - j Ku^Hsli f*jr1, v;ho fansbfvii a p l x M r l n s r Ir t i ' . - ly in tlto ZiegfeldFolHi':;; Ja.Jit s I i rn j i r«\ l end ing man in".Stioru I.ciavi;1"; Sam Hardy, Tvbo issupport!'^' F-.("ioro I ' J r l r in "Kifci":Amlf- i ' s F iundoi r . IIMcm1 Montrose, PaulI';;nxi;r mid Hurry Slior!-. Another fine:ii 'tor who fan* a p rominen t part fa tlicpiciurn !s "Joan Hrouto", 11 Hootch col-lio. an except ional ly intel l igent doff.

"Mighty LJI!\' a lloso1' i* a crookpir.y. I t ' shows tlio power o' TO'.islc not<>nh- in "hw»:l]" sncioty but in the tin-rl iTworlr] where dc'spernio crooks plandesperate worU 3"he story is a battle

of a v io l in , in t'n; b a n d s of a I jea iuffutand Inno^ont f i r ) , a^nhibl waywardB'in Is Mr. Carcwo is eakl to barema«li? a picture tbut is Kr tpptux in <J«-I jnef i t ion of JUPII and \vouiyn M-ho aregradually drawn from tbo wUlo andcrooked path to the «traigbt and nar-row one. He bus built «p a smasUVngrl luinx wherein Pomy of thcs*1 old,liMrdencnl rroous f a k o or. a social cov-ering that allows them to enter societyhomes.

It is said nlso th;it nl^iaco-jroprK \vtUbare another idol in Miss Mackalll*

TU« seasick passecgec bad be«n wor-rying the purser, the mate, the cham-bermaid and the bellh'op until tbewhole ship avoided him. Finally hebuttonholed the captain.

"Captain," he said sickly, *'can yontell me, please, how far it Is to thenearest land':"' Tlie captain looted through him Idlyand snapped out.

"About fifty fathoms, sir I"—Rich-mood Times-Dispatch.

To thePALACE THEATREwe extendour

CONGRATULATIONSA bigger and better San An-

tonio will result with the com-ing of more large enterprisessuch as the new P A L A C ET H E A T E R , Our wish is for ,more of them.

To the PALACE we extendcongratulations and best wishesfor success.

SOMMER8DRUG STORES

Jio. 1Honaton and

Ix>«oya St.

>'o. 2Honston andSolertad St».

ana

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