pakitan railways trains and stations 1
TRANSCRIPT
UNIQUE OPPORTUNITY FOR BRANDING
CURRENT CHALLENGES IN BRANDING AND MARKETING
o Run of The Mill Ideas
o Too much Clutter
o Very Expensive Cost Per Impression
o Very Low Recall
o Have to cover Multiple Medium to achieve the desired Visibility
SOLUTION
oInnovation
oUnique
oBe amongst the Pioneers
oShould have Top of Mind Recall
oOne Window Operation
oLow Per Impression Cost
S CUBE COMMUNICATION
(PVT.) LTD.
PROUDLY ANNOUNCES,
FIRST TIME IN THE HISTORY
OF PAKISTAN
BRANDING THROUGH
PAKISTAN RAILWAYS
INTRODUCTION
S Cube Communication (Pvt.) Ltd is a Brand activation,
Marketing, Communication and Event Management
Company ( Company Profile attached separately).
S Cube have got the EXCLUSIVE RIGHTS to Brand
the Trains ( Both Inside and Outside) of Pakistan
Railways along with Branding the Railways Stations.
Potential Clients can book the space available for
Branding with S Cube and Take their Brand
Nationwide.
Visibility of Each Coach of Selected Trains is at least 15
Times more than Any Bill Board or Hoarding Placed in
a Metro City.
By advertising through this medium , Client will get
Nationwide reach covering all the SECs.
BRANDING OF PAKISTAN RAILWAY TRAINS
SUMMARY
1. S Cube will be offering the following Trains for Branding in Phase 1:
1. Awam Express
2. Hazara Express
3. Karachi Express
4. Khyber Mail
5. Tezgam
2. Client will have the opportunity to Brand Both sides of each coach which
is part of the selected train.
3. To have top of Mind Recall and continuous hammering of Brand’s image,
Client will also be offered to Brand the selected spaces available for
Branding inside the Train.
4. Along with the visibility during travelling, additionally visibility will be
created through stoppages at different Railway Stations.
STOPPAGES OF SELECTED TRAINS
AWAM EXPRESS
(56 STOPPAGES)
Travelling: 1672 Kms
Seats Available: 3312
Avg Passenger Per Day:
9950
Racks: 04
Coaches in Each Rack: 09
KARACHI CANTT KHAIRPUR PATTOKI
LANDHI ROHRIKOT RADHA
KISHN
BIN QASIM PANO AKIL RAIWIND
JUNGSHAHI GHOTKI KOT LAKHPAT
JHIMPIR MIRPUR MATHELO LAHORE
KOTRI JN DAHARKI GUJRANWALA
HYDERABAD JN SADIKABAD WAZIRABAD
TANDO ADAM RAHIM YARKHAN GUJRAT
SHAHDADPUR KHANPUR LALA MUSA
SARHARI LIAQUATPUR JHELUM
NAWABSHAH SAMASATA GUJAR KHAN
BANDHI BAHAWALPUR RAWALPINDI
PAD IDAN SHUJABAD TAXILA CANTT
BHIRIA ROAD MULTAN CANTT HASSAN ABDAL
MAHRABPUR KHANEWAL ATTOCK CITY
SETHARJA MIAN CHANNUN
JAHANGIRA ROAD
RANIPUR CHICHAWATNI NOWSHERA
RIYASAT SAHIWAL PESHAWAR CITY
GAMBATOKARA
PESHAWAR CANTT
HAZARA EXPRESS (44 STOPPAGES)
Travelling: 1,602 Kms
Seats Available: 5,520
Avg Passenger Per Day: 16,600
Racks: 04
Coaches in Each Rack: 15
KARACHI CITY RAHIM YARKHAN SHAHINABAD
KARACHI CANTT KHANPUR SARGODHA
DRIGH ROAD LIAQUATPUR BHALWAL
LANDHIDERA NAWAB
SAHIBMALAKWAL
KOTRI JN MUBARIKPURMANDI BAHA-UD-
DIN
HYDERABAD JN SAMASATA DINGA
TANDO ADAM BAHAWALPUR LALA MUSA
NAWABSHAH LODHRAN JHELUM
PAD IDAN SHUJABAD GUJAR KHAN
BHIRIA ROAD MULTAN CANTT RAWALPINDI
MAHRABPUR KHANEWAL TAXILA CANTT
ROHRI SHORKOT CANTT KOT NAJIB ULLAH
PANO AKIL WARYAM HARIPUR HAZARA
MIRPUR MATHELO
JHANG SADAR HAVELIAN
SADIKABAD SILLANWALI
KARACHI EXPRESS (11 STOPPAGES)
Travelling: 1,210 Kms
Seats Available: 2,760
Avg Passenger Per Day: 8,300
Racks: 02
Coaches in Each Rack: 15
KARACHI CANTT
HYDERABAD JN
NAWABSHAH
ROHRI
BAHAWALPUR
MULTAN CANTT
KHANEWAL
SAHIWAL
RAIWIND
KOT LAKHPAT
LAHORE
KHYBER MAIL (41 STOPPAGES)Travelling: 1,672 KmsSeats Available: 3,300Avg Passenger Per Day: 9,950Racks: 04Coaches in Each Rack: 09
KARACHI CANTT
LANDHI
HYDERABAD JN
NAWABSHAH
KHAIRPUR
ROHRI
PANO AKIL
GHOTKI
MIRPUR MATHELO
DAHARKI
SADIKABAD
RAHIM YARKHAN
KHANPUR
LIAQUATPUR
DERA NAWAB SAHIB
SAMASATA
BAHAWALPUR
LODHRAN
SHUJABAD
MULTAN CANTT
KHANEWAL
MIAN CHANNUN
CHICHAWATNI
SAHIWAL
OKARA
PATTOKI
KOT RADHA KISHN
RAIWIND
KOT LAKHPAT
LAHORE
GUJRANWALA
WAZIRABAD
GUJRAT
LALA MUSA
JHELUM
RAWALPINDI
ATTOCK CITY
JAHANGIRA ROAD
NOWSHERA
PESHAWAR CITY
PESHAWAR CANTT
TEZGAM (27 STOPPAGES)
Travelling: 1,672 Kms
Seats Available: 3,300
Avg Passenger Per Day: 9,950
Racks: 03
Coaches in Each Rack: 10
KARACHI CANTT
HYDERABAD JN
TANDO ADAM
NAWABSHAH
MAHRABPUR
KHAIRPUR
ROHRI
RAHIM YARKHAN
KHANPUR
BAHAWALPUR
MULTAN CANTT
KHANEWAL
MIAN CHANNUN
CHICHAWATNI
SAHIWAL
OKARA
PATTOKI
RAIWIND
LAHORE
GUJRANWALA
WAZIRABAD
GUJRAT
LALA MUSA
JHELUM
GUJAR KHAN
CHAK LALA
RAWALPINDI
REFERRENCE IMAGES
INTERNATIONAL REFERRENCES
CURRENT CONDITION
POSSIBLE LOOK OF EXTERIOR
POSSIBLE LOOK OF INTERIOR
RAILWAY STATION BRANDING
LIST OF STATIONS
In Phase 1, following Railway Stations will be Available for Branding,
Karachi City Kot Lakpath
Karachi Cantt Lahore Cantt
Landhi Lahore City
Hyderabad Wazirabad
Rohri Rawalpindi
Multan Cantt Peshawar Cantt
Khanewal Quetta
POSSIBLE LOCATIONS FOR STATION BRANDING
At the selected Railway Stations, following locations can be explored for Branding,
• Parking Area• Main Entrance• Ticketing Booths• Pillars• Sheds• Walls• Waiting Areas• Corridors• Roof Hangings• LCD/LED Display• Floor Branding• Stair Case Branding (Double Sided)• Bridge Panels• Play Area Branding• Placement of Branded Furniture and Umbrellas/ Sheds Etc
REFERRENCE IMAGES
CostingWILL BE SHARED SEPERATELY
Contact Us:
Lower Ground Floor,
1/C 19th Comm. St,
Off 15th Comm. St,
Phase II Ext. DHA Karachi.
Tel: 021-35883360, 021-35883370
Mobile: 0300-0663261
Email: [email protected]
THANK YOU